Writer, avid reader, sustainability nut, gardener, wine enthusiast, sci-fi/fantasy geek Branding & Communications at @5gear & @12most gal.
@SuzannePhillipsJennings I'm glad you feel less intimidated. Really its nothing more than another tool to communicate and chat like you would face to face. Just start slow and build your comfort level over time.
8 months, 2 weeks ago on Big Takeaways From The 2013 Writer’s League of Texas Agent’s and Editor’s Conference
@Dave Deming Glad it was so productive for you! Of course I always find that conferences inspire more work, highlight more problems, and spark opportunities that take me weeks to sort through. It can be daunting but inspiring!
Great post Paul! Its a good reminder to creatives. I especially love #3 "Give a creative person a box and they will find a way out of it." So true! Creativity stems from restrictions. When you have to get creative with your resources and changing paradigms, you come up with so much more. If you have total freedom you'll just rehash something that's already out there, get comfortable, spend too much money, etc. Some parameters keep us in check while driving us to do more with less. That's true creativity!
10 months, 3 weeks ago on 12 Most Paradoxical Reasons Why Creative Limitations Are Not Limiting
@Martina801 Hmmm, I'm not familiar with that specific industry but I would start by doing some research both online and in-person. See if there are any lingerie/boutiques in your area and offer to buy them lunch/coffee to pick their brain. Be upfront about your interest in starting a new shop. Some people don't take kindly to potential competition but others are happy to share their experience. I know there are several organizations and magazines such as the National Retail federation that cater to retail businesses and have great resources. Victoria's Secret has changed the game a bit, so be sure to have a game plan for addressing that issue. Also check out your local SBDC (small Business Development Center). They have so many resources and experience at their finger tips. You can search for one at sba.gov. Hope that helps!
1 year ago on 12 Most Overlooked Essential First Steps For Starting A Business
@DeborahHerriage Thanks for being the first to jump in Deborah! And I'm laughing out loud because I too am often accused of talking to much. When you're a communicator you just need to communicate (whether anyone gets it or cares or wants it or not). Thank goodness for blogging right? Well I'm glad you've found an outlet and even though writing is an end in of itself I do hope that people read and enjoy your work. Happy writing!
1 year, 3 months ago on Why Do You Write?
@ginidietrich @Sean McGinnis The author percentage on ebooks/kindles is factored differently. For hardcover (esp through non-Amazon channels) returns and other issues affect final quarter sales totals, which is why the average sales cycle is 120 days for books. The key is having a book for direct sales and for securing high paying speaking engagements. A book is a marketing tool nowadays, and less of a revenue stream.
1 year, 5 months ago on Traditional Book Publishing vs. Self-Publishing
Great post! There are many things to consider and both traditional and self-publishing come with their own pros and cons. Despite its many downfalls, traditional publishing does come with a great deal of credibility as well as some pretty high standards in terms of content and production. Self-publishing varies greatly in both quality and distribution reach. Instant gratification aside, we still want quality and we still expect traditionally books to be more thoroughly vetted than self-published books. Not to mention as a self publisher you are in charge of everything--editing, book design, printing, distribution--the works. That's often more than the average writer--fiction or nonfiction--can handle. So its important to do one's homework, weigh the options, compare each option to your unique needs and goals, and go their direction that fits best. There no "right' answer and certainly one size does not fit all. Congrats on getting your book out (a feat in itself). I look forward to the next!
Newman thank you so much for writing this! I have tried to work with clients whose main marketing and publicity strategy has been to criticize the competition and it doesn't work. People may stop and listen for a minute, but if all you do is criticize others, people will leave. 1) Because no one wants to be around that much negativity and 2) They start to worry about what you're saying about them when they're not in the room. We're more attract to positive people who are sharing information, providing solutions, and leading others toward greatness. It's a better marketing strtaegy too. Thanks again Newman! Glad to see you're still a man focused on discussing ideas ;-)
1 year, 5 months ago on A Message To America’s Leaders: Respect The Competition
@margieclayman I think many people don't want to invest in it because its not a physical, tangible thing. Intangible goods are hard, conceptually, for people to value--hence the need to demonstrate ROI.
1 year, 8 months ago on 12 Most Wacky Marketing Myths In the Online World
Oh Margie, how you made my day! I kept nodding all the way through. A brand is an experience, vision, and mission, and more that encompasses every aspect of the business from HR to customer service, from R&D to Accounting. Integrated marketing is social media PLUS traditional marketing, networking, etc. Your website is your calling card--and for many--your business front. Why wouldn't you want to invest some time and money into it? ROI is measurable for ALL types of marketing and is an essential piece of your overall marketing strategy and evaluation. I suggest anyone who cares how their marketing dollars are spent read Data Driven Marketing by Mark Jeffery. Okay enough ranting from me. Thanks Margie for assuring me I'm not alone!
Agreed Dan. My blog is where I discuss the questions of the day. Whether or not they're hot, trendy, or even get read isn't really what I'm going for. I'm just sharing my thoughts on questions people asked, things clients did, or issues that I think are important. If they stick great if they don't so what. I can't live and die by metrics or I'd go insane. I find that the more thoughtful and in depth my posts the less comments I receive, but my off the cuff rants invite a ton of people to talk back and forth. So I mix it up, go with my gut, and if I have a hot commenting day then great if not, I know I'm being honest, consistent, and doing my work. That's all that matters.
Thanks Dan! And you're always on the top of my lists--unfortunately I make lists and then forget where I keep them but you're on one of them ;-P
2 years, 2 months ago on An Ironic Blog Post About Getting More Comments
dbvickery No doubt! haha--well, in the end you've gotta be natural and focused on building connections. Calls to actions and guidelines can help give you a framework but you never know what each interaction is going to be like. Its always best to go with the flow and be authentic :-)
2 years, 2 months ago on 12 Most Annoying Things You Can Do In Your Marketing Campaign
douglaserice Thanks Doug! Yes its okay to cheat and prepost links to events and things but you can't place a recorder next to a phone and have a real conversation so what makes people think they can do the same on the net? Thanks for commenting!
BruceSallan Hey bruce I totally agree! Even supporting your competitors is good because lets face it everyone is different and different companies are better suited to deal with different kinds of people. Healthy competition and good sportsmanship go hand in hand.
AmyMccTobin Thanks Amy. Yes I'm surprised by how many of these things are still happening, especially when no one likes them. We have to keep educating our clients.
Yes danielnewmanUV ! I am so tired of the self proclaimed "gurus" of everything and even more tired of the people who "live for customer service." Social media simultaneously demands authenticity and makes it easy for people to falsify their credentials (heck even their photos). The same rules that apply in every realm of business apply in social media, but it seems that whenever something is new anyone who looks like they know what they're talking about gets play. For me, if I don't see something unique, real, and honest in your bio I won't engage.
2 years, 3 months ago on Buyer Beware: The Social Media Bio
healingmuse Great point! I have found that working out clears my head, gives me focus, and helps me solve issues too. Sometimes we get so in to forcing a solution, when sometimes we need to take a break and give our minds time to process. Exercise is a great way to do that. Thanks for the suggestion!
2 years, 3 months ago on 12 Most Unavoidable Challenges You Will Face As An Entrepreneur
PRbySweetTooth You're definitely not alone. The time thing gets me to but often its because I'm looking at enormous goals that in reality need several years to execute. We have to break it down into doable pieces and focus on what can be done with the time we have. You'll get there!
samfiorella I agree, and it does take time to find like minded people to either form a mastermind group with or to join your team. The first year or two are pretty solitary.
I realized I forgot to mention another challenge--people playing Angry Birds when you're trying to work! There are all sorts of crazy noises coming from the other room.