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@KenMueller Thanks, Ken. And, if ou haven't seen the documentary, I highly recommend it!
4 months, 1 week ago on Programmed Content Kills Community
@JoeCardillo Yeah, ok...you got me on "content curation." Guilty as charged.
Absolutely! Content should inspire action - thought, discussion, etc. This is the essence of building community (hope that's not a bad buzzword ;-) Perhaps a distinction here is "auto-curation" vs. "human planing" (trying to avoid curation, there.) As one who reads post by post when doing any sort of analysis (especially sentiment) I know that we've yet to find any bot that can do that. This is the SOCIAL web. Humans are social. Robots are not.
P.S. Any day that I can inspire a rant is a good one indeed. Thank you for sharing your thoughts and continuing the conversation.
@StaceyHood You caused trouble? GASP. Community managers, content creators, DJs, whatever/whomever/whichever need to have flexibility to deviate from a scrip if they want to keep the audience engaged. Keep on varying, friend.
@Nick Don't forget about the baby named, Hashtag! And, my apologies. I absolutely see where this is a sensationalized title that could lead readers to believe there is actual bloodshed going on.
@ginidietrich I have a love/hate relationship with editorial calendars. I get their purpose (and, in large orgs, even their need) but as @LaurenVargas said, they need to be used as part of a foundational framework that supports their flexibility, as well as engagement, context, etc. Thanks for letting me share my two cents over here on your fine piece of real estate. Always a pleasure. :-)
@ExtremelyAvg @amysbryant Thank you both for your insight. I agree - talk radio programing another example of programming done right, for a specific audience. Yes - quality talent, time, and hard work = success. That's a formula that's not going to change.
@Jessica Hume Ha! Many thanks for the catch and we've got it fixed, now!
@Sean McGinnis This, quite simply, is my favorite comment in the history of ever. You win.
@LaurenVargas You are exactly right. (And, my go-to, community management expert I admire most, I might add. :-) Content calendars are essential. It's the framework on which they are built that will shape their ultimate success. Great point on moderation and context, too. Biggies that are oft overlooked. Many thanks for stopping by to share your insight.
I always say if you're going to auto post, don't do so more than 24 hours in advance, and know where and how to cancel if need be. National news trumps all, and yes, pimping your post after tragedy is in poor taste. I agree. It does have its place, but relying on it too much, or before you've put in time in the trenches to build your community authentically, is not a recipe for success.
Hi Arik! - thanks for the shout. Great folks on this list and I wish everyone the best. As for me? I'm currently in a contract role at Allianz Life as their social media specialist helping to lead their corporate social strategy. Huge change and lots of exciting challenges ahead, I'm sure.
4 months, 2 weeks ago on 18 big social media career moves in Minnesota in 2012
Yeah, I'm in! Fun.
5 months, 1 week ago on My latest crazy idea – and how you can help
A wonderful event. So honored to be a part of it!
6 months, 3 weeks ago on Social Brand Forum Recap
@allenmireles I have to give the "social cyborg" credit to @jenkaneco - in real life, she's made up of a lot of metal, and she's a bit more of a sci fi nerd than I am. Thanks for the shout-out. I too, would love for our panel to make it. :-)
8 months, 2 weeks ago on Is PR Ready for the Social Cyborg?
Very thoughtful post! A few years ago, I was much more a purist, I'll admit. But to your point - we need to adapt to the tools at our disposal and use them AS APPROPRIATE. It's crucial to remember that PR via social media is not about the tool. These are communications channels and should be treated as such, per your business strategy. Having said that, though, in order for this to truly be scalable for the long term, some essence of "cyborgness" is inevitable.
Good reminders here, Frank. Something I know I need to work on. I think we're all just consuming so much more and it's easier (faster) to share or like than take the time to comment. But...that's really where the value is. I've noticed, too, that sometimes, because of sharing, the comments actually occur elsewhere. For instance, I might share a post on G+ and it sparks a conversation in the comments there, rather than on the blog post itself.
11 months, 2 weeks ago on Why you should comment on blogs
@ginidietrich Yep. We had a similar situation here and @JenKaneCo called authorities and they couldn't get past the "But we can't SEE the person's Facebook...how can YOU see it...how do you know about this if you aren't friends with the person on Facebook..." Um...you're running out of time to help this person...do you want social media training or do you want to help? (Incidentally, I've got plans for a post on this one. :-)
11 months, 3 weeks ago on Social Media and Its Effect On Suicide
Not an easy topic...have explored it a bit in my own posts...but an important one, nonetheless. Our world, and the way in which we communicate our thoughts/feelings, is changing drastically. While it's great that we're becoming more aware of ways to help, mental health and law enforcement need to understand and adapt to the challenges (and opportunities) posed by interactions via social media.
Soulati | B2B Social Media Marketing3HatsComm@soulati I heard booze...I'll drink to that. :-) Thanks, ladies.
1 year, 4 months ago on Top 10 Guest Blog Posts of 2011
Thanks, ginidietrich and Lisa Gerber for letting me ruffle some feathers. I've enjoyed writing over here and am certainly in some mighty fine company.