Volunteer/Principal @DoTime.org Helping save youth from prison/early death. Education is the tool of choice. Marketing Director of Com. Properties/Film Actor.
Very nice @ginidietrich of the reminder. The crazy thing is that most of this is common sense, or what used to be common sense. The new protocol (slang, abbr.) creates a breakdown in communication due to the disconnect between old and new style.
1 year, 10 months ago on Six Tips for Better Business Writing
@ginidietrich Exactly, why wouldn't they? Visuals, along with an interesting story goes a long way.
2 years, 5 months ago on Lessons You Can Take from The New York Times Storytelling
Storytelling! That's where we make an impact, and it doesn't matter if it's sales, criminal attorneys, script writing, or selling content on the Net.
Very nice @ginidietrich , it's the storytelling that makes us connect with others. I believe it's vital for institutions / businesses to convey their message in this manner so as to have a human quality.
@KenMueller Agree, have to manage email according to open time slots. At times I can't get to email until late at night on busiest days.
2 years, 5 months ago on The Ever-Looming Inbox
Thank you Darcy. We are at begining stages of a logo / brand. I will most definitely give you consideration when that stage is reached.
2 years, 7 months ago on You Don't Have to Be a Naked Cowboy to Stand Out in 2012
Brand consistency is so important. Actually in the process of changing logo's for a website / blog due to this exact issue.
Thank you for the posting Darcy.
@Danny Brown@KenMueller@gini dietrich Lol, I'm still laughing
2 years, 7 months ago on Best of 2011: 8 Things I Don’t Want to See on Your Website
Excellent post Ken! These reminders / guides, if heeded, potentially transform a website from public neglect to one of interest.
@ginidietrich No, I do not think it should.
2 years, 8 months ago on Pros and Cons of Facebook As Your Website
@ginidietrich@Ameena Falchetto Yes, it must lead back to the proprietor and his / her own "real estate".
Once again, thanks for the time invested @ginidietrich .
Although I'm not a big fan of Facebook, it is ubiquitous and therefore can not be ignored from a marketers standpoint.
@ginidietrich Okay, thank you
2 years, 8 months ago on Seven Tools for Your 2012 Marketing and Communication Plans
@KenMueller@ginidietrich Lol, should I be registering "7 Tool Breakdown"? Or does Gini get the credit?
@ginidietrich Thanks for the 7 Tool breakdown.
Gamification and mobile content are increasingly vital for any marketer who plans to be relevant in the near future.
Personally, I have to invest more time with analytics. That is one powerful tool I've neglected.
@linneawilke@ginidietrich They probably aren't doing their homework, i.e. reading other blogs, etc. Most likely these are people who are seeking quick money or commissions.
2 years, 9 months ago on Three Examples of Social Media Gone Bad
It does get frustrating @ginidietrich Those seeking clients in this manner are in for a big surprise... it doesn't work. The strangest thing is that you'd think by now, with all the information on the Web, that they'd get it. No real relationship works without some trust, and that takes time.
@ginidietrich Thank you... stories resonate through our own experiences. In addition to evoking emotions, they have an added value: active listening as opposed to passive listening. The benefit in marketing would be a stronger remembrance of message.
2 years, 9 months ago on Three Ways to Create Content through Stories
Storytelling teaches in a way that is receptive to the listener. As opposed to "This is what to do, if not, these are the consequences..." type of instruction.
Excellent Gini, thank you for the post.
2 years, 9 months ago on Nine Communication Lessons from Hitting Reply All
@ginidietrich Apologies, meant to say "it would be to one's best interest..."
Then he continued to argue his point, which seems like a waste of time. Once you label another with total lack of respect, the discourse is pretty much over.
@ginidietrich Whether PR professional's or not, it would be it one's best interest to behave while communicating. The man who hit "reply all" with the "f......b....." words lost credibility in a world where credibility is vital.
Would think a company that's been around should know better, but these are new water's for some. Without any relationship or trust, Ragu was accosting men (like your example of the supermarket). Though this mishap shouldn't effect sales, it's still a lesson to be learned. Build trust / relationship first before flagrant sales pitch.
2 years, 10 months ago on The Lesson Brands Can Learn from Ragu
@ThomHolland This post is not only interesting but so relevant these days with everyone's opinion carrying great weight throughout the social media & Internet Thom.
2 years, 10 months ago on Your Employee Is an Online Celebrity. Now What?
Yes on two counts Thom:
1. Employees should receive some compensation for bringing in business. How much? Depending; different businesses, different metrics.
2. Employees personal brands are very much part of the company.
To a point, I think most bloggers are community managers. Or should I say they are perceived in that light. Someone needs to give direction to the discussion, and moderate the emotional topics. The "expert" is the natural choice for the role of community manager.
2 years, 10 months ago on Are Bloggers Community Managers?
Ken, thanks for the new perspective on blogging and letting others take the wheel for awhile.
2 years, 10 months ago on 8 Good Reasons for Using Guest Bloggers
@ginidietrich Lol, doesn't matter on which country. It's the thought that counts.
2 years, 11 months ago on Achieving Workplace Equality
@Columbiarose Love your thoughts Columbiarose
@ginidietrich There are probably some who will always view women in power as "The B!*ch". Through my experiences, the females who excel in communication skills (males too) are viewed less negatively. Unfortunately, a double standard exists and all the communication skills won't change the opinion of a biased mind.
I left out another talented female with incredible talent & self confidence (and surprisingly not a B word) Melissa Paradice. Perhaps in another's view, Ms. Paradice and the other ladies could be viewed negatively, but to me they seem strong-willed and intelligent.
Although they all seem to have one particular trait in common: great communication skills!
@TheJackB It's too bad JackB, but what a good point. There are bosses, both male & female, that feel the need to "bully" by using their authority position. Nasty, bitchy, mean, etc. doesn't translate to good leadership practice.
Like your former "worst boss", I had a female boss once who also felt the need to act in nasty ways. She too had an incredibly huge employee turnover. To make matters worse, she lost some of the best talent the company had.
@John Fitzgerald True, not all men are that way and let's hope not all women follow that assumption.
@HowieG HowieSPM, very good points. Females do have to work very hard, especially in certain sectors, to get ahead.
We should let everyone's track record speak for itself. Regardless of sex, the ability to be productive, effective, and efficient in the workplace is most important.
I know women in the casting business who do an exceptional job. Sheila Jaffe, Carolyn Pickman, Angela Peri, Christine Wyse, Maura Tighe & Anne Mulhall are just a few in a long list. They have the ability to be feminine and produce results. Each of them is self confident without being the B word. Though I understand how certain men would feel threatened by a confident, intelligent female. Our upbringing and culture has conditioned that reaction.
Online there are multitudes of smart, productive, confident ladies whose advice and input is always welcome. They include: @nittyGriddyBlog @ginidietrich @sidneyeve @socialmarketerx @annmcharles @mschneiderCNN @michelelinn @lvanderkam @Ray_anne
Gini, thank you for breaking down the borders re media relations. Like most unchartered areas, most choose not to venture. Your insight is invaluable.
3 years ago on Create Your Own Media Relations Program
Gini, I was going to retweet this post but.... Actually, whether retweeting or just commenting, it makes sense to know what you're responding to and/or amplifying back to the world. Unfortunately too many choose not to put the time in. That applies to not only tweets, but also the real world.
3 years, 3 months ago on When You Fake RT, You ASS-U-ME
@tracykemp Tracy, I agree with what you say; the only difference is I choose not to use Facebook. I inform all business and social contacts to connect with me through LinkedIn, Twitter, email, or even texting me on the phone.
Is boycotting such a crazy idea? Is what they are offering so incredible that we can't live without it?
3 years, 7 months ago on Facebook's fatal flaw
@steve_dodd @markwschaefer @DrRae Steve, you are correct. They don't care and people still support them financially. But, as I posted earlier today, I won't support them and only use Twitter, LinkedIn, and old fashioned email to connect.
Yes, they are so huge that they don't care about me, and that's okay. But... one day they might, when someone else stops using, and then another, and who knows, maybe another young sharp kid with a great idea will come along with an outstanding social media site.
Mark, that doesn't surprise me. Though I have a Facebook account, I've never used it and it isn't active. My people contact me through Twitter, LinkedIn, and regular old-fashioned email.
As previous poster's mentioned, Facebook is so big they feel they don't have to act with responsibility.