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Todd - Thanks for the comment - I'd boil it down to: Focus on solutions, not just ‘stuff,’ because tired will lose. All marketers need to evolve, two of my favorite books 'Poke the Box' by Seth Godin and 'Orbiting the Giant Hairball' by Gordon MacKenzie speak to 'starting' and working within and around the system to make things happen. Competition across online and offline retail is so fierce, and customers are a lot less forgiving so we all must evolve our thinking.
2 years ago on Why Showrooming is Good for Retail