Obsessed with getting passionate people noticed and promoted. New followers: Go ahead and @ me to start a conversation
As you would probably expect Margie...I respectfully challenge a few assumptions hinted at in this post.
The best way to explain myself is to reflect on my bitter middle-school rivalry with a boy named Jason. Jason was extremely smart. Extremely good looking and had a way with just about everyone. He was a charmer and I hated his guts. I noted and questioned his every achievement...
I assumed his girlfriends were dumb and naive
I presumed that his grades were the result of favorable treatment from our teachers
I was sure that his expertly pegged jeans and K-Swiss sneakers were the largess of doting parents who spoiled him rotten
For a time I rallied my Anti-Jason crowd and was able to poke at him with clever pranks and shadow gossip that would have made the CIA and KGB proud. But in the end...my rebellion petered out because Jason was just another kid trying to do the best he could.
He worked his ass off for his grades
He actually was quite charming
and damn it - he actually worked for the allowance that bought the jeans and sneakers.
So I'm cautious about labeling a group of people and presuming that I understand their motivations and intentions. Some time I might be right, but I find the entire exercise to be distracting and emotionally draining.
I wonder if one man's A-Lister is another family's bread winner and role model.
As always you've got me thinking....
My latest conversation: 7 Simple Ways to Get Your Readers to Spend More Time On Your Blog
9 months ago on Dear A-Listers: I'm Worried About Your Souls
@ginidietrich @markwschaefer I enjoyed it. You have an awesome community here.
9 months, 3 weeks ago on Join Stanford Smith for a Special Livefyre Q&A Today
@ginidietrichMy gut says yes. Or, they will be forced to change or be shut down.
@stevenmcoyle Great point.
Transactional/commodity-based businesses may have fewer "ingredients" for content. Overall, I start from the content marketing level and then decide if a blog can enhance the strategy.
@ginidietrich It sounds obvious but take your product, see the problem it solves and write content that brings attention to the challenges and how your team, culture, and product contributes to the solution.
@jasonkonopinski I have to remind myself that I'm inside the bubble. I am constantly looking and analyzing this space. So I have a lower tolerance for "punditry". But my clients and readers love the content they get in the space. They value it a great deal.
I don't think we can get away from offering actionable content. Our job is to find ways to make the theoretical actionable.
@ginidietrich They should blog to create a story where their customer is the hero.
@belllindsay I hate the technical side of blogging. I've gotten good at it out of necessity, but I would rather just write and not deal with that stuff.
@belllindsay @ginidietrich I created a valuable piece of content and offered it in exchange for their email.
@ginidietrich Dreamers envision a better world/situation/solution and advocate for that. A great example of that is the Kony 2012 campaign to bring attention to an african warlord who kidnaps children for his army.
So blog shaped by a dreamer would focus on solutions, celebrate people who contribute to that solution, and layout a distinct vision of how to get there.
@ginidietrich Heck I'll give you all five...
1. Dreaming, 2) Storytelling, 3) Teaching, 4) Persuading, 5) Curating
@ginidietrich Absolutely. We were surprised by how little editing needed to be done on the final product. I believe it was because the voice stayed the same throughout.
@belllindsay @jasonkonopinski I lean toward the "Fire, Ready, Aim" approach.
@belllindsay By the way, I'm not endorsing poor grammar or spelling.
@belllindsay You bet. I tend to agree with you. This is based on what you want to present to the world. In this area, my point of view is just MINE. Bill Gates disagreed with Steve Jobs until the end on issues of quality and taste but they both ran amazing businesses.
@jasonkonopinski Great question Jason. Nice to see you here bro. I don't assign any importance to different types of content from the outset. I create the content and see how my readers respond. My readers value audio as a medium so podcasting is growing in importance. A smaller segment of my audience loves video but they convert well. I adjust my activities accordingly.
@belllindsay Depends on what falls under quality. I believe that good quality ideas and content is important. I have spelling and grammatical errors, but my content quality is good. You have to make that call for yourself and your audience. I would get eaten alive if I was writing for an English Literature audience.
@ginidietrich I wrote the meat of the chapters, Mark added the perspectives, anecdotes, and examples that really helped round out my geekier side.
@John_Trader1 People expect a professional, well structures, blog that makes it easy for them to find what they care about. You can do that, out of the box, with most themes. Along with that, the most important creative element is your headline ;)
@ecokaren I think that focus is critical for a blog's success. Think about your blog from your reader's point of view. The usually have one interest/challenge/problem. They don't want to wade through your other interests to get to their content.
Consider starting separate blogs if you have the content and audience to support it.