Former ad agency partner and award-winning copywriter, now focusing on Inbound Marketing and development of strategic messages Twitter: @barrettrossie
Josh, this post made me think of my favorite book about writing, Strunk & White's "Elements of Style."
I guess it's time I read it again, it's been about 20 years.
(And I had to edit the above for two minutes.)
5 months ago on The Biggest Mistake Writers Make
@JoeCardillo I'm good. Slowly reintroducing myself to the SS gang. Could take MONTHS!!
7 months, 1 week ago on The Spin Sucks Inquisition: John Jantsch
I second what @Joshua Wilner/A Writer Writes writes. Haven't read your books and now they're going to the top of the list. Which one would you (or anyone) suggest?
@JoeCardillo Hey you introvert, how are ya?
It IS possible to have a relationship with a manipulative SOB. It's impossible for it to be a positive relationship.
I finally found my glasses. Yes, you're completely mod, you are.
7 months, 1 week ago on Livefyre Sidenotes: Super Cool New Feature
Why does it always say "Mad" after @ginidietrich's name? Does this thing have a mood detector?
I miss being able to easily browse comments below an article/post. There's value to seeing ALL the comments in one place, and now that seems to have gone away.
Whoa, there's Danny Brown.. and Josh Wilner! Whooo-hooo!
@LauraPetrolino - Absolutley! This must be reinforced in recruiting and hiring, though, or it's all for naught.
7 months, 2 weeks ago on Five Ways to Fight Spin and Change the Perception of the PR Industry
David, this post reminds me of what Wieden+Kennedy co-founder David Kennedy said back around the time Mr. Zuckerberg was born: "Our job isn't to make ads, really. It's to make a connection between our client and the customer." To me, connection has always been the magic word. Connections can last forever. In relationships, someone is going to let someone down eventually. Especially when they're an artificial construct, such as a brand.
7 months, 2 weeks ago on Social Media and Brand Relationships: The Big Lie
@Danny Brown OK, I just had to tweet you on this topic. :) -@barrettrossie
I love this list Gini. I might add, from a traditional advertising point of view:
Don't steal work. Don't comb European creative journals for ideas then represent them as your own. Don't recommend media campaigns based on the amount of the commission. Don't tell the client his idea is great when you know it's weak, but an easy sale. Don't present the first idea you come up with as if it's the be-all end-all of creativity.
We could go on and on, couldn't we?
I was introduced to @mitchjoel in a Hubspot Inbound U. webinar about 5 years ago. He was a tidal wave of information and ideas, as he continues to be. Mitch, you do a great service for the marketing community through all you share. You are appreciated.
7 months, 3 weeks ago on The Spin Sucks Inquisition: Mitch Joel
I want them to Prank It Forward at the all-nite diner I've been working at...
7 months, 3 weeks ago on Gin and Topics: Hugh Jackman Sings and a Waitress Will Make You Cry
1 year, 1 month ago on Who Are You? How to Craft a Killer About Us Page
I know a lot of people who need to read this. :)
1 year, 4 months ago on Starting a Public Relations Firm: The Business Side of Things
One day, people will be writing articles like this touting the advantages of people congregating in a common area. They'll be better able to associate, concentrate, collaborate and motivate. Then go out together and become inebriated. :)
1 year, 4 months ago on The Shock of the New: Technology and Work Space Solutions
1 year, 5 months ago on Killing Hemingway Ch 20 pt 2
I'm irritated with Facebook. I find the scheduling feature consistently buggy — I schedule updates for 3 hours ahead, and it tells me it can't schedule it because sharing updates must be "10 minutes into the future." This happens constantly. (Maybe I'm getting what I pay for?)
1 year, 6 months ago on The Problem with Scheduling Posts on Facebook and Twitter
@JenKaneCo Do you have any dictation software recommendations?
1 year, 6 months ago on The Mobile Blogging Experience
Way to go Brian. NEXT TIME... think of how much easier it will be!
1 year, 6 months ago on Pretty Darn Cool
I think it's a great plan, as long as you have inventory sitting around and collecting dust! This is all very exciting Brian, I appreciate that you're giving the public a look behind the curtain.
1 year, 7 months ago on How to Profit by Giving Away Your Product
Nice find, Ms. Soulati. I haven't worked on annual reports for years, but I always thought of them as a great opportunity for creativity. Sometimes creativity is means "let's have a blast," and other times it means black tie. It's hard to have fun with clients who take themselves too seriously. (Note: There's a difference between taking your job seriously and taking yourself seriously.) I bet anything the Southwest Airlines annual reports have been pretty stellar (and fun) over the years,
1 year, 7 months ago on Using Comics In Annual Reports To Cut Clutter
Tough one. It's hard, but not impossible to raise prices once you've trained people to buy low. But it can be done. Im not a big fiction buyer, and very rarely a buyer of new fiction. I'm really disappointed so many people want nearly as mush for their Kindle version as their printed version. What's the sense in that?
I do think the 4.99 - 6.99 range is reasonable. Promotional schemes aside, I think that's the real price. But then I'm a cheap bastard. I don't even go to movies any more, unless the involve orcs and wizards.
1 year, 7 months ago on Value vs. the Preceived Value...A Grudge Match
@extremelyavg -- what @bdorman264 said.
1 year, 7 months ago on Writing Blurbs Sucks
@ExtremelyAvg My blog is at your command. Funny, I've had two serious requests from interesting people to guest blog in two days. This gets me out of blogging for another month. :-)
1 year, 7 months ago on Geoff Livingston's Idea
I think it's a great idea and you have full access to my blog... but frankly, I think you can find one with a bigger audience. :-) (I'm kinda the anti-Geoff Livingston, as far as followers go!)
@bdorman264 @rdopping ... just hope the choices aren't True or False.
1 year, 7 months ago on QOTW 2013: Week 15: What do you expect to gain if you are indecisive?
@AlaskaChickBlog @rdopping My favorite Emerson quote is perfect for modern business: "What you are speaks so loudly that I cannot hear what you say." Kinda like he was sick of TV commercials back in the 1840s.
Sometimes you just have to get the crud out of your system and onto paper. You can always throw it away, but if you don't get started...
1 year, 7 months ago on When the Words Don’t Come Easily
1 year, 7 months ago on BIG Announcement: Meet KateUpdates.com!
Life itself would be impossible in our house, with our four kitties, without the mighty Furminator!
1 year, 7 months ago on The Friday Blogging Experience: Is This Thing Real??
PS- I bet linking to the ch1 is a pain, isn't it? You could do it by linking the page to an image -- such as the "cover art" image of the book & eyeglasses. Or another one made for that purpose. In WP, I think you can specify a link for an image in your media library. A little work now, save a lot of time later.
1 year, 7 months ago on Killing Hemingway Ch 14 pt 1
What a lovely new thread. Do you already know enough about India and Indians to add these characters, or do you have to do some homework?
@KDillabough >> me too!
1 year, 7 months ago on Preparing for Launch
Google Alerts seems to be less and less useful -- that is, it misses so much. I wonder if this is intentional? Anyway, thanks for all the good stuff here Gini.
1 year, 7 months ago on Lots of Changes at Google: What it Means for You
Wonderful stuff Mr. Dopping. Listening is something everyone can work on. Going one step further: I think you can actually train yourself to be more interested in what others are telling you, which leads to better listening and learning a whole more about all kinds of things.
1 year, 7 months ago on QOTW 2013: Week 14: Pay attention! I am only going to tell you this once.
Very cool stuff Ken. Thanks!
1 year, 7 months ago on 6 Ways to use Google Trends for Your Business
I'm with @ExtremelyAvg both on writing at night and in public places. Although I probably go a little later at night. Being a writer is San Francisco is not bad at all - a good place for writing in public and generally the weather is pretty agreeable to writing outdoors. (Of course, I'm no longer in San Francisco...)
1 year, 7 months ago on When Do You Write Best?
@ExtremelyAvg Maybe you could talk about it with Gini and see if there's an angle. (Just a thought.)
1 year, 7 months ago on A Little Help, Please
I'll tweet and G+ and FB till people are sick of me. Stray thoughts:
- I had suggested this before: on the blog, it would be nice to have a link to the first page of the novel.
- I bought Henry Wood, but haven't read it yet, as you refuse to stop writing fun new stuff. You write about as fast as I can read! :-)
- Will you be doing a guest post about marketing your novels on SpinSucks?
Happy Easter Brian.
Awwww. Poor Teddy. It would be fun to fast-forward 15 years to their wedding. :)
1 year, 7 months ago on Killing Hemingway Ch 10
@AlaskaChickBlog Would Gini's shoes come in handy up there in Tundraland??
1 year, 8 months ago on #FollowFriday: Amber-Lee Dibble
Amber-Lee, what a nice write up and story! Congrats on your big "social debut" on Spin Sucks. You were great in Brian's novel, do you get the role if it goes to the big screen?
Mrs. Braunshausen joins the immortals of education in pop culture. Dean Wormer from Animal House... Principle Rooney from F. Bueller's Day Off... Patches O'Houlihan from Dodgeball...
1 year, 8 months ago on Killing Hemingway Ch 4
Very nice, Mr Meeks. I don't know where this is going and don't really care. Lots of fun so far.
1 year, 8 months ago on Killing Hemingway Ch 3
They're tricking Teddy into an IQ test...Nasty adults!
1 year, 8 months ago on Killing Hemingway Ch 2
@MrsPickle_ It was Brian's birthday? Happy day, Brian! This is fantastic. I see Paramount calling...
1 year, 8 months ago on Killing Hemingway Ch 1
You know Grosvenor wants to join Arthur and Wen at the Pit, but the wife wouldn't hear of it.
1 year, 8 months ago on Underwood Scotch and Wry Ch 41 pt 2