New York City, NY
New media obsessive with a burning passion to help creators increase awareness of their work, through an innovative and streamlined online presence. Writer. Reader. Glorious geek of music.
I hadn't seen the demotion (as opposed to delisting/deindexing, which I understand to be complete removal from the SERPs, temporary or permanent) but it's another shady element of a site that's skirting the edges.
1 year, 1 month ago on Rap Genius: SEO Spam, and the Tough Call at Google
@katieburkie Thanks for taking double-time to respond :-) I think your approach is spot on. We should take time to match the message angle to the intended audience. In this case you knew you needed to add that little something extra and it obviously proved to be well executed. Good food for thought, thanks again!
1 year, 3 months ago on Front Page Snooze: Creative News Releases Spice Up Boring
Thanks @katieburkie, intriguing examples. Where do you stand on the balance of getting creative vs. maintaining the core message... do you think there's a point at which the angle(s) that we can add overtake the news itself?
@ginidietrich Management theory has embraced both sides at one point or another, from the benefit of having all functions under one's own roof (and, supposedly, control) to the 'outsource everything' crowd. Each could apply but it depends largely on size and resources. The main issue with Cuban's statement is that it's a sweeping generalization to readers across the business spectrum... luckily, he has you folks to keep him honest!
1 year, 3 months ago on The PR Firm Debate: Should Startups Hire One or Not?
I find a lot of this sentiment from independent musicians, who all too often pay a lot and get very little from those they pay for PR. Of course, that rarely takes into account the good work that goes on every day... as we know, folks are far more likely to complain about a negative experience than praise a good one. In the end it comes down to your closing point, where do you want to spend the time? As with wider marketing and online media, the vast majority of activities can be learned, but that takes time (and potentially costly failure). Given the amount of work to be done, be it by a small business owner or an independent musician, I'd suggest that most would prefer to focus on developing their core and let others take care of support functions. Sorry 'Cubes', I'll also take the opposite view on this one!
Congrats to you both, sounds like a great fit! Look forward to seeing where you take things for the New Year.p.s. is this why no new RoW podcasts have graced my Stitcher in recent months? I mean, it's just Jay Baer and Bob Boilen/NPR in there and it's getting a wee bit lonely, is all...
1 year, 4 months ago on #FollowFriday: Our New Paid Media Manager
Aside from the general ambition and drive of the #1000books vision (which is excellent and exciting), I think there's so much importance in the breadth of reading that you're talking about, Doug. It's easy to get stuck in a rut of reading the same old subjects, especially on a professional level, so I think broadening horizons serves readers well and can be catalysed by this. And to prove my commitment, I've created a stream just for the hashtag in my Hootsuite dash... you've made it! ;-)
1 year, 8 months ago on My Vision for the #1000Books Community: Read, Discuss, Understand
@Danny Brown Cheers!
1 year, 9 months ago on Join Danny Brown for a Special Livefyre Q&A Today
@Danny Brown @jasonkonopinski @Steve Birkett @AmyMccTobin @ArCIntel But the noise can affect opinion, which indirectly impacts by altering med-long term actions, no?
@AmyVernon @DallasK @Danny Brown If he doesn't have his own tartan, I don't believe he's Scottish, sorry.
You were once identified as an influencer in the field (pun entirely intended) of sheep, @Danny Brown . Have these new fangled influence tools confirmed this and, if not, why have you so callously forsaken your crofting heritage?
@DallasK @Danny Brown I think it's pronounced "Ca-nay-dee-an". From the Clan Canada.
@Danny Brown @ginidietrich I feel an inspirational Facebook poster coming on...
@ginidietrich @susancellura @Danny Brown That's when it's time to break out the percentages...
@Danny Brown @jasonkonopinski Truth. We get far too caught up in the shiny new ideas and forget that there are classic, crucial concepts underpinning them. It still all starts with those you're serving... what do they care about and how can you reach them with the answer?
Are influence measurement tools able to take us any further than the discovery and introduction stage of connecting with influencers? Where do you think they fit, if at all, at the relationship building stage?
@belllindsay @ginidietrich If nothing else, this will be extremely influential on my lunch decision.
I'd assumed it was for the wry Scottish wit... then I read the dried banana comment... now I don't know what to believe.
I'm only here to raise my Klout score.
Love it! We sometimes get so caught up in the theory and complex detail of marketing that we overlook obvious, easy ways to connect with customers. There's enough complexity out there already, so keeping things simple is a welcome break in many cases. Thanks for documenting a perfect purple goldfish in action, Mila.
1 year, 10 months ago on Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients
Nice work Doug, it's so gratifying to see your application and ambition all come together. You have so much theoretical knowledge firing around your gray matter now and you fully deserve the opportunity to put it into practice for your new employer.Truth be told, I find that ALL relationships start from a thin, shallow base... it's we who choose to dig deeper in person or online, when the fit is right and the connection true. Even when a real world meeting happens first, it requires many more for the real relationship to form. Social can actually facilitate that as well, I find, as we receive regular nudges to arrange further meets with those we may otherwise have neglected. And then there are the ones that start online, some of which build to warrant a face-to-face and the type of results that you're now seeing. Far from dumbing down (an overblown traditional media soundbite, ironically enough), I see new media making the connections that allow us to smarten up in a wide variety of areas, many of which we wouldn't have naturally come across offline. As with any educational channel, though, you have to want to learn and use it... the proof is in the user. Best wishes for the new role and do keep the updates flowing. It gets tough to balance but this is an addiction I'm pretty sure you won't shake lightly!
1 year, 11 months ago on How Social Media Saved My Life: An Expression of Gratitude
So many things to consider when adding to a site's allure... thanks for the food for thought!
2 years ago on 12 Most Useful Insights from 100 Things Every Designer Needs to Know About People
@danperezfilms Cheers fella, always good to get a back slap from my favourite online cynic/realist [delete as applicable] ;-)
2 years ago on Individual Importance: Add Personality to Your Music Promotion
Useful reminders, thanks Alex. Number 4 is often overlooked but crucial... even if you're just dropping a link in, the picture it pulls through is tiny and rarely eye-catching. That can be mixed up from time to time, by shortening the link to click within the post text and inserting a striking visual of your own.
The Facebook Insights are also useful, especially the Excel file downloads which contain significantly more data than the dashboard within Facebook. Take the time to set up a structured Excel sheet for your key metrics, then just drop the FB data into your template. Well worth the time spent on initial set up, compared to what it saves over many months of reporting :-)
2 years, 1 month ago on 12 Most Smart Steps to Optimize your Facebook Performance
All useful influences on judgement to be aware of, thanks Doug. Whilst we should maintain a rigorous watch on our biases, though, I think the flip side is that many of them fuel our gut reactions as well. Logical analysis should be applied to any decision, but not to the point of a paralyzing "what about this... and that... and...?!" cycle. Walking the line of open-minded reflection and instinctive reaction is difficult but very important.
2 years, 1 month ago on 12 Most Dangerous Biases to Consider When Making Business Decisions
@AmyMccTobin The best posts often come about that way... as long as we don't abandon them in all that hardship :-)
2 years, 1 month ago on A Triberr Confessional
Since starting out with Triberr last year for other accounts I manage, I've always seen it as the pipes through which content flows... the person behind the Twitter account is the one judged on what they choose to share. Auto-approval is generally a bad idea unless it's a really tight knit, small tribe of writers whom you always read without fail. Since that number is tiny for many of us, the same manual quality check should be done on the vast majority of content we share, to my mind. I am now actively unfollowing some folks who only seem to auto-tweet, but that again is the individual's decision, not Triberr's MO. Nice work on getting a clearly evocative topic down in type and communicated even-handedly, @AmyMccTobin .
@BeckyGaylord Look forward to the next one. Funny you mention bingo, as we just released a game card for people to play during Social Media Week. http://www.esveegroup.com/storage/Buzzword_bingo.pdf - I'll be interested to see which of your buzzwords are the same as ours :-)
2 years, 1 month ago on How to spot jargon, then substitute what you really mean
I'm involved with a Social Media Week event aimed at just this area, Becky, and this is perfect to accompany it. Thanks for writing and creating that synergy ;-) I think that each word or phrase needs to be taken on its own value, as some can add meaning when applied sparingly. One of the main alarm bells for me is when my thinking stalls and I revert to bringing out the buzzwords multiple times... that's when I know it's time to take a break and do some "blue sky thinking"!
2 years, 1 month ago on Show Me The Numbers! [Why I never trust a calculation]
I agree, Sean! To a point... there's always a caveat ;-)Understanding derivation is always key to providing meaningful numbers, but it's also true that too many deep dives into the underlying data can paralyze decision makers. As the person providing these numbers - both in the corporate world for clients of a large logistics firm and now for SMBs seeking to understand their online marketing efforts - I've seen both sides of the coin. I always encouraged a walk through of the data before steering meetings, but not everyone is interested in doing that due diligence. In that case it comes down to trusting those who provide the headline numbers, which can easily lead to the type of situation you highlight in the end of your piece. If they have a vested interest in tweaking the metrics to show them in a good light, all the more so.
On the other side, too much poking around in the raw data by those who should be focused on the bigger picture has sometimes led to micro-management and running in ever-decreasing circles, chasing that elusive perfect measure. I found that the happy medium was a comprehensive run through of the underlying dashboard data in one or two early sessions, giving the key people understanding of (and confidence in) the headline metrics presented at future reviews. The devil is definitely in the detail, just don't let him catch you loitering too long in his turf!
You don't know how timely this is for me! And developing the thoughts beyond story telling to idea/theme/concept is a sound exercise, even if just to clarify statements of intent and the 'why' behind what you're developing. Glad to catch this, thanks :-)
2 years, 1 month ago on Three Steps to Create a Compelling Business Story
@muz4now Cheers Stan, your readership is valued but your comments and own blog are where I've particularly benefited, providing an artist's perspective on this digital and social media maze that we're all navigating. Looking forward to another year of inspiration and moving indie artists forward!
2 years, 2 months ago on A Muse Month? Setting Your Creative Course
@Ian @ projects2crowdfund Quite right ,Ian, the crowdfunding approach has been successfully adopted by many artists in recent years. I worked on three separate projects myself for musicians last year, raising anything from $1,500 to $25,000. Each artist appreciated the crucial importance of providing value to supporters, to achieve which a well established contact list is vital. "Dig your well before you're thirsty", as they say... thanks so much for reading and commenting!
2 years, 2 months ago on Music Marketing Matters: How to Win Data & Influence People
@RickSchwartz Thanks Rick, great to see you back around the social streams :-) I know Pinterest is pretty well established in the minds of we marketing obsessives, but there are plenty of opportunities for artists to experiment before it hits critical mass... better to be ready and waiting than playing catch up, to my mind. Again, very glad to have you back around and appreciate the compliment.
2 years, 2 months ago on The Visual Artist: How Musicians Can Use Pinterest to Find New Fans
@douglaserice @prosperitygal Embrace your inner fool! I kind of want one of those "I'm With Stupid" t-shirts but with an arrow pointing upwards... own it before it owns me, y'know? :-)
2 years, 2 months ago on The Case for Being Nice on Social Media
I actually think there's a good amount of decency across the social web, at least in the groups that I regularly frequent. You do of course see disagreements spiralling out of discourse and into disparagement, but I try to avoid those forums. YouTube comments are the most prime example... rarely do I find anything mind-expanding there (unless I'm trying to expand my repertoire of insults, of course)... perhaps the slightly younger, less mature user base answers for that, though. The biggest tendency I've noticed towards the negative recently is bloggers writing deliberately provoking pieces... 'rants', perhaps... in a thinly veiled attempt to gain clicks. Sometimes it's valid, with constructive criticism beneath the tabloid-esque headline, but more often it's simply a cheap ploy. I find that more worrying, in some ways, as it's a calculated move rather than a momentary lapse of reason. In the end, though, your message is the right one Doug, whether or not people are more quarrelsome these days: stay nice, keep a positive attitude and reputation. My generation's finest philosophers summarized it well, "Be excellent to each other." ~Bill S. Preston Esq. & Ted Theodore Logan :-)
@muz4now Thanks Stan, Happy New Year! Alignment is a balancing act sometimes, as we want to move towards an overall vision but not to the exclusion of genuinely great ideas that may not seem to fit. Examining a potential effort from both perspectives is a healthy exercise to make a decision... sometimes things are worth doing simply for the fun of it.I also love seeing the various takes on guide words for the year, letters in your case for 2012! Great to watch a concept morph and mould to the needs of the individual creator. Look forward to watching your suns align in the coming weeks and months :-)
2 years, 2 months ago on A Look Back, A Leap Forward & 3 Words For 2013
Ah, sounds familiar! I love this time of year and seeing everyone's take on what the next twelve months holds for them. Seeing the three words posts is especially interesting, given the various directions that people take. Mine are: 1) Meet, 2) React, and 3) Habitual. The latter is particularly important to me, as it feeds the other two and every other undertaking I'll have this year i.e. focusing on habits rather than results. I'm beginning to see just how much the former are the foundation for the latter and are more within my control, so this year will serve as a testing ground for that theory. Be back in December to see how it's gone!
2 years, 2 months ago on My 3 Words for 2013
Taking it full circle from online meet to IRL and back to online with a shout out... love it! Both meets have been eye-opening and great conversation (in fact, one of my Christmas presents was based on a book recommendation from yourself :-) All the best for a successful and prosperous New Year... you well deserve it!
2 years, 3 months ago on IRL 2012: In-Person Meetups with Online Friends
@ginidietrich Thanks, a little alliteration always attracts attention... :-)
2 years, 3 months ago on The 4 Essential Elements of a Morning Routine
I like that this cleans out the clutter in a clean and concise manner... hey, four more C's! ;-)
@simanouman Thank you kindly for reading!
2 years, 3 months ago on Music Marketing Matters: 6 Secrets To Gathering Fan Data
Seems a shame to have done so much groundwork and then abandon it, James. Have you targeted your content to specific readers? Sense checked what you write against the questions people are asking about your industry on Google? Aimed a specific piece of content at 1 or 2 keywords for search engine traffic?
Of course, I understand the frustration, but sometimes a maintenance overhaul is a better move than scrapping the vehicle altogether.
2 years, 3 months ago on 12 Most Likely Excuses Business People Have for Not Blogging
All very core elements of a thriving community, @PaulBiedermann , and ones on which you're well placed to comment having brought 12 Most to this point (with a little help from... umm... you know, that positive and bubbly colleague of yours... :-) Just surprised you managed to leave 'Discipline' to number 10 on the list...!
2 years, 3 months ago on 12 Most Community Driven Ways to Build a Successful Digital Tribe
Great list for anyone stuck in a rut of producing the same forms of content, thanks Matt. Opinion pieces are especially powerful and often overlooked, as I think it's easier for a lot of us to err on the side of caution. They *do* need to be argued well, but provoking an emotional response is always going to give content a boost.
2 years, 4 months ago on 12 Most Awesome Content Strategies for Your Blog
I'm not a big wine drinker, but I could be after reading these devilishly good descriptions. Thanks Martin!
2 years, 4 months ago on 12 Most Frighteningly Delectable Wines
@dbvickery Some classics, Brian, glad you enjoyed them. I was fortunate (?) enough to be a decade after Jacko's peak, so I got the benefit of the hits without them becoming played out. Thanks for the extra recommendations and for reading!
2 years, 4 months ago on 12 Most Bone-Chilling Songs to Haunt Your Halloween
@BluKatDesign Thanks for the rec, I'll add it to my Spotify list... love some Floyd!
@solete Cheers Anne. Hope the streets are clear for the kids of NYC to enjoy Halloween candy!