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The ONLY reason the NFL is doing this is to save their own tails.. they don't care about the players or the people that fall prey to their hands- all they care about is their multi-billion dollar organization. They won't acknowledge that most of this happens because these guys have been taking steroids in order to stay at the top of their game.. have had no mentoring on how to handle the pressure of being in the spotlight.. and have an overall attitude that they can get away with murder (literally) and someone in the NFL will make it go away. Until our society stops putting these guys on a pedestal and paying into this abuse-mill it will not stop. Ever. And if I hear one more commentator tell me how much the NFL is passionate about this topic, I may hurl. They're no more passionate about solving domestic abuse than they are about curing breast cancer. (off my soap box now... )

2 weeks, 2 days ago on The NFL is Missing the Cardinal Rule of Crisis Management

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We allllll have the same 24 hours in the day. Some of us just know how to use it better. You're busy?  Well, I'm busy too. I guarantee that if I were calling/emailing/texting you because I just had spare time on my hands, it wouldn't be *you* that I did it to. Answer me. 

1 month, 1 week ago on The “I’m Busy” Badge of Pride

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"Bruce never did finish anything he started. " That was classic and I wish more people (ALL people) had Chris' attitude.

3 months ago on Gin and Topics: Cute and Inspiring Overdrive

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Dunno Emma rocked All I Do Is Win, too. I love jimmy because he's proven that it's cool to be silly. Like those 8th grade boys. Although I'm sure there is some 8th grade classical pianist who's TICKED they beat her.

5 months ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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This week’s videos are courtesy of Clay Morgan, Ellie Pierce, Deb Dobson, Mr. D., and Lubna Sadik.

Thanks y'all!

5 months ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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If you’re stuck inside all weekend because of colder-than-normal temperatures and rain, you have Gin and Topics to keep you company!

Nope beautiful here in NC.. Going outside to plant my garden.

5 months ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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Someone posted on Facebook the other day, “Mother Nature owes us a whole ton of May flowers.”

But what did may flowers bring? PILGRIMS!!

5 months ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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But, come on, Mother Nature! It’s freaking May. I want to put away my winter clothes and get outside on my bike now.

Seriously right??

5 months ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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I love the cold and being outside all bundled up and skiing and skating and everything about November through February.

Thats my limit too. St pats day in Chicago is more fun in a light jacket.

5 months ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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I love the snow.

You have to living in Chicago.

5 months ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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Okay.. you already know how I feel about the woman-v-woman wars so I won't even go there. Remember when you did the HangOut with the BWTs? One of the things that I love so much about that group is that's exactly what we are ... cheerleaders for each other. Never mind many of us are "competitors".. when we're gathered as BWTs, we're supporters and information providers. It KILLS me sometimes listening to my 15YO and her friends when they get together and talk about all their downfalls.. I always butt in with some kind of "you need to stop" remark. ( I swear it's innate in women to be like that, sadly.. )However, I also love when I catch her with a super huge ego :) I think you're wicked awesome and ever since I met you in Twitterverse, you've been one of my idols and mentors. You're awesome, I'm awesome, we're all awesome. Now go have an awesome day. 

5 months ago on Women Can’t Be Awesome: What’s Really the Root of the Problem

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agreed!! However, I see that more in personal blogs and small business blogs. 

5 months, 3 weeks ago on There’s a Reason No One’s Reading Your Blog

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I may have snorted at the Jackson Pollock reference. And the blah blah dogs are just as annoying as my blah blah blah teen & tweens.

6 months, 2 weeks ago on Gin and Topics: The Lion King Doo Wop and Google as a Man

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I appreciate that you compile all the videos that I want to watch throughout the week but just don't have the time to do...makes my Saturday coffee that much better ;)

6 months, 2 weeks ago on Gin and Topics: One Degree from Kevin Bacon, President Obama, and Thor

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I created an 'image' on my personal sites that had all the blahblahblah in it but was just so much more pleasant to look at. If I'm not using that, I try to put it at the close of the post or link to my disclaimer page. I hate doing this because anyone who knows me knows that I wouldn't take money for something that I wouldn't honestly use in my everyday life.

6 months, 3 weeks ago on Beyond FTC Guidelines. I’d love to see bloggers take on this challenge, especially #2

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When I was a wee lass (like pre-21) working at American Express in customer service, I seemed to be one of the only ones who understood that the person at the other end of the phone really just wanted SOMEONE to yell at for charges being declined, etc and that person was me. Same thing in the restaurant business and now, sometimes with clients. I, however, draw the line with profanity and threats. Your retainer fee is not that important to me and in a sick, little twisted way, I enjoy the fact that it is ME who knows the most about the power of social media. And your business. And how to use them together ;) I've just never done it... because I'm professional that way... 

6 months, 4 weeks ago on Five Tips to Deal with Angry Clients

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It's sad that people have been beaten down so much in the business world that when they are lucky enough to land in a nurturing environment, they still have that knee-jerk, fight or flight reaction. 


Happy Birthday my sweet friend!!! 

7 months, 3 weeks ago on Over-Communicate to Be a Better Leader

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Don't remember, Chicago and standing in my living room being sad over Farrah Fawcett dying. And I must have been in a meeting on Friday because I had no idea Google went down. That being said, I'll close with 2 words : eggs & basket.

8 months, 1 week ago on Google Outage A Business Wake Up

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@ginidietrich @LSSocialEngage Sometimes I do just to see if there really IS a human on the other end. 

8 months, 1 week ago on Guest Blogging: A Change in the Google Algorithm

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One of my sites is all contributing authors and I get these pitches ALL the time. I finally got smart and in my guidelines, BOLDLY stated that the only people who get ANY links in their posts or bios are established writers.. meaning I know them and will vouch for them. When I decline those other posts, I'm almost always met with "well, will you do it if we pay you?" and I respond.. 
"well, if you pay me then it's sponsored content and any links will be no-follow links. Is that okay" and then they either usually go away or keep raising the amount. And all that happens only when I'm willing to respond. 

8 months, 1 week ago on Guest Blogging: A Change in the Google Algorithm

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I miss my winters in Chicago. Think the winner for me this week is the Beth parody. Only because the ironic fact that it was my earworm on Thursday. No lie. Couldn't figure out why, either.. maybe it was ESP... 

8 months, 2 weeks ago on Gin and Topics: The Dance Edition

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So you know that I have two lives.. my personal blogging and my professional blogging. I had that "aha" moment a while back that what I do in my digital marketing-professional life could EASILY carry over to my lifestyle-parenting blogging because both audiences are still content creators. I just have to change the verbiage a little bit. And one of my favorite blogging discoveries for my worky-work life came from a personal blogger and is STILL one of the company's top ranked posts. Worker smarter, not harder seems to be your theme this week :)

8 months, 2 weeks ago on Brand Journalism: Breathe New Life into Old Content

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I worked with a girl at my first "real" job in Chicago who told me that "if you can't get your job done in 40 hours, you either have too much work or you're not good at what you do" and I think there's some truth to that. I have pretty much stopped working after hours and on the weekends unless something critical comes up. Instead, I'm spending time with the family, recharging my batteries and devoting time to my personal blogs. It's not that I'm not passionate but I've found it makes me SO much fresher for our clients. 

8 months, 3 weeks ago on Time Management: A Challenge to Make You More Productive

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I swear I must have watched that one with anyone who had 10 minutes to give me. Go get me a fodee.

8 months, 3 weeks ago on Gin and Topics: Hollywood and a Visit to Christmas Past

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@ginidietrich this one is a little bit longer but I'm still crying. Foe-Tee: 

http://digg.com/video/ice-cube-kevin-hart-and-conan-share-a-lyft-car

9 months, 3 weeks ago on Gin and Topics: Basketball, Baseball, and Puppies

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Saw the WestJet one earlier this week and loved it. I refuse to reveal if I shed a tear. I have a reputation and all. But the MasterCard one? The best.

9 months, 3 weeks ago on Gin and Topics: Basketball, Baseball, and Puppies

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It's not just ethics you have Gini - you also have huge amounts of loyalty and trust. It's not easy when any of those are broken but at the end of the day, you're human. It always shakes me to the core when someone that I trusted deceives me and it makes me question how trusting I am, but I would rather be that way than go thru life doubting everyone. People like us just aren't wired that way. We <3 you, Gini D!!! 

9 months, 3 weeks ago on When a Leader Learns of Unethical Behavior

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I think the same can be said for a few key areas like that. Like you said.. sure I "can" do that but "should" I? Probably not.. I'd run my company into the ground if I were handling the books. I've had a few prospective social clients contact me recently as they were (literally) getting ready to launch Kickstarter campaigns wanting us to work our "magic" so their campaigns would go viral. Always makes me want to put on my favorite tshirt that says "I'm an expert not a miracle worker". #WashRinseRepeat 

9 months, 3 weeks ago on The PR Firm Debate: Should Startups Hire One or Not?

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Pretty safe to say that we're in it. Yet I don't feel "middle aged" because that term sounds so old. It's interesting to hear you talk about it though.. I thought only women noodled it. Say what you will though.. it's easier to be a middle aged man than a middle aged woman in our society. 

10 months, 1 week ago on When Does Middle Age Start?

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@colerwiebe Sounds like my kids when they were little ;) In this medium, it's really challenging to not sound like everyone else. That's why the whole "find your voice" thing has to happen early. 

10 months, 2 weeks ago on How to be a Better Facebook User

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What do you think of Mensch on the Bench then??

10 months, 3 weeks ago on I Want To Murder The Elf On The Shelf

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Is $40 reasonable? Never bought one... 

10 months, 3 weeks ago on Bloggers & Social Media Experts Are Delusional

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@colerwiebe it was!! It's nice to have it just be +Kristen Daukas!

10 months, 3 weeks ago on Social Media News You Can Use

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@Digital_DRK No doubt. There is no sustainability with any of them (ok..MOST of them)... it's whose picture/video/snapchat got the most likes and how can the next one get more. (not that different than our wants..) And that's just their business model for popularity. 

11 months ago on Miley Cyrus: A PR Case Study in Flawless Execution

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@biggreenpen @KristenDaukas Yes! I almost added a PS to that note as well. But she had her moments of being a loose cannon, too. 


11 months ago on Miley Cyrus: A PR Case Study in Flawless Execution

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Oh and one more thing.. if I hear the words "role model" and "miley cyrus" in the same sentence again, I'm going to go insane. If your kid sees her or any other celebrity as a role model, you've got much bigger issues at hand. 

11 months ago on Miley Cyrus: A PR Case Study in Flawless Execution

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Good post Gini.. As the mom to 3 girls, one of which is 15 and was a Hannah Montana fan during the day, she has been trying to shed that image looooong before the VMAs which is probably why girls my daughter's age really don't care about her or what she did. They're kind of used to the weird things that she's done to prove to the world that she is NOT Hannah Montana.. Yea.. we get it, Miley. Move along now.  And while I agree that what she did was very calculated I truly don't think that it's a sustainable model.. sure it might help her sell THIS album, but what is she going to do for the next one? And unfortunately, it's happened with every single Disney pop star.. They have it "good" while they're there but as soon as they're gone, all hades breaks loose.. Lindsey Lohan, Hillary Duff and most recently, Amanda Bynes. I am holding my breath that Selena Gomez doesn't fall into the same trap. 

11 months ago on Miley Cyrus: A PR Case Study in Flawless Execution

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Proud to be GenX.. actually stumbled across the book Generation X a few months ago. We are the ones who also started the "move" movement.. we realized that the only way we were ever going to have a shot at making it was if we moved for it. Hardly any of us live where we grew up. Our parents would have never done that. Great, great post. 

11 months ago on Say It Loud, I’m Gen X and I’m Proud

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1) DYK that Four Hens is entering its 10th year? 2) DYK that I would love to leave comments on all my favorite blogs but there's just not enough time? What's more important... comment on it or share it on my social sites? I don't think the average, new blogger gets that commenting is as important as we all do. Sad, but true. 

11 months, 1 week ago on Social Networks Have Killed Blog Comments & No One Cares

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I hate that our society has gotten to the point where you can't even have a pleasant discussion with people. Just because you think that way doesn't mean I'm satan because I don't. I've gotten to the point where I don't even bring hot topics up anymore. Oh and I would probably drive you crazy.. I"m one of those that get so excited in a conversation that I always jump in. Unless it's a true discussion, then I can keep my mouth shut but a casual conversation and I'm all over the place. You've been warned. 

11 months, 3 weeks ago on This Is The Reason I Shot Him

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I tell you one thing.. I may have a few complaints about the Rooster but one thing is true.. he does a lot around the house. We've both always known that with 3 kids and 2 jobs, it had to be both of us. But I'm with you.. I"d rather be bludgeoned than do laundry. 

12 months ago on 5000 Reasons Not To Do Laundry

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The BatWife was my favorite part of BatDad.. that would be me.. really? that thing again? Or I would be BatMom.. one of those two scenarios. Watched the Fox thing a couple of weeks ago and immediately wanted my 2 minutes back. Asked my in-house expert (the 15 year old) and she had never heard of it. Maybe I'll ask again... 

12 months ago on Gin and Topics: What Does the Fox Say?

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The first thing that I tell my clients about blogging is... what are the top 10 questions you get asked? Now answer them in a post.  Miss you Gini!!! Hope you are aWeSoMe!!

12 months ago on Hummingbird Update: What it Means for PR Pros

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Can someone PLEASE explain to me why we're still having these conversations? How can these multibillion dollar companies still not get it? Is it a case of "we're too big/good/special for that"? Thinking that customer service is going back to the "pick up the phone and call" mode is about as realistic as thinking that websites and email are a fad. Fantastic recap, Yvette!

1 year ago on Social Media Crisis Management: Lessons Learned from British Airways

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Oh man this is a hot button for me. I live around a lot of "those" people who have opted out and it makes no sense to me. Sure being home to raise your kids is great but like you said - you're not really planning for "what if" very well are you? "I'll never get divorced" I hear. And it's happening around us right now in droves. It's just the next logical phase of our lives. My husband plays cards with 6 guys and the last time they played, two more were in the process. That's four out of the 6. I love the fact that I have built my business so that I can have as close to the best of both worlds as possible.. but I busted my tail to do that. And you know what the added bonus is for us? I have 3 daughters who have watched me prove that you CAN do whatever you want to do if you set your mind to it? Do we have a lot of money? No but we do well enough and trading off a "ton of money" is a small price to pay IMHO. 

1 year, 1 month ago on What the Opt-Out Generation Means Longer-Term

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I always get a little goosey when my Klout score climbs to 71. And then back down to 69. And then back up to 71. And then back down to 71. It's like my driving speed when I go to the beach. Klout's fun but I've yet to win over any new business by saying "Hey! Do you know what my KLOUT score is??" Because they don't care. It's only people like us that care ;)

1 year, 1 month ago on My Klout Score: It Loves Me, It Loves Me Not

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There is no end to my love and adoration for Josh :) And to think we haven't even met IRL!!! And the fact that he's your #FF is proof that even a blind squirrel finds a nut every now and then.  Yeah.. you know I had to go there. 

1 year, 2 months ago on #FollowFriday: Josh Wilner

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