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Google URL Builder is the duct tape of web analytics.
10 months, 2 weeks ago on Using Google Analytics URL Builder for Campaign Tracking
Thanks everyone. Glad you liked the post.
1 year, 1 month ago on The Wisdom of Mike Tyson: Scenario Planning in Marketing
Personally, I wish I understood the maxim "If you aren't willing to make changes based on the data, don't bother measuring it." Would have saved me a lot of hassle.
1 year, 2 months ago on Learning Analytics: What I Wish I Knew Then