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@biggreenpen @Sjeanne06 @ginidietrich I have to write in ALL CAPS when I feel very strongly about something... :)
1 week ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
@ginidietrich Thanks, Gini! Although, I will fully admit that I was terrified to send that response at first... but, it was one of those... "she took the time to reply, so I'm going to give her that same courtesy"things. I just feel like so many of us are missing that basic opportunity to connect... or "make lemonade out of lemons," as you put it...
@ginidietrich And, for the record, Gini - I still have the original email that you sent in response to that horrible pitch I sent... I save it as a reminder to take the extra time, do my research and realize there is a person of the other end of the email. Thanks for that.
I just HAVE to comment on this article because I was on the other end of exactly what @ginidietrich discusses in this article. Being newly back to the PR agency world, I had been charged with getting some thought pieces, written by our company president, posted on prominent marketing blogs. So, I set to Cision and blasted to every blog that listed "marketing" or "advertising" in its description. (Trust me, I'm cringing right along with you.)
Now. Gini Dietrich, aka Danette, could have completely ignored my completely impersonal, ill-researched, terrible attempt at a "pitch," but she didn't. She did (very strongly - and I say that with all the love in the world) point out to me the mistakes I had made, encouraged me to read a blog she wrote about interacting with bloggers, including Spin Sucks, and told me that my email was spam (which, it was).
I took that opportunity to explain myself and apologize (while eating a GIANT piece of humble pie) and asked her if I could write about reentering the PR world and the challenges and differences I had been facing... and, wouldn't you know it, it turned into a one of the most popular posts on Spin Sucks in the first half of 2013! http://spinsucks.com/communication/public-relations-lessons-from-marty-mcfly/
I'm not patting myself *too hard* on the back here (well, I am a little bit), but I DO want to remind us that even when someone says "no" it doesn't mean "never." We should know this as PR professionals - we get told no all. the. time. PR is about relationships and when I took a deep breath and reached out to Gini AS A PERSON, after doing more research, she whole-heartedly accepted my olive branch. And, because SHE took the time to actually point out the "errors" in my pitch, instead of just writing me off, it inspired me to do just that.
In summary (apologies for the longest comment ever, of all time) - maybe the young PR pro didn't know what she was doing, maybe she was being presumptuous and a bit naive, but I highly doubt she was feeling entitled.
Just imagine if we all took a step back, remembered a moment we wished we could have taken back a knee-jerk negative reaction, or that someone we offended would have taken a moment to teach, instead of reprimand, how things could have been different, how a RELATIONSHIP could have been started... that's not even a PR thing, that's just a human thing.
@jasonkonopinski Thanks Jason! Also, thanks for providing a male perspective - I was a little curious who would be the first to step up... so, thanks!
I think we all have learned that closing sales and business development in "today's world" is MUCH more than the "hard sell" that may have worked in the past... consumers are just too smart now (in a good way). Glad it's been working for you!
4 months, 2 weeks ago on Dating and Client Acquisition: An Eerily Similar Dance
@LSSocialEngage Yes, yes he was! And, thank you! I guess I needed to hear a new analogy other than "PR is like football.." Not that I don't love football! Have you seen JTT (as we hardcore crushes used to refer to him) lately? Still a total babe! http://www.huffingtonpost.com/2013/03/22/jonathan-taylor-thomas-fame_n_2933729.html
@ginidietrich *Blushing* Thanks so much!
I absolutely love that you used the phrase, "land that big whale!" LOL! It's so true (even though I still get excited about the marlins)! When it happens it is just so, so great! It almost always makes up for those "losses," that are, in reality, usually blessings in disguise.
4 months, 3 weeks ago on Dating and Client Acquisition: An Eerily Similar Dance
@ginidietrich @Sjeanne06 I would have HAPPILY (probably almost a little too enthusiastically) participated!! I would have probably had to YouTube how to fold those notes, though (it's been a while...)
@KateFinley You're a lucky one Kate, dating can be as brutal as... well... new business pitches, ha! As it may seem like I'm complaining here, let me clarify that I absolutely love working on new business! Your comparison is so dead on - winning a great new account is like getting a call from a crush!! It's also much like getting a great media placement... I live for those highs!
@RebeccaTodd It's funny, isn't it? The similarities... I absolutely agree that the key is learning about the "other person" and trying to find that "thing" that they are looking for... it may be the key to a new sale, or a giant, waving red flag to move on; but, either way, listening is for sure important!
@belllindsay Thanks!! I so very badly miss those days... Molly has just started getting the "circle yes or no" notes, and that, in addition to being involved in a LOT of new business pitches lately, inspired this blog. (That reminds me, I need to know what Molly decided about joining a band with her BFF, Adelyn...)
Ahhhh! You guys! I love the pic! #oldschool
@ginidietrich @Sjeanne06 I hear you, girl! I LOVE a new all leather patent heel or an awesome new handbag... they're a couple indulgences that I allow myself.
Your comment also brings up an entirely different issue, Gini! This embedded competitive nature and jealousy among women... why do we treat each other so poorly? As if there's not enough drama that we need to deal with on a daily basis to just feel like we're being good enough mothers, employees, bosses, members of society, etc. We somehow feel the need to just be out right mean to each other!
It's something I have made an active effort to work on. I know I've been guilty of it. We're almost expected to be catty and judge each other on appearances, status, careers, relationships (and the list goes on)... it's ridiculous.
Let's just all make a pact that we'll be supportive and encouraging to each other, female OR male. I'm good with that. Kumbaya!
PS: Let them snicker; you're absolutely right, it is almost always based in insecurity and jealousy. Again, NOT your problem. (Of course, advice is easy to give and hard to follow... just keep kicking butt, lady!)
6 months, 3 weeks ago on The Double Standard in Women’s Equality is Alive and Well
I've been staring at this empty comment box for at least 15 minutes (don't tell my boss) trying to figure out exactly what I want to say. I still am not sure, but I do know this: there is absolutely a fundamental difference in how women and men are treated in the workplace (and in society in general).
An example that affected me recently? I wore a dress to work for a client meeting and had a manager make a comment to me along the lines of, "well, we want to impress the client, but not because we have hot employees." Yea, so there's that.
I love Secretary Hilary Clinton's response when asked by reporters about what designers she wears... "Would you be asking me that if I were a man?" Of COURSE they wouldn't be.
I've written blogs about this subject; about how women are expected to be pretty but not too pretty, smart but not intimidatingly so, well "groomed" but not high maintenance, successful but not MORE successful than the "man" in the relationship, etc. etc.
Unfortunately, I'm not sure these perceptions will change in my lifetime, or even my daughter's. Do we have to accept them? No. I refuse to allow someone who is narrow-minded to affect me to the point of being upset. (Although, trust me, there are times when they do win, and I, too, get fired up).
Rise above... go to the spa, buy clothes you feel comfortable in (no matter what brand they are), splurge on expensive heels and rock that sh*t (excuse my language) to work, OR DON'T either way, do what you want! Just do it while also being an innovative, creative, hard-working team member.
As the wise Eleanor Roosevelt said, "No one can make you feel inferior without your consent." I choose not to give that approval. @ginidietrich
Ohhh, don't fret @ginidietrich!! I'm "fair"-ly certain that there will be an opportunity for you to use one in the near future... (see what I did there)??! Ok, it's late... I'm logging off...
7 months ago on Media Relations: How to Do it On Your Own
I absolutely, whole-heartedly agree here! The struggle that I sometimes run into is exactly what you mentioned - getting the client to see the long-term goal of strategic planning and integration... they always want immediate results. It's difficult to explain to someone who doesn't have a "marketing mindset" that there is no "PR fairy" that sprinkles stories strategically into publications where they would like to be featured... But, when that message DOES get through - the relationship gets better, there's more understanding and open communication, and they "get" what we do and why we do it; and, maybe most importantly the value we (PR professionals) bring to the table...
7 months, 1 week ago on Media Relations: How to Do it On Your Own
@belllindsay @Sjeanne06 My name made spelled out in sparklers?!
8 months, 1 week ago on The Top 10 Guest Blog Posts of 2013 (January – June)
This is honestly so great... I heard there were going to be fireworks tonight on the Milwaukee Lakeshore, but I didn't realize they were going to be for ME!?!!
@belllindsay Ha! I meant I'm on the list! Thanks, though!! :)
@Kimcan1 It's an interesting conversation, isn't it? There is literally no time between when news happens and when it hits audiences. On top of that, audiences can engage immediately and with a lot of impact. I agree that as PR professionals we need to learn to embrace social media into our outreach. It's just a lot to wrap my head around!
10 months, 1 week ago on Public Relations: Lessons from Marty McFly