PR pro extraordinaire, blogger, indie novelist & man about town. Author of thriller ebook 'Pilate's Cross' & Principal at AlexanderG Public Relations.
All I can say is: yup.
1 year, 5 months ago on Are You Ready to Hire a PR Firm?
@ginidietrich I have to a do a better job educating then--it seems to fall on deaf ears. And you are welcome!
3 years ago on Six Skills Every PR Pro Needs
@ginidietrich Yes! So tired of being asked for these--useless! Thanks for a great post and a fantastic year of quality blogging, Gini.
Bless you for saying this: "Gone are the days of media impressions and advertising equivalencies."
@ginidietrich That's one reason I don't blog everyday (rationalization alert!): I don't want to wear people out, so to speak. So far so good--site visits continue to grow at a reasonable pace and business is good. Have a great week!
3 years ago on How Often Should I Send Email Newsletters?
I try to do on e-newsletter a month, but seem to have more luck with getting people to sign up to Feedburner--those people hear from me at least 3 times a week, every time I do a new blog post. Coincidentally, i just did a blog post about getting signed up for my e-newsletter. Go figure.
I learned a new word today!
3 years, 2 months ago on Nine Communication Lessons from Hitting Reply All
Agreed. Wrote about something similar on my PR blog last year--if you crave the spotlight then you're in the wrong line of work. http://www.alexgpr.com/2010/03/its-not-about-you/
3 years, 2 months ago on Has social media burned PR bridges?
Good post. As I tell my clients: use the tools, don't let the tools use you. http://www.alexgpr.com/2011/04/social-media-tools/
As for the royal wedding: I'll say nothing. People get mad when I give my opinion about that one!
3 years, 7 months ago on The Extinction of Social Media Agencies
I see sweeping generalizations like that and just say (in my usual verbose fashion) "What-ev."
3 years, 8 months ago on Social Isn’t About Advertising Or PR
Thanks for sparing us the horrendous experience of seeing you unshowered. :-) Good post--I have to admit I have never heard the term "overservicing" though I have certainly done it with several clients. (Okay. That sounded odd. Anyway.)
3 years, 8 months ago on Saying No to Clients
Well damn. @ShellyKramer I held @ginidietrich in high esteem until just this moment., even tho she named her dog after that weirdo on 24.
3 years, 8 months ago on #FollowFriday: Justin Goldsborough
@ShellyKramer That's what she said.
@ShellyKramer True dat.
You oughta know about faking it @ShellyKramer ! LOL But yeah, I do like messin; around on Gini's blog, too.
Well @ShellyKramer I think @ginidietrich SEEMS pretty kind. I like her laugh, at any rate.
@ShellyKramer Well, true. But he's pretty cool.
I think @JGoldsborough would know. Or fake a good answer!
Justin's a cool guy. We're proud he's representin' KC!
3 years, 9 months ago on Bootstrapping Your PR
Nice distinctions. Client education is so important--I call it managing expectations. I take pains to explain what our strategy and tactics will do for them--though I'm not always successful at explaining it in a way that sticks. I'm a work in progress on that.
Happy St. Patty's Day!
3 years, 9 months ago on PR vs. Publicity
Your anecdote reminds me of a similar printing job I managed.--It was pulped because of certain questionable photo choices and one ridiculous typo. I've never been so nauseated in my life as when I saw that piece. My boss didn't fire me, but I knew he wasn't happy for some time afterward...
3 years, 9 months ago on The Chrysler Tweet: The Take from An Agency Owner
Interesting that as a vegetarian you will still prepare meat. I respect that! Very open minded. As for SXSW, I hate crowds. ;-)
3 years, 9 months ago on Gin and Topics: Anonymity and the F Bomb
They went for the easy two-fer. Great PR and a decent VO. Hard to say I wouldn't have advised them to do the same thing. (From a VO perspective, yeah, his voice doesn't ring "mac n cheese" to me, but it works okay.) And if Mr. Williams goes haywire down the road (his personal demons are pretty nasty), Kraft still comes out smelling like a cheese, er, rose, for giving the guy a chance.
3 years, 11 months ago on Was Kraft Right In Hiring Ted Williams?
Exxon recovered, big time. BP may have to rebrand, but I don't see large relative consequences. I covered this ad nauseum (as it transpired) on my blog--you just reminded me to revisit it!
3 years, 11 months ago on What Does BP Do Now?
@Doug_Davidoff @ginidietrich I just did a piece on teamwork you might find of interest: http://www.alexgpr.com/2010/12/room-for-improvisation/
4 years ago on Eight Steps for Getting Buy-In and Managing Change
@Doug_Davidoff @ginidietrich What he said. ;-)
I commend your commitment to transparency, but I have learned over the years in various management capacities that 100% buy-in is virtually impossible. That's where leadership comes in.
I watched too, but didn't get the impression that it was an exclusive announcement--I was probably not paying close enough attention. And yup, I changed my profile that night. However, your point is well made about not crossing the media when you make an "exclusive" promise.
4 years ago on The Facebook PR Mess with “60 Minutes”
I'm thinking they believe they will make more in an IPO. Probably wrong if that's the plan, but I think it's a factor.
4 years ago on My Groupon Prediction
4 years ago on First Impression: Eight Ways to Avoid a Bad One
It's all security theater--I resent that aspect of it. Treating 100% of passengers like terrorists is in the long run self defeating. I wish the TSA would develop a model based on intelligence and skilled screeners, like Israel does. Not sure about the scanner radiation, either. Harry Shearer reminded me that years ago shoe stores had "shoe fitting fluoroscopes," you could stick your feet in anytime.. They stopped doing that when they realized how dangerous and idiotic it was to be exposed to x-rays on a casual basis. What will they find out about these scanners in ten years?
4 years ago on TSA X-Rays, Enhanced Pat-Downs, and Traveling