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I so much agree that no amount of PR can change Uber. That would be would be the classic example of putting lipstick on a pig.

5 days, 21 hours ago on The Uber Issues Cannot Be Fixed by PR


@belllindsay @ginidietrich @TracyRedefined Lindsay, way back when EZPass was introduced (bridges and highways in northeast, anyway), I first thought, "What if somebody steals my EZPass in the early afternoon, crosses the bridge, gets off at the exit, murders someone, comes back and puts the EZPass back in my car…?

We're weird… 

1 week, 1 day ago on Anonymous Social Media: Why You Shouldn’t Participate


@Randy Milanovic Love it, Randy. 

I've journeyed from journalist to marketer to sales and back to journalism/writing.

You have made my day!

1 week, 2 days ago on Is It Time to Trade Your Blog for a Newsletter?


@ginidietrich @JackVincent You haven't sat with Ken Jacobs and me at the same time. We bring out the, um, best in each other.

1 week, 2 days ago on Anonymous Social Media: Why You Shouldn’t Participate


I really like the point about removing the temptation to tailor your website around search engines instead of people. Trained as an editor in university, and before becoming a marketer in my third job, we journalists had it drilled into our heads: "Know your audience... and write to their hearts, as much as their minds."

I feel it's stronger to resonate with MY readers and hope they share or talk about me than it is cater to the search engines who might deliver numbers. If  my content doesn't impact those new readers, I don't believe they'll become qualified leads, anyway.

Great post. Although I claim to have thought about this already, this is a simple message… and simplicity is memorable and actionable. Very valuable, Randy and Danny. Thanks!

1 week, 2 days ago on Is It Time to Trade Your Blog for a Newsletter?



I simply can't trust any online platform to maintain my anonymity. Whether it's the technology or another user being motivated enough to figure out who I am.

Besides, I'm offensive enough in open forums, anyway :-)

1 week, 2 days ago on Anonymous Social Media: Why You Shouldn’t Participate


Great post, Shonali with great points.  I like Lisa's point that if we don't have our own blog, we might be looked over when prospects look for supplier-partners. 

I know a lot of people sharing other people's material on LI, etc., but when they combine that with their own creation of material, it seems to have much more impact, at least IMHO. It brings some level of thought leadership with frequency.

Good food for thought, here. Thanks!

1 week, 3 days ago on Is it Shortsighted Not to Host Your Own Blog?


"Imitation is the sincerest form of flattery," is a healthy way of looking at Point 1.  Thanks also for pointing me to Alisa's post.

2 weeks, 2 days ago on Monday Roundup: Blogging for Veterans


@Danny Brown @JackVincent I'm actually doing better with the spouse/partner since I've been using my sales tools with relationships… and vice versa.  That's what my book's about, and I think you'll get it in a NY Minute.

Let's have that chat.  I'm happy to call you at a convenient time.  With my Euro time zone… one of your mornings.

2 weeks, 6 days ago on Are We In Danger of Losing the Right to an Opinion?


It's all about love, baby. 

It's a bit like having an argument with your spouse, partner or important friend/family member. You can escalate it and win the argument while damaging the relationship. Or you can acknowledge it, get to the root of it and find a solution while strengthening the relationship.

Too often brands are listening to their lawyers who get paid for escalation and confrontation. Instead, brands should be saying, "Thanks for your recommendation, counselor, but we're the brand, and we're going to do what's best for our relationship. We're going to engage with the critics."

Just my opinion, but being confrontational is almost never good for the brand. Engaging and resolving, on the other hand, is good for the critic AND for the brand.

3 weeks, 1 day ago on Are We In Danger of Losing the Right to an Opinion?


@DallasK @belllindsay I agree, and actually believe that, paradoxically, firing IS compassionate… for the HIGH-PERFORMERS. (Sorry about possible over-usage of "paradox," Lindsay :-) )

Negligence is not firing politicos and not trying to help the non-performers (before firing them if they can't deliver on the mission).

Your high-performers will most likely leave you if you don't take the lead with such difficult decisions, so why lose the good and keep the deservedly bad? 

Consistent with Dallas, I once fired a pretty good sales guy because his toxicity was threatening to become more damaging to the greater good. My team appreciated it, and we kicked proverbial ass in the marketplace.

3 weeks, 6 days ago on Protect Your Corporate Culture by Hiring Right


@belllindsay @JackVincent Indeed, that's a paradoxic, isn't it, Lindsay?

Years ago I read that the most creative advertising comes from "tight briefs." (Don't let your mind wander, even though mine always does!)

And perhaps that's a good parallel to make re. Etsy's recruiting. Their process is rigorous and tight… their down-to-earth, grass-root'sy culture is all part of a master plan. Hire high-performers, indeed, but also those who can live the brand.

I'll send your congrats on. I'm wickedly proud of her… long before her hiring. She's a winner, a great working mother... and a great niece.

3 weeks, 6 days ago on Protect Your Corporate Culture by Hiring Right


Sometimes it's the people with the least means or the greatest adversity who accomplish the most, and they're certainly the ones who are the most inspiring.

Sometimes I wish my childhood were tougher. But only sometimes.

Paul McCartney said John Lennon's genius and his drive came from his troubled childhood. Then Paul said (and I paraphrase), "Do I think that John was more talented than I? Absolutely. Would I take his childhood for it. No. And that's the real reason I respect him so much."

Very motivating story, Danny. Hawking is an example for the ages.

4 weeks ago on The Little Boy That Could (Or Why We Need to Make What We Do Brilliant Every Time)


This post is so important! I watched a company decay and literally go out of business because of poor hiring. But I shall steer this to the positive.

My niece was recently a candidate at Etsy, at their newest, smallest office in Hudson NY. The interview process consisted of about ten meetings over a month. Toward the end of the process, she said, "Not one of these interviews was wasted. Each person knew of my previous meetings in detail." She got the job, and she absolutely loves it, the people and the culture.

4 weeks ago on Protect Your Corporate Culture by Hiring Right


Love it.  I'm a Hero's Journey freak.  

It's not a story if it doesn't have a conflict and plot, and that's where the antagonist comes in.  I recently read that your protagonist is only as interesting as the antagonist makes him/her.

Then what makes it meaningful, in most literature, is theme. That's where revelation and transformation help in putting it all together… putting the theme together.

And… I'm an absolute Harry Potter freak.  JK Rowling wrote seven long books… 1.080,000 words to say three:  "Love conquers all."  Yet, she didn't waste a word. 

4 weeks, 1 day ago on The Five Parts to Brand Storytelling Nearly Everyone Misses


@ginidietrich @belllindsay I believe any skill can be honed… but the motivation has to be there to DO it.  Often what holds us back from learning a new skill is the discomfort of doing, knowing it won't be perfect.  But that's where SKILL (vs talent) is developed.

So, paradoxically, I agree with Lindsay.  Some people won't ever learn how to tell a good story, but not because it's not within their reach :-)

4 weeks, 1 day ago on The Five Parts to Brand Storytelling Nearly Everyone Misses


Even THIS headline is compelling. And then the you deliver on the promise, too ;)

1 month ago on How to Write a Compelling Headline


@Eleanor Pierce @biggreenpen Great post… and great comment thread here!  

We've all been guilty of complaining about clients… myself included. Then I went out on my own, and I can honestly say, I started WORSHIPPING my clients… LOVING them. 

Then I went "back in from the cold" and rejoined an agency, and I preached this "love" thing every day. I'm all for positive reinforcement, but it's even better when straight talk is part of the culture, too. So I would often say, "You don't love your client? Cool, but go out on your own for six months, then tell me how you feel."

Don't want to sound holier than thou or perfect. In my worst moments, I still can be heard saying, "WTF." But I catch myself, and try to reframe. We can be "disappointed" with our clients, and we can be "surprised," but we MUST respect them, and then drill down on why they're doing what they're doing. That's not complaining. In fact, that's still love, in my view.  "Sometimes I'm disappointed, baby, but where would I be without you? Let's work on this." :-)

1 month ago on Voice and Tone in Internal Communications


Love it, Danny. After my spiritual journey of a decade ago, I told myself, "I am not the greatest, and I can not have it all. But I can be great, and I'll have what I need." Your post reinforces that.

1 month ago on What We Want Versus What We Need


I bet the drag queens are hoping they can be as radical as the kids!

1 month, 1 week ago on Gin and Topics: The Kids are Dancing


This is so true, it hurts! When people used to take photos of me, I would tilt my head up/back and smile, sometimes with my mouth open. And the result… ugh!

A colleague suggested I tilt my head down… not too much that it looked unnatural, to just pull my chin down… ever so little… toward my chest bone. Eureka! Now, GQ is not inviting me to grace their cover (those fools!), but I do like my pics… and videos... a lot more. Your point about higher camera angle / light angle accomplishes this, too. Thanks!

2 months ago on DIY Video: How You Look Matters


Thanks, Gini. 

I believe many people today are saying, "Leaders are cool. Managers are dweebs." In fact, most of us have the opportunities to be leaders and, at the same time, most of also have the responsibility to be managers.  

Leadership manifests itself in "moments."  Something happens, and how we respond to it shows our leadership character.  Or, something needs to happen, and how we engage people to get it going also demonstrates leadership character.  

But we should not say, "Aw, I'm a leader; I'm above doing that management stuff." Anyone who is good at both will be a better performer overall than the one who focuses on just one.

Now it's time for me to do some management stuff.  It ain't glorious, but it needs to get done :-)

2 months ago on Managers vs. Leaders: The Traits of Each


Great story! Part karma, part collaboration… and all about forging relationships based on trust. Thanks!

2 months, 2 weeks ago on The Boy With the Bread – A Business Parable


Agree with katskrieger that this (active listening) is a constant challenge, but, yes, also always working on it.  In fact, it's central to my sales coaching and training, AND, it's my belief that great sales people actually LEAD buyers to make the right purchase.  Central to that is listening (and asking the right questions!).  Thanks!

1 year, 8 months ago on Shut Up: How Great Leaders Listen


 @ginidietrich :-) I was going nowhere the other way, so I guess "forever" was shorter. 


I suggested this to several other writers with writer's block (or non-start), and two of them said that it worked.  Others thought I was crazy... but I already knew that.

1 year, 9 months ago on Five Tips for Writing Large Body of Works


Weird person that I am, I found that I could NOT write the first draft of my book at my desk, on my laptop.  (Second and subsequent drafts, yes.)


What really made the difference was this:  I started my book outline with the chapter titles or chapter concepts.  I listed them in approximate order.  I then inserted page breaks between each one, so that I essentially had chapter titles/concepts at the top of each (otherwise) empty page.  


I then printed each page out, again, with the chapter title/concept at the top.


Then, whenever I could dedicate the time, I took out the old-fashioned, hard-copy, mostly blank chapters and one-by-one would write in long-hand.  (Each time I got back to the office, I would photocopy the new chapters and store them somewhere other than my briefcase, where the originals stayed, just in case should happen to the originals!)


Once I had the first longhand draft done, I THEN sat down at my desk and plugged it into  my laptop.  Of course, I was editing as I was drafting, so now I had a second draft in my laptop.


I then printed THIS out, and edited by hand, and, yup, would LATER plug these edits into my "third draft" file.  Seven versions later, I was done.  


Yay... a first book!  I simply would not have gotten there if I had done it all from scratch in my laptop, because I'm just not wired to write large works from scratch that way.   Book 2 in the works, and, yes, I'm doing it the same way, and making serious progress.




1 year, 9 months ago on Five Tips for Writing Large Body of Works


I'm a big believer in personal branding.  


There are a lot of definitions for "brand" -- among them, a brand is an expectation of an experience, and a brand is what people (potential customers) say about you when you're not there.  If this is the case, then personal branding is a definite "it exists."  


I also agree with Dave Vandenwalle, not in the arrogance thing :-) but in the outside presence not matching the inside reality.  I believe that if the product experience does not match the brand expectation, then your brand is doomed, whether your brand is personal or product/service.

1 year, 10 months ago on Two Reasons a Personal Brand is Imperative to Business Growth


Great post, Gini. And this also fits not just to job applicants but to freelancers and independent consultants. 

1 year, 11 months ago on How Social Media Affects Your Job Search


Great post, Ken. I think there's at least one lesson in there for everyone, even if they are productive. The one that impacted me the most was Number 3, give yourself permission not to complete the task. Think I'll get to work on my book now!

3 years, 8 months ago on I’ve Been Putting Off Writing This Post on Procrastination