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Writing under pen name is becoming a fashion these days. As this post describes every pros and cons of this, I think its more advantageous than any disadvantage. When you write with a pen name you can be professional all the time and can write about any product and services. You can be free of fear of typecasting. Your personal information can be safe all the time.
1 year, 8 months ago on Writing Under a Pen Name – Risks and Profits