Obsessed with getting passionate people noticed and promoted. New followers: Go ahead and @ me to start a conversation
As you would probably expect Margie...I respectfully challenge a few assumptions hinted at in this post.
The best way to explain myself is to reflect on my bitter middle-school rivalry with a boy named Jason. Jason was extremely smart. Extremely good looking and had a way with just about everyone. He was a charmer and I hated his guts. I noted and questioned his every achievement...
I assumed his girlfriends were dumb and naive
I presumed that his grades were the result of favorable treatment from our teachers
I was sure that his expertly pegged jeans and K-Swiss sneakers were the largess of doting parents who spoiled him rotten
For a time I rallied my Anti-Jason crowd and was able to poke at him with clever pranks and shadow gossip that would have made the CIA and KGB proud. But in the end...my rebellion petered out because Jason was just another kid trying to do the best he could.
He worked his ass off for his grades
He actually was quite charming
and damn it - he actually worked for the allowance that bought the jeans and sneakers.
So I'm cautious about labeling a group of people and presuming that I understand their motivations and intentions. Some time I might be right, but I find the entire exercise to be distracting and emotionally draining.
I wonder if one man's A-Lister is another family's bread winner and role model.
As always you've got me thinking....
1 year, 11 months ago on Dear A-Listers: I’m Worried About Your Souls
@ginidietrich @markwschaefer I enjoyed it. You have an awesome community here.
2 years ago on Join Stanford Smith for a Special Livefyre Q&A Today
@ginidietrichMy gut says yes. Or, they will be forced to change or be shut down.
@stevenmcoyle Great point.
Transactional/commodity-based businesses may have fewer "ingredients" for content. Overall, I start from the content marketing level and then decide if a blog can enhance the strategy.
@ginidietrich It sounds obvious but take your product, see the problem it solves and write content that brings attention to the challenges and how your team, culture, and product contributes to the solution.
@jasonkonopinski I have to remind myself that I'm inside the bubble. I am constantly looking and analyzing this space. So I have a lower tolerance for "punditry". But my clients and readers love the content they get in the space. They value it a great deal.
I don't think we can get away from offering actionable content. Our job is to find ways to make the theoretical actionable.
@ginidietrich They should blog to create a story where their customer is the hero.
@belllindsay I hate the technical side of blogging. I've gotten good at it out of necessity, but I would rather just write and not deal with that stuff.
@belllindsay @ginidietrich I created a valuable piece of content and offered it in exchange for their email.
@ginidietrich Dreamers envision a better world/situation/solution and advocate for that. A great example of that is the Kony 2012 campaign to bring attention to an african warlord who kidnaps children for his army.
So blog shaped by a dreamer would focus on solutions, celebrate people who contribute to that solution, and layout a distinct vision of how to get there.
@ginidietrich Heck I'll give you all five...
1. Dreaming, 2) Storytelling, 3) Teaching, 4) Persuading, 5) Curating
@ginidietrich Absolutely. We were surprised by how little editing needed to be done on the final product. I believe it was because the voice stayed the same throughout.
@belllindsay @jasonkonopinski I lean toward the "Fire, Ready, Aim" approach.
@belllindsay By the way, I'm not endorsing poor grammar or spelling.
@belllindsay You bet. I tend to agree with you. This is based on what you want to present to the world. In this area, my point of view is just MINE. Bill Gates disagreed with Steve Jobs until the end on issues of quality and taste but they both ran amazing businesses.
@jasonkonopinski Great question Jason. Nice to see you here bro. I don't assign any importance to different types of content from the outset. I create the content and see how my readers respond. My readers value audio as a medium so podcasting is growing in importance. A smaller segment of my audience loves video but they convert well. I adjust my activities accordingly.
@belllindsay Depends on what falls under quality. I believe that good quality ideas and content is important. I have spelling and grammatical errors, but my content quality is good. You have to make that call for yourself and your audience. I would get eaten alive if I was writing for an English Literature audience.
@ginidietrich I wrote the meat of the chapters, Mark added the perspectives, anecdotes, and examples that really helped round out my geekier side.
@John_Trader1 People expect a professional, well structures, blog that makes it easy for them to find what they care about. You can do that, out of the box, with most themes. Along with that, the most important creative element is your headline ;)
@ecokaren I think that focus is critical for a blog's success. Think about your blog from your reader's point of view. The usually have one interest/challenge/problem. They don't want to wade through your other interests to get to their content.
Consider starting separate blogs if you have the content and audience to support it.
@meghankrane The key is having a unique point of view. There is no one in the world like Gini - she knows it. You know it. You comment and engage.
@PattiRoseKnight Actually it was a post from the latter part of last year - 50 Blogging Ideas to Steal and Take Credit For. It has generated over 13,000 page views.
@PattiRoseKnight Let me go check
@ginidietrich I am glad that Google is forcing us to be curators versus duplicators. We need to add value to content even if 80% of it is repurposed.
@stevenmcoyle I think may be overestimating the secrecy aspect here. But they can talk about the Why and What of their industry without revealing the "how".
@yvettepistorio Blogging is a marketing activity. Evauate and act accordingly. This doesn't mean that your end goal is profit. It can be a bigger audience, recognition, donations. But get serious about using your blog as a marketing tool.
@dwaynealicie @jasonkonopinski Yes, the archetype did change. I discovered there is a niche of large small businesses and small medium sized businesses that have fundamentally different needs. I find this often open happens.
@EdenSpodek Nope, keep the posts they are still useful for SEO benefit.
@John_Trader1 Start with the challenge each vertical faces. Does the challenge support a robust story about your company's ability to solve it. You don't need seperate blogs, but you will need separate editorial calendars by vertical.
@belllindsay Absolutely. Most of my clients end up undervaluing their work which leads to problems down the road.
@EdenSpodek Change the perspective. Many people tell story's as if they are the narrator. Try telling the story from the viewpoint of a Mentor (i.e Yoda), the Ally (i.e. Han Solo), or the hero (i.e. Luke Skywalker). The content stays the same but the angle and points of interest shift.
@HowieG It took 10 minutes to come up with Pushing Social. It represents pushing my readers to aggressively pursue their social marketing. Social Marketing is the giant killer.
@belllindsay Not planning for success. What will you do once your blog is successful? You have to put in the pieces now.
@ginidietrich Large Mouth Bass. - God don't get me started!
@jasonkonopinski I started with an audience archetype. This drove my research on the type of questions that were researching which led to my editorial calendar.
@yvettepistorio @ginidietrich I do my best writing between 9PM and 11PM at night. Go figure ;)
@ginidietrich I learned that Mark is a bigger teddy bear than I thought. He is just a gracious guy. He learned that I'm truly obsessed with fishing.
@HowieG If you are using your blog for new prospects it makes sense to create different series based on what their key needs are. You can repurpose your content into those series. Make sense?
@HowieG The repository strategy is tough because you have to provide some context for your readers to follow. You have the context in your head but it may not be apparent to your readers.
@allenmireles I start with the top 10 questions that I believe my audience is trying to solve. I branch out from there.
@ginidietrich It clicked when I saw my email sign-ups increase. This meant, for me, that people wanted to take the relationship to a different level because they say relevant contact.
@Mark_Harai Thanks Mark :)
@belllindsay 1. Interview your potential prospects to see what they need. 2) Start fast and build up your content library. The more you post the better your foundation for success. 3) Collect email from the start. This is critical for your longterm success
Gr8 questions. I redefined my reader target based on who could best use my insight/expertise. So I learned that small business and "small - mid-sized businesses" were the best target, and I adjusted.
Going to bring my A-Game for the Spin Sucks crowd. Talk to you at Noon!
I appreciate the mention. I also enjoy Heidi and Jeff Bullas' blog. Great info all the time.
2 years, 5 months ago on Helpful Social Media Blogs
When I worked for The Man I couldn't pull my butt out of bed before 8:45 AM. Since I struck out on my own, I pop up ready to fight at 6:30AM. Some days I start cruising for post ideas at 5:30AM on the iPad.
Now my routine can be summed up as "write", "insight", and "delight". Write content - posts, guest posts, ebooks, etc. Insight review the numbers (clients and my own) looking for things I can change, do better, or create. Delight equals getting great information into the hands of my readers and clients. That's when I tweet, send along articles, or offer something extra for my clients.
It's working so far.
2 years, 6 months ago on How Successful People Spend the First Hour of their Day