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It's interesting that you didn't mention LinkedIn, which can be a great content promotion and relationship building social network if used right. While we do build corporate LinkedIn company pages, those are really just reference points for engaging with other company members. The action is in getting thought leaders active in sharing content (not just their own), participating in groups and connecting with other thought leaders in the industry. I would put Quora in this category also. Granted, this is mostly B2B, but even the promoted posts still seem to be driving qualified leads to the website. In other words, it hasn't suffered the same exhaustion as Facebook or even Twitter, at least not yet.
1 month, 3 weeks ago on Your Business Doesn’t Need A Facebook Page
I really appreciate your honesty, and your post should be a wake-up call for all small business owners, including me. You are definitely not alone. We can easily fool ourselves into thinking that things are going well, when they really aren't. Ultimately cash flow and profitability trump everything else. Your 90 day cash reserve rule should be sacrosanct for every business. No one could have anticipated just how bad things would get the past 3-4 years, but we're all hoping (praying) that we're climbing back out of that hole. Glad to hear that your company is back into the black.
EVP and Co-Owner, Kuno Creative
3 years, 1 month ago on Cash Is King Or You Are Dead
I really enjoy a good rant, especially when it's packed with both humor and enough facts to back up your position. Mostly, I love writing one every now and then. Don't want to be too much of a whiner, but a well-placed kick in the chops goes a long way with me.
3 years, 2 months ago on 10 Content Ideas that Generate Comments and Shares
I also greatly enjoyed this post because it's on point for a lot of issues. I'm not a fan of Klout (in fact I resigned from it late last year) because I think it feeds into one of our baser instincts, the "I'm better than you" syndrome. I agree that the world is not a level playing field and we're all competing with each other, but tools like Klout get way too much attention because they give you a "grade" and fuel for touting "I'm #1". Who cares? Prove it by what you do not by your rank on Google or Klout or whatever other silly tool you ascribe to. Enjoy social media for what it does best, enable conversation - like the one we're having here.
3 years, 3 months ago on Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
I don't know you personally Jay, and chances are I never will. I didn't know much about Trey either, so I won't comment about that. What I do know is that you provide me and an awful lot of people with valuable information and advice from your business and social media experience. Very few of us qualify as your "friends", but we are followers and fans. We subscribe to your stream because we trust that what you say is authoritative and accurate. Whatever you call us is really semantics, although clearly "friends" is not on target. Having said that, it is an important distinction that you have cultivated us just as many of us have done the same to grow our "connections" and our businesses through these connections. I don't see anything wrong with that. You are "consulting" with us, and we are "paying" you in some form or fashion for your advice. That's still a very viable and important function and is not in any way deprecated by the fact that we haven't met. I do agree that we probably overestimate or overstate the "friends" aspects of these relationships, but they are important relationships nonetheless. They keep you in business and out of the corporate 9-5, as they do for many others. What we have here is more of an author-reader relationship, but it's still a relationship worth its weight in making a living.
3 years, 7 months ago on Social Media, Pretend Friends, and the Lie of False Intimacy
Thanks for this post. I'm giving all of these suggestions a real look and will blog about them on reviewing results for my own account. May very well employ them for my employees and clients. Always looking for intelligent and non-spammy ways to build influence and reach. Would greatly appreciate an invite to Commun.it. My Twitter handle is @jmctigue. Thanks in advance. Will send comments along.
3 years, 10 months ago on Using Twitter For Business? You MUST Have These Tools
Thanks for the mention! Great advice on posting blogs via LinkedIn and general engagement strategy. LinkedIn can be your best friend, but if you abuse it, you can also damage your online reputation. Like you, I recommend always taking the high road. If there's any doubt about the non-promotional aspect of your comments, err on the side of using the Promotions tab. You will presumably still get SEO credit and some clicks. Otherwise, think strategically about how you use LinkedIn. Contribute non-promotional comments 90% of the time and only occasionally promote your blog in a truly relevant context.
3 years, 10 months ago on How to Promote Your Blog in LinkedIn Groups
I'll add Twitter follow, immediately followed by unfollow. Why do people still do this?
4 years, 1 month ago on Social Media Pet Peeves