Brad is a proud Father of 5. He loves cooking, riding his bike (fast), the NFL & helping small business owners to grow their business.
@Danny Brown @ginidietrich We get terrific traffic from G+ groups -- if there are groups in your niche, on G+, LinkedIn or other places it's a MUST for content sharing.
2 months ago on Content Distribution: Eight Ways to Gain New Readers
My current favorite podcasts (in no particular order)
- Spilled Milk (sort of a cooking podcast, but really entertaining) http://www.spilledmilkpodcast.com
- This Old Marketing http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/
- Brain Clark's New Rainmaker Podcast http://newrainmaker.com/audio/
Spilled Milk is silly, and it makes me hungry. This Old Marketing offers some really insightful Content Marketing insights from a big brand perspective. Brian Clark has a different take on his podcast, but he's so smart, it's really good.
3 months, 2 weeks ago on Seven Podcasts to Add to Your iTunes Feed
@Corina Manea I've also been an on-again-off-again fan of the Work Talk Show. Interesting folks!
Business owners are just people, and people have ups and downs. It needs to be OK for us to talk about BOTH the ups and the downs.
Thanks for making a place for that.
3 months, 3 weeks ago on Depression and the Small Business Owner
I really committed to daily gratefulness this year (Details here if anyone cares: http://www.anchoradvisors.com/pages/article_view/22.php?aid=123 ) and it's been a crazy positive change. It makes every day better, it makes me less grumpy and more resilient, it's all around awesome.
I may have to take the challenge too.
4 months, 1 week ago on The Grateful Challenge
Those questions about "How do you know they are working?" always crack me up. How do you know they are working when they are in their cube? Can't you see the RESULTS of their work? (I hope you can!)
Your comment about hiring right is so important -- whether you are in an office or not you need to find the folks who know how to work in the process your team has created.
9 months, 2 weeks ago on You Run a VIRTUAL Company? What Does That Mean?
Alas, I still have a hard office (because I have too many kids at home) but I'm often the only one there. It's not as expensive as yours, so it's really more like a spare bedroom!
Not commuting, focusing on goals and not "face time" it's all wonderful.
I do think we need to think of some new ways to work when we're virtual. We struggle with too much IM sometimes. When we're all off with clients it can be hard to connect. But I don't know anyone who's pining to go back!
10 months, 2 weeks ago on Run a Virtual Company with these Seven Tips
As someone who has come out pretty strongly AGAINST swearing in the workplace (http://www.enmast.com/2013/05/swearing-workplace/) I'm surprised that "sucks" trips people up (maybe encouraged as @tonylandscapes says).
I try not to use the word "sucks" in everyday speech but when I have to pay a traffic ticket (as @kaitlynworkman mentions) I might use it.
Your challenge to swearers was to be more creative, find a different word. Would anti-spin, or counter-spin, or stop spin still convey the essence of what you want to say? Could it say it better?
I'm not advocating a change -- it's your brand and what's done is done. Just trying to point out that there are options...
10 months, 3 weeks ago on Sucks is a Bad Word
"Getting Naked" is a great book! If you are on a Lencioni trend try "The Advantage" -- best business book I've read since "Built to Last".
1 year ago on The Spin Sucks Inquisition: Andy Crestodina
@chelpixie I think not just link building -- but social site gaming too. As Facebook tries to set up a tollway for brand pages having increased interaction on those sites will enable their posts there to get more views.
It's a strategy that says the social views we get are more important than the community in the comments -- which for Copyblogger might be true!
1 year ago on Why We Won’t Shut Off Blog Comments
As much as we don't want to admit it, we have limits. We can't keep working and working without breaks. We can't skip exercise, time with our family and friends, walks in the woods and expect to keep functioning at a high level. It just doesn't work that way.
It sucks having limits, but it's so much better to RECOGNIZE them and choose to live within them than to deny them and let the universe slap us in the head every few months.
1 year, 2 months ago on Time Management: A Challenge to Make You More Productive
1 year, 2 months ago on 2014 Business and Personal Goals
I have a friend in the newspaper biz who says, "Read it like you HATE me." Because he NEEDS real feedback. I love the idea -- who is your customer on their worst day?
Thanks for this!
1 year, 3 months ago on Customer Personas Need To Get Real
This year (and by that I mean 2014) I'm focusing not so much about what good leaders DO, but who they ARE. It strikes me that some of these items cross over to both lists.
Shutting down isn't so much a thing I "do", but instead I am a person who knows my limits. I CAN'T get it all done, and so I have to be OK with some things that go undone.
Exercise and getting good sleep are things I DO because I AM a person who values my health and wellness.
Somehow making them about my identity makes it seem less like a nanny telling me to do something, and more a thing that comes from inside me. When it comes from inside me there's less resistance.
1 year, 4 months ago on Three Secrets to Your Own Success
@belllindsay And pneumonia is pretty much over-rated too.
1 year, 5 months ago on Attend the Content Jam Keynote Virtually Today
@RobBiesenbach If the marketers are bringing in leads that are closing they will earn some respect! But it is a tough road -- especially in a conservative industry that has been RULED by sales for decades.
1 year, 8 months ago on Marketing Departments: You Finally Got Some Swagga’!
@Craig McBreen So right on Craig. It is a plate-spinning, knife-juggling, high-wire act. I think we're starting to see some tools that can help us -- but as the online world has fragmented it's harder and harder to be "good" at any platform, and the automation tools are just one more thing to learn.
Thanks for commenting.
Anyone else notice there's a bit of a food theme on this blog of late? What if your blog was a beer? What if your talk was chili-con-queso... Doesn't anyone feed you folks at Orbit?
1 year, 8 months ago on Public Speaking: The Chili Con Queso Test
We have physical office space (mostly because I have more kids than bedrooms and they pushed me out of my home office) but I don't care where folks work. One of our team members likes to work in a co-working space once a week or so and that's worked out great.
In addition to giving her a fresh perspective she's meet some folks who could be resources on our extended team, she's gotten to see how a different group of folks works, and made some friends. It's been 100% positive.
I agree with @rdopping that humans have to connect -- so we'll find a way whether there is a physical office or not.
1 year, 8 months ago on How a Virtual Office Allows You to Stop and Smell the Roses
OK Gini, you're ahead of me! I'm only at 20 books YTD.
The only one on my list that feels like it would fit on yours is "One Came Home" by Amy Timberlake. It's a little on the YA side -- but written by a Chicago author about turn of the century rural Wisconsin. I really enjoyed it. Part mystery, part historical fiction, part fun.
My summer reading list is a little more businessy. => http://www.icic.org/connection/blog-entry/blog-summer-reading-list-for-business-owners
1 year, 9 months ago on The Spin Sucks Summer Reading List
@MichaelBowers The best thing about firing toxic clients is that they make room for (and give you energy to find) really terrific clients.
1 year, 9 months ago on Starting a Public Relations Firm: The Business Side of Things
@GraceFagbohun My advice -- go find a client -- just one. That first client will be more help to you than you know.
@Nicole Isles Henderson Check out Poster -- it's like MarsEdit for iOS -- it lets you create a post locally (with links and images and stuff) and then post to your wordpress blog.
1 year, 9 months ago on Seven Tools for Writing Blog Posts
@AmyVernon @ginidietrich I used to use Text Wrangler, now I use ByWord -- I really love ByWord. It lets me focus on the text -- but also include all the links, tags, etc.
No ridicule intended -- really! I wish I could just sit down in WP and write -- I wish your advice was what I needed -- but as I've said elsewhere -- I need remedial help...
Everything said in that podcast was out of MAD respect -- know that!
The gap between your skills and experiences and mine are VAST -- I need remedial help. That's why I use these nerdy writing tools. (See list here: http://www.enmast.com/2013/02/nerdy-writing-tools-work/)
There is something about WORD that triggers my left brain, I have to have it all figured out tendancies -- but plain text tools like Markdown also help me get stuff onto the web easily. Evernote, Word and Google docs famously mangle the HTML and add a lot of friction to getting the writing onto the web.
I wish I could just write in the Wordpress interface -- maybe I'll get there some day.
Nice overview Mana, I moved to Reeder so that I'm not dependent on cloud services for this at all. They have a nice desktop, and mobile app.
1 year, 9 months ago on Migrate Your Google Reader Subscriptions in 6 Simple Steps
Ohhh... You totally nailed it! And you laid it on thick. I. Love. This. I'm totally sharing this all over the place.
1 year, 9 months ago on Fifteen Reasons Digital Marketing Works for Us…and Not For You
@rustyspeidel That's the key -- getting there in stages. You can never get there all at once and that's frustrating. We want that perfect person NOW! But I find I get along pretty well with imperfect people along the way.
1 year, 10 months ago on The PR Firm of the Future
@ginidietrich @belllindsay The Boomers and Xers will get on board when they can't attract any good talent without changing their culture. The time of "I'm the boss and they can do it my way" is coming to an end.
@jasonkonopinski @ginidietrich Would love to hear more about your co-working arrangement I think we're headed in that direction too -- at least for a portion of our workers.
@Joshua Wilner/A Writer Writes I think there will always be room for pure writers -- but if you have some tech skills too it does make you more marketable.
You are right -- the employee of the future doesn't exist. The classes to train people in these skills don't exist. People need to have the natural curiosity to learn much of this on their own!
I'm working with a number of clients to "hire young and train". If we can identify self-motivated and curious folks then we can define the training program, give them the developmental assignments and (hopefully) see them flourish. Yes, we lose some to competitors -- but we keep some too and it's surprising how much value they create even while they are learning.
Freelancers definitely have their place, and are a huge help for stop-gap measures. I always want some freelance talent in the mix. But I'll take people who are focused on my business full-time over freelancers any day.
Just my $.02
PS. Oh, and virtual all the way! Some of the new co-working spaces are making it work even better (and help resolve the issue of a need to be social).
Nice new design Gini & team. Clean and easy. (I see the share buttons on the left side).
1 year, 10 months ago on How to Choose Social Media Tools
@PattiRoseKnight1 This comment is not pleasing to me ;-)
1 year, 10 months ago on Five Steps to Create Compelling Content
You know this can be a challenge for me. I really appreciate these basic, building block posts.
I have to agree that all my best content ideas come from my clients and customers. Their questions are great fodder for posts. But I've also learned to become sensitive to the way I react to certain discussions or issues that clients are having. There is a growing voice inside me that will hear a client talking and start saying, "That's interesting, but why..."
I've started to jot a reminder of that conversation down (usually on my phone) and then I can come back to it once it's "incubated" a bit and find a solid post there.
Still, I need more STORIES, thanks for that.
1 year, 10 months ago on How to Measure PR: Use These Tools
Excellent post and ideas! I think the key element here is that you have to work hard and be excellent to earn links in 2013. It should have always been this way, but now it truly is.
Happy link building...
1 year, 10 months ago on Link Building Techniques That STILL WORK!
I saw a discussion of SEO recently where the author (I can't remember who) said, "Site owners spend 90% of their efforts in *onsite* SEO -- the header tags, keywords, etc. and that's important, but professional SEO practitioners spend 90% of their effort on link building.
Thanks for this -- it's important.
1 year, 12 months ago on Google Website Rank: How Do Links Work In Google?
@ginidietrich I'm always in awe of writers like you who can just sit down and spit out great posts. So when I saw the title to the post I was hoping you were giving me the secret. I'm slowly learning that most great writers don't really KNOW how they do it -- they just do it, every-damn-day, and that is part of what makes them great.
Your post was terrific, I am always looking for the shortcut -- I'm beginning to think it's not there.
1 year, 12 months ago on Nine Tips to Write a Great Blog Post
@danperezfilms Dan, you have hit it on the head. The hard part isn't "How to write a blog post." The hard part, the part I was hoping that this was the answer to is, "How to write an EXCELLENT blog post."
I'm afraid the answer to that is "To write an excellent blog post, first write 1000 crappy blog posts..."
@HughAnderson I usually post a short summary on my blog with a pointer to the original where I guest blogged. It's a link back for them and gives my readers a taste of the goodness too.
2 years ago on Guest Blogging: Seven Tips for Success
I find that "I don't know, what do you think?" is one of a leader's most powerful questions. It saves you a lot of work AND it enables you to gauge the judgment and skills of your team members in a safe environment where they can still use your experience to course correct.
That @4thGear he's a smart guy!
2 years ago on Shut Up: How Great Leaders Listen
Happy Valentines day to you guys too! This is a great expression of DTC -- as a client I love working with you all too. You make complex things much simpler for me!
2 years, 1 month ago on Why We LOVE What We Do
But the real question is how will your webpage survive the robot apocalypse? I for one welcome our robot overlords.
On a more serious note, one issue you touch on is the use of graphics and images -- while the "look" of the page is clearly for humans. The Robots get some juice from the image names, titles, and descriptions right?
2 years, 1 month ago on Humans vs. Robots
I feel the same way about this as I do when someone tells me, "I'm very smart you know..." Show me! Bragging about how good you are just feels like, well, bragging.
They could have sent the same "message" through a series of customer stories where the customers tell us how "connected" the new logo makes them feel. That is, if they could find any...
2 years, 2 months ago on When Inside-Out Trumps Outside-In, Customer Lose
@belllindsay @ginidietrich 49'ers!! We were talking football right?
2 years, 2 months ago on Lessons Learned from National Novel Writing Month
You are getting to the heart of the issue. Influence isn't the same as getting a social media response. In fact many of the most "influential" people in my life are those folks who speak very little, and when they do I have to think about it for a long time. (Think Yoda)
When we reduce social behavior to a "number" we are at risk of trivializing what is truly a complex and glorious *relationship*.
Thanks for pushing the discussion forward.
2 years, 5 months ago on Leveraging True Klout: Using Influence to Communicate & Connect