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@markwschaefer You bet. BTW, the avatar of me is in Edinburgh on top of Arthur's Seat overlooking the city. How fitting your video blog was in Scotland!

4 years ago on Art galleries come alive with new media innovations (video)

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@markwschaefer @Lisa_Reath Lisa and Mark, a great story here. It's good to see smaller retail business that truly is focused on growing their business (something that is a must for elective plastic surgery and non-existent for regular MD's) do so using Social Media so intelligently. I am seeing this elsewhere around the country though not as well done as what Lisa has done here. One thing I will point you to Lisa is "localized" review site http://doctorbase.com/ that provides a social media function on behalf of physicians in local markets that don't want to do it themselves (I have no relationship with the company). What is interesting is that they are using a "Yelp" Like review model and then marketing the results through social media platforms by having their reviewers subscribe to their fan page. Everytime a review get's written anyone subscribing to their page gets the feed (review) which means any friends of theirs will also see it.

You don't need to do this but one of the things they are doing is engaging localized offers (e.g. Groupon) to drive demand generation to wider audiences. Not everyone needs a breast augmentation however if you can find a procedure that has a wider footprint it could be worth exploring for your practice.

4 years ago on Social media success story: Marketing a medical practice

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Fantastic post Mark. I am mixed on intertwining tech with art (although by definition it's still "art") because it's nice to leave somethings "as they were". Still, the engagement is important and does make the medium/discipline more interesting and accessible to some.

All your picks above are great and I have visited several. The Tate in London is fantastic (as is the restaurant and view of St. Paul's across the Thames). Curiously missing on your list is my favorite museum's in the world - The Guggenheim in Bilbao Spain. Not so much for the art inside but for the building itself. Both inside and out it completely overshadows the art. And the restaurant (you can tell I love food) is literally one of Spain's best.

Cheers!

Marc

4 years ago on Art galleries come alive with new media innovations (video)

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