I'm the Ambassador of Buzz at Grasshopper.
Just a quick correction to the mention about Grasshopper. We've served over 100,000 customers to do date, not one million. Just don't want to give anyone the wrong impression. That being said, thanks for the awesome shout-out!
1 week, 3 days ago on Reasons for Start-ups to Succeed or Fail – Know What They Did
It's not really the way PR professionals do their job that has changed, but the tools you can use to do your job. You can have all these new ways to connect to people now beyond email - or dare I say picking up a phone and calling someone (gasp!) - but if you can't build a relationship, you're screwed. I think old-school relationship building is still king.
I like your point about discretion. Every blogger and reporter is different and particular about how they build relationships. Research the hell out of the person you want to connect with before you pitch them.
Good article. Glad I took the time to read it. Keep being awesome!
1 week, 3 days ago on Do Journalists Prefer Contact through Social Media or Email?
@Frank_Strong I wish I was here for it, unfortunately before my time. However, we just did something similar in October. We FedEx'd (again) 1500 VHS tapes across the country to influencers telling them to go here - http://playvhs.com. Let me know what you think.
3 months ago on 10 Timeless Creative PR Ideas
Hey Frank - Thanks for the Grasshopper shout-out. Glad that campaign has left such a great impression!
Steli, loved the article. I work over at Grasshopper as the Ambassador of Buzz. I'm in the same boat believing the importance in communicating with customers via phone. I think managing those inbound calls and creating more touch points is great. You guys are doing AWESOME things with your product. Shoot me a note if you ever want to chat phones and tracking. Might be something there for both our companies. Email - firstname.lastname@example.org.
7 months ago on Dial up: Why startups should use the phone
Definitely enjoyed reading this post. PR is changing so much as everything moves 1000x faster with things published online.
Marketing and PR are so mashed up now. They're definitely not independent. You have to think about PR in the context of marketing the product/service as a whole, while also remembering how the PR strategy will work within the marketing outreach. At least, that's how Grasshopper views it. We look at PR as a tool of marketing and it drives our word-of-mouth. I share a lot of similar beliefs about PR that John does. Keep it personal, and just tell awesome stories that people want to read about. Done and done.
10 months ago on How to Measure PR: Use These Tools
I'm always happy to help with anything Grasshopper. Check out http://grasshopper.com if you're interested in how our phone service can help your business.
1 year, 1 month ago on CEO Sundays: Bhavin Parikh on Managing SaaS the Right Way | Techli
Glad I could help on this post. Let me know if you have any questions about promoting content online. I'm always available via email - email@example.com or on twitter - @tayloraldredge Check us out at http://grasshopper.com for more info.
1 year, 3 months ago on How to Promote Your Article Online