Marketing Exec - brand and product mrkt/mng. Currently - Social Media Director - HFM-US (Elle, Woman's Day, Car and Driver, etc.). Music Junkie.
Very well stated (and backed up with data) - thanks!
1 year, 1 month ago on New Research: Americans Hate Social Media Promotions
Neicole - as always, you make some excellent points here and provide great advice!
I do see value in the new FB initiatives, but the one thing that still concerns me as a marketer, is my ability to completely leverage Facebook in marketing initiatives. Yes, they clearly are an important part of the marketing mix, but their tight grip on user data creates challenges for brands.
I question whether Facebook wants to be a "friending network" or a "connection (including brands) network." They seem to have one foot in the water of user focus and another foot in brand focus. You can be both, but I think they have not found that balance, yet.
1 year, 7 months ago on Facebook's changes will force you to be Customer-Centric
I like what Google+ has done with regards to circles. It allows me (and others) to monitor and engage in social channels more easily. Your question "will make it easier for people to flip channels in order to view different “programs” on their social networks" is spot on and the answer is yes. We've seen this done for the super firehose, Twitter. Tweetdeck (and HootSuite and others) allows us to partition users based on categories of interest. Is this important - heck yes - why do you think Twitter acquired Tweetdeck.
Nice capture of the important differentiation for Google + ... question is, how will Facebook respond ... think that is just a matter of time.
1 year, 9 months ago on Will Google+ Circles put you in a box?
Good stuff! Thanks.
2 years ago on Everything is social so now what?
A sorta meditation called "conscious breathing" keeps me grounded and in joy. Helps to provide balance in my life. Learned it from someone that blogs at http://brandisia.tumblr.com/
2 years, 5 months ago on The Joy of Sex and Blogging
KristenDaukas markwschaefer jacobvar skooloflife lauraclick joey_strawn nicolefletcher neicolec socialsteve soulati allarminda
Anyone interested in talking about blogging - Be glad to help and connect. Contact info can be found on LinkedIn (Steven Goldner), Twitter (socialsteve), and/or blog (www.socialsteve.wordpress.com) With regards to KristenDaukas comment about addressing a new post while not speaking ad naseum - think about what happen in the past few days - that is always something new. Those that follow my readings probably know the "the flavor or perspective" I'll bring to the table, but I think fresh, new scenarios maintain the interest.
PS - I have not found a blogger as truly engaging (online and off) as Mark. If you can do 25% of what he does - you'll be awesome.
2 years, 5 months ago on Overcoming blogging's fear factor