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So sorry about this missed opportunity, Gini. I'm glad you are the kind of person who will pass up that great opportunity if it requires compromising your values.
As you know, I was involved in a contest for startups where companies had to get the most weekly votes via social media. Half way through, it was discovered that ALL the leading contestants were buying votes. The organizer didn't do anything to penalize those people. We withdrew. In the end, the winner was a company that paid to get there. Funny, when you're talking about boot-strapped startups with limited funds to begin with. It disgusted me. And it disgusted me that the organizers--a local business journal--didn't make a statement by kicking those companies out of the contest. Wouldn't it have been great if they took a stand on the issue?
Maybe if more companies and individuals are called out, things will change. But I kind of doubt it. Unfortunately, liars and cheats often do better in our society. But, like you, I'd rather not do as well and feel good about myself and be able to look my kids in the eye. Guess that's the price we pay.
2 months, 3 weeks ago on The Squishy Grey Line of Ethics
Well, this gave my daughter and I a good laugh this morning. Good luck with that new toilet!
6 months, 3 weeks ago on Upscale Toto Toilets Seeking Comfort-Loving American Consumers
I'm so glad you're ok! Very scary, and what an a-hole that driver is!!
Our neighbors and friends across the street are triathletes and avid cyclists. About six years ago, the man was hit while riding his bike, by someone driving a truck and making a right-hand turn. Our neighbor was wearing a helmet and it saved his life. He almost died and he did lose some sight in one eye, has some disfigurement, and still has some ongoing problems as a result of that brain injury.
The accident was no fault of his. But, here in Seattle there are a LOT of bicyclist. I'm fine with a lot of them and am always careful and--truthfully--paranoid as I drive, out of fear of hitting them. At the same time, I find I've become more and more angry with a lot of bicyclist.
The main reason is the a-hole bicyclists who don't obey the rules of the road. I can't tell you how many times I've had cyclists come zipping down and right through lights, or weave quickly in and out of traffic seemingly unconcerned about whether they are seen or not. Even on my relatively quiet street, I cringe when cyclists come racing down the hill, just flying past streets that I know drivers will turn out of without seeing the cyclist in time.
My real pet peeve is this: don't use the road for exercise. If you want to get a good ride in for exercise, go on a trail where there aren't cars and you can get up your speed and keep it up. If you are riding on the road, you're commuting, and you need to be first and foremost concerned about safety. That means being less worried about keeping up your pace or keeping your feet locked into the pedals. Obey the laws of traffic so as a driver I can predict what you're going to do. And just slow down, especially at intersections and in all those dangerous situations.
Of course, there are plenty of safe cyclists. But it seems like at least once a month I encounter one who isn't. I don't ever want to hit anyone! I just wish some of those really crazy cyclists seemed as concerned as I am!
7 months, 1 week ago on Share the Road: A Few Tips for Cars from Cyclists
Good for you, Jayme. One thing I know about you: Jayme - is - persistent. And look, it's paying off. Go, girl!
9 months, 3 weeks ago on Digital Marketing Kicks My Ass
Well, all the problems you point out are true. Still, I work almost exclusively remotely, as does everyone else on my team. And despite those problems, we are quite productive and successful.
10 months, 3 weeks ago on Why Conference Calls and Hangouts Don’t Work
Great post. And great points on the issue of weight from Helen (an issue that a lot of us can identify with!). I don't understand why we need a new term for a practice that good marketers have been following for a long time. It's just basic good marketing to understand your customers, their needs, and as much as you can about how they view the world as it relates to your product or brand. And then use that information to communicate effectively on topics that they care about. Maybe we just need a new term to remind people of the importance of understanding your customer?
11 months ago on Dear Marketers - It's Not Empathy We Need, It's Realism
I get what you're saying. But I'm not sure if the approach your'e taking is the best. I think there is a middle ground. For instance, I have read numerous of your blog posts, but I didn't even know you did website work because there is no obvious link or content on your site about it.
I agree with you about agency sites. I find many of them annoying, frankly. I've seen some sites that are all flash and gee-whiz--but I can't even tell what the agency does! As a prospective client, nothing is more annoying than having to dig around and eventually maybe just guess at what the company does.
I have IA experience and am working with two companies on their websites. In both cases, I've chosen an approach where the blog uses the same chrome as the website or else links clearly to the website pages (such as service pages). But, the website also pulls relevant blog posts and content onto service or product pages, to give that insight you are talking about. I absolutely agree with you on that front, Sam. I want to know how a company's staff thinks and that they can focus on my needs and goals and my customers. Blog content is an important way to show that.
11 months ago on Why Build a Corporate Blog Instead of a Corporate Website?
My question isn't about PR, it's why does everyone think Mark Cuban is so great? I don't dislike him, but I certainly don't think he's a god. Is it just because he owns a sports team on top of being a successful entrepreneur?
1 year ago on The PR Firm Debate: Should Startups Hire One or Not?
Funny you should mention this. I was just thinking about this general topic this morning. A company I've been helping out was involved in a contest whose final four contestants were determined by the most online votes cast. Mid-way through, we found out that all but one of the leaders in the contest were cheating, by buying votes. I was wondering to myself how they live with themselves and what they say to their kids. Sure, if we had bought votes, we might have won the contest. But it's not worth my integrity--no job is. Thinking about the willingness of so many marketers and business owners to cross these ethical lines makes me sad, because it makes me think that it's generally true of humanity.
1 year ago on The Tricky Dance Around Truth in Marketing
I think the Harley-Davidson example is a good mission statement. When I've helped teams and organizations define their mission statements, one of the requirements is that you can break apart the statement to create goals for the organization, and from those actions.
I think a mission statement needs to be more than just a vision, but also include the components to make that vision a reality. I really dislike mission statements that allow you to derive actions. Even Nike's above seem vague to me. Those kind of statements would be better called "Inspiration statements".
1 year, 2 months ago on Why corporate mission statements stink
Damn Jason! I bet my son in MN gets it now. It's all his fault.
1 year, 3 months ago on Talking PR on the Street…Er, in a Hotel
I agree. I expect it's the same percentage of people commenting as ever, but they are commenting different places. The question is, do we care that much? Why do we need comments on our blogs?
1 year, 3 months ago on No Comments On The Blog!
This is a blessing for those of us who actually find pleasure in writing. We get to have fun, not worry about posts being too long, and fare well in search results. Yay!
1 year, 3 months ago on Create In-Depth Articles to Increase Your Google Authority
@sammock Thanks. I agree. They are so focused on making money now, that they are eroding their following. I think the only reason we are still there is because that's still the room where you can count on people congregating now and then. Maybe that will be enough.
Would love to have you add your comment on one of the clips in the board above.
1 year, 3 months ago on Facebook: Rising Tide or Sinking Ship?
@sarahmason Thanks. Would love to have you weigh in on the Clipsi board above, by commenting on one of the clips, too. The board actually has links from exactly the study you mentioned. I do think that's part of my loss of infatuation with Facebook.
I agree it's about balance. I personally use buffer and triberr (to a much lesser degree). I read what I share, though, and manually select what to share. I just use those tools to space out my posts so that I'm not dumping all my tweets at once. And I'm also online all day (and often in the evenings) and interacting. I don't like tools that auto-tweet articles you haven't even read. I have to admit that as I've gotten busier, I'm less likely to add my own text to the preset tweet, though.
That said, as a marketer, it's a challenge. To even get seen in the stream and maybe get to a conversation, you have to have volume. Especially for businesses that don't have much of a budget, automation tools may be the only way to cost-effectively get enough visibility to even begin making real connections.
I think it's also interesting that people complain about the amount of automation and news/promotion tweets on Twitter, and yet Twitter has become hugely valuable in part because it's a headline machine. You go to Twitter and scan the feed and see tons of interesting news articles and blog posts. Many of us have come to rely on it as a new source. Yet it is only a news source in part because people are using it for content marketing/promotion.
1 year, 4 months ago on Why Smart Marketers Combine Automated AND Conversational Insights
It's high time the men figured out that we aren't doing business anymore on their terms. We're doing business on our terms. And guess what, we can be beautiful, smart, sexy, and competent! Good for Marissa. We women need to have her back.
1 year, 4 months ago on The Double Standard in Women’s Equality is Alive and Well
@Soulati | Hybrid PR Thanks, Jayme. I'm going to write some blog posts about how I put this and the Mad Men quiz board together. Did you see we've got a contest going now where whoever builds the best Clipsi board wins a PlayStation 4? Plenty of time to create your entry.
My feed has gotten so full of company pages, just in the last year. I don't think it's from me liking a lot more pages either. And I really do get tired of Facebook seeming to be a place to just tout your family accomplishments and trips and such. It seems like a brag fest a lot of times, which turns me off.
1 year, 4 months ago on Facebook: Rising Tide or Sinking Ship?
I use Feedly daily to check all my favorite bloggers. EverPost sounds similr. I've also been using Triberr. Sigh. Klout.
1 year, 4 months ago on Use EverPost To Influence Klout
Absolutely agreed. Reminds me of the time I shared my screen in a meeting that included Bing folks at Microsoft (where I was consulting). My screen opened to Google's search screen, which elicited some boo's. My response was the same, "I'm the type of customer you have to convince to switch. Because right now, Google has earned my loyalty and that's what you have to overcome." People and companies, especially ones that are on top at the moment, too often take that loyalty for granted and stop trying to earn it!
1 year, 4 months ago on Loyalty Is Earned, Not a Given
Despite all the talk from non-Twitter users about not wanting to see someone's "What I had for lunch" tweet, it's really Facebook where most of that stuff ends up...
1 year, 4 months ago on Why We Need The I Don't Care Button on Facebook (Infographic)
@SteelToad I agree with you, personally. I think it's just the price you pay for celebrity. On the other hand, I don't have photographers following me everywhere hoping for a shot....
1 year, 4 months ago on Are you a copyright hypocrite?
Do they actually think consumers aren't going to notice this kind of desheeting? I've seen studies saying that during this recession, consumers are looking and picking purchases more carefully, to make sure they get their money's worth. And the indication is that this behavior will continue post-recession. So, I think these companies are just shooting themselves in the foot.
1 year, 4 months ago on Big Brands, Consumers And The Festering Sea
@Danny Brown @susancellura @ginidietrich @InNetworkInc But is there still a gap as far as determining whether the influencer can actually get people to take action?
1 year, 6 months ago on Join Danny Brown for a Special Livefyre Q&A Today
@ginidietrich @Danny Brown @belllindsay And Search, which is still the primary way people find products and research them.
@Danny Brown @ginidietrich When you say 90% never do anything, I assume you mean in terms of online interaction. But actually, it's often the 90% you're trying to reach through the influencers. And that 90% are influenced and may make decisions based on the interactions they are observing.
@Steve Birkett And related to that, how do you measure whether your influence efforts are really paying off?
@ginidietrich @Neicolec Yup!
Well, I'm still sipping my morning coffee over here in Seattle, as the kids are finally out of school and I can sleep in. Enjoying the pre-show comments with my coffee.
Ha! We've been through this, too. And it paid off. They called us a couple of years ago with an offer of a free night in Vegas in exchange for sitting through a sales presentation. We love Vegas and were looking to do another trip (airfare is pretty cheap from here), so he bargained with them and got two free nights, instead. We did the trip and sat through their presentation. After we declined, they offered us a really low-level entry package with one of three destinations that would have to be used within two years. One of the destinations was Orlando, and I was already planning our final big family vacation for this year, as a trip to Disneyworld. I used my smartphone to look into the prices of hotels/rentals. What Hilton was offering us was equivalent or better, considering the quality. So, we decided to go ahead and sign up for that. It wasn't actually purchasing one of their time shares. Just purchasing the one week, one time rental.
We made small monthly payments for eighteen months and I booked the week shortly before we finishing paying it off. Some friends kindly gave us their Orlando timeshare week this year, as well. So, by last summer, between their gift and the Hilton package, I already had our luxury accommodations booked for two weeks in Orlando. We just had to pay the park tickets and airfare (which is no small cost when you have a family of six).
We had to sit through another spiel when we took the trip in April, but we passed on actually buying a timeshare. It was well worth sitting through both pitches for the two-day Vegas trip and the two-week Orlando one. I have to say, the accommodations in Orlando were stunning!! Beautiful rooms. Huge pool with a slide and four hot tubs. Our last night we ate at the restaurant beside the pool while the kids played. We will always remember that.
We had the most incredible family trip. I'm so glad my husband didn't hang up on Hilton--but I'm also glad we resisted actually buying into their program.
1 year, 6 months ago on Highly Successful Elements Of One-to-One Selling
Sigh. It is so important. My oldest son is graduating in two weeks--and heading off to college in August. My twins start high school next year, and their final four years with us. The time we have with each other is precious and over so quickly. I, too, am trying to savor it more.
1 year, 6 months ago on It’s a Beautiful Day. Slow Down and Enjoy It.
I don't know if I would define the two the same way you do, but in general I would say that the term consultant has a little more cache. I think it depends upon your field, though. When you talk about Designers, even the bet designers usually call themselves Freelancers, not Consultants. I usually use the term Consultant myself, and say that I am "consulting." But I also sometimes say I am a freelancer. On the copywriting/blogging side, it doesn't seem to make much difference which term is used. But when it comes to marketing or PR, I think it might make a difference. Also, in certain areas, like SharePoint deployment specialist, you'd always use the term Consultant, not freelance. So, I guess the convention varies by industry.
1 year, 6 months ago on Title Du Jour: Freelancer or Consultant?
Thanks, guys. I respect everyone's right to support whatever solution they believe will be effective. The main point is to do something.
1 year, 9 months ago on When the next 20 children die
@Danny Brown @Neicolec Well, and perhaps we can take another cue from what they do in schools. When a bullying incident comes to the attention of the teachers, the class or support group will meet as a whole and say something like, "This incident happened...Was it appropriate? What can we do about this kind of behavior as a community?" They don't point out the actual students, though, as that just gets them defensive and embarrasses them. The focus is on the problem.
Not that it always helps. You've got people who just don't care. Mark Schaefer has a post on his blog today about cheating in social media. It's a similar mentality. There are people that will cross lines to get ahead and their worldview and morality is such that they just don't feel bad about it. Peer pressure may have some effect, but often not.
I'm just glad there are good folk out there like you, Danny. And I try to surround myself with those good folk and not participate with the unethical ones.
1 year, 9 months ago on The Fallacy of Transparency in Social Media
With regard to bullying, it's interesting to note that studies of bullies show that the biggest way to make a difference is if bystanders, the people watching, don't watch. Bullies often bully to get attention and social status. If nobody is paying attention, they don't get their reward.
Also, it turns out that the kids at the top of the social ladder don't bully. It's the kids trying to get to the top who bully, as a way to raise their status.
I see both of this online, for sure. I see the clingers and groupies bullying to get attention and raise their status.
I don't know if the solution is to call people out for it or just for all of us "bystanders" to ignore them when it happens online. The bullying, criticism of success, and the pushiness of some people to get others to lick their boots publically all makes me sick to my stomach.
@dannybrown I wonder if that has more to do with the quality of the people they are hiring than the system itself...
1 year, 9 months ago on The Sunday Share - Misconceptions About Working from Home
This presentation is right on. I think Yahoo's new CEO is out of touch--which is crazy for a company that is entirely focused online. I've been working at home for most of the last four years, probably averaging in-person meetings three times a month. I've worked on many projects for companies large and small, including lots of projects for a large software company in Redmond. I've worked with other remote users much of the time, including projects that were highly collaborative, such as defining requirements and the design for software products. Telecommuting works.
Were you logged into Google at the time? I'm wondering if this happens whether or not you're logged in. My guess is yes, but I'd love to know.
This certainly makes me think I should be more active on Google+! I guess all those early SM folks who tried to get as many followers and into as many circles as possible were on to something--even if it is kinda disgusting.
1 year, 9 months ago on Google+ Meet Influence Marketing
@ginidietrich This is how I'm using it now, too. I use my inbox and Feedly first. Then Triberr, as time permits. It's an RSS feed/curation tool for me.
1 year, 10 months ago on A Triberr Confessional
@jonbuscall I knew you were smart, but I didn't know you were such an intellectual, Jon! this is all new to me. I'll have to read up on Jameson and Hotel Bonaventure.
2 years, 1 month ago on Is Search Pandering to Our Baser Natures?
@lauraclick @jennwhinnem I'm sure they are using it for ad targeting. I think there are correlations between political leaning and products, demographics, etc. In the end, Bing is really all about advertising, right?
@jennwhinnem You mentioned that book over our dinner. I definitely have it on my reading list.
@jennwhinnem Sad is the right word, Jenn.
Excited for you, Lisa. Given the great work you did for Gini, I think you are destined for success. Good luck!
2 years, 2 months ago on The Grass is Greener Underfoot
You are so right, Margie! Completely agree with you. I actually feel more confident and respectful of people who can admit both. They are the ones I'm more inclined to follow. And I try to practice what you preach, admitting to both items.
As a side note, these are also traits that I look for when I'm picking who to vote for in elections. I decidedly don't want the candidate that never thinks they are wrong and that makes a decision quickly and then sticks with it, no matter what. I like the guy/gal who might change his or her mind from time to time, and who finds some decisions difficult to make.
Human, thoughtful, and honest is good. Thanks for the post!
2 years, 3 months ago on I don't know. I was wrong.
Hey, Gini. Monkey's are cute--but babies are even cuter. Sure it's a monkey you want?
2 years, 4 months ago on Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants
So sorry to hear about this, Danny. But (as you know that I know) the benefit of a crisis and asshole manipulation is the heartwarming and amazing support you find from friends. Silver lining there. Hope the coming weeks go better!
2 years, 5 months ago on Facebook Hacking and the Value of Social Currency
Just saw this. I'm sorry you had this happen to you. It's frightening and upsetting to know someone was in your home while you were asleep. I'm just glad you are both alright!
2 years, 5 months ago on My iPad Doesn't Matter
I agree with Christina that you've identified a key problem: influence is about more than just reach. If you look at Klout's page describing what they measure (http://klout.com/corp/kscore/), it's all about how many people see, reshare, or respond to your post. The first two are solely about reach. It's certainly true that spreading a message has some value, but it often is not valuable enough. Especially on Twitter, it's so easy to retweet something. And we've gone way too far along the path of assuming that conversation/engagement in and of itself is valuable.
We need more than reach. We want to know that our message is reaching the RIGHT people, that the actual content or product is being discussed, that people are sharing and discussing the content in more intimate (email) ways with selected people who are our target customers, and that those people are actually coming back to our websites or otherwise contacting us about the topic. When Klout can demonstrate that and tell you which influencers can offer that return, it will be worthwhile.
2 years, 5 months ago on Influential Mentions Aren't the Same as Word Of Mouth Returns
Thank you, Geoff.
2 years, 6 months ago on Let's make it personal