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Integrity is the linchpin on this list. There are people willing to follow someone without principle, but those are the type of people you do not want in your organization.
It is easier to say, "We don't act that way," in a room full of employees. The leaders I respect the most, however, have been willing to say, "I am not okay with this," in a private conversation. No lights, no camera, no audience....."I would rather not make bonus than do X."
If you have my respect, you have me.
2 years ago on 12 Most Lasting Skills to Develop a Leadership Bond with your Employees
Number three will get you noticed. Both the author and the other readers will notice a relevant and thoughtful reply. Decent comments are as rare as thorough readers.
Unfortunately, list posts tend to encourage lazy readers. 12most is a classic example of a really good content that is often unappreciated because the format encourages lazy reading.
2 years ago on 12 Most Accumulative Activities to Boost Your Business in Less than 10 Minutes
Nice list! My organization problem is really that my family seems to always leave things in my office, particularly on my desk, if they want me to "notice" them. That is, "oh look, here is a water bill, painting my daughter made, and a honey do list."
Any tips for that, besides constantly telling everyone this is a "Daddy only" zone?
2 years, 4 months ago on 12 Most Inspiring Tips For an Organized Office
I have said it before, and I will say it again: I LOVE ME SOME NAPS. The biggest struggle I have had with using power naps is I tend to form a habit that leads to dependency. That is, most habits take a couple of months to really form. With power naps, though, it only takes about a week of taking a 30 minute nap each afternoon until I can't function without one.
It is worse than developing a dependency on afternoon coffee!
2 years, 5 months ago on 12 Most Plausible Reasons to Take a Nap
And, of course, livefyre eliminated all of the paragraph breaks in my comment. Sorry for the unorganized appearance.
2 years, 5 months ago on 12 Most Simple Ways to Get More Involved on Google+
For most "non-pros," the question isn't "can I make this something I like" but rather "platform X doesn't feel like work and this does, why do I need this again?"I am making a focused effort to "stop by" G+ at least once a day. For my other platforms, though, I don't have to set a calendar reminder to visit. This one feels forced.My biggest challenge is to show a payback for clients. Right now, other the Authorship mark-up, there are not too many marketing advantages to G+. Since I cannot show an ROI, other than theoretical, nobody is interested.Non-web savvy folks have at least heard of Twitter. Google Plus is less well known in Cincinnati than Pinterest.
It is never too late for feedback! I am glad the tips brought the family together. It wasn't "Christmas in July" was it? :)
2 years, 6 months ago on 12 Most Jolting Ways to Limit Electronic Interference this Christmas
Number 12 !
Nice list Margie. The last one is really the secret to understanding how serious a person is about internet marketing. Every day I encounter businesses will pay for someone to mow the lawn or take out the trash, but paying someone to grow your web marketing is "a waste."
2 years, 6 months ago on 12 Most Wacky Marketing Myths In the Online World
I have never had a green solo shop try to charge too much. The usual seems to be.... "ahhh, how about $20 an hour?" with a pleading look.
Regarding the 20% rule, I would modify it slightly. Set aside 20% of all money you remove from your LLC. That is, ALL money goes into the business. Any money that comes back out for you personally should be clipped by 20%. For start-ups, clipping 20% on the front-end just makes it that much more difficult to buy the equipment and marketing you need.
2 years, 6 months ago on 12 Most Helpful Hints for Freelancers
@Josepf I would love to have a poster copy, if you can spare it. Let me know, my address is on my website, or I can email it to you.
Again, nicely done.
2 years, 8 months ago on The Complete Walk-Through to Grow Your Business Online #infographic
Josepf - Nicely done. Infographics are one of those things I never seem to do for my own business. If I ever do put one together, I hope mine is as clean and interesting as this one.
I hope you don't mind, but I shared this on my site as well. (properly backlinked and attributed, of course). Small businesses seem to be investing in web marketing this year, and I am glad to see everyone waking-up to the fact that consumers have forever changed how they find service providers.
#12 is a big one. I am a firm believer in the "thinking walk." If you ask me what I am doing when I walk circles around the office building, I will answer honestly, "I am working."
Oxygen and movement.
2 years, 9 months ago on 12 Most Innovative Tips to Get into Your Creative Flow
@MorberMarketing If I had a cure, I wouldn't be sitting in front of 3 21" monitors, twitching on coffee. ;)
2 years, 10 months ago on 12 Most Diabolical Diseases Infecting Internet Marketers
@samfiorella I don't know that I would announce your dandruff shampoo needs to the world, but then, hopefully my post caught you before it was too late!
@healingmuse I am not "hip" to Pinterest yet. (sooo, embarassing...)
I am surprised that so many of my non-internet savvy Facebook friends are migrating there. In fact, I would say more of my "regular" FB connections are on Pinterest than on G+.
@spofcher I honestly debated on number 9, because I think we have the same issue. (You know I have a real love of Pandora.) I am the guy that constantly pushes the station selector buttons on the car radio.
However, I left this one on my list. I do think that if your lack of "perfect" environment can shut down your productivity, you might want to reevaluate.
@healingmuse Now that comment really made me smile. I am a bit "anti-klout," so you will note I generally have "0 pts" here on the comment board.
I hope nobody judges me for it.
@JodiOkun It took me 12 hours to finally start promoting my article from this morning.... that is the way this month has been. I am glad you liked the article.
@reneedobbs Wit is not required. Recognition is the first step to recovery. ;)
@janetcallaway Tell me your ailment, and I'll bet the commenting crowd on 12most can help with a diagnosis....
@susansilver I think number 5 is probably the most common. I asked my friends to leave their phone in the car when we went to happy hour this month. You would have thought I asked them to take their pants off.
@ken_rosen Honestly, the biggest advantage of Social Media, to the small businesses I see leveraging it well, seems to be coming from the knowledge they are gaining.
That is, promotion on social seems to be of less impact than research.
2 years, 10 months ago on Marketing 201 – Social Media has not changed much
@adamson I think we will end up "agreeing to disagree," but I am hungry for concrete examples.
"everything else, thinking Strategy, Objectives, Plans, Actions, Measuring, Mindshare, Timing, Advocacy etc etc has changed, dramatically."
Strategy - In CPG, at least, the strategy is essentially to find a marketplace, identify a product need for that marketplace, and fill that need. I don't see that changing.
Objectives - the objective for most business marketing is to grow revenue and profit, as it has been for thousands of years.
Actions - Some changes here, but tactical shifts
Measuring - I don't really see any change here. We have new acronyms for the same: reach, loyalty, position, etc
Mindshare - Marketers have been measuring and ranking brand awareness for a long time now.
Timing - You might have something here, but in big CPG, retailers are still resetting planograms once a year, unless the POG is a seasonal set.
Advocacy - Not sure about this one. My experience with non-profit fundraising indicates that the biggest bang in fundraising still comes from having powerful corporate connections.
Perhaps we are operating in different environments?
@Milaspage I should point out, my marketing experience is almost exclusively American. I can see a "revolutionary' argument for social media in geographies where communication has traditionally been much more controlled. As an example, you need look no further than Egypt.
@Josepf I had hoped by posting on @Milaspage 's site I would get some credible feedback! Thanks for the comment.
Business has promoted via one-way communication vehicles for a long time. However, strong companies have always listened to their customers.
The biggest change I see in the communication loop between providers and customers is the public nature of the feedback from customers.
I thought you would like that one!
2 years, 11 months ago on 12 Most Worthless Web Wizards
#3 is one of the more commonly overlooked aspects of copywriting, especially packaging copy. When I say the name of your company or your brand to ten people, what 2-3 words will come to their mind?
This is a great post. 12most just keeps raising the bar for strong content.
2 years, 11 months ago on 12 Most Straightforward Writing Tricks for Consistency
@douglaserice This is a post concept I wish I had thought of! We have several Kindles floating around the house now, but I am always hesitant to pay for another business book, especially without a recommendation.
If I can wrestle one of the readers away from my daughters....
2 years, 11 months ago on 12 Most Compelling Free eBooks by Business Bloggers
This is a great list. I have had a few guides over the last ten years, but I have never had anyone willing to take an official "mentor" mantle. Looking back, one thing each of my guides had was a diverse functional background.
There is something uniquely valuable about a finance guy that moved into supply chain, the sales guy that moved into purchasing, or the supply chain guy that moves into branding.
2 years, 11 months ago on 12 Most Key Lessons I Learned From My Mentor
Yup. It always seems to be that "soft" professional services are less valued by newer business owners than "hard" white collar services, such as legal or accounting.
By round two, most folks either quit the dream or learn to hire good talent in the areas that are critical to the business. Revenue generation and cash flow are usually more important than having a "perfect" contract.
Note to self.... "no more SuperCuts."
I kid, but I think your analogy is close. The guy that cuts my lawn shouldn't be asked to cut my hair, and I think that is what many business owners are trying to force.
There are lots of people that "do" web marketing really well, but just not the people on this list. As with any immature industry, there is much confusion about capabilities and costs. The business will sort itself out soon.
I think my wife would attest to my lack of genius...
@MorberMarketing Does that mean I am probably a sucker and didn't realize it, either? ;)
Just re-read the list, I like it more and more.
2 years, 11 months ago on 12 Most Embarrassing Moments in a Salesperson’s Career
@Peg Fitzpatrick "You have a gift." Isn't that what they told that kid on "Boogie Nights?"
This is not that kind of love post.... bwahahahaa
2 years, 11 months ago on 12 Most Simple Deeds to Show Your Love
Still dieting, @pegfitzpatrick , I am still dieting. Thanks for making my evening just a little more trying... ;)
2 years, 11 months ago on 12 Most Mouthwatering Chocolate Treats
@lgail Thanks for starting the comments going. Nobody ever wants to be the first to comment, do they?
I am glad you liked the list. It is tough to get very deep with the "list post" format, but here at 12most, we do try.
@MZazeela Thank you sir! I expect 12most will be a little mushy this week. This was as "soft" as I could go, but I admit I like the list.
@sharongreenthal I am sorry for your loss. I know there I wish I could talk with my grandfather, who passed away last February, at least once a month. He had a unique way of making a seemingly complicated problem simple.
Thanks for adding some humility to the conversation! (Lord knows I need a little humility.)
@AmyMccTobin You wouldn't be kissin' up in hopes I will start submitting my articles on time, would you? ;)
2 years, 11 months ago on 12 Most In-Demand Content Types for your Website
@PaulBiedermann Always keep your "voice" in every format, no matter what type of post it is!
Hence, I always sound like a mid-western laid-back marketer.
@dbvickery@westfallonline I bought the Nikon 5100 with every intent of doing some video "right away." I tested it. I love the camera, but without a stick or lapel mike, the audio is not very good. I need to get my butt back down to the camera shop and shell out another $120 for a mike.
I really need to catch-up with you on the use of video. Using video has been on my "must do" list for about 2 months now. I need to get moving on it.
I always know I am walking the line between humor and off-limits when my wife raises her eyebrows when proofing an article. You can bet those eyebrows were 3 inches high when she read this little item. ;)
I love how the NFL is so unpredictable every year. I mean, when was the last time the same two teams made it to the Super Bowl.... ;)
2 years, 12 months ago on 12 Most FANtastic Reasons to Love Football
There are lots of tactics for blowing through writer's block, but for me, the "just write" approach of Stephen King always seems to work. That is, put something down, even if you know the writing is awful. Professionals don't have the luxury of having "down days."
A more recent (and inspired) tactic for me has been to break out my new camera. There is something extraordinarily helpful about seeing the world through a a camera. A single good photograph can leave me writing for days.
2 years, 12 months ago on 12 Most Mindful Ways to Let Go of Your Writing Ego
@dbvickery , nice list. I do love me some old-school Dana Carvey.
"How was today?" as in, is dinner-time going to be the next battle in a war that started at breakfast?
"what?" not in your usage, but as in, I am sorry, but I was not listening to anything you just said.
"Do you have to work tonight?" (from the wife) as in, are you going to strap a computer monitor to your face all evening, or can I expect a little help around here?
3 years ago on 12 Most Quotable Quotes in a Quirky Household
Hi @PegFitzpatrick , I know I am a bit late in saying so, but I really like the new feature concept.
@guykawasaki , the major social media "brand" I have noticed are all centered around a single personality. There are social "big hitters," such as yourself, and there are various sports stars and actors that seem to really be able to make the online platforms work for them.
Do you think corporate brands will ever be as successful in the world of public two-way communication?
(In my own case, my company pages fall flat, but my personal profiles seem to perform alright.)
3 years ago on 12 Most Personal Insights into Guy Kawasaki
@DixieLil I am a fan of direct mail, especially when used properly. I will admit I have less experience with event marketing, other than the pre-event marketing that is part of the process.
I am glad to hear you have experience with many of these "platforms." The little reinforcements can have a major impact on local marketing.
3 years ago on 12 Most Affordable Offline Media Platforms
If your business is referral-driven, you really should get at least a monthly email program together. Just reminding people that you are around to help is a great way to keep the referrals coming. It is also an effecient way to "preview" new services with existing clients before you market them broadly. (If you are like me, you give your current clients the first opportunities to work with you on new services.)
3 years ago on 12 Most Fun Responses to Successful Email Marketing