I'm the Ambassador of Buzz at Grasshopper.
@Frank_Strong I wish I was here for it, unfortunately before my time. However, we just did something similar in October. We FedEx'd (again) 1500 VHS tapes across the country to influencers telling them to go here - http://playvhs.com. Let me know what you think.
6 days, 16 hours ago on 10 Timeless Creative PR Ideas
Hey Frank - Thanks for the Grasshopper shout-out. Glad that campaign has left such a great impression!
1 week ago on 10 Timeless Creative PR Ideas
Steli, loved the article. I work over at Grasshopper as the Ambassador of Buzz. I'm in the same boat believing the importance in communicating with customers via phone. I think managing those inbound calls and creating more touch points is great. You guys are doing AWESOME things with your product. Shoot me a note if you ever want to chat phones and tracking. Might be something there for both our companies. Email - firstname.lastname@example.org.
4 months ago on Dial up: Why startups should use the phone
Definitely enjoyed reading this post. PR is changing so much as everything moves 1000x faster with things published online.
Marketing and PR are so mashed up now. They're definitely not independent. You have to think about PR in the context of marketing the product/service as a whole, while also remembering how the PR strategy will work within the marketing outreach. At least, that's how Grasshopper views it. We look at PR as a tool of marketing and it drives our word-of-mouth. I share a lot of similar beliefs about PR that John does. Keep it personal, and just tell awesome stories that people want to read about. Done and done.
7 months, 1 week ago on How to Measure PR: Use These Tools
I'm always happy to help with anything Grasshopper. Check out http://grasshopper.com if you're interested in how our phone service can help your business.
11 months, 1 week ago on CEO Sundays: Bhavin Parikh on Managing SaaS the Right Way | Techli
Glad I could help on this post. Let me know if you have any questions about promoting content online. I'm always available via email - email@example.com or on twitter - @tayloraldredge Check us out at http://grasshopper.com for more info.
1 year ago on How to Promote Your Article Online