M. Edward (Ed) Borasky
Bio not provided
"What would you add about storytelling or content marketing for businesses?"
1. Unless you're a huge business, your focus probably needs to be on "conventional" sales rather than "inbound marketing" or SEO or content marketing or brand journalism, etc. Unless your sales process - prospecting, qualifying, objection handling, closing, lost sale analysis and post-sale support - is solid, the complicated and labor-intensive stuff most likely is a waste of time.
2. It's getting harder and harder every day to distinguish "content marketing" from spam. People instinctively know when they're not qualified prospects for your product or service and will unsubscribe when they've learned everything they can from you without buying anything.
5 months, 3 weeks ago on Content marketing: The secret to getting discovered in search
1. No pricing on the Spinnakr website,
2. Firefox says their certificate isn't valid.
Sorry, Spinnakr - you'll have to do better than that if you want my email address.
5 months, 4 weeks ago on Spinnakr calls for death of the data scientist in push to democratize analytics
Help! Someone has blacklisted oneQube!
"Reported Attack Page!
"This web page at qub.me has been reported as an attack page and has been blocked based on your security preferences.
"Attack pages try to install programs that steal private information, use your computer to attack others, or damage your system.Some attack pages intentionally distribute harmful software, but many are compromised without the knowledge or permission of their owners."
Here's a link to Google's analysis: http://safebrowsing.clients.google.com/safebrowsing/diagnostic?client=Firefox&hl=en-US&site=http://qub.me/smartstream
7 months ago on Twitter chat leaders, have no fear, @oneQubeMe is here
What's their business model?
Do you know who the agency was that set up all the media buys?
1 year, 1 month ago on Top 10 social stats from Felix Baumgartner’s jump #stratos #livejump
"But hiring them hasn’t been easy or cheap. And tellingly, we share something in common: We’re all old." Well ... I wouldn't exactly call a 36-year-old woman 'old'. If you're old, *I* am a freaking ghost! ;-)
But seriously, the problem I have is with publishers who whine about not being able to charge for quality content and not being able to pay good human writers. When I hear that whine, I think about the utter garbage that people pay money for on ClickBank. I see a heartening trend; more authors are now putting in the effort to learn their craft, pitch their ideas to publishers and be open to constructive feedback instead of self-publishing garbage for $0.99 on Kindles and hoping to get reviews.
1 year, 1 month ago on Suddenly everyone wants New Yorker style content. Only one catch: Who is going to write it?
The "fast growth" and "unpredictable load patterns from end users" are a direct result of business models based on giving away IT services to consumers and selling their data to advertisers. If people actually paid for the storage of their pictures, the shuffling of their files to and from the cloud, the distribution of their tweets to their followers and the management of email, it would be a lot easier to predict and manage capacity, both computing and electrical. It's the industry's business model that's broken.
1 year, 2 months ago on A Lot of Lead Bullets: A Blistering Response to the NYT on Data Center Efficiency
@jordanrcrook But I'd take the LTE model at $499 over the iPad for sure.
1 year, 3 months ago on Live From Amazon's Special Event: Fire It Up
@jordanrcrook I think if I had $199 loose change I'd still pick the Nexus 7 because it plays both Amazon and B&N books.
@jordanrcrook Helluva phablet, eh? #skype
@jordanrcrook I guess I'll be rooting my Nook Tablet in November ;-)
There's absolutely no surprise to me that this has happened. To be blunt, unless you have a written, signed, closed win-win deal, you're working for free. There have *always* been gatekeepers in every industry.
1 year, 3 months ago on What’s Old Is New: The Gatekeepers Are Back, and Stronger Than Ever
It's got to be a strictly *business* decision. Think money and time, revenues and expenses, terms and conditions. You *will* spend more time doing IT / maintenance on a self-hosted WordPress blog or a Drupal site than you will on WordPress.com or Blogger. If you're not being compensated for that, don't do it.
1 year, 8 months ago on Blogging After Posterous: Hosted vs. Self-Hosting
Natural language processing and journalism ;-)
1 year, 9 months ago on Interdisciplinary Fun Times · marshallk · Storify
I wouldn't count Google+ out just yet.
2 years, 2 months ago on Facebook Timeline - It Will Turn Consumer Users Into Developers - Future User Experience Is Coding
"Yet we’re not writing blog posts about Nielsen being an abomination." No, we aren't - *now*. But back when Nielsen was competing for its place in a growing market for television ratings services, the equivalent of blogs, trade magazines, featured articles about how bogus Nielsen's methodologies were - and how bogus the methodologies of Nielsen's competitors were.
"Influence Measures Help Business Create Order From Chaos". No, actually, they don't. What creates order out of chaos is a *discipline* called, for want of a better name, quantitative marketing. You have to know what data to collect, data cleansing technologies, *solid* statistical methodologies, market life cycle models and a whole bunch of other quantitative tools.
2 years, 2 months ago on Why Critics of Klout Are Missing the Big Picture
TweetSmarter Yeah - they're definitely working as hard as they can but it's a lot easier to make spam than it is to *automatically* suspend spambot accounts and de-index the tweets from Search. At some point they need to make some policy changes about what gets indexed. For example, I've argued that a tweet that matches more than one Trending Topic is usually spam and should not be admitted to the Twitter Search indexing at all.
2 years, 8 months ago on Does Twitter Have a New Spam Policy?
ginidietrich They exist because they're profitable. Poor quality products and services, they reach millions of prospects at a cost of less than a penny per prospect.
I haven't seen any change in spam on Twitter - some patterns get shut down rapidly and some patterns, for example, "Justin Bieber Smoking Pot", persist. I'm guessing they have a priority scheme in place. They shut down malware / phishing as fast as they can, pr0n next, then plain old annoying last.
They are seeing about 500,000 new accounts created every day. Given that account creation is gated by a CAPTCHA and does not have an API call, this means spammers must be paying "crowdsourcing" working sites like Amazon Mechanical Turk to create the accounts.