In a torrid love affair with marketing and PR. All opinions are my own.
@LauraPetrolino @jono.smith @ginidietrich Yep, I've got this one too! And I second that it is definitely worth a read.
2 weeks, 5 days ago on 2015 Business Goals
Also, I love the bit about how everything you did last year had meaning. It'd be smart if we all too that cue this year. I'm all about alignment of action with goals, and that extends to every word we put out there for audiences to read. Is this a Type A thing?
And I'll say it now -- even rest is important and has meaning!
2 weeks, 6 days ago on 2015 Business Goals
@ginidietrich @biggreenpen Seeing those words made my heart jump, too!
Phew, I can't wade into the details of this news story again without severe agita, so I'll step back and take a 39,000 foot view.
Communication has to be driven by action. If these guys were really smart, they would have a PR pro sitting beside the board/exec team offering the exact expert advice you give, @ginidietrich. PR has to deliver the voice of the market and offer recommendations for action that can then be communicated about. Of course, with guys like the Uber crew, that voice is probably not going to be heeded. I think that's pretty clear.
Communication that is not based in action isn't really PR in my book. That's SPIN! No amount of that will help this situation in the long-term, yep!
2 months ago on The Uber Issues Cannot Be Fixed by PR
@biggreenpen @EdenSpodek My audition piece will be "I'm Super, Thanks For Asking" made popular by South Park.
2 months, 2 weeks ago on The Spin Sucks Inquisition: Paula Kiger
I want to be more like Paula Kiger! When I saw this post pop up, I did a happy sharp intake of breath because I knew it was going to be an incredible read. My body was right. (Is that creepy? I think that's creepy.Anyway.) I love @biggreenpen ! Broadway!? Somehow not surprised.
Ahhh, so very true! I love this post. Internal brand building is just as important as the outward-facing efforts.
3 months ago on Voice and Tone in Internal Communications
@ginidietrich @bobledrew @elmayuga I use 750words and love it! This month I have found myself looking forward to pre-dawn time with that blank page and cursor. One day I will work the Artist's Way. I think I made it through two weeks of that program on my last attempt, but it's something to aspire to! That would be another way for your readers to kickstart creativity when topics temporarily stop flowing.
3 months, 3 weeks ago on How to Generate Blog Post Ideas
@belllindsay Oh, and the morning of your shoot should begin precisely like this: http://youtu.be/Sig1yaP1BLA
4 months ago on DIY Video: How You Look Matters
@ginidietrich We were all different people 20 years ago. YOU CAN TRUST ME ON THIS ONE.
I think an important thing to remember when challenged with ethical questions is that decisions that align with your values and point toward more "good" in the world are going to lead to greater and more authentic success, even in business. I was forced to read that John Mackey book "Conscious Capitalism" for a class, and I have to say his concept resonated with me and I think I see more evidence of it happening. Unilever is an example with their sustainability initiatives. See this column from The Economist -- http://www.economist.com/news/business/21614152-few-pioneering-businesses-are-developing-sustainability-policies-worthy-name-new
4 months ago on The Squishy Grey Line of Ethics
During my recent business education at San Francisco State University, every semester we had an "Ethics Week." I always kind of dreaded its arrival because it meant every professor would lead a discussion about a mind-numbing conundrum that made my stomach twist with indecision and for which there exists no "correct" answer.
And of course the painful lesson was that one day, you'll hear a knock at your door, you'll open it, and one of these little hot potatoes is going to be sitting there smiling up at you, and your job and probably your sanity will depend on how you deal with it. Class dismissed, have a great weekend! <motionless classroom of slacked jaws>
It's convenient to pretend everything is black-and-white with clear rights and wrongs as guidelines, but that's not always the way the world works. Even definitions are gray areas. The best we can do is make the best decisions we can for ourselves wherever we are.
@ginidietrich , You kicked one of your hot potatoes in the butt!!!! High fives and congratulations! I would have expected nothing less from you though, of course!
@ginidietrich I agree and I can report I am getting better at remaining confident. And boy, can I ever tell the moment when Self-Doubt storms onstage now that I have a better frame of reference ... chilling!
4 months ago on Managers vs. Leaders: The Traits of Each
Also: adopt a zero-sodium diet for 48 hours before your shoot, get a prescription for diuretics (and use them,) and ice any residual eye bags for thirty minutes prior to the first take. Works like a charm!
I'm (only half) kidding. Tony's checklist will definitely lead to a better result!
@Eleanor Pierce Such a great point! There's no picking and choosing which books get protections, right?
4 months ago on Banned Books Week: Celebrate the Freedom to Read
Great post here! @ginidietrich, it's very cool to hear about your path and your journey toward understanding yourself. It's heartening too, because there are certainly times when I don't have the courage (yet) to raise my hand.
Like @belllindsay I note that I straddle the line between leadership and management and find myself on either side in different situations. And there are some times when the leadership skills get used in the course of managing!
Thank you for this!
@LauraPetrolino @belllindsay I think I'm kind of similar in that regard. Good to hear we're not alone!
How did I miss this? I miss everything.
4 months, 2 weeks ago on How to Use Visuals in Your Content Marketing
At the time of my writing, we're 24 hours post-Sharknado 2. All the entertainment shows tonight ran stories about how "Sharknado dominated Twitter last night." I'm thinking this is another example proving your point! A Sharknado blew through Twitter, but how many people were aware of it before traditional media reported it?
5 months, 3 weeks ago on Social Media Needs Traditional Media To Make Noise
@ginidietrich "Pizza and content night in the Alicie house! You're all invited! Bring your favorite content!""I don't know ... company B just didn't have the content that I wanted. So I went with company A."
6 months, 1 week ago on The Spin Sucks Inquisition: C.C. Chapman
@CC_Chapman I think I would probably dance to Britney Spears tunes in the subway for change rather than let my subscription expire.
@ginidietrich "I'm so excited to get home and dive into some content. Hey, what content are you consuming lately?"
I love the perspective on content marketing. I'm a little irritated by the very word "content" now. It feels like empty marketingspeak now more than ever. I've never heard a non-marketing person say "wow, if only there were more content, I could make my decision faster." Or, "I really love this content." If we're truly adopting a customer focus and viewing things from the eyes, ears, hearts and minds of our audiences, we should probably use the word "content" less. I think Stanford Smith wrote a blog post about this, too.
You know, true story about influencers here ... CC Chapman got me started on the Field Notes brand, and now that I have spent an alarming amount of money on my addiction, I am not sure how to feel about him! Wink, wink.
@edzitron @ginidietrich Yikes! Well, I am glad you're all about it now! It's so unfortunate that there are bad eggs who perpetuate the bad story about PR. I'm more of a marketing communications person, and I believe in convergence of all our practice areas. We're all marketers, really -- or at least we have to all think like marketers. As in the four Ps and a relentless focus on segmentation, targeting and positioning.
6 months, 1 week ago on Join Ed Zitron for a Special Author Q&A Today
@ginidietrich Education! Getting in those PR classes! Remember how you were featured in my PR class? I thought that was a big win for you. And I spread the word about your book, which a couple of my fellow students bought and read!
@ginidietrich @DwayneAlicie @edzitron Yeah! It's an exercise in anachronism but ... just wondered how both of you would answer it knowing what you know now. And you know, I think you are doing a great job of fulfilling your mission, Gini!
@edzitron @ginidietrich How would both of you answer that interview question today?
@belllindsay @Eleanor Pierce @ginidietrich @edzitron Does cold "Original" oatmeal count?
@ginidietrich WINE, oooooh wine.
7 months, 3 weeks ago on The Spin Sucks Inquisition: Jeannie Walters
@AnneReuss I think you are awesome! Didn't I see you on a list of people to watch the other day? @Howie Goldfarb and @ginidietrich are too good to me though; I can't afford human emotions or rockstar couture. Wink, wink. I accidentally typed "wine" just then, fyi.
Howdy Jeannie! I love customer experience...I am so on the same page with you on this. Really need to catch up on that webinar ...Other industries that think it's smart to be intentionally confusing: telecom, cable tv, rental cars...
The President of the Society for Intensive Global Rainbowization and Unicornification. @LauraPetrolino I love your perspective on the unfolding of a multitude of achievements in each day's little moments. Insipiring! As usual. You are *ALWAYS* inspiring!
8 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino
@ginidietrich Yes!!! The great thing about the Bicycle Diaries is that they rely on storytelling with words! It's nearly impossible to capture photographs while cycling and laughing your head off -- and definitely dangerous.
8 months, 3 weeks ago on Time Management: Six Tips to Be More Productive and Get Things Done
I needed this today. Thank you!
@dbvickery @ginidietrich The Private Group really was the bomb-diggety. Reminded me how much I LOVE all the people in this community.
One reason it worked really well for me, though, is that I am a "Facebook-centric" persona. There are others, of course. Worth the effort to explore platform-agnostic option for private community? Private group hosted through the blog linked to other social platforms for notifications to grab everyone where they spend the most time?
9 months ago on The Spin Sucks Brand Ambassador Program: A Case Study
@ginidietrich @EdenSpodek I never tired of hearing about it!
Danny, this is great on several levels. The slides you've shared today are intriguing and I can't wait to check out the recording of your presentation! I'm also pumped because I've been wanting to get more into slideshare and I can't think of anyone better than you to point us in the right direction.And with regard to the content in your presentation, the whole "what is PR?" conversation has me kind of stumped. Not from an academic perspective -- I just finished my marketing degree -- but from the practice perspective.
We've got digital agencies, PR agencies, marketing agencies, etc. all offering the same services under different names. This caused me significant anxiety as I was considering the agency career route earlier this year. And I kept thinking, "if I am INSIDE this industry and can't really figure it out, how must potential clients or innocent bystanders feel?"
And of course, while it's ridiculous to day "PR IS DEAD!" like some people love to do, I think we are arriving at a place of convergence where it may be an exercise in futility to tease current PR practices out from the fourth "P" of marketing, Promotion. I think egos and tradition lead people to continue saying "I'm in PR," when they are marketing communicators or advertisers in practice. Unless of course, they are running media relations, which is possibly the only pure PR function remaining, post-Internet, in my opinion. I might get punched in the face for saying that last bit! Thanks for a safe space to think aloud! Cheers!
9 months, 2 weeks ago on The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now
Well, this was all very interesting, and frankly my world is rocked, because I had @belllindsay pegged for a sociopath.
Noooooo, I'm just kidding! No one with a saucy, tell-it-like-it-is mouth like that could be a very successful sociopath!
Thank you, Lindsay, for calling out the shenanigans in the social media space. Some people just cannot be happy in their current situations and have to take it out on others. "Social" provides a nice easy space to lash out to make themselves feel better. Been there, I'll admit! Learned the lesson! Bought the t-shirt! Cut it off at the boob to make a belly shirt for my Daisy Dukes outfit! Since we're being honest.
We share a lot. Including hypochondriasis.
And thank you for teaching me the word "deke" today!
9 months, 2 weeks ago on The Spin Sucks Inquisition: Lindsay Bell
Oooooh, this right here. I love this post! Spin can help you win, or put you in the trash bin -- in sports. In business it is just A MISTAKE. Perfect message!
9 months, 3 weeks ago on Spin Sucks – Unless you are a tennis ball
@Eleanor Pierce @DwayneAlicie @ginidietrich @belllindsay Ooooo, yeaaaaah, nooooo, "dictating" culture simply won't work! It definitely has to be a struggle to begin and effect these kinds of changes from the middle. There is great support here for those fighting the good fight!
9 months, 3 weeks ago on Join Gini Dietrich for a Special Livefyre Q&A Today
@Patti Agnew @belllindsay @ginidietrich This was awesome, and congratulations, Gini, on getting this book out there.
@ginidietrich @belllindsay @Eleanor Pierce I have an opinion on this -- I think it's obviously easiest if people strategy is aligned with culture and brand from the very beginning. That way, the right people would be attracted and stay. The company culture IS the brand story. See Zappos.
If it's a project to align those elements retroactively, it's not impossible, but I think it's clearly more difficult and a longer, harder row to hoe. Each component (HR, marketing etc) has to be examined closely and redesigned with, like Gini says in the book, "marathon mentality."
@ginidietrich @Digital_DRK Ooo, so maybe we'll get "Spin STILL Sucks!" at some point?
@DallasKincaid @ginidietrich @kanya632 I'm curious what the title of that lost chapter would be, Dallas ... do you have it?
@ginidietrich @bobledrew This is so true. Many of our political problems are wildly exacerbated by, if not CAUSED by endless spin and reframing until no one understands what the original issue was. Which is right where many politicians want voters.
@dough @ginidietrich @belllindsay I wish I could find that animated SNL skit that included him and Anne Heche proclaiming "SUN STROKE!" as the cause of their troubles.
9 months, 4 weeks ago on Join Gini Dietrich for a Special Livefyre Q&A Today
@belllindsay @ginidietrich @DallasKincaid ME THREE. This is honestly creepy. Although I still try to get the window seat and try really hard to evacuate thoroughly pre-flight.
Regarding the process of writing the book -- it sounds so conversational, and many reviewers note that. What was the daily experience of putting fingers to keyboard like?
@DallasKincaid @Eleanor Pierce @susancellura @belllindsay @ginidietrich I'm telling you a fan on that hair at all times will create magic. Of course wait, it might also scream "possessed" as well... hmm this is why I am not a stylist.
@LauraPetrolino You ARE the ninja!!!
@ginidietrich @RobBiesenbach I'm starting to feel that way as well. I also feel similarly about "marketing." Most of us marketing communicators are really "promotion" professionals with no responsibility for product, price or place. I'm not saying we *shouldn't* have those responsibilities as well, but I think you know what I mean.