In a torrid love affair with marketing and PR. All opinions are my own.
@Randy MilanovicYeah, the other meanings and connotations behind the words are definitely there. "Queer" used to be an insult, exclusively, but the community opted to own it. I consider myself gay. I'm warming to queer though, I really am.
I learned so much about this sort of thing in a class on rhetorical criticism a while back. I got to explore feminist criticism which ... I am being completely honest here ... I both adore and abhor because it's so RIGHT but yet it's also so easy and tempting to turn everything into a feminist argument. Of course, maybe that is what needs to be done, though.
I think the biggest value in conversations like these is that they give everyone a chance to step back and consider the paradigms that are at play. And we get to think about what our word choices say about the way we think. Words do have an incredible amount of power; "sticks-and-stones" is total BS in reality.
Nice to make your acquaintance, by the way!
1 hour, 3 minutes ago on #FollowFriday: James Halloran
@belllindsay @Randy Milanovic @JRHalloran As a resident homosekshewal around these parts, and a marketer working on a branding project with an LGBTQQIA counseling center that struggled to decide which descriptive term to include in its name, I can weigh in on this. Queer is totally okay. Some people don't like it, but it's generally becoming more accepted as the most welcoming and inclusive term to describe a community of very awesome people. LOL
That said, I did as much of a double-take at Mr. Milanovic's comment as I did at Mr. Halloran's ... ahem. Queer ladies would probably devote only cursory attention to an exceptional example of the male physique.
3 hours, 44 minutes ago on #FollowFriday: James Halloran
Happy Follow Friday @JRHalloran! I read a little of your blog so I could talk about more than ... ahem ... and I'm hoping things are going well in the employment department for you now.
Your thoughts on the post-graduation no-man's-land resonates with me because I'm about to finish my degree in two and a half weeks now. Yes, internships are currently an absolutely ridiculous half-regulated debacle right now. From "previous internships required before applying to this internship," to the situation you note, to "MARKETING INTERNSHIP: we're a startup looking for a rockstar sales and marketing professional with 10 years' experience to start our marketing team," it's a ridiculous, confusing mess out there. I hope you ignore the BS and go for what you want!
Also, people get catfished hanging out right here, just saying, HA!
6 hours, 9 minutes ago on #FollowFriday: James Halloran
Wonderful, gentle exploration of a painful subject for many, including me. Reminds me of that feeling of getting work back from a professor with an A on it, but still feeling like it's terrible and wanting to rip it up and go in another direction. I'm better about that these days, but ... it's still there! Thanks for the post!
1 day, 6 hours ago on Of Perfectionists and Pressure
This is a great model to aspire to, Kate! I especially like the bit about waiting to jump into the email. That can absolutely derail just about any day, really. Cheers and I hope your Thanksgiving was marvelous.
4 days, 6 hours ago on 5 Tips to Get Back to Work After a Holiday (Minus the Freak Out!)
Nice, I eagerly await the Where Are They Now you're cooking up for us!
1 week ago on Why Going Viral at All Costs Cannot be the Goal
@AmyMccTobin @AmyVernon I'm really looking forward to seeing how this shakes out, as well. Will it just go away? The timing of right before American Thanksgiving and the holidays might bury it. Or is it egregious enough to make big enough waves? And -- we are marketers. How will the target market react, or will they? I saw people sharing it with positive sentiments before the controversy erupted around it. Will be an interesting case!
Ah, see, I didn't know the history of the brand or the people behind it! The information you're sharing is convincing. There are definitely multiple issues at play -- intellectual property, potentially insincere co-opting of causes for marketing purposes, definition of advertisement -- and they each warrant examination separately as well as together! It's definitely gross to think of them creating this expecting drama to erupt and vault them into the news.
1 week, 1 day ago on Why Going Viral at All Costs Cannot be the Goal
Excellent thoughts here! I LOVE your attention to and admiration for ethics in marketing. I agree with just about everything here, except for one thing which I will cautiously reveal in a second. I feel like "going viral" is such a mixed blessing and wildly shortsighted as a goal. It's a flash in the pan. And you'd better have the infrastructure ready and waiting to handle any increased interest, or damage will occur as people roll their eyes at your unpreparedness. And then the attention flatlined again, just like you note with the Chipotle silliness. More and more, I think sticking to the basics is best. Segmentation, targeting, positioning. Focus on your customer. Tell your best stories to the right people at the right time.
The one thing I differ on -- and I'm pretty sure I am in the minority on this one -- I kind of liked the Goldieblox spot and I think the Beasties look a little crotchety. Of course I believe in the sanctity of intellectual property though, so that is definitely an issue, but ... were they really being devious or were they honestly and earnestly trying to inject their philosophy into their messaging? I vote the latter as of right now.
This is awesome! I was involved in cliquey silliness in grade school, but really noticed the positive shift once senior year rolled around and cliques started intermingling. And as an introvert, I have spent a lot of time keeping small groups of friends separate to avoid large group scenarios, but looking back, that too seems to have been another exercise in silliness.
Also -- a book that may resonate with people who enjoy this post is Your Network is Your Net Worth by Ms. Porter Gale (visionary, awesome person and former marketing executive at Virgin America.) Reading it now. Cheers, and thank you for writing this!
1 week, 3 days ago on What Junior High Taught Me About Networking …
This is delightful!
1 week, 3 days ago on The 82 Things I Love
@yvettepistorio @ginidietrich @Howie Goldfarb Ucccccch I want a chalkboard wall so much but I'm not allowed to paint my apartment! I also want a corkboard wall. You people are my people. I can't stand it. I have to go now.
@belllindsay I feel similarly ... especially with regard to academic work. At the University of Virginia, we existed under a very strict honor code. Caught cheating or stealing? Get kicked out of school, period. So the idea of copying answers or anything like that still makes my stomach turn. Other people do it though, like it's second nature. Uncool!
1 week, 4 days ago on PR Firm Accused of Wikipedia Sockpuppetry
@belllindsay You have spiders; I have scary clowns. BOOOOO!
@Howie Goldfarb That makes perfect sense! Do you find that it functions as a promotional tool for you as well?
I need to keep an eye on my personal one as I skyrocket to fame. He he ......
Excellent.... I didn't know PR people couldn't update Wikipedia pages for clients (hadn't encountered this yet) but of course it makes sense.
There is a connection to newsworthiness criteria here, I think. PR people (should theoretically) understand what is newsworthy and interesting to people and what is not, and that is where they add value as a service provider. Creating false newsworthiness is one thing that makes the public loathe PR people -- that's a kind of spin. Which sucks. : D (Rebecca Amy Todd emoticon translation: "look I made a funny!")
So, probably not every company needs a Wikipedia page, just like not every company needs to be on Facebook or on Good Morning America.
PR people (should theoretically) stick to helping clients figure out what their best stories are and getting them out there to the right people, not creating more piles of BS that media-fatigued people then have to wade through.
Ethical to a fault, eh? And am I now coming in as the naïve book-learned whippersnapper delivering platitudes? Wow, we're an annoying pair, then!
@Howie Goldfarb @DwayneAlicie @jasonkonopinski I thought the word "entrepreneurial" was a sure-fire recipe for 35+ and breezy, but I no longer trust my thoughts.
2 weeks ago on #FollowFriday: Our New Paid Media Manager
Congratulations @jasonkonopinski and everyone over there at Arment Dietrich!
Also, how is the FOG index of this post only 11.1782?
This is a phenomenal post! So much to think about and so many implications for interpersonal communication as well as mass communication...
Will be thinking about this one for a while. : )
2 weeks, 1 day ago on Learning Styles: What Emoticons Can Teach Us
@jasonkonopinski @DwayneAlicie @belllindsay @Howie Goldfarb @ClayMorgan @ginidietrich @laurapetrolino Indeed... we can take cues from the concept of active resting, like when you've been training hard physically. Resting can look like doing more of what you love doing so much during your professional life, but in a different way. Maybe it's following recipes or doing Sudoko puzzles, reading poetry or organizing non-profit fundraisers, or writing personal blog posts!
Or watching The Simple Life starring Paris Hilton and Nicole Richie for 8 hours at a time -- again this is my choice, feel free to make your own ...
2 weeks, 1 day ago on Three Secrets to Your Own Success