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As you would probably expect Margie...I respectfully challenge a few assumptions hinted at in this post.

 

The best way to explain myself is to reflect on my bitter middle-school rivalry with a boy named Jason.  Jason was extremely smart.  Extremely good looking and had a way with just about everyone.  He was a charmer and I hated his guts. I noted and questioned his every achievement...

 

I assumed his girlfriends were dumb and naive

I presumed that his grades were the result of favorable treatment from our teachers

I was sure that his expertly pegged jeans and K-Swiss sneakers were the largess of doting parents who spoiled him rotten

 

For a time I rallied my Anti-Jason crowd and was able to poke at him with clever pranks and shadow gossip that would have made the CIA and KGB proud.  But in the end...my rebellion petered out because Jason was just another kid trying to do the best he could.

 

He worked his ass off for his grades

He actually was quite charming

and damn it - he actually worked for the allowance that bought the jeans and sneakers.

 

So I'm cautious about labeling a group of people and presuming that I understand their motivations and intentions.  Some time I might be right, but I find the entire exercise to be distracting and emotionally draining.

 

I wonder if one man's A-Lister is another family's bread winner and role model. 

 

As always you've got me thinking....

1 year, 4 months ago on Dear A-Listers: I’m Worried About Your Souls

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 @ginidietrich  @markwschaefer I enjoyed it. You have an awesome community here. 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrichMy gut says yes.  Or, they will be forced to change or be shut down. 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @stevenmcoyle Great point.

Transactional/commodity-based businesses may have fewer "ingredients" for content.  Overall, I start from the content marketing level and then decide if a blog can enhance the strategy.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich It sounds obvious but take your product, see the problem it solves and write content that brings attention to the challenges and how your team, culture, and product contributes to the solution.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @jasonkonopinski I have to remind myself that I'm inside the bubble.  I am constantly looking and analyzing this space.  So I have a lower tolerance for "punditry".  But my clients and readers love the content they get in the space.  They value it a great deal. 

 

I don't think we can get away from offering actionable content.  Our job is to find ways to make the theoretical actionable.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich They should blog to create a story where their customer is the hero.  

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay I hate the technical side of blogging.  I've gotten good at it out of necessity, but I would rather just write and not deal with that stuff. 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay  @ginidietrich I created a valuable piece of content and offered it in exchange for their email. 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich Dreamers envision a better world/situation/solution and advocate for that.  A great example of that is the Kony 2012 campaign to bring attention to an african warlord who kidnaps children for his army. 

 

So blog shaped by a dreamer would focus on solutions, celebrate people who contribute to that solution, and layout a distinct vision of how to get there.

 

 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich Heck I'll give you all five...

1. Dreaming, 2) Storytelling, 3) Teaching, 4) Persuading, 5) Curating

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich Absolutely.  We were surprised by how little editing needed to be done on the final product.  I believe it was because the voice stayed the same throughout.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay  @jasonkonopinski I lean toward the "Fire, Ready, Aim" approach.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay By the way, I'm not endorsing poor grammar or spelling. 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay You bet.  I tend to agree with you.  This is based on what you want to present to the world.  In this area, my point of view is just MINE. Bill Gates disagreed with Steve Jobs until the end on issues of quality and taste but they both ran amazing businesses.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @jasonkonopinski Great question Jason.  Nice to see you here bro.  I don't assign any importance to different types of content from the outset.  I create the content and see how my readers respond.  My readers value audio as a medium so podcasting is growing in importance.  A smaller segment of my audience loves video but they convert well.  I adjust my activities accordingly.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay Depends on what falls under quality.  I believe that good quality ideas and content is important.  I have spelling and grammatical errors, but my content quality is good.  You have to make that call for yourself and your audience.  I would get eaten alive if  I was writing for an English Literature audience.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich I wrote the meat of the chapters, Mark added the perspectives, anecdotes, and examples that really helped round out my geekier side.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @John_Trader1 People expect a professional, well structures, blog that makes it easy for them to find what they care about.  You can do that, out of the box, with most themes.  Along with that, the most important creative element is your headline ;)

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ecokaren I think that focus is critical for a blog's success.  Think about your blog from your reader's point of view.  The usually have one interest/challenge/problem.  They don't want to wade through your other interests to get to their content.

 

Consider starting separate blogs if you have the content and audience to support it.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @meghankrane The key is having a unique point of view.  There is no one in the world like Gini - she knows it.  You know it.  You comment and engage.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @PattiRoseKnight Actually it was a post from the latter part of last year - 50 Blogging Ideas to Steal and Take Credit For.  It has generated over 13,000 page views.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @PattiRoseKnight Let me go check

 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich I am glad that Google is forcing us to be curators versus duplicators.  We need to add value to content even if 80% of it is repurposed.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @stevenmcoyle I think may be overestimating the secrecy aspect here.  But they can talk about the Why and What of their industry without revealing the "how".

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @yvettepistorio Blogging is a marketing activity. Evauate and act accordingly.  This doesn't mean that your end goal is profit.  It can be a bigger audience, recognition, donations.  But get serious about using your blog as a marketing tool.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @dwaynealicie  @jasonkonopinski Yes, the archetype did change.  I discovered there is a niche of large small businesses and small medium sized businesses that have fundamentally different needs.  I find this often open happens.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @EdenSpodek Nope, keep the posts they are still useful for SEO benefit.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @John_Trader1 Start with the challenge each vertical faces.  Does the challenge support a robust story about your company's ability to solve it.  You don't need seperate blogs, but you will need separate editorial calendars by vertical.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay Absolutely.  Most of my clients end up undervaluing their work which leads to problems down the road.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @EdenSpodek Change the perspective.  Many people tell story's as if they are the narrator.  Try telling the story from the viewpoint of a Mentor (i.e Yoda), the Ally (i.e. Han Solo), or the hero (i.e. Luke Skywalker).  The content stays the same but the angle and points of interest shift.

 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @HowieG It took 10 minutes to come up with Pushing Social.  It represents pushing my readers to aggressively pursue their social marketing.  Social Marketing is the giant killer.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay Not planning for success.  What will you do once your blog is successful?  You have to put in the pieces now.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich Large Mouth Bass. - God don't get me started!

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @jasonkonopinski I started with an audience archetype.  This drove my research on the type of questions that were researching which led to my editorial calendar.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @yvettepistorio  @ginidietrich I do my best writing between 9PM and 11PM at night.  Go figure ;)

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich I learned that Mark is a bigger teddy bear than I thought.  He is just a gracious guy.  He learned that I'm truly obsessed with fishing.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @HowieG If you are using your blog for new prospects it makes sense to create different series based on what their key needs are.  You can repurpose your content into those series.  Make sense?

 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @HowieG The repository strategy is tough because you have to provide some context for your readers to follow.  You have the context in your head but it may not be apparent to your readers. 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @allenmireles I start with the top 10 questions that I believe my audience is trying to solve.  I branch out from there.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @ginidietrich It clicked when I saw my email sign-ups increase.  This meant, for me, that people wanted to take the relationship to a different level because they say relevant contact.

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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 @belllindsay 1. Interview your potential prospects to see what they need.  2) Start fast and build up your content library.  The more you post the better your foundation for success. 3) Collect email from the start.  This is critical for your longterm success

 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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Gr8 questions. I redefined my reader target based on who could best use my insight/expertise.  So I learned that small business and "small - mid-sized businesses" were the best target, and I adjusted.

 

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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Hello everyone!

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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Going to bring my A-Game for the Spin Sucks crowd.  Talk to you at Noon!

1 year, 5 months ago on Join Stanford Smith for a Special Livefyre Q&A Today

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I appreciate the mention.  I also enjoy Heidi and Jeff Bullas' blog.  Great info all the time.

1 year, 9 months ago on Helpful Social Media Blogs

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When I worked for The Man I couldn't pull my butt out of bed before 8:45 AM.  Since I struck out on my own, I pop up ready to fight at 6:30AM.   Some days I start cruising for post ideas at 5:30AM on the iPad. 

 

Now my routine can be summed up as "write", "insight", and "delight".  Write content - posts, guest posts, ebooks, etc.  Insight review the numbers (clients and my own) looking for things I can change, do better, or create.  Delight equals getting great information into the hands of my readers and clients.  That's when I tweet, send along articles, or offer something extra for my clients.

 

It's working so far.

 

1 year, 10 months ago on How Successful People Spend the First Hour of their Day

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I'll miss you Margie.  Guess, I will need to make it down to Akron more :)

1 year, 12 months ago on I've Been Doing It Wrong

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Danny, I'm not sure what you are saying here...

Are social influencers bad because they know their Klout Score?

And, Social Instigators are good because they don't care about scores and invest in sparking new ideas and conversation.

Aren't many social influencers doing this?  I'm looking for the actions that make the difference and hoping that we aren't talking about fancy wordplay.

Help me out bro.

2 years ago on Social Influencers Are Dead - Long Live the Instigators

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Ryan, entertaining read.

Here's my question, forgive me for sounding like a hopelessly out of touch moron, but...

Who really calls themselves a guru anymore?  It seems like everyone is falling over themselves to not be called a guru.  I've seen panel after panel discussion participant charge the microphone to publicly exclaim that they are not a social media guru, shaman, ninja, or even expert.  

 

I love beating up on the term like everyone else, but I seriously can't recall an actual idiot that dared say they have expertise in a subject.  I'm sure the person is lurking out that with Sasquatch, Bruce Lee, and Elvis but I can't point out anyone with more than 100 Twitter followers who would dare call down the ire of the internet community.

 

Frankly, I'm starting to worry about the legions of humble acolytes who can't confidently tell me that they DO know what they are talking about. 

 

Help me out...

2 years, 1 month ago on The Commoditization of Expertise and Why You Should Never Trust a Guru

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I'm genuinely torn about this one.  If I had the talents of Michelangelo I don't think I would ever stop working.  I would be obsessed too.  To quote the great theologian - Peter Parker's Uncle Ben - "With Great Power Comes Great Responsibility", I wonder if being great requires sacrifice.  Michelangelo sacrificed being voted "most likely to bring a great potluck dish".  Gosh, If I had to choose, give me David.  Still thinking... Damn.

2 years, 2 months ago on Don’t be a social media Michelangelo

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Margie, clients know better.  These folks understand that they need help clarifying, amplifying, and extending their message.  Agencies do this extremely well.  Bad agencies fade into obscurity.  

 

Funny thing is that the New Media crowd still has a long way to go before they can establish their credibility. For example, Pepsi caught the Social Bug, slashed its "traditional" budget and invested in social.  Coca-Cola kept to its traditional knitting.  A year later, Pepsi is the #3 soda maker behind Coke and Diet Coke.  They quickly reinstated their tired, old, interruption marketing - promptly seeing their sales rise.

 

I get where Robert, Chris, and others are coming from in that they see the power of content, word of mouth, and collaborative media. It's helpful to have an enemy.   Traditional media and their associated agencies becomes the black velvet that cradles the diamond. 

 

2 years, 2 months ago on In Defense of Agencies - Again

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 @lauraclick  @pushingsocial Yep, hear I am.  Jay was kind enough to bring my brand of "riff raff" to the C&C shores :)

2 years, 2 months ago on 5 Content Marketing Assets You Forgot You Had

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 @TheDarklit I find that people "wake up" and realize they are sitting on a pile of content once they start thinking about it!  Thanks for the comment!

2 years, 2 months ago on 5 Content Marketing Assets You Forgot You Had

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 @rosemaryoneill Good question Rosemary.  I suggest switching gears and using a screencast video format that uses screenshots and powerpoint slides to make your case.  These videos are easier to produce, require either Camtasia (PC), Screenflow (MAC), Powerpoint (PC), Keynote (MAC), and a decent microphone to capture audio.

 

This format can be scripted so that the client doesn't have to worry about saying something "silly".  In fact, this format may be best for getting your feet wet with this process.

 

2 years, 3 months ago on 5 Content Marketing Assets You Forgot You Had

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Thought provoking post Margie!

I believe that the popularity of "opinion" posts is aggravating the echo chamber problem.  It's easy to sit down and offer an opinion about any of the hot-button topics.  It's also easy to write the contrarian posts about all of the other opinion posts.  As a whole, this stuff is boring and personally nauseating.

 

I live by the notion that you have to fulfill the needs of your audience.  My audience is stacked with "doers" who don't have much use for my "perspective".  They want practical tools for using and evaluating the latest blogging and social media strategies. They want the Why, What, How, and What if? info delivered authentically and with integrity.  This type of information never get's old.  That's why I can read Kristi Hines, Oli Gardener, Rand Fishkin, Marcus Sheridan, Pat Flynn, and other nose to the grindstone business thinkers  all day long.  

 

I guess any blogger should ask two questions - "who cares?" (awesome jessicamalnik ) and "is it useful?"  I've erased many a cleverly disguised rant because they didn't deliver a good answer to these questions. 

2 years, 4 months ago on Avoid the temptation to write something popular

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 @jennwhinnem  @pushingsocial Yep, I hate that Share button with a passion.  It hides the call-to-action killing your retweets in the process.

2 years, 4 months ago on This Is Your Social Media Sharing Quiz

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My new best friend is the delete button. Everyone wants free rent in your head, on your blog, and in Twitter. Be discriminating and ruthless about where you place your attention. But by all means - keep moving forward.

2 years, 5 months ago on Between a Rock and a Hard Place

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@suddenlyjamie Thanks for the comment Jamie!

2 years, 6 months ago on How to Be An Expert Even If You Don't Feel Like One

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@SallyE You are welcome Sally!

2 years, 6 months ago on How to Get More Blog Subscribers and Sales With Expert Products

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@digitalie It depends on your goal. At first, I would use your expert product to create a list of loyal and fired-up subscribers. Later on, create a product that has a lot of value and sell it. Right now my favorite way of creating a paid expert product is to offer a service or newsletter.

2 years, 6 months ago on How to Get More Blog Subscribers and Sales With Expert Products

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@GemWriting The Junk Drawer analogy hit me while doing my most creative activity of the day - taking a shower. Another good reason to keep my notebook by the shower!

2 years, 6 months ago on How to Clean Your Blog's Junk Drawer

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@PatFlynn You're welcome. Love your work Pat!

2 years, 6 months ago on 7 Little Blog Mistakes That Drive Your Readers Nuts

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@Socialicia Don't beat yourself up "too" bad :)

2 years, 6 months ago on 7 Little Blog Mistakes That Drive Your Readers Nuts

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@EleanorPie Hey there. This is the Digg Digg Plugin. Just click on the Digg Digg text at the bottom of the bar to download.

2 years, 6 months ago on 7 Little Blog Mistakes That Drive Your Readers Nuts

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@quanghoc Thanks for the comment. But no can do.

2 years, 6 months ago on 7 Little Blog Mistakes That Drive Your Readers Nuts

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@Sarah Davies Absolutely. People underestimate the power of a good habit.

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@glazarv Thanks for that. As for the proofreading.... Well. Here's the deal. I post 5 times a week. Each of my posts average 700 words. Proofreaders want .2 cents a word. If you do the math you see that I would be spending a small fortune. So for now, I'm trying my best to not sound too stupid. I'm hoping my fab PS audience will be patient with me.

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@Rachel_Burgon@rachel_burgon That sounds like an awesome topic Rachel. I look forward to following your adventure

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@hvbond Earl Grey followers - I like that!

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@ShirleyWilson Thanks for coming by Shirley.

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@Jeff_Gross Your welcome. I understand trying to fit in blogging with an increased day job workload. It can be done you just need to build up a few blog posts when you get the inspiration and energy to write more.

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@nevinbuconjic Thanks for stopping by! The hard part is getting into a rhythm. Once you do, you naturally increase your productivity. Keep me posted on your progress!

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@BMargaretAdams Well thank you. Cool thing is that my day job at Fluency Media gives me ample time to think deep thoughts about social media. Which helps a ton...

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@joethoron This week it's Ender's Game :)

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@MommyInSuburbia I know how hard it is to write with kids underfoot. Thankfully, my boys have been trained to steer clear when I'm writing - well sometimes they do.

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@bretthenley Glad you liked it!

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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@GemWriting

Yep, I'm a busy boy. I forgot to mention my lunch time walks. You are right, this is a good way to generate some ideas.

2 years, 6 months ago on How to Publish Daily When You Have A 9-5 Job

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One Question:

If you could bring your perspective, compassion, and talent to 20% of 1,000 people versus 100 without losing your authenticity and moral compass - would you?

2 years, 7 months ago on Social Media, Humble Pie, And Daring Not To Win

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@Anthony McLaren COLLINS Anthony, sometimes the blog hits the mark with readers. Sometimes they don't. But I enjoy writing every single one. Sorry but n extra 10 lines wouldn't help you.

2 years, 7 months ago on Blog Like Tebow

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@TheJackB I don't agree with most of the experts on this one. Post frequency isn't a concern for most people. The key issue is writing enough to write well.

2 years, 7 months ago on The Surprising Truth About Blogging Every Day

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@lauraclick I got out of the routine of publishing (once a week) and I darn near shut down the blog because I couldn't get motivated to write! Writing frequently definitely put me on the right path.

2 years, 7 months ago on The Surprising Truth About Blogging Every Day

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@Catharina Catherina, let me give you a kick in the butt here. The only thing you should be worried about is publishing your first post. Everything else is a distraction :)

2 years, 7 months ago on The Surprising Truth About Blogging Every Day

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@GeeklessTech I had all of the same concerns until I actually tried for myself. The results were radically different from what I thought. I've had the most success when I've focused on my results rather than assuming someone else's experience would match my own. I respect Danny Brown a ton, but he isn't me. So try for yourself then you will no for sure what works.

2 years, 7 months ago on The Surprising Truth About Blogging Every Day

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@MatthewLiberty Glad that made the change then!

2 years, 7 months ago on The Surprising Truth About Blogging Every Day

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@jennwhinnem Jenn, you know how when you buy a red car all you notice on the road are other red cars? I believe blog topics work the same way. When I started blogging every day, I found great topics in almost any topic.

2 years, 7 months ago on The Surprising Truth About Blogging Every Day

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@Andrea Zehnder Holy Cow Andrea, you get the Comment of The Year award! Thank you so much for giving me a look inside your thought process around your blog. The main point is that it sounds like you are having fun with your blog. With loyal readers you really have the foundation to do something wonderful for your audience.

Stop back often to tell me how you are doing.

2 years, 7 months ago on The Surprising Truth About Blogging Every Day

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@alisonmacleod I'm sorry to this happen. Hopefully "resonance" doesn't suffer the same fate!

2 years, 7 months ago on Businesses Need More than Engagement

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@jennwhinnem Jenn YOU are the star. Excited to see you hanging around. My wife is vetoing the Resonator superhero stuff - she says my head is already too big :D

2 years, 7 months ago on Businesses Need More than Engagement

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@SallyE Thank you Sally :)

2 years, 7 months ago on Businesses Need More than Engagement

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@ShakirahDawud It looks like Twitter will upgrade your Twitter.com account if you download the twitter app for iphone/android. Give it a try and tell me if you get access.

2 years, 7 months ago on Twitter Struts Its Stuff With Powerful New Tools

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@twittarrpirate Thanks, let us know. It "seemed" to work for me but I wasn't sure.

2 years, 7 months ago on Twitter Struts Its Stuff With Powerful New Tools

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@Gregory Ciotti Thanks Gregory. I love GraphicRiver. I totally forgot that they have powerpoint designs.

2 years, 7 months ago on 7 Ways to Use Slideshare to Get More Blog Traffic

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@SallyE Test, Test, Test! I care a lot about connecting with people via email here. Pippity is the tool to make that happen in a way that (hopefully) will keep my core readers happy. You have to see if it works for you.

2 years, 7 months ago on Why This Blogger Uses Popups

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@GlennPWallis Hey Glenn. Thanks for the feedback man. You know 99% of the folks who see the pop up close it. I just want to make sure that the pop up doesn't interrupt you when you are trying to read the articles! It sounds like that it worked as advertised.

The challenge now is creating article specific offers. I believe the best pop up strategy is for the offer to be so good and relevant that the reader don't care that it's a pop up

2 years, 7 months ago on Why This Blogger Uses Popups

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@Andrea Zehnder You're right Andrea. I've updated the post with links to the apps (when available). Enjoy!

2 years, 7 months ago on The Rise of the Social Geek

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@quejimenez A few quick things come to mind:

1. Are you on a path to get paid for your talent? Or is writing a hobby. If your blog is a hobby then finding "the" answer isn't critical (nice but now critical)

2. Once you decide on where you are now, can you connect that to a something your audience has to own or know?

3. Can you authentically work toward the answer to #2 in a way that inspires and motivates you and those who will join you on the journey?

2 years, 7 months ago on Are You Blogging for the Wrong Reason?

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@BetterBloggingWays I agree. Thanks for weighing in on this :)

2 years, 7 months ago on Is Your Blog Theme Confusing Your Readers?

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@janwong Now that is a downright stupid way to pick a theme. I certainly hope that this isn't the case!

2 years, 7 months ago on Is Your Blog Theme Confusing Your Readers?

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@alisonmacleod Hey share your link with the PSers here. Love to read what you've got!

2 years, 7 months ago on Is Your Blog Theme Confusing Your Readers?

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@dinodogan My god Dino! I'm not talking about white on black type dude. ;) By the way, this blog's look will be updated soon to reflect the true purpose of what I'm doing here - teaching and entertaining. Stay tuned.

2 years, 7 months ago on Is Your Blog Theme Confusing Your Readers?

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@moraloutreach1 I think you are right. In this case - rushing is totally unwarranted. I advocate taking a methodical approach to finding what will work for your blog. You are focusing your time right now - which is cool - but when you pull the trigger make sure you come back here for some tips! :)

2 years, 7 months ago on Is Your Blog Theme Confusing Your Readers?

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@James_Kiss Specifically, I believe that they are taking a huge step without getting emperical proof that there strategy has a snowball's chance in hell of succeeding. Too bad...

2 years, 7 months ago on Why Walmart is Making a Huge Social Media Mistake

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@Neicolec In this case, they have 1.4 million ways to screw it up. They should definitely Shoot Bullets before Firing this Cannon Ball (I've got Jim Collins on the brain)

2 years, 7 months ago on Why Walmart is Making a Huge Social Media Mistake

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@Wittlake I agree. One problem is that "authentic" is used much too frequently and must too loosely these days.

2 years, 7 months ago on Why Walmart is Making a Huge Social Media Mistake

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@axelschultze@maritar I swear I replied to your comment - but LiveFyre must have chomped it.

Hopefully this sticks....

You make some great points. However I think the assumption that 1.4 million employees will act like a team of social media enthusiasts. I’m all for buttoning up social media policies and letting people know that they are appreciated. My core beef is that success here will not come from the sheer number of people but from passionate people who are excited about the mission of the program and the company. I’m highly skeptical this will happen here. I don’t fault Walmart for trying – I fault them for not understanding the true reason why social business works.

2 years, 7 months ago on Why Walmart is Making a Huge Social Media Mistake

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@markwschaefer You are right Mark - That is an excellent article. Already "buffered" it for the peeps

2 years, 7 months ago on 7 Ways to Use Slideshare to Get More Blog Traffic

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@lauraclick Yep, I decided to kick it up a notch. I'll probably write a post to share my thoughts after 30 days. I have to admit that I did a round-up post because 1) It's easy to write and 2) I love em' so if I find them useful than I imagine PSers would to.

2 years, 7 months ago on PS: Best of the Week

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@lukestokes Hey Luke, thanks for stopping by! Can I ask you a question? Why is your "encouragement" unique and special? Why would I want your brand of encouragement? I'm poking and prodding here - but there is a method to my madness. :)

2 years, 8 months ago on Are You Blogging for the Wrong Reason?

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@lauraclick Hey there Laura. Let me push you a bit. A lot of folks out there "help businesses grow" what makes you so special? C'mon let me have it...

2 years, 8 months ago on Are You Blogging for the Wrong Reason?

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@alisonmacleod Hi Alison, I love your why (you are a kindred spirit!) But, this sounds like "what" you do... I'm missing the why.

2 years, 8 months ago on Are You Blogging for the Wrong Reason?

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@kglevine@i I bet that if you get better at explaining the second part "sharing ways to better handle negative feelings" the first part "make money" will come...

2 years, 8 months ago on Are You Blogging for the Wrong Reason?

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@RachelMarie5685 Wow. This is great. So your purpose is to help young arthritis sufferers or to focus attention on the condition?

2 years, 8 months ago on Are You Blogging for the Wrong Reason?

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You got me thinking.

Since I am in the business of helping people get noticed, promoted, and shared I tend to push the envelope. Like most things in the Attention Economy you have too act according to your goals and objectives.

I often talk with people who have noble and worthwhile ambitions but insist on doing nothing that will distinguish from everyone else. They won't promote. They won't shout. They won't fight for what they believe in. They won't demand the attention their passion deserves. Most times the public passes on without giving them the attention they deserve. It sucks because these folks have amazing things to say and do. But their timidity allowed the "jerks" to get the lionshare of attention.

The problem in my mind isn't so much about being too nice or too kind. It's about being boring, unimaginative, and timid. Martin Luther King was profoundly "kind" but not the least bit timid. Being the history buff you are, I'm sure you can list scores of other profoundly kind people that wouldn't allow themselves to be ignored.

My dad often told me, people don't like to fight, but they love a fighter. I'm still getting my head around that wisdom. So the folks standing in the "Kind" corner need to learn how how fight for the microphone. The world desperately needs to hear what you have to say.

2 years, 9 months ago on Being Kind Doesn’t Make Me Stupid

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Jay, Trey's death has reminded me that i need to invest more time in the social part and less on the media part of "social media". I know that I have been blessed by Mark Schaefer's influence in my life. Our relationship started when he picked up the phone and called me. He didn't trust Twitter to be a proxy for real friendship. Other's like yourself consistently demonstrate that being social is about being "present" at every opportunity. Thanks for this poignant reminder and thank you for being a role model.

2 years, 10 months ago on Social Media, Pretend Friends, and the Lie of False Intimacy

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@Faryna Thanks for the feedback. Let's call me and my video skills a work in progress. I wish I were talented enough to offer a Spielberg production right out of the gate. Oh well...

2 years, 10 months ago on How a Dumb Little Tweak Nearly Doubled My Blog's Email Subscriber Rate

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@Brankica@dinodogan Thanks for the WP Subscribers suggestion!

2 years, 10 months ago on How a Dumb Little Tweak Nearly Doubled My Blog's Email Subscriber Rate

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@dinodogan Hey Dino. Great to see you hanging out here ;).

Now for the technical stuff...

I'm not using a plugin for the bottom banner. I created the image and the form and stuck it into a "hook". Hooks are easy ways to add changes to specific parts of wordpress. I'm looking for a "plugin" to make this easier for less tech savvy readers.

I use Aweber to deliver the book.

I use Google Analytics to measure sign-ups.

Now you have the secret sauce :)

2 years, 10 months ago on How a Dumb Little Tweak Nearly Doubled My Blog's Email Subscriber Rate

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@SallyE Thanks Sally. I love that you are taking immediate action. Bravo!

2 years, 10 months ago on How a Dumb Little Tweak Nearly Doubled My Blog's Email Subscriber Rate

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@Faryna Welcome! Glad you stopped by. Did you like the video?

2 years, 10 months ago on How a Dumb Little Tweak Nearly Doubled My Blog's Email Subscriber Rate

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@paulcastain You're welcome Paul. Where are you blogging at?

2 years, 10 months ago on How a Dumb Little Tweak Nearly Doubled My Blog's Email Subscriber Rate

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@larryphoto Thanks Larry!

2 years, 11 months ago on How to Get More Readers to Your Blog

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@lauraclick Gotta say that I use Buffer more. Especially since it let's you configure the times for your scheduled posts. That way I can use Timely.is and Buffer together.

2 years, 11 months ago on How to Get More Readers to Your Blog

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@TargetStars Thanks. StumbleUpon is a nice tool to have when you need a few extra eyeballs on your post.

2 years, 11 months ago on How to Get More Readers to Your Blog

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@ginaann Glad you liked it! It was fun to make, I'm sure I will be doing more.

2 years, 11 months ago on How to Get More Readers to Your Blog

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@EmmaofCEM I appreciate that! Many times overlook the work required to achieve a goal. However I've learned that if you are willing to meet or exceed the work put in by your "hero" you can achieve even better results! @EmmaofCEM

2 years, 11 months ago on What J.K. Rowling Knows about Creating Enchanting Blog Content

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@WinningStack Thanks. You're right, Rowling's determination is an inspiration for pursuing any dream.

2 years, 11 months ago on What J.K. Rowling Knows about Creating Enchanting Blog Content

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@maureenshaffer Thank you Maureen. The best tools for building a successful blog are still the simple ones.

2 years, 11 months ago on Rock, Paper, Scissors for Blogging

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@Erika Napoletano Um... Stanford Smith :)

I'll give Laura her cut.

2 years, 11 months ago on 7 Annoying Blogging Personality Disorders

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Guys let me know if Livefyre is giving you problems with comments. Just mention me on twitter @pushingsocial

2 years, 11 months ago on 7 Annoying Blogging Personality Disorders

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@Kristi Hines I agree Kristi, it took me a about 6 hours over the weekend to feel comfortable with it and I still hadn't scratched the surface of what I could do with it.

2 years, 11 months ago on 10 Ways Savvy Bloggers Use Landing Pages

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@jessievaz12 @Wittlake Jessica thanks for your honest comment.

I think its great that you came to this post at the beginning of your blogging career! Here's why...

Your readers and you will get the most out of solid, practical how-to and review posts that deliver information they can use to solve their problems. These posts are harder to write but they will grow your readership super quick.

On the other hand, opinion posts are easy to write but are trickier to pull off without offending some or all of your audience (just look at this post!).

I understand that you are blogging for personal reasons. That's cool. In this case, my perspective doesn't apply. Write your heart out.

Just a quick clarification - I am telling people to ignore bloggers who write poorly written blog posts. In my post I outline the signs of a poorly written post. Thoughtful (meaning well written and researched) posts should be devoured and shared.

As for cutting you some slack... Well the blog is called Pushing Social :) I tend to be a little harder on my readers than most. But, I'm always here to clarify if I push a little too far.

3 years ago on Why 98% of Opinion Blog Posts Suck

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@stevesonn Glad you stopped by... I would be worried if you agreed with everything I said. Let me clarify a couple of points:

1. I am not arguing for stringent objectivity. Quite the opposite, I believe that a person should have a strong stance and clearly articulate it. However, I am arguing that the writer should not commit obvious logic errors while doing so.

2. I am all for great opinion posts from everyone. The problem is that most posts aren't intelligent, perspective-widening pieces. Instead they are narrow, flaw-ridden rants.

Which gets me to your core point - what is the difference between an opinion post and a rant.

IMO :)

An opinion post is focused on widening the experience and knowledge of the reader. It supports opinion with new information, data and insight.

A rant is focused on the writer. They have something to get off their chest. They get points for being edgy, witty, and sarcastic. Facts, evidence and data gets lost in the rush to publish. Rant writers often apologize in the first paragraph for their rant. Why? Because they know that the post will fall short of the normal rigor they normally observe.

You shouldn't dismiss 98% of opinion posts. But I do ;)

The 2% I do come across are pure gold. For example - take a look at Mitch Joel's Being a Twitter Snob is a Good Thing - http://www.twistimage.com/blog/archives/being-a-twitter-snob-is-a-good-thing/

- His perspective is well-thought out and original

- He doesn't personally attack someone else to assert his idea

- His adds to the debate by referencing other work (not just his own)

I walk away from this post with a new viewpoint and new information.

Make sense?

By the way, I don't subscribe to having an open-mind to stuff that is plain wrong, boring, or ill-conceived. It's just a waste of time. Guess, I'm a social heretic. But I like how you think, so keep coming back!

3 years ago on Why 98% of Opinion Blog Posts Suck

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Always a great strategy @TrafficColeman

3 years ago on Why Google Plus May Not Be a Smart Move

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@JatalieDesign What I'm hearing is that you have a content marketing strategy that builds rapport with your customers. You are using Google+ to source great content. That is a strategy worth tooting your horn about. Right?

3 years ago on Why Google Plus May Not Be a Smart Move

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@Billy_Delaney Glad you stopped by!

3 years ago on Why Google Plus May Not Be a Smart Move

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@RickCaffeinated Taking a look is harmless. Google+ won't save a business plan that sucks - you agree?

3 years ago on Why Google Plus May Not Be a Smart Move

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That's great Ricardo. I did the 31 Day Blog Challenge when I first started Pushing Social. I STILL refer back to it once or twice a month!@Ricardo Bueno

3 years ago on Simple Direct Marketing Secrets that Will Jumpstart Any Blog

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Thanks for writing this post Mack. One thought though... I'm a big believer in modeling success. Basically, find what is working for others and apply it to your situation. Make sure that you keep your voice and purpose but don't spend years reinventing the wheel.

3 years ago on The Importance of Creating Your Own Blogging Path

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@1thousandamonth Totally! I wish I had listened closer in my computer science course. Oh well...

3 years, 1 month ago on What Frustrates You The Most About Blogging?

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@BrandonPDuncan Great point Brandon!

3 years, 1 month ago on 3 Guaranteed Ways to Get Your Blog Post Read

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That path leads to the Dark Side. Pain and suffering are all you will find. ;)

Instead use your new-found powers for good. Only relevant and useful content can give you the power you seek.

Sorry I couldn't resist :D

3 years, 1 month ago on 3 Guaranteed Ways to Get Your Blog Post Read

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Connie, "Knowing who your readers are and what they want to read." is about 10% of the equation. The other 90% is about focus and promotion. But that's another post... @ConnieMcKnight

3 years, 1 month ago on 3 Guaranteed Ways to Get Your Blog Post Read

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Awesome! I like "Words with a Mission" - Can I steal it :) @organizingwithe

3 years, 1 month ago on 3 Guaranteed Ways to Get Your Blog Post Read

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You're more than welcome Sally. Your first comments will come soon just keep pumping out useful info.

3 years, 1 month ago on How to Promote Your Blog Without Feeling Like a Sleazeball

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@joebertino @livefyre Now that some classy stuff right there. Honestly the first time any company took the time to thank me in my own "house" . Keep it up LiveFyre crew

3 years, 1 month ago on How to Promote Your Blog Without Feeling Like a Sleazeball

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@BloggingBizMom Good point. The good news is that you can configure the Tweet Old Post to filter posts by time or category. It's worth a look.

3 years, 1 month ago on How to Promote Your Blog Without Feeling Like a Sleazeball

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@DianeSpaid Diane, I hear you. Guest blogging is not easy. However it is extremely effective. I started with smaller niche blogs to create a porfolio of my work. It made it easier for some of the larger blogs to accept my stuff once they had seen it under my name on the Web. I also spent considerable time researching topics that filled holes on the guest blog. Last I made my pitch as entertaining, eye-catching as possible.

3 years, 1 month ago on How to Promote Your Blog Without Feeling Like a Sleazeball

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Mark, Glad to be a part of this starting line-up. I've stolen a fair amount of ideas from all of them ;)

I listened to a Third Tribe webinar the other last night where Sonia Simone (another hitter) referenced an observation:
"When you ask a kindergarten class 'Who is an artist?' all of them raise their hands. When you ask a first grade class, nearly all of them, by third grade only one or two sheepishly raise their hands."
It's sad that people believe that only a select few can be creative. Business and the world would be drastically different if we were encouraged to be ourselves, act with purpose, and strive to add to the conversation.

Thankfully, I'm still holding on to the magic of being an artist - thanks for your encouraging your readers to do the same.

3 years, 7 months ago on The five elements of a perfect blog post

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