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This is precisely why we collect social profile data -- along with permission to use it -- with each Facebook promotion we run for clients. Learning about your fans -- from basic demographics to unique likes and interests -- and then being able to remember what you learned and use it to personalize your approach across ALL of your Marketing efforts *is* the ROI of working in Facebook. If you are not collecting permissioned consumer data with your FB campaigns, you are wasting your time, money and your senior management's patience... 

1 year, 5 months ago on Why Facebook pages are a bust for brands


Such a moving tribute; I am speechless. Thank you.

2 years, 6 months ago on #FollowFriday: Gerald Hemphill