New Haven, CT, USA
Writing, communications, web. Poetry, cheese & wine enthusiast. Friend to ducks and manatees everywhere.
I love Jamie. She definitely makes me happy.
1 week, 5 days ago on The Happy Friday Series: Suddenly Delightful Jamie
Hey I like any lady with a hot temper.
2 weeks, 5 days ago on The Happy Friday Series: Alaska Chick
@jonbuscall Just saw this Jon - you are TOO kind. Thank you. I always find that my candor paves the way -
It was really the three of us at the beginning, wasn't it?
2 weeks, 6 days ago on The Happy Friday Series: Being Happily Half Empty
Whoa I was asleep all day, so I missed this! Stupid cold!
Thanks much for the kind words Jayme. I'm like a pretzel: salty and pleasantly twisted. Certainly not for everyone!
I appreciate you and your unrelenting energy too. Like UNRELENTING!
1 month ago on The Happy Friday Series: Being Happily Half Empty
1 month, 4 weeks ago on How To Message Map E-Book Debut
Loved this Gini. Honest and useful as all heck.
2 months ago on Experience: The One Business Regret I Have
Brava mon amie.
2 months, 2 weeks ago on 7 Speaking Tips You Never Heard Before
I'll join your team Jayme.
I think Marcus Sheridan and Stan Smith are doing a bang-up job of monetization. I know less about Marcus, but Stan will even teach you how to do it yourself.
2 months, 2 weeks ago on Who’s Monetizing Online?
"Floppy-eared angels." That is so sweet.
Jon, we've both been there, and I'm glad we're not there anymore. Let there be dogs and more dogs. Glad to know you.
3 months ago on The Happy Friday Series: Without Woofs I’d Be Nothing
@New England Multimedia @Soulati | Hybrid PR no Social Slam 2014? How did I miss that?!
Jayme you will be sensational. Can't wait to read the excited tweets about you.
3 months, 3 weeks ago on Speaking And Presenting Are Brand Builders
Vishal, thank you for your thoughts about mobile apps for business. I have two other thoughts/questions for you.
Does it really make sense for EVERY business to have a mobile app? What, for example, would Jayme need a mobile app for? To me, it makes the most sense for her to have a mobile-friendly blog (which she has)...what value does an app add for someone like her?
Another key consideration is audience. I highly recommend checking the site analytics and seeing if traffic is even coming in through mobile devices before creating an app for those devices - why build it if they don't want it?
4 months, 1 week ago on Why Mobile Apps Make Sense For Your Business
I think it's true that as consumers, when we see these trends, we flee to other brands. But does it become rearranging deck chairs on the Titanic? It sure feels like that to me. I felt bummed reading your post (no fault of your own) so instead I'm going to chide you gently for drinking Stella Artois.
4 months, 1 week ago on Big Brands, Consumers And The Festering Sea
Also, I disagree that this is a generational thing. Please don't put me in that box?
For me, I've never been afraid to stare down something difficult. This has nothing to do with my age.
The media is critical to a healthy democracy. They're the watch dogs, they keep us honest and they keep each other honest. Sometimes the news is not happy news.
4 months, 3 weeks ago on Rolling Stone PR Faux Pas
@AmyVernon I'm with Amy on this one. Couldn't have said it better myself.
@Soulati | Hybrid PR @jennwhinnem @1ad_dad I wonder if it's 'sensitivity marketing' or more like a checklist or something. I know people roll their eyes at what has itself been turned into a dirty phrase - political correctness - but I do think that's necessary. Aren't focus groups a part of this process? How did nobody think of this? Or maybe the focus groups were of people who would buy this product, young people, who maybe didn't think of this? I'm thrown back to one of I think your earliest posts Jayme, about the loud Sunchips bags. How did nobody catch how loud they were?
5 months ago on Urban Outfitters Needs Sensitivity Marketing
Huh, the coffee mug does not offend me. Probably because I take a dozen pills a day, every day, ever since I was 3yo. I wish I could get a script for coffee, then insurance would cover it.
I can usually see the other side, so to speak, of any given issue, but I'm not feeling it for the idea of coffee prescription mugs. I think alcohol glasses as rx's is funny, but I get why that's a problem.
@Soulati | Hybrid PR @jennwhinnem I didn't notice it myself until someone urged me 'drive through the 'hood, you'll see how different the billboards are there.' I was 18 at the time and it made a big impression on me.
Did you see the Pond's cold cream ads that were shown in India? Those were egregious. It was a three-ad arc that played to a common fear of women-of-color, that their color is too dark, as evidenced by this woman being left by her husband for a lighter woman. So she uses Pond's skin whitening cream. I forget if she gets the guy or not.
I'm less aware of the wasabi and more aware of how kale chips are a thing, which just kills me.
5 months ago on New Gender Marketing With Oakley And Ruffles
@Soulati | Hybrid PR @jennwhinnem I think first I'd wonder - do gay men want to be marketed to in some special way?? That said, marginalized populations tend to be very loyal to the companies who court them. I think it was Pepsi that first marketed to African Americans, or maybe it was that they hired African Americans to sell their products. That was huge.
In more recent years, companies that put ads in "gay" magazines were seen as being gay-friendly/gay-accepting/not homophobic, and that population wanted to reward and promote that behavior.
I always enjoy when you dissect an Ad Age article. You got me with the gender marketing hook, because I hate gender marketing! I was relieved to see you're not into it, either.
At any rate, this cracked me up even as I was irritated by the parts about cracking the bro code of snacking / pink sunglasses only. UGH. If you want me to buy your stupid sunglasses, make sunglasses I'll like. EASY.
@Soulati | Hybrid PR @jennwhinnem I tweeted at you the other day, figured you are so popular now that you don't see all your mentions. But then, you are up in Times Square! Famous lady!
5 months, 1 week ago on Blog Tips 2: Publishing Schedule