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@timbo19731 No doubt - but as marketers we need to be where our customers are, right? :O)
2 days, 19 hours ago on The Time For Mobile Marketing Is Now
@marksadler5 Mark - I would be interested as to how that works. I'm sure some of the time that would work very well, but not all the time. Appreciate you jumping into the conversation.
2 days, 22 hours ago on Quit Being Lazy With LinkedIn Connections
@debbieleven Debbie - I definitely find groups to be a good jumping off point too! Thanks for the read and comment :)
@jasonyormark Jason - thanks for stopping by and jumping in. Congrats on your new co. and success! Life gets back to normal next week. Why don't we schedule something? email me a time or two and we will lock something in. Best!!!
3 days, 22 hours ago on Digital Agencies Have Reached An Inflection Point
@ShellyKramer I can always measure a post where I have done something (anything) right when the comments are actually better than the post.
I agree btw, that most companies probably don't want to take things in house, but the study that said they did was probably more a sign of frustration with their agency than a real desire to take over their work.
Perhaps the most telling line in this whole post is your last one...why in a world full of so much information are there still people willing to buy snake oil? Ponder that if we may?
1 week ago on Digital Agencies Have Reached An Inflection Point
@hessiej Great comments - isn't it frustrating when you have to teach the ones that are supposed to be doing the teaching?
I think you are right in the lack of evolution with the caveat that a few have and those that do ultimately evolve will take the lead.
You definitely raise a salient point that I have discussed frequently on various platforms. The only experiences are either memorable or forgettable. I actually suggested at one time that bad is better than mediocre because no one remembers mediocre. Good post!
1 week, 6 days ago on The Human-to-Human Double Standard
@markwschaefer Thanks Mark - I had to reference your content shock post here. I think I did 2x this week. Still a great concept.
2 weeks, 6 days ago on Beyond Just Content: Make It Useful
@leaderswest Jim - I didn't really think about the value of their data, I did assume it was built into the price. Question is, how hard is it really to aggregate our social activity. Isn't that the same thing Kred is doing? Aren't their many tools capturing our vast online activities. I do agree though, it has to be a data play.
3 weeks ago on Klout Acquired: Should We Care?
@TedRubin That is kind of how I felt too Ted. I do think they validated a market segment, they just didn't execute and they really created distrust in the influence measurement arena.
@CASUDI Glad you enjoyed the post. I kind of wondered if others felt the same as I did. I just kept shaking my head saying...why are they doing what they are doing? Still not sure, but figured it was worth exploring.
4 weeks, 1 day ago on Superbowl 2014: Are Brands Going Too Far?
@CXJourney Annette - great add to the conversation. I think CMI wrote that a brand could generate like 50000 blog posts for the cost of 1 commercial. But process improvement would be great too. Never mind, we will just spend it on marketing. :)
@Andi Roo Great comments Andi. I think I'm inquiring about the same things as you. Basically should brands be selling or is this the way? These brands have the money to figure out what their viewers want, but are they giving it to them? For me I guess I'm just a little numb to the feel good and idealism, but that doesn't mean everyone else is.
@Howie Goldfarb @danielnewmanUV Great add Howie - I think you identified an interesting gap with the low end retail. I was pretty consumed thinking about larger tech cos and more management level...I think there is probably a long way to go before your average low wage and min. wage worker are going to be your social brand ambassadors. Def. something to chew on!
4 weeks, 1 day ago on Social Employees Drive Social Business
@buildandbalance I do that too - but I think sometimes that pushes the rest of the network away a little bit. How have your results been?
1 month ago on How To Immediately Improve Engagement on LinkedIn
@GabyORourke Gaby - I can't wait to see what businesses can do when they stop siloing parts of their organization. HR is one of the most common, but I see it happen in many parts of the organization each and every day.
1 month ago on Human Resources: Future Of Work? by @BrennerMichael
@judymartin81 Judy - I feel exactly the same way. The more I read about it the more I felt this way :)
1 month ago on Fox Bans Super Bowl Ad: Plan Backfires Ad Goes Viral
@BrandFlair @danielnewmanUV @dbvickery Thanks John :)
1 month ago on Social Employees Drive Social Business
@dbvickery Thanks Brian - I think there is some systematic work required, but I think there is also a great opportunity to open up the possibilities of social to employees.
It starts at the top, but successful social media is usually pretty grass roots
@hessiej Thanks Hessie! Glad you enjoyed. I find it funny how large enterprises miss the tools that are at their immediate disposal. Hope you are doing great!