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It's frightening the collective disdain that PR pros have garnered, which makes it suck for those of us who are trying to do it the right way. It 's exhausting having to expend so much energy trying to get coverage for our clients in a medium that's going to be used to wrap fish in the next day (newspaper). I teach my clients that they need to Get R.E.A.L to get noticed by being realistic, engaging, authentic, and long lasting (in other words, real) with their clients. And, I teach them that they can get all the visibility they want without ever engaging traditional media.
5 months, 2 weeks ago on I Hate PR People: The Rules of Pitching Bloggers and Media