Bio not provided
Google URL Builder is the duct tape of web analytics.
7 months, 2 weeks ago on Using Google Analytics URL Builder for Campaign Tracking
Thanks everyone. Glad you liked the post.
10 months, 3 weeks ago on The Wisdom of Mike Tyson: Scenario Planning in Marketing
Personally, I wish I understood the maxim "If you aren't willing to make changes based on the data, don't bother measuring it." Would have saved me a lot of hassle.
11 months, 4 weeks ago on Learning Analytics: What I Wish I Knew Then