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This is awesome, Dan. Thank you. I was looking for more information on search and the super bowl. We did some pretty in depth research exacttarget over social media, commercials, and the Super Bowl. We found that pre-marketing/advertising of an ad did not necessarily influence the popularity (or mentions) of the ad during the game. Doritos was the overall winner but they also played two ads in the big game.
I would be interested if an increase in search for the brands correlates with the overall popularity of the ad via social. We built an infographic to show the results - http://bit.ly/wZwRky
1 year, 10 months ago on Super Bowl Ads Increase Online Search
JayBaermarkwschaefer Nice shout out. Thank God we have CMP.LY
1 year, 10 months ago on Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Great post Jay. I'm going to focus on the Super Bowl, Indianapolis, and the wonderful people in this state. I find it ridiculous that people are complaining. However, you will always have haters. No matter what.
Great post Jay. I have been pleasantly surprised with one sector that doesn't ignore customer complaints on Twitter - the banking and credit union industries. They are surprisingly extremely good at Twitter customer service - at least with response rates. I'd love to get some research on that industry.
2 years, 1 month ago on 70% of Companies Ignore Customer Complaints on Twitter
I love this - "Bloggers want to create a story with you, not for you." The problem with PR and marketing agencies? They have a hard time figuring out how to tell the overall story. How do you elicit and push for an authentic brand story? You simply cant.
2 years, 2 months ago on Blogger Outreach Changes the PR Timeline Forever
One of the more important comments on this post is related to subscriptions and likes. I feel like the majority of people view a Facebook "like" as a subscription and that is not the case. We need to get past the point of viewing "like" as a metric for customer development. It is not a metric but merely an action.
Remember, somebody could be "liking you" only to tag your page with a negative comment.
This research is excellent. I recommend everyone reading it... for their health.
2 years, 2 months ago on The Real Reason Your Customers Don’t Like You on Facebook
I love it. This is something I'm debating setting up. However, I don't think I have enough room in the flat. I wish I could strap my computer to my head and run.
2 years, 2 months ago on Treadmill Desk and Multi-tasking
douglaskarr I wasn't speaking on behalf of your company but your blog. I understand your primary revenue for DK New Media is not ad revenue. However, you do sell more targeted ads with more traffic.. or am I wrong? My apologies if that is not correct. I did state in the previous comment that it was an assumption.
2 years, 2 months ago on To Build Blog Subscribers, Get Narrow-Minded
Great post Jay. You could apply this principal to any type of business focus. A narrow niche allows you to target a specific group of people using direct content.
It is also dependent on your personal business model. Doug makes money off of affiliates and traffic (I'm assuming) a higher traffic rate gives him more opportunities for financial gain. My content is more direct and my revenue model is based off of consulting... not advertising or affiliate revenue.