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Good for you, Jayme. One thing I know about you: Jayme - is - persistent. And look, it's paying off. Go, girl!
1 week, 2 days ago on Digital Marketing Kicks My Ass
Well, all the problems you point out are true. Still, I work almost exclusively remotely, as does everyone else on my team. And despite those problems, we are quite productive and successful.
1 month, 1 week ago on Why Conference Calls and Hangouts Don’t Work
Great post. And great points on the issue of weight from Helen (an issue that a lot of us can identify with!). I don't understand why we need a new term for a practice that good marketers have been following for a long time. It's just basic good marketing to understand your customers, their needs, and as much as you can about how they view the world as it relates to your product or brand. And then use that information to communicate effectively on topics that they care about. Maybe we just need a new term to remind people of the importance of understanding your customer?
1 month, 2 weeks ago on Dear Marketers - It's Not Empathy We Need, It's Realism
I get what you're saying. But I'm not sure if the approach your'e taking is the best. I think there is a middle ground. For instance, I have read numerous of your blog posts, but I didn't even know you did website work because there is no obvious link or content on your site about it.
I agree with you about agency sites. I find many of them annoying, frankly. I've seen some sites that are all flash and gee-whiz--but I can't even tell what the agency does! As a prospective client, nothing is more annoying than having to dig around and eventually maybe just guess at what the company does.
I have IA experience and am working with two companies on their websites. In both cases, I've chosen an approach where the blog uses the same chrome as the website or else links clearly to the website pages (such as service pages). But, the website also pulls relevant blog posts and content onto service or product pages, to give that insight you are talking about. I absolutely agree with you on that front, Sam. I want to know how a company's staff thinks and that they can focus on my needs and goals and my customers. Blog content is an important way to show that.
1 month, 2 weeks ago on Why Build a Corporate Blog Instead of a Corporate Website?
My question isn't about PR, it's why does everyone think Mark Cuban is so great? I don't dislike him, but I certainly don't think he's a god. Is it just because he owns a sports team on top of being a successful entrepreneur?
3 months ago on The PR Firm Debate: Should Startups Hire One or Not?
Funny you should mention this. I was just thinking about this general topic this morning. A company I've been helping out was involved in a contest whose final four contestants were determined by the most online votes cast. Mid-way through, we found out that all but one of the leaders in the contest were cheating, by buying votes. I was wondering to myself how they live with themselves and what they say to their kids. Sure, if we had bought votes, we might have won the contest. But it's not worth my integrity--no job is. Thinking about the willingness of so many marketers and business owners to cross these ethical lines makes me sad, because it makes me think that it's generally true of humanity.
3 months ago on The Tricky Dance Around Truth in Marketing
I think the Harley-Davidson example is a good mission statement. When I've helped teams and organizations define their mission statements, one of the requirements is that you can break apart the statement to create goals for the organization, and from those actions.
I think a mission statement needs to be more than just a vision, but also include the components to make that vision a reality. I really dislike mission statements that allow you to derive actions. Even Nike's above seem vague to me. Those kind of statements would be better called "Inspiration statements".
5 months, 2 weeks ago on Why corporate mission statements stink
Damn Jason! I bet my son in MN gets it now. It's all his fault.
5 months, 3 weeks ago on Talking PR on the Street…Er, in a Hotel
I agree. I expect it's the same percentage of people commenting as ever, but they are commenting different places. The question is, do we care that much? Why do we need comments on our blogs?
6 months ago on No Comments On The Blog!
This is a blessing for those of us who actually find pleasure in writing. We get to have fun, not worry about posts being too long, and fare well in search results. Yay!
6 months ago on Create In-Depth Articles to Increase Your Google Authority
@sammock Thanks. I agree. They are so focused on making money now, that they are eroding their following. I think the only reason we are still there is because that's still the room where you can count on people congregating now and then. Maybe that will be enough.
Would love to have you add your comment on one of the clips in the board above.
6 months, 2 weeks ago on Facebook: Rising Tide or Sinking Ship?
@sarahmason Thanks. Would love to have you weigh in on the Clipsi board above, by commenting on one of the clips, too. The board actually has links from exactly the study you mentioned. I do think that's part of my loss of infatuation with Facebook.
I agree it's about balance. I personally use buffer and triberr (to a much lesser degree). I read what I share, though, and manually select what to share. I just use those tools to space out my posts so that I'm not dumping all my tweets at once. And I'm also online all day (and often in the evenings) and interacting. I don't like tools that auto-tweet articles you haven't even read. I have to admit that as I've gotten busier, I'm less likely to add my own text to the preset tweet, though.
That said, as a marketer, it's a challenge. To even get seen in the stream and maybe get to a conversation, you have to have volume. Especially for businesses that don't have much of a budget, automation tools may be the only way to cost-effectively get enough visibility to even begin making real connections.
I think it's also interesting that people complain about the amount of automation and news/promotion tweets on Twitter, and yet Twitter has become hugely valuable in part because it's a headline machine. You go to Twitter and scan the feed and see tons of interesting news articles and blog posts. Many of us have come to rely on it as a new source. Yet it is only a news source in part because people are using it for content marketing/promotion.
6 months, 2 weeks ago on Why Smart Marketers Combine Automated AND Conversational Insights
It's high time the men figured out that we aren't doing business anymore on their terms. We're doing business on our terms. And guess what, we can be beautiful, smart, sexy, and competent! Good for Marissa. We women need to have her back.
6 months, 2 weeks ago on The Double Standard in Women’s Equality is Alive and Well
@Soulati | Hybrid PR Thanks, Jayme. I'm going to write some blog posts about how I put this and the Mad Men quiz board together. Did you see we've got a contest going now where whoever builds the best Clipsi board wins a PlayStation 4? Plenty of time to create your entry.
My feed has gotten so full of company pages, just in the last year. I don't think it's from me liking a lot more pages either. And I really do get tired of Facebook seeming to be a place to just tout your family accomplishments and trips and such. It seems like a brag fest a lot of times, which turns me off.
I use Feedly daily to check all my favorite bloggers. EverPost sounds similr. I've also been using Triberr. Sigh. Klout.
6 months, 3 weeks ago on Use EverPost To Influence Klout
Absolutely agreed. Reminds me of the time I shared my screen in a meeting that included Bing folks at Microsoft (where I was consulting). My screen opened to Google's search screen, which elicited some boo's. My response was the same, "I'm the type of customer you have to convince to switch. Because right now, Google has earned my loyalty and that's what you have to overcome." People and companies, especially ones that are on top at the moment, too often take that loyalty for granted and stop trying to earn it!
6 months, 4 weeks ago on Loyalty Is Earned, Not a Given
Hey, Dan. You can add us to your list, Clipsi (http://about.clipsi.com).
We came out with our beta about a week before you did this post, so it's not a surprise you missed us. Clipsi lets you create Pinterest-like boards and embed them on your site. But unlike Pinterest, you can clip both text and images. And you can clip not only from websites, but from documents. So, if there are studies or pdf's that you'd like to curate from, you can curate that content along with website content. Also, people can follow the boards so they receive notifications when you add new content.
Just one more in the toolbox.
7 months, 1 week ago on 12 Most Embeddable Social Content Curation Tools
Despite all the talk from non-Twitter users about not wanting to see someone's "What I had for lunch" tweet, it's really Facebook where most of that stuff ends up...
7 months, 1 week ago on Why We Need The I Don't Care Button on Facebook (Infographic)
@SteelToad I agree with you, personally. I think it's just the price you pay for celebrity. On the other hand, I don't have photographers following me everywhere hoping for a shot....
7 months, 1 week ago on Are you a copyright hypocrite?