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@Corina Manea @ginidietrich They were at their annual RahRah meeting and the CEO stood up and proclaimed how forward thinking they were... you want to take the whole year off?! If your job is done - have at it!! Steve did a face palm.

13 hours, 57 minutes ago on The Horrible Case of Unwritten Rules

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They're unwritten because if you write them all down, no one would work for that company. My husbands company has "unlimited PTO" and I'm watching him struggle with an employee who is taking that written rule too literally because she doesn't see the unwritten rule of "within reason".

15 hours, 23 minutes ago on The Horrible Case of Unwritten Rules

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When I worked in the business continuity and disaster recovery field (still do kind of..), it was stunning how many businesses did not have BC plan in place. While you can't plan for every disaster, you can plan for quite a few. Even having the most basic plan in place was better than no plan at all. It was estimated that if a business had a major "thing" happen and they were without a plan, 75% of them would be out of business within a year. 

1 day, 15 hours ago on Crisis Communications: Have a Plan for Success

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And why are most of the "victims" women??? I had a situation a couple of weeks ago and looking back now, wish I had gone with my gut and ignored it but instead I - you guessed it - wrote a post. And while my post didn't directly call someone out (by name) for being mean, it indirectly did which made me just as bad as the original offender. Which was "pointed out" to me quite a few times.

People make mistakes. Words without voice inflection and facial expression have too many alternative meanings. Cowards hide behind screens and anonymity. And until you've had a bunch of people attacking you for something that THEY usually misconstrued, you dont know how devastating it can feel.

I'm with you Gini... Lighten up and cut people some slack.

1 week ago on The Social Media Mob Needs to Go

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I love IG for personal use but I haven't seen a lot of return using it for the office.. seems it's the same circle of people. Which isn't a bad thing, really. And for clients it's cumbersome because the beauty of IG is that it's in the moment and if I'm in my office uploading for a client, it's better than nothing but misses the big punch obviously. 


And as a side note? Can the person who told all those people selling body wrap that the most effective selling/marketing tool was to follow everyone and their grandmother on IG please step forward so we can smack you?

1 week, 6 days ago on The Business Guide to Using Instagram

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Yay! A PRincess!! If I were Alicia, I would show up at every meeting dressed like a Princess. Hey! Wait a minute!! If I keep growing my hair I could TOTALLY be Merida from Brave!!

2 weeks, 4 days ago on The Spin Sucks Inquisition: Alicia Lawrence

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Is that the thing that I emailed you earlier this week for RDJ? I didn't click thru so I have no idea where it took you. I saw Meet RDJ and knew where it had to go :)


You know the dad was waiting for the dog to let one loose in his face... wonder why he didn't like the salad... 

3 weeks, 3 days ago on Gin and Topics: The Invite of All Invites

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@ginidietrich @Joshua Wilner/A Writer Writes Don't worry, Gini... Josh schooled me on it earlier this week when I posted it.. :) 

3 weeks, 3 days ago on Gin and Topics: The Invite of All Invites

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@Howie Goldfarb @ginidietrich.. See.. they lull us in and get us all comfy and then suddenly one night - BAM! you're outta there!!

4 weeks ago on The Future of Content Marketing is Now

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@ginidietrich @KristenDaukas It was actually my workie work email but that's okay.. just though I get it, I don't care where I get it. Thank you!!!

4 weeks ago on The Future of Content Marketing is Now

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@LauraPetrolino The trick is writing it so that it doesn't sound like the company wrote it. I would gladly sell more sponsored stories if it weren't such a sales pitch!

4 weeks ago on The Future of Content Marketing is Now

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I love this post!!! Chicago Cabbie - LOVE! I always hated getting side-eye from cabbies when I whipped out my credit card to pay.. I mean WHO has cash on hand?? And I would much rather take to Twitter to get directly to someone.. kinda like a bat phone! REI.. I have an uncle who is a part-time employee of them and all he does is photography classes.. he's a retired pilot and a professional photographer in Maine.. Living the life, he is!


BTW.. not sure why but I'm not getting my daily blog post emails anymore. Glitch in the system, maybe? I've been cast off the island?!

4 weeks ago on The Future of Content Marketing is Now

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I was with a client last week who was in the middle of something that could have been avoided had TPTB listened to her in the first place. Now she has to go back and handle it in "oh crap" mode. Although I was proud of her for delivering a good old fashioned "I told you so" speech :)

4 weeks, 1 day ago on Reputation Management: Eight Steps for Online Repair

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So what I understood is now you can add 'matchmaker' to your bio?

1 month ago on How to Build a Community that Thrives

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I have to find where that setting is in Yoast and add that line.. I tend to link a lot in my posts so at least I have that.

1 month ago on Four Ways to Fight Content Thieves

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@DwayneAlicie Trust me.. CookOut is totally worth all that praisin'. 

1 month ago on Gin and Topics: The Daughter Edition

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Loved the woman who just wiped the water off her face after Maniac and the 2 guys who just never moved during the whole thing. And that little Macey? Adorbs. Can't wait to see her in that Lincoln costume!! Oh and congrats to Eleanor!!! I like daughters so much I had THREE! LOL! 

1 month ago on Gin and Topics: The Daughter Edition

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I've no desire to read Proust.. does that mean I'm still not middle-aged?? Because if so, I'm WINNING today!!! (who saw the final 2 1/2 men last night, by the way?!) And yah... the whole "it's not my job thing" has always been a pet peeve of mine. Still is when my kids say it. Good to meet you Dwayne.. definitely putting you on my special list!

1 month, 1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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I never get pitched on the business side but on my parenting sites? All the time. And even you know, Gini, that my sites are for parents of OLDER kids so believe me that my patience runs thin when a PR firm comes along to pitch me on their products, services, magic wands for babies and toddlers. 9 times out of 10 I just delete them but on special days, I take the time to respond that I am so glad they enjoyed by site. Nothing says you're special like a blanket BCC.

1 month, 1 week ago on Media Relations Done Well: Ten Ways to Personalize

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Am I the only person in the room that has zero interest in running? I mean.. if I'm being chased, sure but for fun? I like things with the word "crawl" in it.. pub crawl.. food crawl.


Anyhow... I got TONS of great new ideas during that marathon dumping session today called a webinar. Holy cow.. the notes! And then I had to run to the loo and missed a part! 

1 month, 2 weeks ago on How to Create High-Quality Content

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I love when people say blogs are dying. EVERYTHING is dying they say!! What they really mean is that 80% of people aren't sticking to it.. the rest of us are busy churning out posts and waxing poetic and tirelessly trying to make sure that people are learning from our wisdom. I think the biggest challenge these days is that you don't know how people are getting TO your content so you have to cover all the bases. Distribution to me is 60% of the job.. and definitely the hardest.

1 month, 2 weeks ago on Business Blogging: Five Reasons You Have No Readers

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I already left you the bomb diggity bday message and the only thing sexy hot in that was the word "coffee". 


I almost choked when I saw that bar sign making the rounds a couple of weeks ago. I'm no prude and I love low-brow humor, but if the best you've got is innuendos and making fun of a sensitive topic like abuse, I can get my ________ someplace else. 

1 month, 2 weeks ago on Tell Your Organization’s Story Without Sex

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Speaking of cruises.. did you know that Sirrius is having an 80's bands cruise?! That has nothing to do with this post whatsoever but @LSSocialEngage  just totally reminded me of it. Fer sure. 

1 month, 2 weeks ago on The Spin Sucks Scavenger Hunt

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How can you not have seen Saved by the Bell??? It's sheer cheesy geniusness!! And that's probably the best role that Elizabeth Berkley's had since.. well... Saved by the Bell!

1 month, 2 weeks ago on Gin and Topics: The Jimmy Fallon Episode

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I've had the pleasure of meeting Shonali and at first I thought it was at InternetSummit but now realizing it was at SoSlam and she was on the panel with you @rosemaryoneill, right?! Or is my premenopausal brain on half today?! Doesn't matter where what matters is we got into a wicked discussion about disaster recovery/business continuity and the PR nightmares that come with it. Great pick!!

1 month, 3 weeks ago on The Spin Sucks Inquisition: Shonali Burke

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Let's see if I can get it right this time... sheesh. 

1 month, 3 weeks ago on How to Write Blog Posts that Get Read and Shared

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"You miss 100% of the shots you don't take." The Great One

Seriously.. what do you have to lose?

1 month, 3 weeks ago on Growing a Business: The Jump Shot Strategy

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They got in, made a lot of noise, sprayed the crowds with snake oil and amassed a following. This is why you'll very rarely (never) see me at the big conferences.. you want me to pay how much to listen to you say the same thing you've been saying for 6 years? Give me a money back guarantee that I'm going to learn something and I'll go. Plus the groupies are nauseating. 

1 month, 3 weeks ago on RIP The Death of the Social Media Rock Star

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@ginidietrich @scribblinghappy I  thought you passed that benchmark years ago, Gini... 

1 month, 3 weeks ago on Sponsored Comments: Is the Web About to Get Uglier?

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Oh comments. They're important to all of us bloggers and I could easily devote hours to reading and leaving good comments on other folks sites. And while I may not have the traffic of some, I have never gotten more than a handful of spam in my entire 11 years of blogging. And sponsored comments? Wouldn't that be as fleeting as sponsoring a contest? People are only there for a brief moment? I mean.. Jennifer Aniston doesn't really use that shampoo, people... 

1 month, 3 weeks ago on Sponsored Comments: Is the Web About to Get Uglier?

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The fact that you guys were able to come to terms with the reality of the situation speaks volume about you both personally and professionally. It will pay off ten-fold for everyone. Best of luck to you Miss Lindsay!!! Can't wait to see where you land!!

1 month, 3 weeks ago on Losing a Valuable Team Member is Hard

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Happy Birthday Laura!!!  So the weatherman one? I even sent that one to my friends in AZ.. he was awesome.. and so deadpan with it. Absolute improve perfection. 

2 months ago on Gin and Topics: It’s Laura’s Birthday and We’re Alright

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I knew about the rider but don't think I knew there was an ulterior reason. I always just thought it was David Lee Roth being his normal "charming" self. But it's true.. anyone can sell me a phone.. the devil is in the details. 

2 months ago on Client Service is in the Details

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I've been dying to know someone who is using G+ commenting on their site.. seems perfectly logical to me that it would help your SEO. I've been putting a lot more focus on YouTube this year and am still fine-tuning what I want it to "look" like but I have a lot of ideas. Now I just need more time... 

2 months ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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Believe it or not, my #3 traffic source (after anonymous google and facebook) is Pinterest. So for me "create a pinnable image to your posts and pin them" is definitely worth my time.

2 months ago on Content Distribution: Eight Ways to Gain New Readers

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@belllindsay You know what though.. with all my feminist rantings, I actually LIKE that commercial. You know why? Because Carl's Jr makes no bones about what they are... a sexist restaurant that will kill you. They don't try to hide behind a "lite" menu or pretend that they're a family restaurant. At all. Plus I thought the well placed fruit was hysterical. Twisted, I know. 

2 months ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@annelizhannan I have written a few times about how much I hate NFL and NoOne.org. It has to be a slap in the face to victims.. it's so fake and patronizing. I've always thought their breast cancer "support" was bad but this? Shameful.

2 months ago on Newsjacking: The Good, the Bad, and the Super Bowl

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Yay for my hometown fave, KK making the post!!! I'm usually pretty annoyed that super bowl ads are released early, but with all the #deflategate junk this year I'm glad. Now I can watch them all before and save myself a few hours on Sunday. But I"m still making the food. Because unless the Cowboys are playing, all I care about is the food and commercials anyhow... 

2 months ago on Newsjacking: The Good, the Bad, and the Super Bowl

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I want to know why my Cowboys were so represented in that video. 

2 months ago on Gin and Topics: The Brits Play Cards Against Humanity

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Major props to anyone who includes a kids book with business books. That means their heart's in the right place! 

2 months, 1 week ago on The Spin Sucks Inquisition: Scott Baradell

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I was a sad panda that I messed up the chain of events when I registered for this.. by the time I got there, all the seats were taken :( Queueing up the playback now and checking out the links above!!

2 months, 1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns

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I just snorted over that disclosure. I would also like to point out that it was 64 in NC yesterday.. so, not cold at all. 

2 months, 1 week ago on Join Jeremy Miller for a Special Author Q&A Today

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@ginidietrich I was being aloof. Hah! j/k.. didn't get it.. will email you now! 

2 months, 1 week ago on Use Media Relations to Get on the First Page of Google

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This is a "wish I knew this 10 years ago" kind of post. I know so much more now but still get frustrated when I see someone beat me in ranking and I know my stuff is so better.

At least that's what my mom says...

2 months, 1 week ago on Use Media Relations to Get on the First Page of Google

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Oh my... I love the where babies come from one.. reminds me of my little ones thinking that their siblings came out of my butt and that a penis is really called a peanut. also, that one little girl will never put anything in her pocket - ever for the rest of her life. Must share that one.

2 months, 1 week ago on Gin and Topics: The Birds and the Bees

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I am so with you on the fauxperts, Martin!! And I find that it's getting harder and harder to let my filter work when I'm around them.

2 months, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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Wow! There's so much info to digest.. I never know what to do with my hands because I use them. A lot. I have a cousin who's challenged me to make ONE video without using my hands. I have yet to accomplish that. One thing that I've gotten better at is the listen, pause, then answer part. I'm on air tonight doing the first in a set of 5 segments on social media so I'll put some more of these to task. 

2 months, 2 weeks ago on The Ultimate Guide to Media Interviews

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@Eleanor Pierce @rosemaryoneill I had a teacher in high school who had a goiter. 


2 months, 2 weeks ago on Vanity Metrics: Are They Here to Stay?

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I am ashamed to admit that I will point out the lack of social proof that my competition has. While I think it's not the end all, be all.. if you're selling that you are a social/digital marketing company and you can't even keep your own stuff up to date, current and fun.. why should I hire you?? Who am I kidding... I'm not ashamed. I worked hard to get where I am and I will let you know that. Great post Eleanor!!! 

2 months, 2 weeks ago on Vanity Metrics: Are They Here to Stay?

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I do both an editorial calendar and a mind/content map. My editorial calendar is a "cheat" in that I loosely assign a theme to each day. For my parenting site it could be Mom Monday (parenting topic), Teach me Tuesday (blogging, social media topics,etc.) and so on. If I end up with a brain freeze, worse case scenario I know an over-arching topic and then I can from there. What I'm doing differently this year is keeping track of all my posts IN my calendar spreadsheet. 

2 months, 2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea

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