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@ginidietrich I just thought that you had purposefully highlighted those portions, as they were important ;)

3 years, 9 months ago on Marketing Has a Long Way to Go

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As a non-PR person, I never even considered the backlash from the early roll-out from this perspective. It certainly puts an interesting spin on the story for me. Thanks for the insight. The only thing I have to add, simply as a viewer and Facebook user, is that I had been looking forward to seeing 60 Minutes that night, for no other reason than to check out the "exclusive" announcement. However, after checking my Facebook, and already seeing the changes there, I didn't bother tuning in to the show at all. What was the point?

And if that happened to me, I'm betting it happened to others as well. Makes me wonder how many viewers 60 Minutes lost that night because of the non-exclusive "announcement".

3 years, 10 months ago on The Facebook PR Mess with “60 Minutes”

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