Edward Bury
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I fully support Plato's virtue of Moderation.
First, I have a hard time believing my friend Gini was shy -- ever.
But seriously, I think any conversation regarding hiring public relations counsel should also focus on confidence, trust and determining whether the team in place can tackle your threat or opportunity strategically and deliver measurable results.
You can get all the above -- in many cases -- from the firm next door or the one with offices all around the world.
This kind of unsubstantiated nonsense should be ignored. It's designed to grab attention, rather than inform or inspire dialog. For the record, Media Relations makes up 2 percent of the Examination for Accreditation in Public Relations. And, for the record, I am a member of the Universal Accreditation Board, which administers and grants the APR credential.
A point of clarification to this excellent post. There were three major events in the past few days. Regardless of your religious beliefs, the beatification of John Paul II, which brought 1 million people together to recognize one man, ranks as big news.
Please let me add: 1. Make sure your clothes match.2. Avoid picking your nose.
Seriously, being prepared with questions, having a positive online profile and reading the company blog (I do read Spin Sucks, by the way) are all fine. But public relations is a relationship-oriented profession, and face-to-face communications remains paramount even in today's increasingly online world.
Any candidate for a position in public relations -- or any profession for that matter -- has to look professional and have the ability to participate in a conversation that takes place across a meeting table, as well as one involving a keyboard.