B2B marketing consultant, SEO, SEM, social media pro, blogger. More: http://www.linkedin.com/in/tompick
@PattiRoseKnight @yvettepistorio True Patti, but it seems that 9-5 is becoming quite rare on the corporate side as well. You'd have to work for the (rapidly shrinking) US Postal Service to get those hours these days. :-)
1 year, 4 months ago on Corporate to Agency Life: Differences Between the Two
Insightful post Yvette, thanks for sharing. Having also worked on both sides, I love the flexibility and variety of agency life, but it can be hard always being the outsider.
@Shelley Pringle We use half a dozen different tools, but combine the key metrics in a WPO dashboard.
1 year, 5 months ago on The public relations pros' guide to Google Analytics
Hi Shelley, thanks for another excellent post! I would just add that as powerful and helpful as Google Analytics is, it's also vital to supplement the on-website data it collects with some method for monitoring PR/news coverage and also social media mentions and engagement, as part of an overall web presence optimization strategy.
My top three are:
- Amount of repetition - a little is okay due to the nature of Twitter, but too much is annoying.
- Followed-to-follower ratio - doesn't need to be even, but shouldn't be too far out of whack in either direction
- Responses - does the person ever converse or say "thank you"
1 year, 5 months ago on 3 things to check before you follow
Thanks for the thoughtful post Steven. SEO basics are important, by all means. But the most challenging aspect of blogging - yet the one that will produce the greatest reward - is providing content that is valuable to your readers. Valuable content will be read, shared, and linked, and will because of those activities rank well in search without any "tricks."
1 year, 5 months ago on 3 Things you Won’t see in the “Blogging is Awesome” Handbook
Hi Shelley, another excellent post! As a blogger and PR professional, I know you see this from both sides. Would love to get your feedback on a somewhat similar post I wrote a while back, How to Get Coverage in Blogs – Really (http://webbiquity.com/interactive-pr/how-to-get-coverage-in-blogs-really/).
1 year, 6 months ago on 3 blogger outreach mistakes your PR agency is making
@douglaserice @TomPick You're fortunate. It happens. But, enough said. I'm with you - focus on the positive, ignore those who spend their time tearing others down. Even in those cases where it may be justified, it's not worth the effort and gains nothing.
1 year, 6 months ago on Ascribing Bad Motives: Cynical Paranoia vs Optimistic Naivety
Thanks for the thoughtful commentary Doug. Part of the problem is that certain "gurus," who needn't be named here, begin at a certain point to "believe their own press" and develop monstrously oversized egos. Certainly not all, but some. When these individuals begin to act as though every word constitutes wisdom handed down from on high, and feel free to ignore or even treat rudely the "little people," they open themselves up to this kind of criticism, accurate or not.
Heather - I've been remiss in not commenting here earlier (I bookmarked this post to come back when it was first published). You really nailed the "right" way to do blogger outreach. I wish this post were required reading for every PR agency that sends me spammy blog pitches. This post will included in a "best of" roundup on my blog early next year. Great job!
3 years, 8 months ago on The 5 Cs of Blogger Relations