Princeton Junction, NJ
Owner/principal of Jacobs Communications Consulting, which helps PR firms 1) Grow and manage business; 2) Improve client service and relationships; and 3) Enhance staff performance, retention and loyalty.
3 months ago on Gin and Topics: Alex Trebek Gets Even
And @Get_Electedin a do-rag? Genius!
Gini, I owe you a HUGE apology. I never believed you could salsa. But right there's the video proof. Girl, you got moves!
@ginidietrich @KensViews @belllindsay #CrazyBossesIHaveKnown
3 months, 2 weeks ago on The Spin Sucks Inquisition: Lindsay Bell
@Howie Goldfarb @KensViews @belllindsay I like the flavour of that comment!
As always, we get a big dose of honesty from @belllindsay The part that made me chuckle is when she acknowledged that her ego/hubris/etc. came from intense insecurity, and that this might in some way surprise us. When people act out in this manner, it's nearly always due to some intense insecurity on their parts. And the rest of the world always knows! I'm supremely delighted that Gini hasn't fired you. Yet. LOL! PS: I think it's incredibly awesome that you got a disease named after you. Who else does that?!!
@Lisa Gerber Absolutely! There are countless benefits to walking through one's fear. And earning the money you're worth is certainly one of them.
4 months ago on How To Fight Your Fear: Fighting Fear, Part 2
@Shonali @RobBiesenbach @kensviews @martinwaxman @blah2voila @abbiefink Alas, I won't be there this year :(
4 months, 1 week ago on Forget Everything You Ever Learned About Body Language
@ginidietrich My thoughts were of course for the entire @SpinSucks community. I'm SO glad you agree with me on unitasking. BTW, @Jason K @Lindsay and @Laura think you should agree with me on everything. Only #4 was directed at you, and I was merely banking advice for my next call! BTW, IT"S SNOWING HERE!
6 months, 1 week ago on Time Management: A Challenge to Make You More Productive
Amen, amen, amen, Sister @ginidietrich Four things I might add to aid productivity: 1) STOP trying to do everything. Invest more time (yes, I said that) to determine what's most important, and focus on doing that; 2) Related to that, identify and stop doing, or do less of, the unimportant things, and time-wasters. Until you do that, you'll never have "enough" time; 3) Replace multi-tasking with uni-tasking. Although technology seems to allow us to mult-task, our brains aren't wired that way. You'd be amazed how much more efficient and productive you'll become when you focus on something intensely and without interruption for 15, 20 or 30 minutes; and 4) Return my calls. :)
@ginidietrich@KensViews Sometimes going public helps to keep us on the "straight and narrow" And we all benefit!
7 months, 2 weeks ago on When a Leader Learns of Unethical Behavior
Doing the right thing is always, well, the right thing.You always strive to do the right thing, and correct it when you don't make the mark.What impresses me is your utter bravery in laying out these situations so publicly here on Spin Sucks so others can learn from your example
I'm not the slightest bit surprised by #s 3, 4 or 9. Shocked by #10. And want to know #8. Don't be such a tease!
7 months, 3 weeks ago on Truth, Lies, and Facebook Memes
@ginidietrich Do I know you?
8 months ago on The 82 Things I Love
#19, List 'em out. And I damned well better be near the top!
Makes me a little sad that your gut tells you that you need to remind some PR/communications pros that if it feels wrong in their gut, it probably is. Makes me sadder that your gut is right.
8 months ago on PR Firm Accused of Wikipedia Sockpuppetry
@belllindsay You may have what one of my coaching clients told me I might have, vis a vis my FB addiction: FOMO Fear Of Missing Out. What I realized from her insight was that I was actually missing out on more--growing my business, quality time with my family, etc.--by my need to know everything my many contacts were posting on FB. So what might you--and I--gain if we reserved weekends for non electronic connections: Time with family and friends, connecting over coffee or even the phone, but not texting, email, FB, etc
8 months, 1 week ago on Three Secrets to Your Own Success
Bravo re: your turning off on weekends! Please note that taking a call from me on the weekend is NOT part of business, so would not be in violation of your new rule. So I'll expect NOT to get your voicemail when I call (And remember, you never know when it's officer Fikowski of the Illinois Mental Health Association calling for Kelly!) While I'm not yet doing seven hours of exercise a day, I'm shooting for five, but generally doing six!
@ginidietrich I look at it somewhat differently. You set one or more over-arching goals. Your objectives are the milestones along the way. How will you achieve them? And something I left out of my earlier comment, what are the roadblocks to achieving them? What are the hurdles you must overcome? Strategic thinking helps you remove the roadblocks, and overcome the hurdles to achieve the objectives. Some go right from objectives to tactics...but they don't succeed.
8 months, 1 week ago on Six Ways to Be a Strategic Thinker in PR
@JRHalloran @BillSmith3 Does anyone else find it odd that VISA hasn't indicated their goals in doing what they did, and to point in today's @SpinSucks, the strategic thinking behind it?
8 months, 1 week ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
@JRHalloran Smart agencies are very loyal to their clients, because without them, the agency fails to exist. Clients/accounts are generally served by dedicated or semi-dedicated groups. So distractions from other clients shouldn't be a major issue. Unless VISA plans on expanding their internal teams, and that hasn't been announced, those internal teams can also be distracted and overwhelmed. The other part of the puzzle is that agencies can expand, when needed, by tapping other agency personnel and/or qualified freelancers. How will VISA's internal team do that? Biggest issue from my perspective, is the lack of external vision/objective counsel that any agency worth its salt provides. And said objective is, in my view, a critical need, one that the internal team, by its very definition, cannot provide.
Great post. I think one thing business leaders --within and outside of PR/communications --can do to be more strategic is to have a clear set of measurable objectives. WHAT exactly do we want to achieve? What are the benchmarks? What will we achieve and by when? It's only when those are firmly in place that one can then determine the strategies--HOW will we achieve those objectives? What choices will we make? What is the right road to take? What's our inner GPS telling us? It's only then that we can even begin to lay out the tactics that emanate from those strategies. If one doesn't know what the objectives are, how can one possibly hope to create the strategies to achieve them? Again, not just talking about PR campaigns, but in any situation where one needs to think strategically.
@ginidietrich I cannot accept any group that uses the phrase "The Queen is Dead" without following it with "Long Live The Queen/King"!
12 months ago on The Top 10 Guest Blog Posts of 2013 (January – June)
I still don't know who the Smiths are!
Saw today's Inside PR post, so I re-read your beautiful tribute to Arthur. Though starting Saturday with tears wasn't what I'd planned, it was a great reminder of a life well lived.
1 year ago on Rest in Peace, Arthur Yann
GREAT post. On a related topic, I've found it interesting to see how many of run to defend Paula Deen for using the N word "so many years ago." and stating "Why is it OK for rappers to use it but not her?" My gut reaction to that has been "Is this really about using the word ONCE, when a gun was pointed at her head? Is THAT why you think TFN dropped her?," "Do you really not see the difference between a middle aged white woman, using the word, and young African-American men using it?" (I'm not justifying their use; just saying it's 180 degrees different) and "A woman claiming to have been raised without any prejudice claiming to "not know what's offensive" and thinking that an Antebellum-styled event, with white folk being served by "slaves" isn't offensive? Sorry if I digress. I suppose my point is that we're reminded daily that we're eons from a post-racial world. End of rant!
1 year ago on When Social Media Freed the Inadvertent Bigot
I want to follow @John_Trader1 but the links to his Twitter feed and LinkedIn page in this post don't seem to be working :(
1 year ago on #FollowFriday: John Trader
@Sean McGinnis So do I. So long as I move up on the list!
1 year ago on The Top 10 Guest Blog Posts of 2013 (January – June)
@ginidietrich@belllindsay says @KensViews is merely being human. And @belllindsay is always right. #TalkingAboutMyselfInTheThirdPersonFeelsGood
@bobledrew has some moves!@rosemaryoneill
@Howie Goldfarb Green is SO not your color! But yes, becoming a Yankees fan will improve your life. (#BornInBronxLebanonHospitalYouGottaProblemWithThat?) @belllindsay @bdorman264 @lauraclick @chobani @ginidietrich @eveypistorio
@MackCollier You're #8 aren't you? That's AFTER #7 isn't it? (See @belllindsay I really am an extremely shallow human being) :)
Does it make me a shallow person to admit that when I saw this post I said to myself "Please let me be on it, please let me be on it, please let me be on it!"?
Kudos to @belllindsay for using the word correctly. @Joshua Wilner/A Writer Writes is going to send you some stuffed kishkas!
@3HatsComm Two thoughts in response, if I may, which you may already know: : 1) Internal/external networking critical, because they help you achieve organizational and career goals, and make you better at what you do. I spent the first 14 years of my career NOT networking, thinking doing great work was enough. It's not! 2) Important to track all the time, including trial & error. You then know how long it takes you to deliver a product of which you're proud. You can then choose to bill the client what you think is right.
1 year, 1 month ago on The Importance of Tracking Time and Other PR Firm Essentials
@KellyeCrane @3HatsComm YES!
@3HatsComm My work here is done :)
@ginidietrich @RobBiesenbach Time management tips: When your phone call is over, get off the phone! If you have a coffee, book it for an hour, walk in with three goals in mind, and when an hour's over, shake hands and get back to the work!
@ginidietrich @sherrilynne I believe in many states that is illegal. That's why agencies find it so tough to get compliance. I think explaining the notion of profitability to the team can help enormously. Or just hire angels!
@ginidietrich Not surprised at all!
@Word Ninja GREAT idea! When we do that, we not only get more accurate reports, than when we guess at the end of the day, or worse, at the end of the week, but we are often surprised at where we actually spent our time, which programs we under budgeted, and which clients require a lot of time
@ginidietrich What was it Frank Perdue used to say? "It takes a tough leader to admit they're a shallow figurehead"!
@MikeSchaffer Exactly! And if an agency's not tracking time, it risks something far worse: Repeating the error!
Hourly or half hourly easy to track, since most time trackers do so in quarter-hour segments. And although you were required to flip much more rapidly during your TV days, that doesn't mean that your brain was giving it its deepest focus--Near impossible to go from deep focus in Project A to deep focus in Project B, because the brain requires recovery time after each interruption or shift. It's just the way the brain is wired. We may think we're doing deep focus, but the scientists tell us otherwise.
Bravo, @PattiRoseKnight1 or as I like to call her, "The brains behind @Arment Dietrich". Of course, @belllindsay and @yvettepistorio are no slouches in the smarts department. Jury's still out on @ginidietrich
@RobBiesenbach And let us ssay, "Amen!" Brother Rob!
@sherrilynne It's a challenge, but always worth it. The key is letting people know that tracking time doesn't equal billing time, and that tracking time is the ONLY way we can learn if the budgets that the higher-ups propose to clients are realistic, and that proposing realistic budgets is in the team's best interest--that's what assures that we have enough team hours to get the job done.
Great counsel, @cspenn . BTW, I'm a BIG fan of SHIFT, and of @Todd Defren, particularly his decision to put in that ESOP plan. Enlightened leeadership.
@lauraclick HARVEST was mentioned at that same conference by a PR agency owner as one of the tools she used to get more serious about running her agency like a business.
@belllindsay I hope not inappropriate of me to to state this, my FB buddy, but might spending 15-20 solid minutes on a task be more helpful? Not because it would make tracking easier (that's just a side benefit) but because it might lead to greater focus and effectiveness. That's what the leading time management experts encourage us to do. That's because it takes our brains quite a lot of time to "recover" from shifting between tasks. Uni-tasking works!