New York, New York
Interactive Copywriter, Aspiring Pugilist, Voiceover Diety, Bringer of Pain, Expat Masshole
@edwardboches I think this process can go into the ad space as well. One of the things brands should consider is how they can activate traditional (and digital) media. Are there ways to make every brand interaction, be it a TV commercial, print ad, billboard, banner ad, etc. a more interactive experience. Could be ripe for the picking.
4 years ago on In the digital age anyone can be creative
We used to use a mini-pod structure which usually consisted of some combination: an art director, copywriter, site builder/technologist, strategist and UX specialist. To be able to turn your head and ask a question or make a quick request was a wonderful experience, not just for the concepting and production, but also in learning. Even though I was a copywriter by trade, I learned enough about code, design, programs, etc. to help me more thoroughly develop and pitch concepts. It showed in our client presentations and the work that got sold in/produced.