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This is precisely why we collect social profile data -- along with permission to use it -- with each Facebook promotion we run for clients. Learning about your fans -- from basic demographics to unique likes and interests -- and then being able to remember what you learned and use it to personalize your approach across ALL of your Marketing efforts *is* the ROI of working in Facebook. If you are not collecting permissioned consumer data with your FB campaigns, you are wasting your time, money and your senior management's patience... 

11 months, 1 week ago on Why Facebook pages are a bust for brands


Such a moving tribute; I am speechless. Thank you.

2 years ago on #FollowFriday: Gerald Hemphill