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 @Neil Patt  Yes that is for sure. Each link is essentially a vote in Google's popularity contest, but be careful not to let them catch you rigging the ballot. One thing is that Google doesn't seem to go out of their way to punish small/medium sized sites, those sites just get left behind in the next update.

2 years, 4 months ago on Google Penguin: AKA, “Get Your Act Together”