Jay - I was the social media intern for Buca for a while. They use FishBowl as their email provider. I now work for Famous Dave's as the social media marketer. We did a similar campaign before I started in July (2010). We gathered a ton of coupon hungry fans. We did a different offer - if you join the page between a certain time the first 100,000 fans got a $15 coupon. It worked we reached 100k fans but my personal opinion is quality over quantity. I would much rather have people naturally like our page than 'buying' fans. They are more actively engaged with the content and not just looking for coupons 24/7.
My 2 cents.
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I agree webinars are something people should do but I feel like I have no credibility ... why would anyone listen to me?
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