Community & social media manager, blogger, cynic
I'm pretty sure he's going to hire you for future correspondence! I hear there's free Botox or Lasik (in one eye) in it for you, though, so there's that...
4 months ago on The Worst Nice Meeting You Email in the Universe – An Interpretation
I may never sleep again after reading this! I'm still scarred from the time I fell asleep on the sofa in my basement and woke up to find one of those huge wolf spiders--on my stomach/chest!!
4 months, 1 week ago on Spider House Rules
I"m obsessed with We Need to Talk About Kevin! And I can sadly confirm that the movie is TERRIBLE...truly not worth watching. Will have to try the other Gillian Flynn books--I loved Gone Girl but hated the ending.
Two of the best books I read this year were Are You My Mother? and Fun Home by Alison Bechdel. Breed by Chase Novak was freaky/interesting, if not the best written book ever--good for a summer read.
5 months, 1 week ago on The Spin Sucks Summer Reading List
So glad you're ok now and beautiful post. I must be part male because I'm horrible about seeking help for medical problems.
5 months, 3 weeks ago on Falling into the traps of masculine invulnerability - Guest post by Bob LeDrew
To me it just seems like Google is making things worse for readers/users because they're basically encouraging bloggers not to disclose paid posts/sponsorships. Seems like this is at odds with the FTC trying to encourage transparency. If bloggers are going to have to choose between complying with the FTC guidelines which are barely ever enforced and getting dinged by Google for admitting content is sponsored, they're going to be less likely to disclose. Sort of depressing, if you ask me--ultimately Google is doing users a disservice because they want any payment to be made to them via ads rather than to bloggers, which is just something they shouldn't be worrying about and ultimately won't be able to police effectively anyway.
5 months, 3 weeks ago on Why Google is Missing the Point on Sponsored Content
These are awesome--love the look of Tagboard. If I had two wishes, though, I'd ask for a free tool to track a) back further than 30 days and b) track by search term and not just hashtag. Got anything for that? ; )
6 months ago on Three Cool and Inexpensive Tools to Track Twitter Hashtags
I think being able to work from home--or anywhere--is a great benefit and, at least to me, mitigates the traditional hours part. You could always do something like have a choice of shifts so that times when some want to be off would be times that others would cover, and vice versa. That way not everyone is on the same schedule but client coverage is not an issue. Or job sharing, where you get the coverage, but maybe not from just one person. I'd definitely sacrifice money (and have) for more flexibility.
6 months, 1 week ago on The Client Service Issue in a Virtual Workplace
I think that the better a woman's self confidence is and the less it's tied to her looks early in life, the easier it is to weather getting older and seeing herself change in the mirror. I know for me, my self esteem was crappy early in life (and still isn't so great) and was very closely tied to my looks, and I've fought hard to fix both of those, knowing that it will only become more difficult the older I get. I think that there's no escaping looking in the mirror and, as time goes by, mourning what's gone and what we can never get back. Yes, aging is a privilege and there's much, much more to life than looks, but I think that any woman or person who says they can look in the mirror with each passing decade and not wish she or he could freeze time and prevent any more changes either has flawless self esteem or is lying. Who do I see when I look in the mirror? Someone who has learned that she's more than just about what she sees in the mirror....but who definitely still puts too much stock into that image, even as it does change over time.
7 months, 3 weeks ago on Mirror mirror...
Ok, seriously--I have had that same experience EVERY time I apply for a job, and EVERY time I'm told what you were--that it's non-negotiable. If I ever found out that a man--or anyone, for that matter, had gotten more time, I'd have been PISSED! Shows how naive I am, I guess...
I love this post and honestly--you need to write the new version of Lean In...because Sheryl's version is not really cutting it for me so far.
7 months, 3 weeks ago on I Don’t Want to Be a Feminist
This makes me miss my uterus even less! Although I suppose my ovaries will shut down at some point and it would be nice to know when that was happening.
8 months, 2 weeks ago on Wednesday Bubble: The Magic Menopause Ball
Amen. I'm so sad I missed the book signing Thursday night because what I see online--thankfully, mostly online for me--truly worries me. People are so insistent on exercising their "right" to free speech...especially online, and even better, anonymously. The things I see said in Facebook comments, presumably among friends, are sad and scary, or, in a case like this week's events around women in the tech space, outright evil. Thankfully, at least in my world, people keep the nastiness mostly online..but even better if the online trolls would heed your advice.
8 months, 2 weeks ago on The Freedom of Silence
My favorite is the blog comment spam that is all nasty and derogatory--like "this blog is terrible, the writing is horrible, etc"--it's like someone led a webinar in the reverse psychology of the old standby "Great post!" comment.
9 months, 3 weeks ago on For the Love of Spam
Yup. And don't forget the thing where Facebook "accidentally" sucked everyone's contacts from their iPhones one time then "accidentally" made changes to people's contacts on their phones another time, "accidentally" allowed private messages to show up in people's public feeds, "accidentally" changed everyone's default email address to their Facebook email address even for those who had previously opted NOT to show any email address...and those are just the ones I can remember off the top of my head. What makes me happy, though, is seeing teens basically abandon Facebook. We older people may be set in our ways or have to be on Facebook for business reasons, but teens are all on Twitter or somewhere else now, which will ultimately grind Facebook's master plan to a halt when number of users and amount of time spent on site dwindles down to levels that won't be worth companies ad dollars.
11 months, 3 weeks ago on Facebook, thanks for taking us all hostage and laughing
We recently tried this with a promotion just to fans of the page, and our results were similar to Chad's...except we only targeted fans of the page because in this particular case targeting friends of fans wouldn't have been relevant. Our non-promoted posts' reach are generally around 1,500-5,000 (rare); the promoted post's reach was 23,547; engaged users generally average 50-150; the promoted post's engaged users: 504. However, the virality of the post wasn't as high as many other, non-promoted posts. Granted, it was a promo code for a product, not an article or something else of general interest.
Since the algorithm change, we are seeing less traffic back to our site from Facebook, which makes sense; fewer people seeing our stuff, fewer people clicking back to our site. Depending on how important referral traffic from Facebook is to an org, I could see needing to budget some for promoted posts. However, you know I hate Facebook and, luckily for us, Pinterest is fast becoming a bigger traffic referrer, so rather than spending money on Facebook I'm hoping to be able to concentrate more on Pinterest and other places. More fun AND taking traffic/revenue away from Facebook=win ;)
One last observation--while promoted posts seem to at least get content seen more on Facebook, Facebook ads have, so far, proven to be absolutely useless for us. We do FB ads based on clicks, not impressions, and a recent set of ads for a particular product was targeted at over 170 MILLION users and yielded ZERO clicks. But that makes sense to me--when was the last time you clicked on a Facebook ad? Not to mention that mobile users don't even see them.
1 year, 1 month ago on [CASE STUDY] Is it worth paying to promote Facebook posts?
I wish I loved baking....so do my husband and kids.
1 year, 1 month ago on Stressed? Try Baking. That's What Wendy Scherer Does...
With so much lip-service given to the term "community" in this day and age of social media marketing, I have loved watching this true example of actual power of online community unfold. I, too, know Patti from Facebook and Twitter and seeing her speak at ASAE, and when I read the news about Mr. Brilliant's cancer, I gasped out loud and was as upset as if it were an IRL friend reporting such shocking news. Patti is such a giving and genuine person--it's nice to know that that still counts for a lot in life, despite daily evidence to the contrary.
1 year, 2 months ago on Wednesday Bubble: Team Brilliant
@Willie_Matis Thanks Willie--really good point! Especially at really hierarchical (sp?) orgs, this can definitely come into play and can be very frustrating for the person who is the external "face" of the org to not even be a recognized face within.
1 year, 4 months ago on How to Manage Social Employees
I'm in Mitch's camp and glad to see I'm not the only one who feels like that. I write because I love writing. Period. I don't get paid to blog, I don't do it to generate business or leads (I have a full-time job), and I'm not on any lists nor do I aspire to be. I write when I have time, and while I occasionally try to respond to comments, most of the time I just...don't. I sometimes feel guilty about it and worry that I should do better...then I remind myself that blogging is a hobby for me and the people I need to worry about interacting with live in my house, not on the interwebs. I'd rather get it wrong by not optimizing the community I could have through my blog if I were more interactive than get it wrong by spending even more time online than I already do at the expense of my husband, kids and IRL friends.
1 year, 5 months ago on Responding (Or Not) to Blog Comments
I don't have Klout anymore, but back when I did, I was noticing that a lot of the perks seemed to be pretty crappy...as in, a discount or "free" sign-up to an email newsletter or something. My sense from your story and Jeff's is that the companies buying Klout perks don't seem to have any grasp of what it is exactly that they're buying into when they do a perk. E.g. are they even looking at who they're targeting, are they following up with Klout about the execution of the perk (stuff like perks arriving with no information or call to action, or the stupid one addressed to "teen influencers")....seems that they're content just saying "we reached out to influencers by doing a Klout perk!" rather than actually expecting any return from it.
1 year, 6 months ago on Failed Klout Perks, a True Story
Count me as one person who doesn't care about personalized Linkedin invites. I hear a lot of people complaining about this, just as others complain that every @ tweet should receive a reply, as should every blog post. I'm of the "pick your battles" school of thought--e.g. I put effort into what I personally feel is important. To me, Linkedin is a rolodex of professional contacts and my level of interest in connecting with someone doesn't usually warrant me spending time customizing the invite. Sorry if that offends people; if it means the person doesn't accept my contact request, I'm ok with that.
The other side of the "personalization" coin is that I find that most personalized Linkedin invites are from sales people--the more personalized and friendly the request to connect, the higher the chances are that person is just looking to spam me.
1 year, 6 months ago on A tricky balance: social etiquette