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Google URL Builder is the duct tape of web analytics.

1 year, 6 months ago on Using Google Analytics URL Builder for Campaign Tracking

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Thanks everyone. Glad you liked the post. 

1 year, 9 months ago on The Wisdom of Mike Tyson: Scenario Planning in Marketing

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Personally, I wish I understood the maxim "If you aren't willing to make changes based on the data, don't bother measuring it." Would have saved me a lot of hassle.

1 year, 10 months ago on Learning Analytics: What I Wish I Knew Then

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