maryhruth
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Another excellent post, Ken. My question, though: is social media ALL about the crowd? Because I believe it is also about the one-on-ones we can discover and enjoy via the internet. I would say social media is about listening to and observing the crowd; and it is equally about engaging as an individual with other individuals - which also is something we don't do well enough, in general!
I think you should add yourself to this excellent list, Doug!
Great post, Ken. My thoughts exactly!
Nope, totally disagree on the "If you don't vote then don't complain" issue. Non-voters are acting like helpless victims, and how does that do them or anyone any good? This is the system we have; this is our power. It's purely moronic to disengage.
Sorry, Ken, I almost always agree with you, but this one's non-negotiable.
Heh. Did you catch LZ's take on this subject today? http://www.cnn.com/2012/09/25/opinion/granderson-technology-phones/index.html?hpt=hp_c3
Sure, robots can do lots of things, but can they truly be creative? The actor, the writer, the teacher are most valuable in their quirky creativity, which I don't think machines can match. Am I wrong about that?
@DanWaldo You may have a point if changing how people think is your goal. But if you wish to sell a product or service, writing in a searchable, orderly fashion is the only way to go - whether online or off!
Doug, I love your statement: "SEO is more than a business move for me; it’s common decency." Yes!
Agree! I think doctors in particular can do a much better job of being available. Went to the dentist recently and was bowled over by the great customer service - he even called me that night to make sure I was doing well. Not used to doctors giving a toot, so this made a big impression and I'll definitely recommend the fellow!
Love this post! I'm sending it to my local business networking group, hoping they'll see how cool it is!
So wait, lemme see if I understand this. You are wild about a product you find online so you share it with others on Pinterest. It is not your product, but you think you deserve a cut of its sales because you shared it? Sorry, this sort of spits straight in the face of the basics of social media, IMHO. We share out of our fellowship and joi de vivre, not in order to make a buck. Now Pinterest, of course, as the vehicle, needs fuel, and it makes sense that the site should skim off the top. But I'm really not getting this idea that simply sharing things you appreciate is worth money in any direct way. Enlighten me?
This viewpoint is so dark ... and I'm gonna call it a bit simplistic. Things are not so black and white. The challenge of the internet is to become more ourselves while we become more social. To develop a way of communicating that is more authentic than Madison Avenue glitz does not necessarily imply a radical shift to naked honesty.
So even though there are definite, early limits to authenticity online, it behooves us to continually test the edges, seeking the best, most effective expression of ourselves and our purposes.
Our uniqueness combines with social proof to bring us success via the internet, and that's always a delicate balance.
Generous and useful post, AK. We sure need all the help we can get explaining Facebook to people! Thanks for providing this comparison chart.
TedHouserteamccloud Must jump in here to say that 1) Knowing your customer is one thing and pandering to addictions is another; and 2) the customer service at Bluehost is unparalleled, their software works far more smoothly, their prices are great, and they feel no need to sensationalize.
I could not agree more and have steered many a client away from GoDaddy's salaciousness over the past three years. So proud of you for saying this, Ken. All the cases you mention perpetuate the most insidious prejudice that exists, yet we seldom discuss how much their attitudes and approaches hurt.
Besides, in GoDaddy's case; why should anyone support a company that so obviously plays politics? Makes me sick that they have been so successful despite their non-existent ethics.
I think this post helps me understand a wee bit more what gamification is, but it still sounds like a cute new word for well worn marketing tactics. Setting up for customers to "win" is not new, right?
Los Angeles somewhere
Agree that fluff is a waste of time, but honest, dedicated sharing never is. I wrote a post recently, coming off a great blog by Esteban Kolsky ... social media is infrastructure. Looking only for ROI misses the point.
A profound and useful notion, Dino! Yes! Because the deepest meaning of the internet is not economic, it is social, it proves that life is about a whole lot more than the almighty dollar, that our responsibilities reach miles and miles beyond our personal ambitions. We're creating this play altogether, we can at last operate with awareness and compassion on the stage that is the world.