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I love this post! It's true that people who excel at communicating their ideas can do it simply, and without the affect that comes with selected use of jargon. Trying to make someone feel inferior because you know buzzwords they can't relate to doesn't help you get your message across, and it doesn't make you superior. It makes you clueless. People like people who they can talk to. It's our job to speak their language, not the other way around. Thanks Lucretia! 

2 years, 8 months ago on Cómo se dice… “Strategic Communications”?


Very interesting. I am yet to find anyone who is able to use Twitter Lists productively as a primary tool. I believe agencies who want to get a snapshot view of what a particular twitter user's most resonant topics/expertise/audience connection are, go to their lists - and note what kind of range of users have listed them. Lists reveal the connections made. Used in tandem with other services, lists are highly valuable.

4 years, 1 month ago on Another look at the AdWeek Twitter 25