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Great article. I think in today's sports environment there are more and more player brands out there and it's becoming more difficult for an athlete to put their brand on the forefront. Even when an athlete's brand becomes prominent it's difficult to keep it like that. Your idea about exclusivity and social media makes a lot of sense for certain athletes. SO important for them to connect with their fans on several levels.

4 years, 4 months ago on How Exclusivity Can Be Big for Athletes in Social Media (Part 2)