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@Social Steve no question - I have talked a lot about the new KPI's of marketing ROI...In this case I was trying to focus on the activities and associated ROI's rather than the soft ROI.
1 week, 4 days ago on Conversation @ http://www.entrepreneur.com/article/244981
@Mark Stouse i think it is a starting point...there is much more to do than 750 words can say when it comes to building ROI across the marketing spectrum.
@AmyVernon @hessiejones @Danny Brown @danielnewmanUV The data is interesting for sure - I would like to know revenue created...Also, still interested in how geo-targeting can put to use to not just target everyone in an area but specific people who have shown an interest in related subjects...more targeted than just geo-blast
1 month, 1 week ago on Mobile World Congress: Geofencing may forever change mobile shopping
@AmyVernon The gang is all here. Hi @Dannybrown :) I would actually ask you @AmyVernon whether of not 3.6% is actually bad? The other thing that this article intended to point out is that the personalization of mobile/geofencing can become much much stronger given the ability to aggregate and utilize social data. That can lead to greater levels of adoption or conversion.
Anyhow - geo-targeting is not new...however, geo-targeting and landing highly specific offers to only those that want them? That could be a powerful combination.
BTW - 3.6% of how many? 100? 1,000,000? I tried to find it but I couldn't but in most direct marketing 3.6% is a really high conversion rate.
Thanks for dropping in.
@belllindsay @verylaurenjones way too many Canadians...like half the country. #HA
2 months ago on Join Hessie Jones for a Special Author Q&A Today
@belllindsay @danielnewmanUV here to entertain...are you not entertained?
@Digital_DRK @hessiejones @danielnewmanUV Here...ready to go! :P
@hessiejones @danielnewmanUV oh yeah...
@hessiejones rocked this joint...Sold 4,000 books in one hour! Good job Girl. Now...back to your regularly scheduled programming
Right on time? It was at Noon CST Right :P
Okay! Here for the chat :)
@Howie Goldfarb Great points Howie...as always appreciate your comments. Great work does matter. All depends what you do. What great work are you doing today?
2 months, 4 weeks ago on Personal Branding Requires A Touch Of Humility
@ManzelMary Mary - in many cases we do both. try to be where your audience is…and both have potential depending on what you are doing.
3 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/241858
@Adrienne Graham (Empower Me! Corporation) wonderful to hear about your positive experience, Adrienne.
@Michael Stelzner Glad you enjoyed Michael. Thanks for your leadership.
@Howie Goldfarb Hey HOWIE! I don't think I really talk about social media at all in this post. I'm merely discussing that the metrics that matter are customer creation but the implications of that are things like customer focus, retention, satisfaction and employee empowerment.
I love being challenged and I'm certainly not claiming that everything here is first of its kind. But what are we debating? Does social impact all of these things? Sure, but that wasn't even in the stratosphere of the point I was making.
Thanks for adding to the conversation. I appreciate your experience and insights.
3 months, 2 weeks ago on A New Approach To Measuring Marketing ROI [Slideshare]
@Howie Goldfarb Howie, always love when you stop by. I actually agree with you that social for employee advocacy probably won't work for most minimum wage jobs.
3 months, 4 weeks ago on Will The Real Social Media Leaders Please Stand Up!
@RyanKBiddulph Ryan - so glad this connected with you. I hope more people see the importance of the conversation rather than getting over focused on the platform.
4 months, 3 weeks ago on Social Business Is Rooted In Conversation, Not Platforms
@DeniseGabbard Great add to the discussion Denise - never thought of Social+SEO in quite that light but given what makes content perform on search that definitely makes sense.
5 months, 3 weeks ago on Is Social Media The Same As Content Marketing?
@markwschaefer Hey Mark - I can't recall if we discussed it. If you were the one that planted the seed then I owe you a big thanks as I have really enjoyed exploring the relevance of data for the smaller organization. Gleaning insights from big data has most certainly shifted to a micro activity for many companies. Thanks again for all the great ideas you share.
5 months, 3 weeks ago on Twitter and Watson: Little Data Gets Big Validation
@Eric Quanstrom I like the blind spot reference. Good example of how we keep missing obvious opportunities to evolve
6 months, 1 week ago on Why Marketing Evolution Is Failing In The C-Suite
@SylviaMontgomery Thanks for chiming in to this discussion Sylvia. I think it will be interesting to see what is next for marketing. Any ideas?
8 months, 3 weeks ago on Embracing New Possibilities by following a Passion for Change!
@Danny Brown Thanks for dropping in Danny. I think as the greater world is concerned he is still not well known, however in his particular field he was undoubtedly growing a reputation for his work. As a whole, his work showed much potential for the impact of data analysis and application for data viz.
How have you been? Long time?
9 months, 1 week ago on How Big Data Is Driving Measurable Marketing ROI
@jedi_roach Thanks for stopping by. I think I am trying to communicate the importance of not setting unreasonable expectations. Marketers need to focus on building trust and selling the real (sometimes less measurable) parts of marketing.
I may not be correctly understanding the question, but my hope is to communicate some of the greater opportunities that brands have in marketing, but with caution since not everything can be 100% attached to a sale (no matter how much we may want to).
9 months, 2 weeks ago on Marketing ROI: More Than Meets The Eye
@letmemoveyou Hi there! Been a long time. I'm glad you and I agree on this :). I try to respond to as many as possible and I always listen so I can see what are the engagements that need a response so I can get to those as quickly as possible.
Hope you are doing well!
9 months, 3 weeks ago on Monitoring And Responding On Social Media Channels
@mayaweinhart Nope - disruption is a good thing, but it means we have to change the way we think about things. I like the cloud and use it every day.
10 months ago on Cloud Isn’t New, But It Is Disruptive
@Frank_Strong no question - even if they are using cloud they don't realize it! :)
@TamanTarik I absolutely welcome the change!
@ShepHyken I think Social is one area that is extremely risky to ignore. Customers have a voice in the social economy. Ignore them and they will work hard to be heard in ways that your business would prefer they are not.
10 months, 2 weeks ago on 6 Ways Social Media Can Drive Customer Experience
@lorielewis Hi Lori - you happened to catch me right as I was responding to some comments. Your point about expediency is true, but the idea of manipulating or seducing clients will continue to become more difficult as customers become more aware. It really depends on what exactly you are selling, but what I have found is consistency and adding real value are the drivers of customers. The more long term the sale is the more that holds true. With more transactional sales then there is definitely more wiggle room to expedite the process. However, I find that anytime a customer feels mislead due to sales tactics their is a lot of potential loss due to the growing ability of customers to share their experiences.
Thanks Again! Great to connect with you here.
10 months, 2 weeks ago on Digital Business: 3 Tips To Start Social Selling
@Howie Goldfarb Yes Howie - Enzaga study http://www.ezanga.com/articles/32-startling-statistics-on-mobile-usage-infographic with sources such as econsultancy, nielsen and others.
As for the restaurant experience. I can't go anywhere and not see half of the people looking, staring, sharing on their phones. I'm surprised you are seeing such low usage.
Thanks as always for your intelligent banter.
10 months, 2 weeks ago on How Mobile Reshapes The Way We Communicate
@Howie Goldfarb Howie - Forrester is quite an established outfit. What about their research do you find wrong?
Now, I do agree with you that people aren't going to research mustard, bread, or even socks (in most cases). However, the majority of the work I do is in the technology and services spaces. I work with big and small companies and all of them are feeling the affect of more informed consumers.
So I will take my lumps for making a blanket statement, but I think people selling widgets and items that are impulse or non-technical purchases know better.
I would NEVER recommend this approach to someone who's transaction is as simple as you suggest.
10 months, 2 weeks ago on Are You Trying To Get Your Business Found Online?
@Howie Goldfarb @Shonali Howie, That is a pretty nasty bit of rhetoric there. From whom are you accusing me of plagiarizing? That is a pretty profound accusation. Do you have proof of this? Please, I'd love to see it because I know for certain the ideas are my own.
@Shonali thanks for the mention. I appreciate you.
10 months, 2 weeks ago on Monday Roundup: Conversations
@annelizhannan Thanks Anneliz...so glad you enjoyed :)
1 year ago on Why I Don’t Want To Be An Influencer
@markwschaefer Mark - I agree about the big point and your question I think is the one that will be answered over the next several years. With so many brands turning to influence marketing, can they find a measurable uplift in revenue and sentiment based on their investments and efforts in this arena?
Always appreciate you jumping into the conversation.
1 year ago on How Influence Drives The New Buyer’s Journey
@ggSolutions123 I think it was a little venting but really it was more about communicating what I think is a real issue. Businesses are paying money to hear experts give them information to run their businesses. I think they need to know the truth and engagement isn't one size fits all...not even close! Thanks :)
1 year ago on Don’t Let Social Media Experts Mislead You On Engagement
@ScottAyres Scott. I don't know if jealous is the word, but eh...you are entitled to your opinion. I don't believe in lashing at individuals because that serves no purpose. I believe in sharing ideas and practices. And I suppose since it is an article I wrote that it is my opinion. I certainly didn't allude to this being fact based? Look, for me it comes down to being who you say you are. I don't believe engagement is the key for every business and I don't call individuals out. However, everyone is entitled to an opinion and each day when we get out of bed we get to decide how we live our lives.
Thanks for your feedback. Have a great day!
@kerijaehnig Keri - I'm just trying to raise awareness. I neither claim to be an amazing engager or a rock star lol, but I do like to help businesses get things done. In some cases engagement isn't necessary. Always appreciate your support!
1 year ago on Social Media Pundits (Mostly) Suck At Engagement
@Lauren de Vlaming Lauren I think we agree on your first point. And so long as they acknowledge their intent I'm good with it. I think we agree in principle across the board, just don't preach what you don't intend to practice :)
@JohnLusher The big question we have run into after discussing this is ... even if the sheep do turn their back, are their always more sheep? Nevertheless, I like the way you live your word. That is what I keep trying to focus this conversation on. :)
@peoplefw Lynn what a great add and discussion both here and on FB. Keep doing what you are doing because it works. You definitely have my attention.
The key as I've been saying throughout my comments across multiple streams is that what bugs me more is manipulation and deception. Just live your word, don't play games... Tell people straight. Be helpful etc. If you don't want to do those things then don't make the claims. It really is that simple. Thanks Lynn :)
@RyanKBiddulph Ryan - you do a great job and if you are educated your clients that it is key to their strategy then it is good to show that type of example. As mentioned I don't preach engagement the way many others do. I always educate clients to focus on their audience and their targets because it is really noisy in the social world. Thanks!
@DanVForbes Thank you Dan! glad you enjoyed :)
@TomPick1 @DanVForbes https://www.facebook.com/daniel.newman.12/posts/609761232446825?comment_id=3797385&offset=0&total_comments=123¬if_t=feed_comment
@TomPick1 we hit this in the stream - I think we all have limitations. I don't hear you shouting from the stage that people have to engage therefore you are just you.... :)
@RyanKBiddulph Isn't that stat crazy Ryan? This is why I recommend businesses shift in a big way :)
1 year ago on The New Buyer’s Journey Is Generation-ALL
@WarrenWhitlock and PR has sort of a direct relationship with "Free" which unfortunately is rarely a good deal for the person being asked to help promote...Thanks for dropping in :)
1 year, 1 month ago on PR: The Missing Piece Of The Influence Equation
@James_Madison Hi James - I actually wrote that Micro Influencer post - this is my company site and MillennialCEO is my blog. I like a lot of what Sam and Danny have to say although I will say with complete confidence that I didn't get this from them, although it sounds like we are tracking similarly with our ideas.
Thanks for sharing and commenting.
1 year, 1 month ago on Brands: A Much Needed Shift For Influence Marketing
@James_Madison Glad you enjoyed - those 2 are both smart cookies.
1 year, 1 month ago on A Listless: Misguided Brands Must Stop Sponsoring Schmucks