In a torrid love affair with marketing and PR. All opinions are my own.
@AmyMccTobin @DwayneAlicie @Sean McGinnis Oh, now see? Here we go.
5 hours, 45 minutes ago on #FollowFriday: Amy Tobin
THIS woman! Another one of the precious few Crazies I have met in real life (if ever so briefly at Sam and Danny's book launch talk here in SF) and she is beyond awesome. When she posts something on Facebook, I shut up and read it.
Happy Follow Friday, @AmyMccTobin !!!
And why, oh why does everybody pick on @Sean McGinnis !!?? Give the poor guy a rest, sheesh!!!
5 hours, 59 minutes ago on #FollowFriday: Amy Tobin
Oh wow. This post is *right there,* Erika. Thank you for telling this story! And oh, how I needed to hear it today.
As a shy, introverted INFP myself, I struggle with the same things. It's shocking to me that in high school I was in all the plays and was even the drum major of the high school band. Cut to me, twenty <GULP> years later, TWO nights before I'm to do a scene in a community college acting class, tossing and turning, utterly sleepless. Oh and networking events...ooooh the sweating and the shallow sighs.
But, knowing this about you and looking back at the work you have done, including your TED Talk (HELLO, world stage!) reminds me that there is still hope for me to be able to tell my story and move around in the world confidently as well. Toastmasters keeps calling my name.
Congratulations on getting out there and doing it your way, lady!
4 days, 3 hours ago on One Thing You Don’t Know About Me
NICE! Very exciting.
1 week, 4 days ago on Narrowcasting: How to Use Research and Engagement for Growth
@LauraPetrolino @JoeCardillo HA HA HA!
2 weeks, 2 days ago on Become a Spin Sucks Brand Ambassador
@LauraPetrolino @DwayneAlicie Excellent distinction! Thank you for clearing that up...
Another story -- I kind of learned how to ice skate by reading a book. There was this silly book that I somehow acquired growing up with pictures and descriptions of various skaters executing the basics all the way to jumps. I read that thing over and over again. (Weird, I know, especially considering there was no ice skating anywhere near where I grew up.)
Then, years later when I finally got to go ice skating, I accessed all those stored how-tos and boom. I was skating pretty quickly! But I never practiced.
Anyway, I think that shows the power of visualization. Practice something in your head enough and it becomes real!
3 weeks, 2 days ago on Vision, Goals, and Gold Medals
This "no" man is an interesting concept. I probably need more of that. The problem is that I don't like being told what my limitations are, probably like most people. When I'm told that I can't do something, whether flippantly or seriously, it ignites a fire in my belly and I have a bionic IFTTT that automatically adds that thing to a back-burner "To Do" list.
This is probably a problem, because I should choose my battles more wisely at this stage of my game. Needless to say, my "I'll Show YOU" list is really quite long at this point and should be pruned. A Gentle "No" Man who knows *how* to get me to hear "no" is probably what I need.
Your post is awesome and I have a feeling I'm going to come back to it when I'm ready to hear some of the things you've compiled! I'LL SHOW YOU, @LauraPetrolino !!!
And like @DallasK said, you ARE an Olympian in my book, too.
@JoeCardillo @ClayMorgan You said "quietly seditious." He he!!!
3 weeks, 3 days ago on Over-Communicate to Be a Better Leader
@Danny Brown I like this subtle shift and the change in thinking it implies.
4 weeks ago on Where Does Social Media Belong?
@VirginiaMann You know, you have a really compelling point here, Virginia, especially since PR pros are also supposed to have their finger on the pulse of the public and use it to serve as a wholly honest and trusted advisor for top executives, at least according to Seitel in my PR textbook last semester ...
@Howie Goldfarb @ginidietrich Takes a special person, I am sure, to forge and maintain all those relationships effectively.
And see? ALL good stories either begin with "in the mid 90s..." or end with "...and don't look at me like that. It was the 90s." All of them!
@LauraPetrolino I think the most important question to ask is "why do you work here?"
That question would (rightfully) scare a lot of people, so timing and finessing would be vital, because some people really just need the job for now and don't care (may need to be reconciled) but ... if you can understand why the people who love working with your organization truly love it, then you're getting your head around what your internal brand and culture really is, right?
4 weeks, 1 day ago on How’s Your Internal Customer Service?
Brilliant analysis of the situation (and of your own thinking) and I absolutely agree. This is definitely one of our shared passions and something that drew me into communications and marketing in the first place -- the way social media inherently breaks down these silos. But then companies build artificial ones to perpetuate their comfortable (antiquated) world view and org chart.
Social should belong to everyone. And in larger organizations it could get incredibly complicated, but I do see companies heading in this direction.
Oh here's a good one ... is the coordinator in an enterprise the CSMO? Chief Social Media Officer? : D
Or is the idea of the CSMO precisely the problem, because she'd likely preside over her own silo? I suppose it depends on the definition of the CSMO's role...
4 weeks, 1 day ago on Where Does Social Media Belong?
@biggreenpen @jasonkonopinski I think most people go from agencies to client-side roles, with burnout commonly cited as a reason. I do know people who have executed the reverse.
However, my impression of agency hiring is that there are many barriers to entry if you don't start out with one from the very beginning of your career. Over and over again I see that you have to have experience at an agency internship *before* you can get an internship at an agency. And they hire other roles from within or horizontally from other agencies. But it's definitely not impossible. You just have to REALLY want to do it (or be recruited.)
But like we discussed with @LauraPetrolino here the other day, when company cultures are clear and authentic, the right people gravitate toward the right roles no matter where they are.
4 weeks, 1 day ago on Agency Life to Corporate: The Red Pill or the Blue Pill
This is a fantastic post, and it reminds me of that thing David Ogilvy once said --- all together now! --- "there are no boring products, only boring copywriters."
And actually, may I present another example as a case study? I promise I'm not plugging, although I am friends with the company's VP of Sales and Marketing Neil Cohen, and I had the incredible fortune to study services marketing under him in a class at SF State.
Visage Mobile here in SF does a bang-up job of repositioning the potentially uncool, not just on the web but all-around. They make an enterprise-level b2b product that allows execs to see how their employees are using their company-provided mobile phones, or analyze bring-your-own-device expenses. This could get very, very boring very quickly, right?
But their brand is ANYTHING but boring. It's completely fun and a little bit zany. They all wear bow ties at events. They make little stickers with sloths on them that say "I love Visage more than I love myself." They have repositioned data about a business cost as "jaw dropping mobility insights." No boring products -- just boring marketers!
Anyway, I'm a huge fan of the marketing they do over there. Hope this adds value!
Their site for reference:
Pando article about Visage:
4 weeks, 1 day ago on How to Market Uncool Industries on the Web
@LauraPetrolino Oh, your post is the bomb-diggety and the other commenters and I are the book club!
I especially love your internal brand audit questions at the end, and the recommendation to do the research with your employees. I think that's the most important part.
I will have to bookmark this post so I can quickly send it to any leader who is complaining of poor customer service feedback, or low morale and high employee turnover!
@LauraPetrolino Well, I have been a poor student for four years, so I've only been able to get to Tampa/Siesta Key on, frankly, a couple of heavily subsidized family vacations. But! Soon! Must see you and my unephewcorn Maurice!
1 month ago on How’s Your Internal Customer Service?
Love love love this post. I'm all about people strategy in marketing. It's kind of like that forgotten piece of the marketing mix that no one really wants to address -- except of course the companies that are knocking it out of the park on every single pitch!
Really getting into people strategy also forces you to examine who you are as a team, as individuals, and as a brand. And then you have to RECONCILE those, which is not necessarily the most comfortable exercise, either.
One other thing to pay attention to in addition to training and culture is hiring strategy. Once you've created the culture, it will naturally attract people with similar values, but you can start right away by evaluating your hiring process and criteria, and where you are recruiting.
I have certainly had jobs where I experienced the cognitive dissonance associated with what @belllindsay mentioned above -- if you don't like your job enough to do it properly, then leave it and make room for someone who will. Of course, sometimes, the culture and jobs are absolutely horrific and NO ONE could make it work in the long run without being a shell of a human. But.
Those experiences taught me a million lessons about service design and the intersection of HR/people strategy, marketing and service delivery. And a lot of them are right here in this post, packaged by @Laura Petrolino . Now let's go to Publix and get some orange sherbet and sparklers.
Thanks for this post!
@lizreusswig @LauraPetrolino I totally like visiting Publix when in FL as well! That's powerful. Nice.
Hear, hear! I appreciate the networking/dating analogy for understanding the reality of media relations.
Also, there's the power issue at play between the journalist and the PR person. Each has something the other wants, but it's the journalist's market. So the journalist gets to be as nit-picky and vocal about her peeves as she likes.
1 month, 1 week ago on Media Relations: Why The Economist Thinks We Have it Wrong