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Google URL Builder is the duct tape of web analytics.
2 years ago on Using Google Analytics URL Builder for Campaign Tracking
Thanks everyone. Glad you liked the post.
2 years, 3 months ago on The Wisdom of Mike Tyson: Scenario Planning in Marketing
Personally, I wish I understood the maxim "If you aren't willing to make changes based on the data, don't bother measuring it." Would have saved me a lot of hassle.
2 years, 4 months ago on Learning Analytics: What I Wish I Knew Then