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@LauraPetrolino  - Absolutley! This must be reinforced in recruiting and hiring, though, or it's all for naught. 

1 week, 1 day ago on Five Ways to Fight Spin and Change the Perception of the PR Industry

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David, this post reminds me of what Wieden+Kennedy co-founder David Kennedy said back around the time Mr. Zuckerberg was born:  "Our job isn't to make ads, really. It's to make a connection between our client and the customer."  To me, connection has always been the magic word. Connections can last forever. In relationships, someone is going to let someone down eventually. Especially when they're an artificial construct, such as a brand. 

1 week, 1 day ago on Social Media and Brand Relationships: The Big Lie

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@Danny Brown  OK, I just had to tweet you on this topic. :) -@barrettrossie

1 week, 1 day ago on Social Media and Brand Relationships: The Big Lie

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I love this list Gini. I might add, from a traditional advertising point of view: 


Don't steal work. Don't comb European creative journals for ideas then represent them as your own. Don't recommend media campaigns based on the amount of the commission. Don't tell the client his idea is great when you know it's weak, but an easy sale. Don't present the first idea you come up with as if it's the be-all end-all of creativity. 


We could go on and on, couldn't we? 

1 week, 1 day ago on Five Ways to Fight Spin and Change the Perception of the PR Industry

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I was introduced to @mitchjoel in a Hubspot Inbound U. webinar about 5 years ago. He was a tidal wave of information and ideas, as he continues to be. Mitch, you do a great service for the marketing community through all you share. You are appreciated. 

1 week, 5 days ago on The Spin Sucks Inquisition: Mitch Joel

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I want them to Prank It Forward at the all-nite diner I've been working at...

1 week, 5 days ago on Gin and Topics: Hugh Jackman Sings and a Waitress Will Make You Cry

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