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LOL! How did you manage it with current and potential clients? Lawyers, I've noticed, can have a wicked sense of humor.
I manage two online personas (one for my novels and the other for my profession) and so far bleed through has been limited. Of course, I tend to be very honest about my second life because I assume eventually the two worlds will collide, although I expected it about three years ago.
5 months, 3 weeks ago on Online Reputation Management and Adult Films
@ginidietrich @TaraGeissinger @RegisDudley The story is legend in FH circles. I also use it during media training, sans client/agency name. :-)
1 year, 1 month ago on There is No Such Thing as Off-the-Record
@ginidietrich @AmyMccTobin Or as I tell clients during media training--never write or say anything you wouldn't want to see scroll across a Times Square news ticker.
When I was a working journalist, I would on rare occasion go "off the record," but that only meant the source wouldn't be used in the story. I would simply find another way to report the information. And the only people I had this agreement with were the secretaries and janitors. They are the best sources but the most vulnerable.
Love it. I grew up (professionally speaking) in a newsroom. I can't work without CNN or some news channel in the background. Add in a ringing phone, creative cussing, and a screaming match between reporter and copy editor over the proper use of a comma (Oxford vs. AP) and I can write for hours.
1 year, 2 months ago on Coffitivity: Coffee Shop Noise and Creativity
@JayDolan @Keena Lykins Abbey has figured out how to open the windows in the car and barks at me if I use the child-lock. She loves feeling the wind in her face.
1 year, 5 months ago on The Five Stages of Writing a #FollowFriday Post
Love the stick figures and can totally relate. The only person I can think to recommend is my snarky, smart-ased dog.
@Robb Wexler @Keena Lykins @ginidietrich They can't hitch hike or text, although I hear Apple is working on an iFlipper to solve that problem.
1 year, 5 months ago on How Our #FollowFriday Recommendations Work
@Robb Wexler @ginidietrich @Keena Lykins Way to frustrate a creature without opposable thumbs, Robb.
@ginidietrich Post with a Purpose. That's what I tell my clients. I normally ignore FF but thanks for the reminder that it can be a useful tool.
@ginidietrich @KristenDaukas Now that's interesting, Gini. Do they work while traveling, i.e. they go to Florida and lay on the beach but still check in and handle hot items before heading out for the night?
1 year, 5 months ago on Treat People Like Adults and You’ll Have High Productivity
@NancyD68 @HowieG @bdorman264 @ginidietrich And personally I prefer that people surf Facebook over porn sites.
@ginidietrich I stole toilet paper from the college conference center when I was in college. But then I was so poor I couldn't afford it otherwise.
I think this goes back to the earlier discussion about the illusion of being in control. Just as companies can't control the conversation about their brands, they can't control employees. Employees are either going to be honest, productive and valuable or they will game the system, steal pens and waste resources. You can't control their behavior, just your reaction, which means promoting the good ones and sending the bad ones out to "seek new opportunities."
@LauraPetrolino @ginidietrich @Word NinjaDad wanted to name me Sissy Marie. Mom said that sounded like a cow's name. She wanted a girl named Keena since she was young. She even named my older brother Kevin so it would be a K name to go with Keena.
1 year, 5 months ago on Belly Ballot Hoax: Communication Gone Wrong
The second greatest lie is "It's under control." It's never under control.
@stevenmcoyle I think her age is a factor only that 20-somethings look at what appropriate for social media differently than some of us who are older. No, not all 20somethings would post what she did nor would all 40somethings NOT post what she did. Anyone can 'go rogue' although my questions are did she see it as going rogue or did she just tweet without thinking about the implications?
1 year, 7 months ago on Three Things You Can Learn about Social Media from HMV
Poppy is 21. She grew up with social media and the idea that the private is public. She and her peers (say 7 years in either direction) post photos, comments, links, etc., that we older and wiser (and probably more paranoid) folks wouldn't. One of the first mantras I learned was never be photographed with a drink in your hand. Now some will post photos with kegs, bongs, etc. and think nothing of it. It's a living experiment as to whether it will affect their careers.
We applaud protestors who use social media to organized rallies, air a regime's dirty laundry and bring change to their country. We write editorials against the powers that be when they shut down accounts or the Internet. On a smaller scale, Poppy used social media to shed light on what she thought was unfair treatment. I am not defending her actions, but in all this talk about passwords and protecting accounts I think the bigger issue is company executives need to understand that their actions will be under social media scrutiny regardless of who holds the keys to the account and embrace transparency. This is a cautionary tale for us to take back to clients, reminding them that the best defense against bad PR is transparency and to do the right thing.
But it's also a reminder to know where the keys are just in case.
@ginidietrich @itsjessicann OMG, my puppy is so used to me being around all the time, she gets wigged out if I change my schedule, i.e. work in the kitchen rather then desk or use the treadmill desk in the morning rather than the afternoon. Maybe we need a puppies-at-home support group.
1 year, 8 months ago on Getting Things Done: Why Working at Home is Better
@ginidietrich @Tinu What type of headphones do you use? I've never thought about them before, but now I'm wondering if they would be helpful.
@aimeelwest I've had bosses who had this same philosophy and it always confounded me. Do you really want employees whom you have to babysit? It's obvious whether or not someone gets the work done. If they don't do the work, then why does it matter where they are? Get rid of them. At least that's how I've always looked at it.
@ginidietrich You knew I'd weigh on this subject.
As a writer, working from home is the only way I can truly get good work done. My productivity doubles, the quality of my work is better and I am a much happier person when I can avoid a commute, work in my pajama pants and break up desk time with all those chores that I never feel like doing at 10 p.m. Best of all, it's environmentally friendly.
I believe face-to-face meetings are important for teamwork and client interaction, but those can be scheduled and managed without the need to be in the office on a daily basis. I also find virtual meeting space, i.e. Go to Meeting, can be quite productive.
That said, I am an introvert, so being in an office is incredibly taxing for me. I can understand why extroverts would prefer to work in the office.
As for focus, I grew up in a newsroom. I learned how to focus through noise and distractions. When I'm in the zone, I wouldn't notice the party downstairs until glass shatters and the wail of police sirens fill the air.
Gini, I think we all go into our first novel thinking, "this will be easy." Then we are all shocked and surprised how hard it is to write fiction, much less good fiction. Keep at it. You can't revise if you don't finish that first draft.
1 year, 8 months ago on Lessons Learned from National Novel Writing Month
@ginidietrich When did he go silent on social media? I read his August statement and got the feeling that that would be his last word on the matter regardless of what happens. Looking back on it, his emphasis on the use of "physical evidence" suggests he knew exactly what was coming. If he's not posted much since then, he might not post again.
And if he's not going to respond to the most recent rulings, is there anything he can say that won't be construed as avoiding the issue, etc.?
1 year, 11 months ago on The Lance Armstong PR Crisis
Interesting post, Gini, and like everyone else, I've been waiting for you to write it. If I were his PR counsel, I would tell him to say "sorry" or say nothing. If he's guilty and not sorry, then he shouldn't play sorry on TV. Silence is better than false contrition at this point.
And as much as we want to know the truth (well, some do. I can't say I've lost much sleep over this) silence may be the smartest thing he can do for himself and his family. Look at it this way, unless I've missed major news in the last few days, he still hasn't tested positive for doping. Like Cory Giles (Salem Witch Trials) as long as he's silent, the those charges remain unconfirmed. Sponsors may grumble about getting their money back, but that's just noise. None of them will go to court to get it because they'll be the ones put on trial to show they are either complicit with the practice of doping or encourage it. How many other athletes have been asked to repay his/her sponsorship when they tested positive? If I were a lawyer, that would be a strategy I'd fully explore.
So silence is a way to stay rich even if it leaves his personal legacy in tatters.
@ginidietrich @KenMueller Somehow I don't think the Zuck could stand up to professionalism. You'd have him crying in the within a week.
1 year, 11 months ago on Will Facebook Collections Kill Pinterest?
@Erin F. Yikes! How could I have forgotten the shoes! Should we include photos of our shoes?
2 years ago on #FollowFriday: Lindsay Bell
Congratulations, Lindsay! You've joined an agency that walks its talk.
@Gini, if I ever send you my resume I'm going to redo do it just for you. My synopsis will be: Likes beer AND wine, sucks at office politics and has a personal motto: "have laptop, will travel." LOL!
@ginidietrich @HowieG Someone should be fired, then. Any PR/Comm person with even an ounce of sense should have known better.
2 years ago on Samsung Threatens Bloggers and Provides a Valuable Lesson
@ginidietrich @HowieG I agree there is a big cultural difference but the world has contracted enough that most everyone knows how journalists should/should not be treated. Even in China, where it's customary to pay an honorarium to a journalist to write your story, you can't tell them what to write.
To me, it appears Samsung didn't view these bloggers as journalists. That I can understand. While some journalists are bloggers not all bloggers are journalist (remember the mommy bloggers escapades?) That said, I can't believe no one from Samsung's in-house communications raised the red flag about treating people this way. Wouldn't self-preservation alone tell you that you might not want to be rude and vindictive to people you've armed with weapons of social communications?
@ginidietrich @Lisa Larranaga I've been trying to figure out for years how to tie marketing communications and PR to the bottom line, and while it can be done, I've yet to have a client willing to tie the whole spectrum together, as yours have, or be willing to pay for the research to ID the touch points that yield results. Frankly, I think for many, it would be cheaper to keep going as we are than re-align their structure or pay for research.
2 years ago on Performance-Based Pricing in a Billable Hours Industry
@GMLS Sure, if you're not close, though, we might have to do it through Skype.
2 years ago on How Successful People Spend the First Hour of their Day
@ginidietrich As long as you can find meeting space when you need it, I can't imagine why you'd go back to brick and mortar. Not only for the financial savings in rent, but it's greener and you probably have much happier employees.
He'd keel over in shock. LOL! Above you wrote "when we had an office." Does this mean you've gone virtual?
I should add that I freelance and work from home, so I have more flexibility in my day that many people have. And oddly enough, after five years of fighting the Rhea+Kaiser start time (I never got there before 8:45 either, Gini, I find if I'm up early (before 7) I get a lot more done than I normally do.
On my good days, I get up, let the dog outside and then sit down at my computer with a cup of coffee and write for an hour or so. After that, I do check emails, Facebook, etc., and power up the freelance computer to get that work done. On the days that start with email or meetings or a crazed puppy that wants nothing but 100 percent of my time, I don't see to get much of anything accomplished.
I wonder if that young man will ever line jump again.
2 years, 1 month ago on Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants
So, while I agree with everything that's been said below, I also think there's more to the story than just being a lady vs. being athletic.
I admit to being surprised at some of the body shapes of the female Olympians. Even the gymnasts remind me a bit of the old East German shot putters. To clarify, I think the athletic body is beautiful, but it bothers me when the athletes don't look cut or ripped, but doped. A masculinized look is one of the signs of doping for female athletes. I know it's impossible to separate what's talent, hard work and natural body shape and what's the result of using performance enhancers, but when commentator mentions a female athlete's "sturdy" build, I assume he's making an allusion to doping (as well as being insensitive and possibly misogynistic). Now, maybe I'm reading more into than is there, but that's my take on it.
2 years, 1 month ago on London Olympics Show Female Athletes Fighting Stereotypes
@ginidietrich @Tinu Sometimes good things just come, a gift from the universe.
2 years, 2 months ago on Women Can’t Have it All? Change the Conversation!
@ginidietrich Share with me your beauty secrets then. You don't look a day over 30 in your photo.
@ginidietrich I think Gen X (us) will run companies differently than our predecessors because the majority of us weren't in World War 2 (so we didn't automatically recreate the army infrastructure) and we never did piecework in factories (which means we've never seen the need to be tethered to one location to do our job).
@theredheadsaid As another childless, single woman, I can relate. That's why I decided to be indispensable to me. I know it sounds selfish at first, but what it really means is setting up my life to be able to do what I need to do/want to do whether that be caring for aging parents or traipsing off to Paris.
Gini, this is a subject close to my heart, not because I want to have it all (I most emphatically don't want it all) but because I would like to do meaningful work, receive fair compensation for that work and still have time in my life to do other things, i.e. write books, travel for pleasure not business and go to the occasional movie.
Having worked in previous situations where the number of hours billed or being at the desk between 8:30 a.m. and 5 p.m. were more important than the quality of work I did, I now prize the flexibility I have as a freelancer. Sure, I have 16-hour days. Who doesn't? But I set my own hours, focus on what needs to get done, and can determine when it will get done.
In my experience, most employers discount flextime or working from home because the assumption is if an employee isn't visible, then they are somehow less productive than those who are chained to their desk. It's not about an employee's ability to meet goals and do great work, but about control and oversight. During the times I've worked flex hours or from home, only once was I unreachable for more than an hour when I was needed and never has my work not been of equal quality to what I would produce in the office (most of the time, it's better). That hasn't mattered. What mattered was I wasn't in the cube assigned to me.
So how do we shift this mindset? Personally, I think it's generational and we're running into habits and believes that are practically set in stone. However, as the old guard retires and/or more and more of us become solopreneurs rather than play by obsolete rules, we'll see a change in the conversation and the workplace to emphasize good work over long hours for the sake of long hours.
@TammyL It is easy for a non-parent to say--I know because I say it all the time. LOL. When my niece was younger, whenever anyone would say, "oh, isn't she pretty." I'd respond, "Yes, she is. She's also really smart and good at figuring out puzzles." Most people would give me a "say what" look, and her mom's side of the family would just roll their eyes (she's my brother's kid) but I stuck to it. When she finally asked my why I always said it, I told her, "Grace, pretty goes away. Smart is forever."
2 years, 9 months ago on Women Are Our Own Worst Enemies
@ginidietrich@JodiEchakowitz I tend to point out to people (discreetly) that someone has broccoli in their teeth or their pants are on backward. For the most part people appreciate it. So don't be afraid to do it...just be nice about it.
Excellent topic, and I agree 100 percent with almost everything said below. In my experience, women can be incredibly supportive of each other, but I've also noticed that more times than not, we view each other as competition, regardless of whether we're in a professional or personal situation. What I find most disturbing is the unrealistic ideas of beauty coupled with the pornification of our culture. Even beauty becomes irrelevant if you're not a "slut." My niece is 14 and sees this play out among her peers on a daily basis. it's frightening.
Hi, Jim. Great piece. I agree with you, except I would say everything is PR. Of course, that was the route I took into marketing communications. Others would call it branding. You call it advertising. The fact is, whatever you call it, every time you communicate to the outside world, whether its through the receptionist who answers the phones or a million-dollar Super Bowl ad, you say something about your company. Each time you label something by discipline and silo it off, you lose opportunities to reinforce the public image of your company.
Gini, I've commented twice this week. That cold breeze off the bay must be from hell freezing over.
3 years, 6 months ago on The New Advertising
I've been chatting with people about this over the past few days (surprised at how many people are aware of it) and no one has any doubts that Chrysler ordered the employee fired, and then fired the agency when that order blew up in its face. Interestingly, several mentioned a company that used Eminem in its ads should be able to handle an accidental f-bomb.
3 years, 6 months ago on The Chrysler Tweet: The Take from An Agency Owner
@ginidietrich @Keena Lykins I know. Next I may even DM you on Twitter. :-)
Your post brought back some stomach-churning memories of mistakes past. If I had been fired for each mistake I made, I'd have had 20,000 jobs and probably be cleaning toilets by now. I think it was worse, though, when I had to call a client about a mistake someone on the team made. I felt responsible for it even then.
Personally, I think Chrysler made a big mistake in firing the agency. The Super Bowl ad was all about the company being tough, grounded, and a little gritty. That persona uses the f-bomb. Just say...