LaurenVargas
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@Shonali @zoeDisco @kamichat @shannonpaul I just saw this photo the other day. This is such a beautiful post and helps me remember to cherish the friendships and relationships that have helped me become who I am today and the future me. Thank you.
Spot on. We need to build a foundational framework for content to exist. I do not believe automation is all bad. I use it and implement a content calendar. But we cannot forget moderation and context are the key pillars to successfully use automation tools.
@Shonali Are you kidding me? Of course! This is just a job. Thank you for giving me the opportunity to post.
@Shonali Not trying to side step. We’re happy to address all questions, but we think the bigger issue here is that no one yet has all the answers as to how ACA will ultimately play out. At Aetna, we continue to push for broader reform. Ken asked if this will change our offerings, and Bill asked about payment. We are focused on innovation, and we’re driving toward solutions that are essential to meet the health care needs of all Americans. We have to improve access, quality and affordability. To do that, we’re laying the groundwork for an entirely new healthcare payment system.
Here are a few resources that might help with some of the questions:
- Our CEO’s message on the Supreme Court decision: http://bit.ly/MFqXlC
- A Healthcare reform timeline on when provisions take effect: http://bit.ly/M8QsOM
- Lastly, we have a space on the Aetna website for regular updates on the implementation of health care reform. From this page, in the left navigation, you can also browse to find more information on impacted benefits, programs and more.http://bit.ly/O4SGKM
As always, we’re here to continue the dialogue.
Shonali,
Thanks for reaching out in the comments! Yesterday was an amazing day to watch the news play out on and offline. Aetna was listening to the chatter online and will continue to listen and participate in the discussions as we learn more about what the decision means.
The Supreme Court decision doesn’t change Aetna’s business strategy or commitment to system reforms that make quality care more affordable and accessible. We’re prepared for the changes ahead and will continue to fully comply with the requirements of the Affordable Care Act. At the same time, we know that much more must be done to fix the problems that remain in our health care system. Aetna is focused on delivering the next generation of health care through innovative solutions that improve quality and health outcomes, which ultimately makes care more affordable.
As always, we’re open to your thoughts and feedback, and welcome all to reach out to us on Twitter…@aetna
Lauren Vargas
Community Strategy Director at Aetna
You know I love this post, Kami! All of these steps are critical in our industry, but I would suggest taking a statistics course, so you can ask better questions, understand data you need to obtain and how to glean insights. A place to start...Khan Academy! Start each day with a statistics refresher from Khan.
Great summary...and thank you for the shout out!
Nice list! You will need all of November and December to read LoR Trilogy! I will have to add some of those listed here to my 2012 list (growing at an alarming rate.
Being a transparent company does not mean you have to reveal everything, but you reveal what is necessary to the community you serve...in a timely and respected manner. As a customer and a communicator, I have tracked the saga and you are right, Gini, the words *I'm sorry* go a long way.
So true...I have lived in Boston for two years now and still not used to it. *6 is dead on...I miss my Texas highways and clearly marked exits!
Insomnia. ;) Also, since I started Friday vlog, the pressure is on to keep reading and reviewing books...When I am not reading books, you will find my nose stuck in Discover and National Geographic magazines....forces me to look up words in the dictionary and be aware of issues outside communications realm!
You are spot on. Reading can open our minds to new worlds and perspectives. I try to read one NF and one fiction book a week, then spend the weekend reflecting on what I learned. The Moth podcast is an excellent recommendation. I also enjoy Fresh Air and HBR IdeaCast podcasts for examples of how to weave a story. Looking forward to the review of book, Humanize!
Great list. Glad to see we are taking the conversation to the next level. What about: Community Management is New Black: http://panelpicker.sxsw.com/ideas/view/11911?return=%2Fideas%2Findex%2F10%2Fpresenter%3ALauren+Vargas
Shonali Thoughtful post as always. I would consider myself very much the farmer. Social has allowed me to nurture those relationships through nourishing dialogue and experiences--online and offline. I am much more guarded (or jaded) now than I was six years ago. Today, I am not sure I would even consider an online romance similar to how I met my husband. One thing is for sure, as long as I am still learning and growing, the relationships I cultivate will continue to grow as well.
Great post! This role has such a high burn out rate. Being on the front lines means you have a lot of battle scars. I would add that setting expectations is key to maintaining sanity. These expectations create a pact between you/your org and the community you serve.
Lovisa, great post. You hit the nail on the head. Community is the hub of the organization. We can wear many hats, but cannot do it all. One of our most important roles is to be an internal community manager and educate those within our organization. We have to find the right person to respond at the right time.
Evan, good post. I think this really emphasizes the point that a community manager is strategic and should not be pigeonholed as being 100% tactical. However, I don't think it matters so much as who you report to as much as it matters that you act as the company hub (not bottleneck) and work in a collaborative space.
So I may be in the minority on this one. I hear a lot of chatter on social networks about the price increase, but is that reflective of the entire client base? Also, of those complaining are they actually dropping subscriptions? Influencing others not to subscribe? I think we can all agree that they could have done a better job with the communications, but the space is evolving and maintaining a DVD business is more expensive. Streaming is gaining ground and Netflix is wanting to push that forward...and willing to take that gamble. I just wonder how all of the online chatter is actually affecting the company.
Thanks, Jeff!
A valid concern and one we hope to address with more details in the weeks to come. As Marcel Lebrun stated, Radian6 will operate as an independent unit for now. We will keep all users informed of changes.