Princeton Junction, NJ
Owner/principal of Jacobs Communications Consulting, which helps PR firms 1) Grow and manage business; 2) Improve client service and relationships; and 3) Enhance staff performance, retention and loyalty.
I'm not the slightest bit surprised by #s 3, 4 or 9. Shocked by #10. And want to know #8. Don't be such a tease!
1 week, 1 day ago on Truth, Lies, and Facebook Memes
@ginidietrich Do I know you?
2 weeks, 2 days ago on The 82 Things I Love
#19, List 'em out. And I damned well better be near the top!
Makes me a little sad that your gut tells you that you need to remind some PR/communications pros that if it feels wrong in their gut, it probably is. Makes me sadder that your gut is right.
2 weeks, 3 days ago on PR Firm Accused of Wikipedia Sockpuppetry
@belllindsay You may have what one of my coaching clients told me I might have, vis a vis my FB addiction: FOMO Fear Of Missing Out. What I realized from her insight was that I was actually missing out on more--growing my business, quality time with my family, etc.--by my need to know everything my many contacts were posting on FB. So what might you--and I--gain if we reserved weekends for non electronic connections: Time with family and friends, connecting over coffee or even the phone, but not texting, email, FB, etc
3 weeks ago on Three Secrets to Your Own Success
Bravo re: your turning off on weekends! Please note that taking a call from me on the weekend is NOT part of business, so would not be in violation of your new rule. So I'll expect NOT to get your voicemail when I call (And remember, you never know when it's officer Fikowski of the Illinois Mental Health Association calling for Kelly!) While I'm not yet doing seven hours of exercise a day, I'm shooting for five, but generally doing six!
@ginidietrich I look at it somewhat differently. You set one or more over-arching goals. Your objectives are the milestones along the way. How will you achieve them? And something I left out of my earlier comment, what are the roadblocks to achieving them? What are the hurdles you must overcome? Strategic thinking helps you remove the roadblocks, and overcome the hurdles to achieve the objectives. Some go right from objectives to tactics...but they don't succeed.
3 weeks, 2 days ago on Six Ways to Be a Strategic Thinker in PR
@JRHalloran @BillSmith3 Does anyone else find it odd that VISA hasn't indicated their goals in doing what they did, and to point in today's @SpinSucks, the strategic thinking behind it?
3 weeks, 2 days ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
@JRHalloran Smart agencies are very loyal to their clients, because without them, the agency fails to exist. Clients/accounts are generally served by dedicated or semi-dedicated groups. So distractions from other clients shouldn't be a major issue. Unless VISA plans on expanding their internal teams, and that hasn't been announced, those internal teams can also be distracted and overwhelmed. The other part of the puzzle is that agencies can expand, when needed, by tapping other agency personnel and/or qualified freelancers. How will VISA's internal team do that? Biggest issue from my perspective, is the lack of external vision/objective counsel that any agency worth its salt provides. And said objective is, in my view, a critical need, one that the internal team, by its very definition, cannot provide.
Great post. I think one thing business leaders --within and outside of PR/communications --can do to be more strategic is to have a clear set of measurable objectives. WHAT exactly do we want to achieve? What are the benchmarks? What will we achieve and by when? It's only when those are firmly in place that one can then determine the strategies--HOW will we achieve those objectives? What choices will we make? What is the right road to take? What's our inner GPS telling us? It's only then that we can even begin to lay out the tactics that emanate from those strategies. If one doesn't know what the objectives are, how can one possibly hope to create the strategies to achieve them? Again, not just talking about PR campaigns, but in any situation where one needs to think strategically.
My gut reaction is that this is a mistake on Visa's part. While acknowledging the huge reduction in costs, what about the outside perspective that one would assume the agencies provided? Great agencies, if functioning as true counselors/partners, tell their clients not what they want to hear, but what they need to here. Will internal PR pros be willing to do the same? I wonder...
3 weeks, 3 days ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
@ginidietrich I cannot accept any group that uses the phrase "The Queen is Dead" without following it with "Long Live The Queen/King"!
4 months, 1 week ago on The Top 10 Guest Blog Posts of 2013 (January – June)
I still don't know who the Smiths are!
Saw today's Inside PR post, so I re-read your beautiful tribute to Arthur. Though starting Saturday with tears wasn't what I'd planned, it was a great reminder of a life well lived.
5 months, 1 week ago on Rest in Peace, Arthur Yann
GREAT post. On a related topic, I've found it interesting to see how many of run to defend Paula Deen for using the N word "so many years ago." and stating "Why is it OK for rappers to use it but not her?" My gut reaction to that has been "Is this really about using the word ONCE, when a gun was pointed at her head? Is THAT why you think TFN dropped her?," "Do you really not see the difference between a middle aged white woman, using the word, and young African-American men using it?" (I'm not justifying their use; just saying it's 180 degrees different) and "A woman claiming to have been raised without any prejudice claiming to "not know what's offensive" and thinking that an Antebellum-styled event, with white folk being served by "slaves" isn't offensive? Sorry if I digress. I suppose my point is that we're reminded daily that we're eons from a post-racial world. End of rant!
5 months, 1 week ago on When Social Media Freed the Inadvertent Bigot
I want to follow @John_Trader1 but the links to his Twitter feed and LinkedIn page in this post don't seem to be working :(
5 months, 1 week ago on #FollowFriday: John Trader
@Sean McGinnis So do I. So long as I move up on the list!
5 months, 1 week ago on The Top 10 Guest Blog Posts of 2013 (January – June)
@ginidietrich@belllindsay says @KensViews is merely being human. And @belllindsay is always right. #TalkingAboutMyselfInTheThirdPersonFeelsGood
@bobledrew has some moves!@rosemaryoneill
@Howie Goldfarb Green is SO not your color! But yes, becoming a Yankees fan will improve your life. (#BornInBronxLebanonHospitalYouGottaProblemWithThat?) @belllindsay @bdorman264 @lauraclick @chobani @ginidietrich @eveypistorio