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Thanks for the review and your bravery in panning a Godin work.
I too read the book, but had a much more favorable view of it. You can't look at the majority of marketing in the CPG space today and conclude that most companies "get it". I am hopeful that most are scurrying to figure it out, but the product (marketing) out there today generally does not reflect the new realities that Weird outlines.
I think Seth does a good job of illustrating the implications of an ever flattening bell curve. It certainly makes the marketer's job a little harder and a little more nuanced, but consumers will be the ultimate beneficiaries of a marketing discipline the evolves to live with us weirdos rather tell us how to live.
I love this quote from the end of the book, "If you've made it to the end of this manifesto and come to the conclusion that you need to spend more time going after niche markets, I fear we have both failed". I think that gets to the crux of his argument - embrace the weird, get comfortable with it, recognize it in yourself and in the people you serve - your customers.
I think of it this way: the more I get to know my personal friends, the better I understand what matters to them. If I want to be a good friend, I look for ways to enrich their lives based on that. With that perspective in mind and the rich ecosystem that is social media, this is a rewarding time to be a marketer.
2 years, 12 months ago on The Power of Consumer Choice Drives Social Media Importance
Nice work Jay!
Yes, you absolutely can do 10+ miles per day. I built my first treadmill desk almost 3 years ago and burned it out after about 6,500 miles. I am on my second now and figure I get around 12-15 miles/day doing the same tasks you describe. If your experience is like mine, you'll soon find that faster speeds actually make the whole thing easier. I am now most comfortable at 2.5 miles per hour.
3 years ago on Treadmill Desk and Multi-tasking
Well done Jay
This is a terrific distillation. I find often myself trying to over-explain the tactics at the front end of each of these. From now on I'll start by forwarding this link as a context for the tactics. Thanks and great work.
3 years ago on The 4 Types of Content Metrics That Matter