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I love this. A good client/agency relationship is just like any other good relationship -- built on trust, mutual value and open communication.
Just the other day I blogged about my three F's for taking on new client projects: http://wp.me/pOeuv-5B.
2 years, 11 months ago on Effective PR Agency-Client Relationships
Levi Wardell Agreed on all counts.
I'm guessing FB knows a pretty good channel to reach their current users.
One other thought: let's not rule out the power of serendipity in this case.
I've managed high-profile media exposures in the past and what sometimes looks like shrewd marketing (or, conversely, dumb PR), can sometimes be chalked up to being at the right place at the right time. Especially in a one-off instance like this story.
3 years ago on The Facebook PR Mess with “60 Minutes”
Interesting idea that FB burned 60 Minutes, but it's a little bit of the tail wagging the dog. FB boasts a half billion users -- many of them very engaged. 60 Minutes would kill to have 1% of Facebook's audience on any given night.
And the only folks influenced by 60 Minutes to join Facebook are those who don't know that much about it to begin with. I'll bet that most Facebook users aren't going to turn to 60 Minutes to learn about a platform they're actively engaged with.