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I dunno Gini...that's not a sure thing so far as ROI goes. I see a lot of sponsored content on all kinds of sites, but I never click on them. However, I do read the entire article. I suspect there are quite a few people like me who go to a website to read something interesting, and once that's done, they bounce. Moreover, creating long-form content requires more man-hours (research, not just the writing), so you are banking on enough people clicking your sponsored content *and purchasing something from you* to offset that increased investment, non?
3 weeks, 4 days ago on The ROI of Brand Journalism
@gagasgarden That is awesome :)
3 weeks, 5 days ago on The Dip In Which I Stand
@RaulColon awwwww. Thanks Raul :)
@AlaskaChickBlog I think people just never get taught how to act appropriately. I get approached a lot by kids, some in polite ways, some in rude ways. I hear them ask their parents, "Why is she so short?" Or they might point at me, stuff like that. If I hear the parents say, "ssh shh shh, that's rude, we don't point like that," I feel good about the kid's future. If the parents say nothing - you realize how the cycle repeats itself.
3 weeks, 6 days ago on Yes, I'm Really Standing
@ExtremelyAvg We'll figure it all out, Brian. Im pretty sure guinea pigs will be part of the solution :)
3 weeks, 6 days ago on Social Media: A Real Life Digital Town Without Pity
@Faryna All good points, Stan. Everything becomes flat and static in the online world. The depth of the real world gets left behind, so it is easier to just let things kind of pass on by.
@gagasgarden I just fear that people are forgetting how to reach out. When you talk to Ellen Bremen about how her students react to being deprived of online communication for 3 days, you hear them say things like, "I hate to call people because I am worried I'm going to interrupt them. Interruption shouldn't be a negative thing when it's someone you care about. People are getting weird. At least in my opinion.
@Fierce_Chat Hi James - The flip side of course is that I'm lucky to have gotten to know their work so that I am able to mourn them, I suppose. I still lament that Jim Henson had to pass so soon. Heck, I'm still mad Mozart died so young. I can hold a grudge.
And yes, the online world allows us a perceived freedom that makes us think we can say whatever we want. It takes no bravery to offer tough words when you don't have to see the person's face.
@AlaskaChickBlog It's all good, chickabay. This is more an observation, as usual.
As for drugs, yes...they are a terrible force in our culture, but I feel is worse is whatever is driving so many people to that choice instead of other safer choices. It's clear that wealth and success are not enough because we lose far too many celebrities down this road. So what is it? What drives people to make this poor decision? That's the nut we need to crack.
@jewelfry That story makes me so sad. However, I can't say I'm entirely surprised. Quite often the social media infrastructure seems to be built on a "You do work, I give you exposure" model. If you are kind-hearted like you are you figure, "Well, I'll do the work because I want to." But there are people out there who will just run you into the ground until you put up the stop sign. Glad you got away from that deal. Blegh.
1 month, 1 week ago on Are You Being Nice or Manipulative?
@Faryna They are obvious but I think people forget that. All too many times I have encountered situations where someone has tweeted out a post of mine, for example. I thank them, and then they say, "You're welcome. Can you help me make my blog better?" Well, that's pretty clear-cut. They did something for me because they wanted something. It's transparent but that seems to happen all the time.
1 month, 2 weeks ago on A New Adventure Begins: Tenacity5 Media
Thanks Catherine :)
2 months, 3 weeks ago on 12 Posts from Carol 2013 – Day 1
@Neicolec That's how I feel about people and companies who buy twitter followers or Facebook fans. Not only is it dishonest but it also so misses the point. People like to game numbers though, that's for certain. And maybe, sad as it may be, that *is* a part of human nature.
3 months ago on The Tricky Dance Around Truth in Marketing
@MZazeela I have a feeling that is how many consumers are approaching things anyway. In the B2B world where we work I think it's a little bit different because many potential customers are highly educated regarding what they need and what will work - they don't tend to buy a lot of "marketing fluff." But in the consumer world I think it's a bigger problem. Just look at food photography to get an idea of how all of that works :)
@Fierce_Chat Hi Jim - sorry for my very very tardy reply. It is so nice to hear from you and I am so glad to hear you are doing well. I remember when things were tough for you, but I never doubted you would pull through, and here you are :) I'm glad for it!
3 months, 4 weeks ago on My 100 reasons to live
@clayforsberg I do think it's all about how you define friendship. As some said on Facebook, the word "friend" is perhaps too broad depending on the person. Would you consider that person you meet on a bus to be a confidante? Probably not. If you define friendship as an exchange where you can confide in each other, that means that person is not a friend.
In the online world, confiding in people can be tricky. It's so easy to copy/paste things or to worry that someone will copy/paste things. Building trust can be a long and laborious process. But, if you define "friendship" more loosely, it may not matter. I just think these are good questions to ponder.
4 months, 4 weeks ago on Are “Online Friendships” Real?
@Faryna Thanks Stan :)
@Faryna Ideally the "rock star" as you say will get support and will be able to convince the company that things need to be done in such and such a way. Often, however, I hear stories about how the initiator is sort of left high and dry, which is greatly unfortunate and can actually end up costing the company a lot more than they may realize at the start.
5 months ago on Companies are still asking the wrong questions about social media
@gagasgarden I love that analogy. Very true!
5 months ago on Manage Your Marketing: Remember You’re in Sales