Boss of @Clockwork_Tweet, Geek Girl, Mom. Partner. TechEvangelist. Public Speaker, Entrepreneur. Theatre nerd. Music is my drug. I try to bring the funny.
Keith is awesome. We are big fans over at the GGG! Excellent choice.
1 year, 5 months ago on #FollowFriday: Keith Privette
I think it was Charlene Li, in her book Groundswell, who urges her readers to accept the fact that, when you make your way into the uncharted waters of social, 'mistakes WILL happen.' We refer to that all the time in our discussions with clients. They expect that social will change everything and be the magic elixir for their business. At the very same time they want to think of it like they have thought about everything they've ever done on the marketing side of their business -- messaging that is 'done', edited, polished and perfect. Unfortunately the thing about social that makes it so intriguing is it's humanity. And humanity is never done, polished or perfect. People come with flaws. Conversations and engagement come with people. People are messy. We have to get better at taking the good with the bad if we want to keep moving the needle forward. No one meant to embarrass Chrysler. No one meant to offend people. In fact, there's probably a funny tv spot in there if their people got at all creative.
Anyway, great piece Gini.
2 years, 9 months ago on The Chrysler Tweet: The Take from An Agency Owner
rustyspeidel -why thank you!
3 years ago on The Facebook PR Mess with “60 Minutes”
Ok I didn't watch the interview. But I have to believe that this story wasn't so much about 'exclusivity' of the story as much as a sort of mutual validation or endorsement. Facebook clearly used the credibility of 60 Minutes to gain the trust of an aging user base that is terrified every time they change their layout, or terrified of the hype that is the Facebook brand and what they perceive as a general lack of regard for privacy. Let's be real - Facebook does what it wants when it wants - and we (we meaning the mainstream) FREAK out about how they are violating our privacy and yet, we use it anyway. We essentially give them permission to continue this behavior by continuing to use the service with no real resistance. While the aging boomers and beyond are getting more and more wired, they are also among the real hold-outs for Facebook. They are afraid of Big Brother having unrestricted access to their info. What the Zbag did on 60 Minutes was get the queen of the dustmeisters, Ms Stahl, to quiver in his presence and wax on like a giddy school girl about some lame, and really minor changes to the profile interface. Big deal! But the 60 minutes audience doesn't know it's not a big deal! They were sitting there thinking, 'damn, why hasn't my daughter, the tech professional told me about this awesome Facebook thing? (damn you, Zbag) and 'look at how this sweet young man is telling Leslie Stahl all about it. Now, he's not so bad! It can't be so bad!' A brilliant maneuver!
Meanwhile - 60 Minutes, like so many media outlets, is striving for relevance! Well, gee - what's more relevant than Facebook?
Just my 2 cents.