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@ginidietrich @Carmelo No, you have just transcended activities that you shouldn't have to do. The universe, is just saying you need a personal assistant with you at all times (to search for things for you. and remind you of your phone needing charging.)
1 year, 11 months ago on Marketing is Dead?
@ginidietrich @DavidRM You are my superhero. Nothing about you could ever remotely be mistaken for complacent. Miss You.
I would be more apt in agreeing that home-grown full-time marketing departments are not meeting expectations. It's like any competitive industry, a company's full-time employees can get complacent and stagnant. They don't have to grow their knowledge base to stay on the bleeding edge, they get in grooves of "that's how our boss wants it done".
While, on the opposite end of the spectrum, are the companies that look towards finding relationships with external firms (The external firms have to stay bleeding edge or risk becoming obsolete.). By partnering with these firms, they hopefully find not only more success in seeing ROI, but also have a competitive edge on being being nimble.
Bravo! Well spoken, Gini
1 year, 11 months ago on Blogging Mistakes Equal Lessons Learned
I guess the answer is two-fold. If you are being commissioned to write, then you write with the intent of meeting the clients needs, and if their needs are to pique the interest of cat ladies across the nation, then you may be compelled to write about frumpy sweaters, balls of yarn and hoarding (please note: I have no idea what cat ladies like, I am spit-balling here).
The other fold, is those of us who write for the love of writing, and getting our souls onto paper for the world to embrace. The Thoreaus of the world, those of us who like to march to the beat of a different drummer (me included), and blaze new trails that are yet to be discovered. We want to be the first. It was this culture, that drove independent film makers to pull box office share (and oscars) from the cookie-cutter neilsin rated focus group generated garbage that was out there. No offense to the Michael Bay's of the world, I do need to get my Surround Sound, 3D fix in, but when I'm in the mood to really commit to being entertained, I gravitate toweards the unknown, I want to experience something I never have before.
I digress, in literature/writing, it's all about genre. If you are talking how-to, then you have to write about what the people want to know. Everyone learns differently, and they gravitate to the authors and styles that they can comprehend and mimic. To succeed in this space, is to write about what the people want you to tell them. We all like to hear that we are right. Technology and Business Practices are so trendy, I feel to be successful you write about the trend. As a reader, you think "If I'm doing what these successful people are doing, then I am doing it right."
But alas, everything hits its saturation point, everything pops, the money gets made, the businesses "get gained", and the ride is over. Waiting, waiting for those Thoreaus out there, to write about that different drummer, who dare write about what they want. They spawn that new idea. The cycle repeats. The bandwagons begin to roll, the book shelves replenish, and somewhere in the world, an author, smiles. Because he/she gained the real reward. The reward of their soul becoming accepted, and the fruits of their labor have been repaid.
On that note, I am going to eat my sushi now.
2 years, 2 months ago on Writing for You...Or the People?
@ginidietrich I only use it for stories about puppies and underwater basket weaving events
2 years, 2 months ago on Can an Algorithm Write a Better News Story than Humans?
Yes! But I'm bias, because I wrote one
A Little off topic, but piggy backing off the general gist. Right out of College, I worked my way up the ranks on the "Business Side". I quickly, ran into that proverbial wall between the Business and IT. IT knew everything, we knew nothing. IT dictated what we got, and how we got it.
That to me was a huge disconnect. That we were at their mercy. We didn't have the base knowledge to rebuttal the a) exorbitant costs b) nor the huge disappointment that it didn't live up to our expectations.
I couldn't take it anymore, so after 4 years I jumped. Went back to school and learned the IT Side, and started over on the other side of the wall. My philosophies were a huge success, and I uncovered what I knew was true (that a large amount of IT inherently snow balls the business, with grandiose promises, price points to match, and under-delivers with brilliant jargon intended to talk around you in such a whirlwind, you just say ... uhhhhhhhh ok)
12 Years later, Ive fallen in love with walking into Businesses, hearing their horror stories dealing with IT. I immediately jump into their Wish-List of what they really want. Then explaining to them, the solutions in their words (our words), and finally delivering solutions that not FIT their business and also improve their models and work flows and efficency to boot.
During the past year, I have made another transition. Now, I am tackling the Marketing side of things. So here I stand, a Marketing guy with IT and Business knowledge. (insert dramatic gopher music here). I digress.
Where was I. So when I saw the title of this post, I was intrigued. The transparency of knowledge is a fantastic thing! I love when business champions have done their homework and come into things armed and ready! Knowledge is cheap. So many companies get burned, because there are so many consultants out there that sell themselves so well, because they had enough knowledge to talk the talk, but not enough to walk the walk.
Businesses get burned, and get jaded. It's kind of like when the Magicians of the World became furious, when David Blain reveled how he did the tricks of their trade. But the truth be told, those tricks were old and outdated, and magicians would never progress past sawing a girl in half, or magically make silver rings attach by clinking them together.
All the open knowledge? It's great. It just means I have to take it up a notch, to get that wow factor. Which in the end, makes me happy, because I still get their Wish-List, and I still wow with those deliverables, and weeds out the charlitans.
2 years, 10 months ago on Four Ways to Deal with Your Dangerously Educated Client
How can Dave Moley NOT follow your blog?
2 years, 10 months ago on QR Codes: Effectiveness and Use
Technically, most logos are too big to fit into the binary QR code (2,953 bytes), but there is a work around, using the fully qualified url of your logo.
Funny. I do this. Never thought anything of it
3 years, 4 months ago on Learning through Visual Note-Taking