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11 months ago on Gin and Topics: An Epic Speech, the Camp Gyno, and Pick-Up Lines
Thanks for the finds. I do enjoy taking a little time on Friday afternoon to do a little laughing.
Sidenote: Susan you're a Tiger fan! GO TIGERS. I grew up about 20 minutes from Clemson and it's pretty much the only college football I care about.
@ginidietrich The 3 series BMW is my dream car! I'm officially jealous. :) Exactly - I DO deserve it. My husband and I don't have children yet and I can't tell you how often I feel that my contribution is not "enough" in the eyes of other women. (That could be a whole another blog post for you, I suppose.) My husband and I work our TAILS off and if we want to buy a new TV, whatever, we've have earned it. Go buy your new bike. Post pictures.
11 months ago on The Double Standard in Women’s Equality is Alive and Well
Little story: About two years ago at Macy's with my mother, I found a beautiful Calvin Klein dress that I simply fell IN LOVE with. The cost was more than I had ever spent on a single item of clothing in my life. As I hesitated, my mother looked at me and told me "You've worked hard. You deserve it.." That dress is STILL in my closet and I love it just as much.
My point in that story is that buying that dress was a point of empowerment for me. Why can't we be fashionable and powerful? Why must it be one or the other? (FUN FACT: Mark Cuban actually holds press interviews while ON THE TREADMILL and no one bats an eye that he is "too rude" to stop jogging long enough to answer some questions. )
On some levels, I have always wanted to BE Melissa. Powerful, intelligent, fashionable, and beautiful. If anything, seeing this photo shoot makes me want to "get there". I want to BE her. She's not just an "executive with good taste in clothes" she's a role model. That's more powerful than anything.
(I haven't weighed in on conversation in a long time, but I still read every day!) This is a topic right up my alley since I work for a provider of these kinds of services. Strangely enough, we abide by the rule that nothing will ever be able to replace the face to face interactions, but tools and services like ours (and others) can greatly bridge the gap between being in the office all day and never being in the office at all. There's a ton of fascinating research out there that breaks down the health risks and psychological "costs" of having limited or no physical contact with co-workers.
I think that a 100% virtual environmental or office space doesn't completely work - in most cases. There are exceptions to every single rule out there but the studies and experiences I've had with various clients show me that a virtual environmental is more successful when it is still treated as an office. If you and all your employees were in the office together, I don't think your boss would like it too much if you showed up in your pajamas with bed head and you didn't wash your face. The boss would be equally irritated if you said "I'll be right back, I really need to get some laundry done" and then didn't get anything done for the next thirty minutes. Creating a virtual environments means creating a place in your home where you "work". I hate spending the work day in my office, but I am super productive at home in hour or two bursts.
Still, nothing will ever be as powerful or as meaningful as the face to face.
1 year, 4 months ago on Can Technology Replace In-Person Meetings?
@AbbieF Well said, Abbie! I think my concern is the precedence it sets. I think it's funny and awesome to us because it's about two TV companies fighting over reality television. This is the CBS response when they think they are "right" and ABC is "wrong". It's about Big Brother, so we're all rolling our eyes anyway - what if the same thing happened in a different context? Would it still be funny? That's my biggest issue. This is a great debate you've created here @ginidietrich - see, like I said you're out of control!
2 years, 1 month ago on CBS Issues Fake (and Totally Awesome) News Release
Let me be clear - I think this is hilarious. I like funny things. I also think it's kind of childish. Ever try to tell a child to do something and they put their fingers in their ears and say "lalalalala" - that's what this reminds me of. I don't think I watch any CBS programming (not in their demo, I guess) and while they are right that "glass houses shouldn't throw stones", it doesn't paint the network in a positive light for me.
Besides - it's "reality" TV. Most of these shows are all hybrids of another. (Totally unscripted, of course) ABC and CBS should do celebrity boxing with their PR teams. Now that - I would tune in to watch.
Personally, I think it would be great to see that kind of investment in the paper of my home town. I wonder how many locations on Buffet's investments don't have access to high speed internet (my grandmother still has dialup) or the general population is 1.) old and stuck in their ways 2.) doesn't have access to tablets or even computers.
Small papers are almost never full of "generic" content. Unless something major happens in the world, the front page of the small town paper is full of local stories and updates (2 car accident, etc). The only time I've ever seen generic content is when something that makes national news happen in the area. Generic national news is buried in the center of the paper somewhere after the police blotter and the swap shop.
Small town papers know how to make the new social without having to have the content online. People will buy it every week.
2 years, 1 month ago on The Future of Journalism from Warren Buffet’s Viewpoint
@ginidietrich @SociallyGenius This is unacceptable news, Gini.The immaturity of adults just surprises me (assuming it's an adult, of course). I'll go "country girl" on them when you find out who it is :)
2 years, 1 month ago on Social Media and Its Effect On Suicide
@ginidietrich Agreed! The internet seems to give an air of authority to some and makes them just spew hate. I actually wrote about it last week - how we this sort of bad behavior is encouraged by not reacting to it online. It's an interesting thing to break down and look at. For example: We joke about Facebook "stalking" but if anyone "stalked" us in real life, we'd call the police.
Aww :) <3! It doesn't make me sad that I was bullied - it makes me sad that I let others control my emotions for so many years. The bullying actually made me stronger in the end. And those people eventually grew up and became better people. It *does* get better, it's just when you're there in, the the place where everything is darkness, you can't see the light. It's part of the reason why I think I'm so positive and believe in sharing love openly. I could go on and on about this topic. (Strange Six Degrees Moment: I actually spent half my life in a town about 30 minutes from Greenville, SC.)
I remember the night that news about Trey spread - I was not personally connected with him, but I saw the effect it had on the community I was a part of. You've taken a very tasteful approach to talking about such a difficult subject here. As someone who was "cyberbullied" before it was ever a buzz word (anon email addresses with messages informing me how worthless my presence was, etc.) the dangers that social media presents to people often go unnoticed. Social media often plays the scapegoat in these tragic situations and even I have uttered that I never would have made it through high school in today's time.
I'm glad you bring up your friend though - while social media often is pointed at for being the catalyst for tragic suicides, it's often a place where people go to heal. Forums and groups were the place where I found friends and people who liked the things I did. I met my best friend in those places. There are also movements like "It Gets Better" out on networks. I think we as a community have the power to have a stronger voice than all of the bullies out there.
I still get teary when I see that video of Batman keeping my city safe! Considering a few weeks before the city was hit with a tornado, it makes it even more impressive to me that the police and fire departments were willing to donate time to make this happen! I'm so happy you shared it.
I am totally incorporating that dance into everything I succeed at. Get a discount - dance. Street full of green lights - pull over and dance.
2 years, 2 months ago on Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player
As a fellow 28 year old, I think we fall on the cusp between two generations, and the entitled nature is really more of the people in the ages below us. A great example of this is a family member who, after high school, recieved a full ride to the same college I graduated from, but did not return after her first semester. Why? Not because it was hard. Not because she was unprepared, but because she didn't want to get up at 8AM. Meanwhile, my other cousin who is 29 and a single mother of three, worked herself to the bone for five years to get a degree.
I would be so embarrassed if my mother or father called my boss to discuss my career path. Once I turned 18, it was my business to do what I needed to do. I was lucky to have the support of my parents while in college, both financially and emotionally, but my requirement was to go to school and pass my classes. I hate to sound like an old lady, but these kids these days with their rock and roll music and their brand new cars and their cell phones when they are ten - they just don't know how good they have it.
2 years, 2 months ago on Saving the Millennial Workforce from Bad Perceptions
@ginidietrich Personally, I think you're right and I have a feeling that this will end up going much higher up in the long run. However, I think it is important to note that Wal-Mart is the only game in town in many places. For example, the community that I am from does not have a Wal-Mart directly in town and they have access to a family owned grocery store, but since this store has the most ridiculous markup ever, people chose to drive 30-45 minutes to get to Wal-Mart. That won't change just because of this. In fact, most people will probably never know what's going on behind the scenes.
2 years, 3 months ago on The PR Nightmare for Walmart
This isn't the first PR debacle Wal-Mart has been in the middle of and it won't be the last. They pay low wages, work you to the bone, have been sued for not promoting females into positions of management. Sure, we're all upset and angry about this one - but pull up in a parking lot on a Saturday afternoon and it'll be pretty clear just how much the general population cares about their alleged bad business dealings.
It's sad because the business that Sam Walton created was one based on completely different principals and greed has clouded everyone's judgement. I've tried to avoid Wal-Mart as much as possible in the last five years.
@hackmanj @ginidietrichI question the timing of this issue as when she was denied her membership, no one seemed to care. It's topical because of the Masters, and because people are searching the Masters. Augusta has a highly respected reputation not only as a golf club but also as a part of the community.
Is it antiquated? Yes. But it's been their policy for years and still IBM chose to give away their sponsorship dollars and now there's an outrage. They knew what this policy was and gave them their money in spite of that rule - it's not like IBM decided to sponsor them the night before the Masters started.
2 years, 3 months ago on Augusta National Faces Scrutiny on “No Women” Rule
There are a number of other golf courses that either don't allow female members or allow females to play the course. I'm not really bothered by it. If Augusta was the only one, I would feel differently, but it's not the only one. Just my two cents.
Thank you so much for sharing Kay! I really appreciate it.
I’m glad I’m not the only one that’s noticed that the remodeling going on is clearly a way to phase out “that guy”. I agree with you on your previous comment that while regular customers don’t like that guy, they also make it harder to use Starbucks as they marketed it to us. It’s a really interesting position they have put themselves into and I’ll be curious to see how it plays out. Please keep reading us Kay – have a great weekend!
2 years, 3 months ago on Starbucks Freeloaders – Consider Yourself on Notice
Great post, Jayme! While I usually tend to agree with you, I have to go with @beka_dawn here and say that social media is a lot like playing telephone in high school. It's a great place to bring what are really serious concerns to the forefront, it's also a place for information to get lost. Look at the Spike Lee situation that's going on. He grabbed and RTed a fake tweet and now he's catching a lot of grief for it (rightly so, IMO).
I would also add to the overall topic of "pink slime" that the image being presented (the one you've used as well on this post) is actually created from poultry and has nothing to do with the beef industry. The ammonia hydroxide used in the sanitation of the lean beef trimmings is a combination that occurs naturally in fruits, vegetables, and even humans. It's also used in a number of other food products (chocolate, for example).
I hope that your post will at least get people searching out the fallacies in the story that is being reported. The stuff in your image is still gross but is a complete misrepresentation.
2 years, 3 months ago on Pink Slime Social Media Blame Game
So true. Perception often outweighs reality when it comes to a lot of situations. The only way you can be 100% sure that you are perceived well is to be aware of everything. We're often unaware of the way other people see us. (I hate to take it here) but think back to high school and how quickly you were boxed into a "group" simply because of how you spoke, acted, or the things you were interested in.
We try, as adults, to grow out of those habits but I don't think we do. When we look at people, we judge them. Maybe not in the same way that we might have when we were in high school, but on a lot of different levels. @letmemoveyou is a great example of how quickly she was judged as dismissive and impatient, despite the exact opposite - it's just as an adult we stop calling it judgement and start calling it perception.
2 years, 4 months ago on Your Perception is Your Reality
I would agree, Ken, that CVS should be cut some slack as they did announce there was a "test" market. However, I think when it comes to this specific case, you have to look at the perception of CVS as a whole. I used to frequent the CVS pharmacy quite often and always took advantage of some of the great deals. That stopped after repeated bad
experiences with their pharmacy staff - leading me to take my business elsewhere.
The whole thing reminds me a lot of the McDonald's situation a few weeks ago with the #McDstories tag on Twitter. It's the risk you take when actively starting to campaign on social media, but you have to be prepared for a blow back. A lot of people will make the decision to continue doing business with you based on how well you respond to a crisis and not necessarily how well you promote your business.
2 years, 4 months ago on CVS Has a Rough Social Media Weekend
I am wildly amused. Well done, Data Doctors. Well done.
How cute are those Oscar nominees? When dreams come true, emotions can't be contained.
2 years, 4 months ago on Gin and Topics: TV for Dogs and Creepy Marketing
@KevinVandever Haha! Can't let those pesky mantras escape.
2 years, 5 months ago on How Not to Get Promoted At Work
@ginidietrich While I was on lunch (went and got some lipstick and some hair dye, cause being a red head is so not worthy of a promotion) and I remembered something I noticed last week at a local job fair. There were some girls who were clearly using assets not on their resume to get noticed. I was astounded. I hope it's not too late for the business minded woman.
Sigh. I'm totally shocked that this was written by a woman - for a woman. (Not really). Like I said on my RT - Can't believe there's no buy a lot of v-neck sweaters in this article. Why can't we use women like the ones I encounter here through Spin Sucks as a guide for promotions and successful careers?
Thank YOU Gini for providing some tips that do not include "look totes hot and you'll go, like, so far in your, like, life and stuff!" If I had the time to nurse a headache today, I'd bang my head on the desk.
Owwww. How is she okay with that???!
Please... don't answer that... so hypothetical, I'm just saying, turn your body slightly to the right and hold the pole with your hands.
2 years, 5 months ago on Gin and Topics: No Toilet Paper, Tech Terms, and Puppies
@ginidietrich I did notice that. I also noticed how good her nails looked on Ellen show, so she recently had them done before an important event. I'm inclined to agree with you, Gini, because KBell really is the most human of the "famous" people to me. If you do not follow her on Twitter, you should. She's been periodically sending pictures to update followers on her emotional status. Hilarious!
2 years, 5 months ago on A Little Break from PR and Marketing
@John_Trader1 Hedgehog for me. Sloths are cute but I always think of Ice Age. This makes me think of John Leguizamo and then the hedgehog wins. :)
Kristen is one of the most underrated people on the planet. I saw this the other day and it was hilarious - plus I could totally sympathize to her emotional range. I've been a big fan of hers since Veronica Mars (which, BTW, is also underrated and is completely amazing).
@MackCollier My pleasure Mack! I'm a big fan :)
2 years, 6 months ago on 5 Blogs You Probably Aren't Reading (And Why You Should)
I have the greatest respect for those that can debate openly and rationally. As a personal example, a dear friend and I have very different political views, but we often talk about politics. We are able to listen to each others opinions and offer our own - while never "offending" the other. We respect each other enough to view our discussion as a simple sharing of the ideas and would never expect to change the other persons mind. No one is right 100% of the time and there seems to be a different understanding of "fact" and "opinion". Stupid. (that was for you @ginidietrich )
2 years, 6 months ago on Why Social Media Fanboys Don’t Do Their Objects of Desire Any Favours
Pop up "Can I help you?" chat windows after being idle on the page for x amount of minutes. I'm just reading / doing something else / taking a phone call - still here. I'll let you know if I need some help, thanks!
2 years, 6 months ago on Best of 2011: 8 Things I Don’t Want to See on Your Website
@Worob You're welcome! You have a very well written blog that is perfect for college students. Thanks for stopping by! :)
2 years, 7 months ago on 10 Blogs Public Relations Majors Must Read
@IntegratedLogistics Thank you for stopping by and taking time to comment. I am glad you agree! I spent a brief period of time in the early times of my career working in logistics and I'm glad to see I'm making a good suggestion. Appreciate you stopping by :)
2 years, 7 months ago on Supply Chain Project Management
Shot in the dark - Santa Monica.
2 years, 7 months ago on One Social Media Trend
Aww Gini! 2012 is going to be awesome! I have the most optimistic view about how the next year is going to play out. It just feels like good things are on the way. That's the best way to start a new year.
2 years, 7 months ago on Five Tips for Preparing for 2012
@HowieG (any comment that mentions the Jungle automatically receives a like from me.)
2 years, 7 months ago on Five Ways to Deal with Negative Online Comments
@ginidietrich@HowieG I work for small biz and we have very open policies in dealing with customers which as you say Gini helps us from getting these negative comments. For example, we have the power to work with our customers in any way we can and if we get in a place where we can't think of a way to help them, we know we can always walk right into the "higher up" offices and get some help. That way even if we have to tell the customer "no" they know that we did whatever we could to try to find a solution. Great thoughts & list as always Gini and down with trolls! :)
Reputation is what you make of it. The sad thing is that so many of these "large firm" PR companies simply feel like they are doing what they need to, no matter if it is (to use an SEO term) "gaming the system". I commend you for remaining ethical in a kind of industry that almost demands you to not be.
2 years, 7 months ago on Disclosure and Ethics In PR
@ginidietrich@Anthony_Rodriguez I'm so glad I don't get passionate about football - I'd never get away without getting a ban.
@Advantage for Cats Agreed. When I hand in assignments or projects, I like to hear what's gone well and what hasn't, so that I know what works when it's time for a new project.
2 years, 7 months ago on Effective Feedback Communication
Having spent about 8 months unemployed a couple of years ago - there is no greater suggestion on this list (at least, to me) than #4. I spent so much time doing only one thing (travel) that when I didn't have a job anymore - I couldn't think of any experience that I might have to offer anywhere else. Then I found a new company, where my abilities with customer service got me in the door, and now - I get to do something I really love. It's one of the hardest things I've ever gone through and it was made even worse by not understanding if I could have done something different. It's so hard to understand when you work your tail off, you're pulling 50 - 55 hours a week to make sure customers are happy, and yet it wasn't enough.
The truth is that it was a blessing in disguise because I tried something new and I found a home.
2 years, 7 months ago on Five Ways to Be Productive While Unemployed
I was thinking about this earlier this week when I heard a story about a female working in sports who ended up pressing charges against a famous football player who was inappropriate with her while giving him a tour of Cowboys Stadium. I heard so many women who were defending this players actions and saying it's "not a big deal" and that she was overreacting - some even implied that by being female and working in sports she was "asking for it". (Sigh). Ladies have to step up and take each others backs. You speak so much truth Gini.
2 years, 7 months ago on Women Are Our Own Worst Enemies
@ginidietrich Personally, I wouldn't tell my boss yes, we can run it early until I had cleared it with you. And I would hope that my boss would understand when I explain that while I understood his time constraints, running the story without your okay will probably cause issues when it comes to getting invited to future events. Furthermore, Denby might face some sort of black list from other directors who would be worries about an embargo being broken.
2 years, 7 months ago on The New Yorker Breaks Embargo and Violates Ethics
Hmm. I have a couple of thoughts on this one.
First, I think in an age where CEOs are stuffing as much money as they can in their pockets before the house caves in we should all be doing a little more to honor our word.
I was most intrigued by the string of comments around @megtripp - I read the link and I think this guy sounds like a real piece of work. I'd hate to work for him - I'd probably throw something back at him as I'm telling him where to shove that Golden Globe of his... but that's beside the point. While there is always another side to every story, I would like to throw this hypothetical out there.
If Rudin made a deal with a publication to allow them to have the first published review, but then decided to go with another publication because he got more $, would get more readers, or the president of publication #1 was a real jerk - would that be okay? I think that we would be even more harsh on Rudin given what we know about him. I don't think it's ever okay to "stick it" to someone just because you don't like the guy.
On a side note, I have never read Dragon Tattoo but my husband tells me I am required to go with him to see the movie or else we are getting a divorce. He's passionate like that. (Totally kidding)
Douchcanoe. I just got my morning coffee in my nose.
That's awesome Gini! Super excited for you and I look forward to reading it :)
2 years, 7 months ago on Marketing In the Round
We typically send our ours once a month - when we have something that is worth sending. @ginidietrich in your previous suggestion about days of the week, I can tell you that I don't have the stats in front of me, but we seem to have a higher opening rate when we send ours out towards the end of the week. (Th/Friday) People are just looking for ways to pass the time by the end of the week (those lucky people!) and are getting less internal emails so our notification doesn't get buried.
We also have a 2 part newsletter - one part case study & one part important tips for our customers. The full case study is available on the website.
2 years, 7 months ago on How Often Should I Send Email Newsletters?
@NancyD68@Craig McBreen Nothing like a good castration to make everyone feel better. And yes, Nancy, horrible idea but it shows Sandusky's arrogance, IMO. And the reason why he did what he (allegedly) did for so many years - he thought he was untouchable. He still thinks that he is.
2 years, 7 months ago on Providing PR Counsel to Penn State
@NancyD68 I could be wrong, but I believe his lawyer is fairly inexperienced with these kinds of cases. I would imagine not issuing the gag order was simply an oversight by the legal teams (one that the prosecution is probably very happy with considering the fact that the Costas interview is admissible in court). I think Problem #2 is the question that is on the minds of soooo many and the reason why Joe is out of a job.
@ginidietrich@John_Trader1 Yet another reason why I'm glad I attended the kind of university where if you sneezed the guy across campus said "bless you" and knew your name.
@John_Trader1 Well said John. Look at the recent breaking scandal in Syracuse which is a powerhouse for basketball. I can't decide what is more upsetting - that schools with these "great reputations" are being exposed with these scandals or that it's obvious that there's a larger problem going on here, and that we probably haven't heard the last of it.
First - Ken, great post. I love the idea of customer representatives being empowered. Frustration levels only sky rocket out of control when a customer gets passed around from person to person. Most of the times it's that very action that can cause a very small problem to become a big blow up that ends with the customer threatening to take their business somewhere else.
Not to be a buzzkill but I think this campaign will blow up in the faces of companies like ERAC. I've never done business with Chase, so I can't comment on that, but I did spend four years working in the rental industry. There are certain things that these management trainee's will not have the power to fix - like an off-airport location that is out of vehicles due to a holiday rush. While it's a great message from a kind of business that is typically known for the "sorry I can't help you" kind of customer service my opinion is that they have set themselves up to have some real problems with this kind of marketing. Even as an assistant manager of a store (and left alone to run it by myself many times) there was an entire list of things I was not able to do without a manager. I just hope their solution isn't "let me call the competitor down the street" (which was something my store experienced a couple of times)
2 years, 7 months ago on Small Business Tip Tuesday: Social Media is Not About Marketing
@danielnewmanUV We can call it a "Suck Up!" hahahaha.
2 years, 8 months ago on The Value of the TweetUp
@ginidietrich I think customer service might be lacking in many areas for big business. It's one of the reasons why so many "big" companies are loosing touching with their customers. I'm just going to say it now - 2012, I believe, is the year "mom and pop" fight back.
2 years, 8 months ago on How Much Transparency Is Too Much?
There comes a point when a biz or person is stumbling all over themselves that you have to stop explaining. The problem is that Netflix made some bad decisions and when the backlash hit, they were desperately struggling to explain that they valued their customers, but still wanted us to understand why they did what they did.
Netflix weren't listening. Most Netflix customers were too busy cancelling/downgrading their plans (me included) to ask why - no one cared about why, they just wanted Netflix to fix a bad decision. Instead, Reed & Co. tried to explain it. Sometimes - you just need to say you're sorry, mean it, and move on.
@NancyD68@TheJackB@ginidietrich NJ and TX should try that for their next hospitality campaign - "Beaches and A*ses"
2 years, 8 months ago on Gin and Topics: Lollipops, Donkeys, and Misrepresentations
@AmyMccTobin@AnneWeiskopf I did see that story - I could not believe it. Who possibly thinks that's a good idea. Even if the intention was not to include said blogger on the stream, who talks about people like that in the first place? There were a million things shocking about that story.
2 years, 8 months ago on Crisis Management: Six Keys to a Great Apology
@ginidietrich@TheJackB Sigh. Naturally. TX isn't on the list. (But Arkansas is? How does THAT happen!? Having lived in both states, my mind is blown.)
@NancyD68 Right now, Cowboy fans hate the Cowboys. (Not a Cowboy fan, but I live in the area.) :)
2 years, 8 months ago on #FollowFriday: Ken Mueller
Anne - great stuff. I would add - Don't apologize while also reminding someone what you think is best. Example: "While I still think you've done something wrong I am sorry for the problem that is occurring." When I see or hear something like that, the person I'm speaking to might as well have not said "I'm sorry" at all.
Provocation is not about just saying something that is going to make everyone angry. Provocation is about thinking about something in a way that is without boundaries. There's a very big difference between "poking a bear with a stick" and simply pointing out another way of looking at things. A lot of the blog posts I read about the "Great Twitter Unfollow Scandal" weren't written to blast those that were taking part in the practice but rather to encourage a reading audience to think of a different point of view.
2 years, 9 months ago on Provoke Is Not a 4 Letter Word
As trolly as this might sound - those pop up chats are stupid. I will decide if I need some assistance when I've spent too long on a page. It upsets my intelligence when it pops up and asks me if I 'need some assistance' - No, I don't. I just had a customer on the phone, dinner on the stove, or something else to do. I'm so glad I'm not the only person who dislikes this practice.
2 years, 9 months ago on Three Ways to Increase Engagement On Your Website
The companies that engage in these kinds of tactics make it harder for people who are genuinely in it to make real connections. As someone who tweets for a business (and as a business) I like to think that I do a good job of proving that I'm real. These tactics make it hard for someone like me to reach out and build a relationship - it's almost like I have to work twice as hard as someone else to prove that I'm behind my keyboard. That's where they really screw up - social media offers a really awesome opportunity for us to get to do something (as consumers and as biz) we've wanted to do for a very long time - to get to know the people who we are spending money with a little bit better.
2 years, 9 months ago on Three Examples of Social Media Gone Bad
@SarahRobinson@ginidietrich My hubby is the same way. He doesn't even have an email address and still refers to opening IE (yes, IE) as "opening the internet".
2 years, 9 months ago on #FollowFriday: Pete the Tapeworm
@ginidietrich@PeteTheTapeWorm Fried okra, corn, and pickles it is then. Also home to some of the best Mexican food you can get. Pete and I would get along very well.
I think Pete would love some of the food offerings we have around here. I betcha Pete would get down on some barbecue.
@ginidietrich Maybe I'll change my Twitter profile to a Troll doll just for you tomorrow. LOL. I'll just end all of my tweets with an (and STUPID) too.
2 years, 9 months ago on Managing Negative Online Comments
Your hair looks sassy Gini. Very nice :)
As far as negative comments go -- I personally think that it's simply a matter of maturity. There's a HUGE difference between getting involved in the conversation and finding out more about something that you may or may not agree with. The line is when you stop trying to listen and just start trying to rule the conversation. This is called being a "troll" and no one likes a troll. (unless they have brightly colored hair and grant wishes when you rub their bedazzled belly buttons)
If a person doesn't understand or see the relevance of a chat, then they should find a way to work in the hash tag with a little respect. "Would a #(insertchatmember) mind taking a few minutes to talk to me about why you love the chat" is so much different than "#randomchat is STUPID and you're all STUPID and STUPID." Clearly, I'm very opinionated on the subject - my years in debate showed me the best and the worst kinds of people. I can understand and respect why someone chooses not to take part in something, why can't the same feelings being returned if I decide to take part.
I don't run up to them at the "I think I'm better than you" convention and tell them all the ways they fail, do I? No. I don't. Because I am not a troll.
@ginidietrich What's wrong with you is that you're a loon. I thought we'd already established this. :)
2 years, 9 months ago on Blogger Outreach: Three Steps to a Successful Program
@RSA Course That's the hope at least! "New" generations can only do so much on their own. Thanks for your thoughts.
2 years, 9 months ago on Reputation Management - A Changing Road
I saw that email chain Gini – I had no words. I still don’t. (Which is a rarity for me) Change is a choice and there are so many who are stuck in their ways. People still use "hard copies"? I didn't know those existed anymore. :) It's hard for people like you to make some real change happen when there are still so many who send nasty emails and don't get that people are getting information in different ways.
Thanks Gini! That was a really great Vocus chat. I needed six cups of coffee when it was over though :) You make an excellent point - making a list is one thing, acting on the list is another. I appreciate you sharing your "engagement" strategy... too often we hear "Well just get out there and engage" as a tip, but it doesn't give newbies a starting off point.
So.. you're not supposed to take Ambien and then write posts? :) (That is what I have been doing wrong!!!)
The problem with "I'm sorry" is that it's been watered down by so many people who have used it simply to respond to feedback. I'm sorry is only ever really effective when you say "okay, here's what I did, here's what I stand by, but here is how I can tell this may have offended / pissed you off."
2 years, 10 months ago on The Fine Art of Saying “I’m Sorry”
Amazing stuff, Joey. I totally agree - I've been looking to my blog and making an active practice to think of it less like a "business blog" and more like a "story". It should all be a page turner. Thanks for sharing!
2 years, 10 months ago on Telling A Story That Doesn’t Suck
@Danny Brown Exactly! It reminds me of the rules for using Twitter for business - if you're providing your readers something they want to read, they aren't going to follow you. The same rules should (and often do) apply to corporate bloggers. It's okay to talk about your products / services / what you do sometimes, but there has to be a line.
2 years, 10 months ago on Creating a Corporate Blog People Actually Want to Read
Thanks Gini! This is great (kind of like you). All the social media connection tips and tricks can get twisted into your brains like a giant pretzel, sometimes it's good to go back to the "free" basics. I want to get more connected on LinkedIn, this is a good place to start.
2 years, 10 months ago on Using LinkedIn to Prospect
As a corporate blogger I can honestly say that it's a difficult thing to make potential readers understand that some corporate blogs are useful and fun. I think corporate blogs are viewed as a "shill" for the products right away and readers may not give the blogs a chance. I'm incredibly lucky to not be caught up in red tape and legal issues that can surround a corporate blog. I agree with @skooloflife that a story is incredibly powerful in adding that humanizing factor to a corporate blog. I haven't done much vlogging but it's something that's on my mind. Thanks for sharing Danny! :)
Awesome tips Joey! I've seen so many blog posts about writers block lately, I guess it's the summer. (I know the heat in Texas has sizzled my brain and creative juices right out). It sucks that the best tip for writers block is to just do it anyway, but it really breaks down whatever wall you feel yourself standing against and helps to get everything flowing right out. I'd add a personal tip - I watch 30 minutes to an hour of "brain-candy" TV (ie, Gossip Girl). I find that mentally checking out like that really helps to give my brain a little break and come back refreshed.
2 years, 11 months ago on So, You’ve Got Writer’s Block…
@MackCollier You raise another question though - should we be assigning "levels" of value to those that we interact with? Should someone who simply likes the page be considered less valuable than someone who spreads good feelings about a brand? Would musicians consider someone who only buys a CD less valuable than someone who buys merchandise or pays for fan club membership? There's a huge difference between the two and how the "word" about you is going to get spread, but do those who simply like a page become less valuable because that's all they did? (Great Mack, now I have to think... :P)
2 years, 11 months ago on Facebook 'Fans' are NOT the same thing as Brand Advocates
It also says a lot that the word "fan" is used... a fan is someone who likes what you do, but doesn't necessarily spread the word of what you are doing far and wide. Look at it from a band standpoint, if you're a "fan" of a band, you might like their page, buy their CD, occasionally mention that it's a great band, and get seats to a concert. But someone who is an advocate of a band will get everyone they know to buy the CD, join the fan club, and be the first person in line to buy tickets to an event.
There is definitely a big difference.
I'd have to say the decision to deliver the steak is a matter of opportunity. I firmly believe if I tweeted them the same, I would not get a steak delivered to DFW - because I don't have the kind of pull that Peter does. Is it wonderful that Morton's responded in such a way? Sure - I think so. But customer service is completely different. Customer service is about finding the opportunity to do something great for every customer, and not just those that are going to get you some good PR.
I wonder if a better move would have been a clever tweet to respond to him with some sort of offer. Instead of delivering a steak to the airport a better idea would have been something that they can have more readily applied to every customer who might be in an interesting situation and requesting Morton's product. For example, a tweet that would give him a % off his next meal at the steakhouse.
2 years, 11 months ago on Great Customer Service or Great PR?
Hey Danny how did you get a picture of my kitty cat?? :)
Great post Danny -- there's a big difference between ego and confidence. What you're talking about here is having confidence. Believing you are good at something, versus telling everyone you are. I think when you just "do your job" any kind of kudos will naturally come along.
2 years, 11 months ago on Why You Don't Need to Impress Me
You had a shell Gini? I just can't see that. :)
As a "young professional" I think that I've always been more into the "boutique" lifestyle than a corporate one. Like Jayme said, the idea of getting chewed up and spit out doesn't really appeal to me. Now, I don't work for a PR agency, but we are a business, and naturally - we have people who handle that. (*wave, that's me*)
I agree with Karl, I like being able to see that what I'm working on is directly affecting a larger goal -- and I feel like I've had more responsibility in a smaller atmosphere. For me, at least, this is the perfect place for me to learn the ropes and besides -- there are smart people like you all writing great stuff that teaches me a lot of what I need to know. :)
2 years, 11 months ago on Boutique PR Agency vs. Large PR Agency: The Pros and Cons
Jayme - great post!
For the most part, I agree with you, but I do think that automation, if used properly can be good for some things. It's like being Spiderman -- with great power comes great responsibility. I personally made the choice not to automate any of my social networking. Since I tweet as a "business", I feel like I have to work even harder to appear to be a real person, and automation does the opposite of that. I think there is a big difference between occasionally "automating" a post, like you do with your tribes, and always having your Tweets scheduled.
2 years, 11 months ago on Three Things Threatening Authenticity
Even as an old repost, this blog makes a lot of sense. I think the best comparison on the other side would be someone like Lady GaGa or Taylor Swift today. The landscape of music marketing changed and these are two perfect examples of artists who were able to make the transition from traditional marketing to a more "viral" atmosphere. Both have Twitter accounts that are ran by themselves and respond to fans on the channel.
Another great example (on the male side) is my favorite band, Maroon 5. Not only does each band member have a twitter stream where they actively manage the accounts themselves, they also encourage fans to bring recording devices into their shows and allow fans to post bits and pieces of their concerts on other social sites.
I personally feel that after the Napster fallout, record labels were hesitant to embrace new forms of media. Many of that artists brought up (Jewel & the Lilith Fair gang) were supported (mostly) as more "indie" / "folk" girl rock. I think that only recently the record labels and artists have started to see the potential of "internet" marketing to fans, and that's a real shame because it's caused a lot of talent to be lost.
2 years, 12 months ago on Women of Rock: Free Music is Very Costly to Some
Thanks Danny! This is a great commentary on the things we seem to think when we start a social media strategy. I don't think people realize that it's a "full time job." As far as influencers go... well, it's great, but you're right, making a connection with your customers is a much better use of your time. And if you want to reach out to an influencer, that's all right too, or even try finding common ground with them -- Like a mutual understanding of the awesome that is Gordon Ramsey :)
3 years ago on Debunking Popular Myths of Social Media
Thank you for mentioning honesty, Joey! A while back, I wrote a post over on my blog about how I've been able to observe a meeting group who are so raw with their honesty that it almost hurts. The purpose of their discussion is always to share stories and learn, and heal from each other. Even if "healing" isn't the purpose of why you're sharing a particular thought or story, you still need that level of honesty in order to make a true impact.
3 years ago on Support
@MolliMegasko @EricaAllison Hahaha. I think I will now be giving my husband the "stank eye" if he asks me if I'd like a glass of milk. I can't help but wonder if this can also be applied to ice cream and other dairy products like cheese. ;)
3 years ago on Got PMS? Get Milk.
Wow! Coming from someone who also used to tape up "Got Milk" adds, I can't say that I can wrap my mind around how this is a good idea. It's honestly appalling. It is one thing to sit around with your girlfriends and joke about how you reacted to your PMS and had a dumb fight with your significant other, and I think it's another to use that as a marketing strategy. I can only speak for myself, but when I "fly off the handle", I usually end up feeling embarrassed and would prefer it not be used to try to persuade me to purchase a product. That is not how you get me to buy more milk. I could keep going but... wow. "Boo. Hiss." is right @EricaAllison
Cable companies drive me out of my mind with this. On the other hand, a specific bank that I deal with on a regular basis (one that has a reputation of bad customer service) is never anything but wonderful to me. When I read reviews about customer's bad experiences, I'm always flabbergasted. I too would like to see companies take a more "direct" approach to customer service -- for example, I'm trained the same as everyone else in the room when it comes to clients and their needs, so I can answer pretty much any question. I'd like to see more companies at least change the way they look at phone calls.
Without customers there is no business and without great customer service, there are no customers.
3 years, 7 months ago on This Isn't Rocket Science