Social Media Manager @Vocus @PRWeb.
Signed up! Excited to help, and can't wait to read the book. Let's Crush It!
7 months ago on Become a Spin Sucks Brand Ambassador
Honored that you included Help a Reporter Out (HARO ) in this post! We love the comment about customer relationships by Greg Verdino - HARO's founder, Peter Shankman would definitely agree.
Thanks again! Stacey MillerSocial Media Manager, Vocus (which owns HARO)
11 months ago on Where Should Your Small Business Spend Its Marketing Dollars?
All I want is that shirt. Lol.
1 year ago on Influence Scoring: All Klout(ed) Up and Nowhere to Go
Hey Yvette, Thanks for referencing the Vocus blog post with the Sun Tzu quote. I think there is a wealth of information out there about social media marketing tactics to it's easy to nail those down - but little about actual strategy which may prove difficult to some.
1 year, 1 month ago on Social Media Marketing: Tactics Versus Strategy
Great post Gini (and thanks for the mention of Vocus). We totally agree that our mentioned media directory is a great starting off point, but it's up to the user to get research done on their contacts and establish real relationships before they pitch.I honestly do like seeing these posts because it shows how bad pitches put PR pros in a negative light and we need to work harder to do the opposite.
1 year, 7 months ago on I Hate PR People: The Rules of Pitching Bloggers and Media
Eek, trying to reply to this via my phone made that a bit of a mess :) **The big guys don't have to reveal their fake followers because they already have that huge fan base offline and its known. For newly created ABC brand and XYZ brand the consumers and prospects will be more discerning. I believe people look much more closely at a brands social presence now before they opt-in to communities on social because they want value out of that like or follow. Don Quixote if you will :)
1 year, 7 months ago on The Top 10 Guest Blog Posts of 2012 (July – December)
@ltcassociates interesting take. I'm not sure it's about the Oprahs or Lady Gagas, it's about the PR pros, the marketers, heck any business that is looking to get REAL value out of social. Numbers look good in TV and in reports, but if those followers aren't real community members, advocates or anything of the like, your time is wasted. I think the comparison to those icons is unfair in the context of this post because this post for for regular joes like us building businesses and doing marketing. We don't have that fan base already - and it's not logical to create expectations of getting those kinda of fan bases either, fake or real. The big guys don't have to downgrade and revel fake followers because they don't have to. It's the marketers, PR pros and businesses that have their butt on the line when trying to create trust and repor with their audience on social, hence my post. I believe in authentic social experiences.
VERY cool to be on this list with these other fantastic blog posts :) Thank you!
I appreciate their blog post apology/explanation....the biggest takeaway is probably that they should have done a larger campaign to inform the users of all pages that they were merging.
1 year, 10 months ago on Oracle Social Screws Up the Social Media Game
It's because they merged the pages. I "liked" the regular Oracle page a couple of months ago, and when I went to the "Oracle Social" page, it showed that I liked that page. They did acquire some other brands and seem to be making a more integrated "social" presence, as a matter of fact I'm heading to their Social Media Summit tomorrow.
Hey there Kathy, thanks for checking out our content marketing matrix on PRWeb. The most interesting thing about content to me is that it's required in both marketing and PR objectives - and work towards the same goal. I tweeted this post from @PRWeb to show you some love!
1 year, 10 months ago on The Why, What and How of Content Marketing
Congrats, and looking forward to meeting you there!
1 year, 11 months ago on Humbled and proud
Tyler is on to something here.
1 year, 11 months ago on Social Media Has Created Two Types of Users
@Frank_Strong <--- Best. Boss. Ever. @ryancox You're lucky you're an actual friend :p
1 year, 11 months ago on Faking it on Social Media: What are the Costs?
@John_Trader1 I'm glad I know better than this :p
@jasonkonopinski That's a good philosophy to have. I definitely don't think you need to be consumed by a few fake followers - just make sure the majority isn't :)
@jasonkonopinski I knew it!
@belllindsay Oh my. A bit embarassing to say the least.
@ryancox Here comes that troublemaker Ryan again :p Statuspeople report for @sacevero: Fake 1% Inactive 7% Good 92% ... for @ryaneecox ... Fake 2% Inactive 9% Good 89% - you know, both of those are excellent.
@magriebler It seems like a lot of checking and rechecking, but I absolutely agree - once you make it part of a routine, it's easier.
@allenmireles My inkling is quite a few. I was a lurker at one time too, constantly reading and devouring and rather than engaging. Inactive doesn't necessarily mean they're bad followers, I guess is the takeaway from this (which is why I stress observing the tweet streams of people who follow you). It's easy to spot "empty accounts" versus accounts which just update less frequently than we may be used to.
@barrettrossie No kidding. I find that frustrating...I mean, it's tough to keep up with people once you start following in the thousands (my tweetdeck is constantly scrolling) BUT but for me it is a more valid experience as I am constantly discovering people in the industry. I combat this by compiling Twitter lists segmented by subjects. I'm sure that person could do the same...but prefers not to.
@Ari Herzog Interesting - so the app isn't completely flawless. Good to note. I like to keep these things in mind...especially if at one point my followers come up 97% fake, I can take that with a grain of salt.
@JoeHefferon Thanks for reading!
@abdallahalhakim Interesting - I will have to check Engagio out. I'd rather grow a network slowly and organically then obsess over numbers as well.
@rdopping Appreciate the comment. I don't think it's necessary to always reciprocate a follow - especially if their tweet stream doesn't identify with what you're interested in.
@markaylward Hey there Mark---Regular content itself such as blog posts shouldn't be considered an event for a press release, but the release of an e-book I think is alright. Blog posts and other articles should be used to supplement your online content efforts. Reserve your press releases for company news, relating your product to a current trend/event, or an announcement about an event you may be attending or sponsoring. There are plenty of ways to make things that are seemingly boring more "newsworthy" and that includes putting an angle on your news. I have some examples here:
3 Ideas For Press Release Content : http://service.prweb.com/learning/article/3-press-release-content-ideas/
Creating Newsworthy Content: http://service.prweb.com/learning/article/3-tips-to-leveraging-news-to-create-newsworthy-content/
and many more tips for your releases here: http://service.prweb.com/learning/m/article/
As for your formatting question--every press release distribution service has different features and templates that have basic similarities in the layout. At PRWeb, we encourage a multimedia and social media rich release that incorporates photos, video, and links to your social media accounts online. Playing with the format may get you attention, but it's important to stick to the basics: Headline, summary, a body paragraph or two, a boilerplate, links, photos and a video if you have it. Have the photos and the video near the top or on the sidebars to capture reader attention.
2 years, 10 months ago on Social Media Marketing Success Doesn’t Have To Be A Hunt For A Four-Leaf Clover
@HowieG Social, like PR is primarily about creating relationships first before hunting for success or press! Glad to see you've been doing well with it!
@NancyD68 is definitely right. @Erin F. Thanks for taking the time to do mine--so cool to meet interesting people through @Shonali 's blog post. Point demonstrated! :D
2 years, 10 months ago on The Baconator on Social Media
My Gmail got hacked literally right in front of my eyes...I was logged out and I couldn't log back in...luckily I was able to use the security questions to change my password before they did any damage. Crisis averted!
2 years, 11 months ago on What to do when your Gmail account gets hacked
This is a great question and ironically, @jchernov answered this question in our Vocus webinar yesterday. He argues why content marketing is so important and how it does in fact generate sales. No one wants to hear your sales pitch--give your audience what they want, whether it is new and thoughtful blog posts, video tutorials, funny cartoons or infographics, and that's how you can reel them in (and keep them in). Free content to generate business? Absolutely.
2 years, 12 months ago on Giving Free Content to Generate Business
@Justicewordlaw Excellent comments, I absolutely agree with you. Also, thanks for the mention of PRWeb :)
3 years, 3 months ago on If I Don’t Get 1000 Blog Followers I’m Quitting
Blogging is absolutely about sharing information with others, and if you don't have a large following, that doesn't mean you'll fail! Blogs are about engagement and conversation, and if you have a small following, but they are leaving comments and asking about more info, I say you've succeeded.
@dbvickery LOL that made me laugh. I do agree with your strategy for dealing with competitors. It's never good to hash it out in social media..it turns customers off.
3 years, 3 months ago on What the Playground Can Teach you about Social Media
@ivanwalsh Very true. There's always going to be people you don't get along with, people who have opposing views, and even bullies! How can we protect ourselves from bullies on social media?
@janwong Awesome statement. "The seesaw takes two to be effective." This makes me think of when people post constantly on social media, but no one is listening. How do you lure a second person into conversation, or in other words, the opposite side of your seesaw?
@dbvickery The playground can be a whimsical but also a rough place! There are people everywhere vying for attention--it's prime grounds for competition. How do you deal with competitors on social media?
@EugeneFarber How do we deal with those kids on the playground who won't share the ball? :(
@rosemaryoneill I love this, and it is absolutely true. Social media is amazing, but it's also consuming due to the amount of information available. Take breaks, the playground will always be there--and remember to focus on face-to-face relationships as well as your online relationships.
@teriel Great point. I think a post on social media etiquette is in order after this! What is acceptable conversation? What is unacceptable? How do we account for non-verbal, emotional or other cues not visible through conversations on social media (other than emoticons, writing in ALL CAPS, etc.)? Do we look at the context of the situation and the status of the relationship? What else?
@DirectResponse.net I really do appreciate the read!
@Ryan Critchett I appreciate it Ryan :) Sometimes its instinct to react quickly to something said online about you that could be hurtful to you or your company's reputation, but taking a deep breath and thinking it through before you respond can save you a lot of trouble in the long run.
@OnlineBusinesVA I agree! I really like to emphasize making connections and engaging through social media because if you're using it just to promote/sell something, you're completely missing the point.
@3HatsComm I totally agree with your piece of advice. My "secret fishing spot" is niche forums. There's a forum for EVERY topic under the sun, and though we may not be able to find people for a niche on FB or Twitter, I guarantee you'll find them on a forum somewhere.
3 years, 4 months ago on Five Common Digital PR Problems
@Cindy King Watching marketing and PR converge over time has been really interesting (and makes me happy quite frankly) because integrated efforts make things run smoother. What are some examples of the "loose ends" you mentioned above?
@Jk Allen Everyone has a different content writing schedule for their blog, and there isn't any right or wrong number, the key is being consistent. Plan your blogs ahead of time and research on what days or times you have the highest readership or social shares. Look at titles and subjects of past blogs that have gotten a good number of shares, and create similar content. Appreciate the read JK!
Thanks so much for reading Justice. Sending messages without evaluating who your audience is and where they are is an easy way to become frustrated because you won't see the results you are expecting. It takes a little time and research but as always, is worth it.
@Shonali I agree with Shonali...I don't follow people on Quora, I haven't seen the value yet. More value in following topics and questions. Also agree that it is NOT a Twitter killer...I feel like it was popular for like a week and now it is getting a little stagnant (in the categories I'm following, at least).
3 years, 6 months ago on Quora Is Not for Normal People
I think Quora is useful in some ways, and in other ways causes some frustration. I've used it both to crowdsource answers for blog posts, such as my post on "Pitching through social media, yea or nay?" (which received answers from techcrunch and PR pros like Richard Laermer) and also to respond to inquiries about press releases (I work for Vocus/PRWeb). To me, it has been useful in that aspect. However, the "voting down" of answers is a downfall of the site as competitors can vote down an answer anonymously and the editing of questions and answers makes me uneasy and worried that something might be taken out of context, or edited beyond its meaning, which causes a lot of confusion (it's happened before and I received some unnecessary backlash).