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Thanks for the post! It's really refreshing to see how the PR industry can gain more respect, instead of reading how we can work for our clients. I have never heard of big data until now, but then again I'm still a novice with the whole PR industry... Teaching students to sift through data and avoid long nights with focus groups seems efficient, but I think there is still some great value in focus groups that other types of methodology does not offer. Hopefully they'll teach more big data courses in the near future!
2 years ago on Seven Metrics PR Should Track to Gain Respect