A digital strategist, I work at NORTH - we provide Brand Engagement for the Digital and Natural World. I've been known to slap the bass for Gang of Four too.
This is good food for thought Edward. And I also like Howie's "ideas that present solutions" line. That line fits neatly alongside one that I bring up in my Digital Brand Strategy class at the University of Oregon - what problem are we trying to solve? - or, what problem does this app, ad, digital product, "thing" solve? And also to Howie's point, I'm surprised that my class doesn't allow students from the Business school to attend. After all, as David Foster Wallace said "you're not here at this liberal arts school to learn from us, you're here to learn how to think.."
Good luck with the course Edward.
11 months, 3 weeks ago on Inspire everyone to be creative
So, um, you just took Joe Nocera's great article and conflated it with weird economic science..?
12 months ago on The Best Thing About Facebook’s IPO: The Tech “Bubble” is Over
@DannyBrown Fair enough. At the time of my post I just had a heads up from the Made By Many folks. It launched as a minimum viable product and we can now see that they are iterating and adding to the offering.
1 year, 1 month ago on Picle Lays Creative Waste To Instagram
Where've you been? http://www.north.com/latest/made-by-many-picle-if-instagram-had-audio/
I have two thoughts: 1. It's a typically bad advertising campaign for a run-of-the-mill, bland product. 2. Bloggers should get over themselves. I find it rather incredible that we can waste so much time and energy on something as mundane as this in 2011. I'm a dad and a pretty good cook, you should see me wrangle steaks on my Big Green Egg, but I didn't find this offensive in anyway.
As someone else commented "it feels like Talk Radio" then if that's the way we want to take the social web then it will be to the detriment of all of us...
Anyway, I'm off to cook dinner for my family..
1 year, 7 months ago on Are bloggers over-reacting to the Ragu social media "crisis"?
I just realized that I failed to post a link in my first comment. Here goes: Liberate the agency, the client and the kids. http://www.north.com/latest/liberate-agency-client-kids/
1 year, 8 months ago on Five things ad agencies have to get good at
edwardboches I thought I'd write a post as a rejoinder to yours. Sort of extending your thoughts a bit..
1 year, 9 months ago on Five things ad agencies have to get good at
edwardboches and this, too often, is a sad truth - "they have no idea how to think in these new spaces because they don't have any idea what is possible technologically."
2 years, 2 months ago on A great time to be in the business of making ads
Hi Edward,The Arcade Fire "experience," I wouldn't call it a video, but it is "advertising" - for Google Chrome and also behind the scenes, for Google Labs, no? A smart way to get everyone who is passionate about the band to download Chrome, the only browser that users could use to "see" the html5 renderings..Nice post, btw.
Great time last week, Edward. Some additional thoughts here - http://bit.ly/TEDxUOregon
2 years, 3 months ago on My new favorite hashtag: #buildshit
Edward,This is a timely article. My mantra for a while now has been that we don't need to learn digital marketing, we need to find a way of seeing a new market. Here's an overview of my talk on digital at Portland State Uni last week - http://bit.ly/a_talk_on_digitalBasically I discuss how "digital" blinds companies and marketers. They need a new way of seeing.
2 years, 5 months ago on Digital, social, mobile and the problem with buzzwords
mranauro edwardboches thanks, but I can't take credit for "a new way of seeing the market" that's from my good friend Justin Spohn who's worth a follow on Twitter - adognamedpants
2 years, 5 months ago on New agency models and what we can learn from them
edwardboches Yes, it will be difficult but a lot of the articles I mention presume that progress hasn't been made, or stasis as already set in, which I would disagree with. Let's face it, the Web itself in its current popular format as embraced by regular folk not the geeks, has only been around for less than 20 years. Long enough for sure to create challenges to companies and brands, small and large, yet not long enough for us to be able to look back and consider periods of time ala the Renaissance. Currently we are trying to look backwards and forwards simultaneously and it's hurting our necks!
As my friend, and former business partner at Fight, Justin Spohn, puts it: "Fight was founded on the principle that, what we thought we knew about digital was incorrect. Where we thought it was a new thing we had to learn, it’s actually some thing that has totally disrupted society and along with it the market place and marketing, to the extent that the fundamental relationship between customer and brand has been permanently changed.
What's needed isn't a new way of making digital marketing, but a new way of seeing the market."
I believe that last sentence directs us towards the place of agreement and understanding of what a great agency, new or old, can be. One that helps its clients see the new market and the new relationship between it and its customers. Then the 'right' and 'wrong' ways of our approach may simply evaporate.
"Each of these “agencies” offers an alternative, if not an antidote, to the traditional advertising agency" As antidote is a substance that counteracts certain poisons, I can only presume by using that word you suggest that 'traditional advertising' agencies are to be considered poisonous. The hyperbolic articles I've come across in just the last two weeks, that pit so-called 'Digital' agencies against so-called 'Traditional' agencies, are so incredibly boring and mundane they seem to be written only as a form of relief for the sleep deprived. We need new thinking.
Why are we wasting our precious and prodigious creative talents on pointless arguments and finger pointing about who or what model is right or wrong? In my creative life, which began as a professional musician, I have never considered "which way is right," I have always considered the idea of "not knowing." Unlearning what we've been taught since we were children is a great blessing. The curse of knowledge is crippling, as can be seen in some of the facile arguments I've read in the media lately.
Our children will look back on this important time, a period in which the Internet disrupted and changed culture and society, as a long period of lost opportunities because, as they will point out to us, we were all arguing about 'Digital' or 'New' versus 'Old' and 'Traditional.'
We should all be out there, outside the echo chamber, making great things for our clients.