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@Neicolec That's how I feel about people and companies who buy twitter followers or Facebook fans. Not only is it dishonest but it also so misses the point. People like to game numbers though, that's for certain. And maybe, sad as it may be, that *is* a part of human nature.
2 days, 9 hours ago on The Tricky Dance Around Truth in Marketing
@MZazeela I have a feeling that is how many consumers are approaching things anyway. In the B2B world where we work I think it's a little bit different because many potential customers are highly educated regarding what they need and what will work - they don't tend to buy a lot of "marketing fluff." But in the consumer world I think it's a bigger problem. Just look at food photography to get an idea of how all of that works :)
@Fierce_Chat Hi Jim - sorry for my very very tardy reply. It is so nice to hear from you and I am so glad to hear you are doing well. I remember when things were tough for you, but I never doubted you would pull through, and here you are :) I'm glad for it!
3 weeks, 6 days ago on My 100 reasons to live
@clayforsberg I do think it's all about how you define friendship. As some said on Facebook, the word "friend" is perhaps too broad depending on the person. Would you consider that person you meet on a bus to be a confidante? Probably not. If you define friendship as an exchange where you can confide in each other, that means that person is not a friend.
In the online world, confiding in people can be tricky. It's so easy to copy/paste things or to worry that someone will copy/paste things. Building trust can be a long and laborious process. But, if you define "friendship" more loosely, it may not matter. I just think these are good questions to ponder.
1 month, 3 weeks ago on Are “Online Friendships” Real?
@Faryna Thanks Stan :)
@Faryna Ideally the "rock star" as you say will get support and will be able to convince the company that things need to be done in such and such a way. Often, however, I hear stories about how the initiator is sort of left high and dry, which is greatly unfortunate and can actually end up costing the company a lot more than they may realize at the start.
2 months ago on Companies are still asking the wrong questions about social media
@gagasgarden I love that analogy. Very true!
2 months ago on Manage Your Marketing: Remember You’re in Sales
@RizzoTees @ Driving School Richmond Hill spam with spam...spam with spam and eggs and spam...
2 months, 2 weeks ago on 100 People Who Don't Get Enough Credit Online
@Soulati | Hybrid PR for some reason livefyre is picking up an image I used in my personal blog on June 7. Very helpful...:)
4 months ago on Google’s New SEO Rules For News Releases
@Soulati | Hybrid PR That is weird. Poop.
This is big news. Thanks for the heads up!
I hate what Komen did but I hate to hear that their rallies for life are down. I am not sure how much monetary good those did but I know that family members of cancer patients and cancer patients themselves got a lot of comfort from those gatherings. It's too bad we have to throw the baby out with the bathwater.
4 months ago on Social Justice: When an Organization Can’t Recover
The print world is entirely different, and one in that world needs to delve into BPA or ABC audits first, then determine if they can find out who some of those individuals are. You can still track people online as you think about creating a print ad- that is where the new age of "traditional" media is stagnating. No one is thinking outside the box. It's just, "print is dead."
4 months ago on Big Data Will Change Advertising Forever
This is spooky - our agency's post today is about a survey showing that most CMOs were concerned about customer engagement over anything else, including maintaining the relationships, nurturing loyal customers, etc. That's CMOs. We question whether marketers really need to borrow customer service issues. There's a lot about marketing that still needs some polishing from what we can see.
4 months, 4 weeks ago on Customer Experience Isn’t Marketing
@Erin F. true story :)
5 months, 1 week ago on How Humanity Gives Your Marketing an Edge
This is a fantastic post, Ken. I keep saying it over and over again - there is no room for nuance on the interwebs. If something new pops up, something has to die. Co-exist? Phew. No way. One thing has to be better than the other, and you have to guess which one it is. But like you say, no one is really held accountable for what they say (most of the time). Strange world we live in.
5 months, 1 week ago on Platform Killers, Game Changers, and Fatal Errors: Our Sad Rush to Judgement
@KenMueller Her book actually really resonated with me, Ken. I have encountered a LOT of people who turn to the online world for their sense fo well being - whether that is ego massage, confidence boosters, or feeling loved. When the online world is no longer enough, i have watched these people crumble. It is tragic. And it doesn't take watching that too many times to realize that the world of social media can be a seductive siren if you are not careful.
We will be touching on some of that, but our main premise is actually that people are investing less of their true selves into the online world. All of the talk is "be human" but are we really? How much have Twitter conversations dissipated since Triberr and Buffer came out? Most people I know who used to be active online now have Triberr or other platforms spitting out posts they haven't read. How is that something businesses can really use in building relationships?
We have a lot of ground to cover - Turkle's book is just part of our muse :)
5 months, 2 weeks ago on What is Marketing Backwards?
@ginidietrich I see. The elusive business leader. I feel like "communications" may still be too generic. What does the C-suite call this kind of work?
5 months, 3 weeks ago on Vote for the Spin Sucks Subtitle
@ginidietrich You know, it seems to me like a lot of people searching might search based on your blog because it's so well known, and that's taken care of in your main title. It's not like you're starting from scratch in terms of an audience :)
I agree with Sean - "Death" is too overplayed in the world of business and social media. I don't like seeing it in the sub-title.
I'm thinking something more simple, like, "Spin Sucks: The 21st Century World of Public Relations." That way you're sort of paralleling your blog and theme with the overall state of PR today. Or, "Why Old-Style Public Relations Needs a Reboot" (to steal from Mitch Joel).
I voted for the one I like best, but based on the outline of the book you posted awhile back, I feel like using the word "reputation" is almost too limiting. Your book seems so expansive in terms of what it's covering. I haven't had but a couple of sips of coffee so I am not coming up with anything better (don't you hate that?) but I am feeling like your sub-title is pigeon-holing you a little so far.