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Conversion: Conversions are accountable actions that occur on websites, social media platforms and other digital media, by users. These actions can include filling out a newsletter field, visiting a particular webpage, or purchasing a product. Marketers choose the goals which are important to their business and insert a tracking code into the website or advertisement to measure them. The tracking codes links to programs like Google Analytics to analyze the effectiveness of a marketing strategy.
2 years ago on Social media glossary