In a torrid love affair with marketing and PR. All opinions are my own.
At the time of my writing, we're 24 hours post-Sharknado 2. All the entertainment shows tonight ran stories about how "Sharknado dominated Twitter last night." I'm thinking this is another example proving your point! A Sharknado blew through Twitter, but how many people were aware of it before traditional media reported it?
3 weeks, 1 day ago on Social Media Needs Traditional Media To Make Noise
@ginidietrich "Pizza and content night in the Alicie house! You're all invited! Bring your favorite content!""I don't know ... company B just didn't have the content that I wanted. So I went with company A."
1 month ago on The Spin Sucks Inquisition: C.C. Chapman
@CC_Chapman I think I would probably dance to Britney Spears tunes in the subway for change rather than let my subscription expire.
@ginidietrich "I'm so excited to get home and dive into some content. Hey, what content are you consuming lately?"
I love the perspective on content marketing. I'm a little irritated by the very word "content" now. It feels like empty marketingspeak now more than ever. I've never heard a non-marketing person say "wow, if only there were more content, I could make my decision faster." Or, "I really love this content." If we're truly adopting a customer focus and viewing things from the eyes, ears, hearts and minds of our audiences, we should probably use the word "content" less. I think Stanford Smith wrote a blog post about this, too.
You know, true story about influencers here ... CC Chapman got me started on the Field Notes brand, and now that I have spent an alarming amount of money on my addiction, I am not sure how to feel about him! Wink, wink.
@edzitron @ginidietrich Yikes! Well, I am glad you're all about it now! It's so unfortunate that there are bad eggs who perpetuate the bad story about PR. I'm more of a marketing communications person, and I believe in convergence of all our practice areas. We're all marketers, really -- or at least we have to all think like marketers. As in the four Ps and a relentless focus on segmentation, targeting and positioning.
1 month, 1 week ago on Join Ed Zitron for a Special Author Q&A Today
@ginidietrich Education! Getting in those PR classes! Remember how you were featured in my PR class? I thought that was a big win for you. And I spread the word about your book, which a couple of my fellow students bought and read!
@ginidietrich @DwayneAlicie @edzitron Yeah! It's an exercise in anachronism but ... just wondered how both of you would answer it knowing what you know now. And you know, I think you are doing a great job of fulfilling your mission, Gini!
@edzitron @ginidietrich How would both of you answer that interview question today?
@belllindsay @Eleanor Pierce @ginidietrich @edzitron Does cold "Original" oatmeal count?
@ginidietrich WINE, oooooh wine.
2 months, 2 weeks ago on The Spin Sucks Inquisition: Jeannie Walters
@AnneReuss I think you are awesome! Didn't I see you on a list of people to watch the other day? @Howie Goldfarb and @ginidietrich are too good to me though; I can't afford human emotions or rockstar couture. Wink, wink. I accidentally typed "wine" just then, fyi.
Howdy Jeannie! I love customer experience...I am so on the same page with you on this. Really need to catch up on that webinar ...Other industries that think it's smart to be intentionally confusing: telecom, cable tv, rental cars...
The President of the Society for Intensive Global Rainbowization and Unicornification. @LauraPetrolino I love your perspective on the unfolding of a multitude of achievements in each day's little moments. Insipiring! As usual. You are *ALWAYS* inspiring!
3 months ago on The Spin Sucks Inquisition: Laura Petrolino
@ginidietrich Yes!!! The great thing about the Bicycle Diaries is that they rely on storytelling with words! It's nearly impossible to capture photographs while cycling and laughing your head off -- and definitely dangerous.
3 months, 2 weeks ago on Time Management: Six Tips to Be More Productive and Get Things Done
I needed this today. Thank you!
@dbvickery @ginidietrich The Private Group really was the bomb-diggety. Reminded me how much I LOVE all the people in this community.
One reason it worked really well for me, though, is that I am a "Facebook-centric" persona. There are others, of course. Worth the effort to explore platform-agnostic option for private community? Private group hosted through the blog linked to other social platforms for notifications to grab everyone where they spend the most time?
4 months ago on The Spin Sucks Brand Ambassador Program: A Case Study
@ginidietrich @EdenSpodek I never tired of hearing about it!
Danny, this is great on several levels. The slides you've shared today are intriguing and I can't wait to check out the recording of your presentation! I'm also pumped because I've been wanting to get more into slideshare and I can't think of anyone better than you to point us in the right direction.And with regard to the content in your presentation, the whole "what is PR?" conversation has me kind of stumped. Not from an academic perspective -- I just finished my marketing degree -- but from the practice perspective.
We've got digital agencies, PR agencies, marketing agencies, etc. all offering the same services under different names. This caused me significant anxiety as I was considering the agency career route earlier this year. And I kept thinking, "if I am INSIDE this industry and can't really figure it out, how must potential clients or innocent bystanders feel?"
And of course, while it's ridiculous to day "PR IS DEAD!" like some people love to do, I think we are arriving at a place of convergence where it may be an exercise in futility to tease current PR practices out from the fourth "P" of marketing, Promotion. I think egos and tradition lead people to continue saying "I'm in PR," when they are marketing communicators or advertisers in practice. Unless of course, they are running media relations, which is possibly the only pure PR function remaining, post-Internet, in my opinion. I might get punched in the face for saying that last bit! Thanks for a safe space to think aloud! Cheers!
4 months, 1 week ago on The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now
Well, this was all very interesting, and frankly my world is rocked, because I had @belllindsay pegged for a sociopath.
Noooooo, I'm just kidding! No one with a saucy, tell-it-like-it-is mouth like that could be a very successful sociopath!
Thank you, Lindsay, for calling out the shenanigans in the social media space. Some people just cannot be happy in their current situations and have to take it out on others. "Social" provides a nice easy space to lash out to make themselves feel better. Been there, I'll admit! Learned the lesson! Bought the t-shirt! Cut it off at the boob to make a belly shirt for my Daisy Dukes outfit! Since we're being honest.
We share a lot. Including hypochondriasis.
And thank you for teaching me the word "deke" today!
4 months, 1 week ago on The Spin Sucks Inquisition: Lindsay Bell
Oooooh, this right here. I love this post! Spin can help you win, or put you in the trash bin -- in sports. In business it is just A MISTAKE. Perfect message!
4 months, 3 weeks ago on Spin Sucks – Unless you are a tennis ball
@Eleanor Pierce @DwayneAlicie @ginidietrich @belllindsay Ooooo, yeaaaaah, nooooo, "dictating" culture simply won't work! It definitely has to be a struggle to begin and effect these kinds of changes from the middle. There is great support here for those fighting the good fight!
4 months, 3 weeks ago on Join Gini Dietrich for a Special Livefyre Q&A Today
@Patti Agnew @belllindsay @ginidietrich This was awesome, and congratulations, Gini, on getting this book out there.
@ginidietrich @belllindsay @Eleanor Pierce I have an opinion on this -- I think it's obviously easiest if people strategy is aligned with culture and brand from the very beginning. That way, the right people would be attracted and stay. The company culture IS the brand story. See Zappos.
If it's a project to align those elements retroactively, it's not impossible, but I think it's clearly more difficult and a longer, harder row to hoe. Each component (HR, marketing etc) has to be examined closely and redesigned with, like Gini says in the book, "marathon mentality."
@ginidietrich @Digital_DRK Ooo, so maybe we'll get "Spin STILL Sucks!" at some point?
@DallasKincaid @ginidietrich @kanya632 I'm curious what the title of that lost chapter would be, Dallas ... do you have it?
@ginidietrich @bobledrew This is so true. Many of our political problems are wildly exacerbated by, if not CAUSED by endless spin and reframing until no one understands what the original issue was. Which is right where many politicians want voters.
@dough @ginidietrich @belllindsay I wish I could find that animated SNL skit that included him and Anne Heche proclaiming "SUN STROKE!" as the cause of their troubles.
@belllindsay @ginidietrich @DallasKincaid ME THREE. This is honestly creepy. Although I still try to get the window seat and try really hard to evacuate thoroughly pre-flight.
Regarding the process of writing the book -- it sounds so conversational, and many reviewers note that. What was the daily experience of putting fingers to keyboard like?
@DallasKincaid @Eleanor Pierce @susancellura @belllindsay @ginidietrich I'm telling you a fan on that hair at all times will create magic. Of course wait, it might also scream "possessed" as well... hmm this is why I am not a stylist.
@LauraPetrolino You ARE the ninja!!!
@ginidietrich @RobBiesenbach I'm starting to feel that way as well. I also feel similarly about "marketing." Most of us marketing communicators are really "promotion" professionals with no responsibility for product, price or place. I'm not saying we *shouldn't* have those responsibilities as well, but I think you know what I mean.
@belllindsay @ginidietrich Excellent -- thanks for the answer! And that makes sense. I think you are leading by example here.
I have a question! I immediately noticed that the term "public relations" is not in the title of the book, and I feel it appears sparingly throughout the text. Can you talk a bit about your intention behind that?
@ginidietrich @DwayneAlicie Thank you! But not "salon quality hair" like yours! @aimeelwest
@belllindsay @ginidietrich I'm nervous.
Oooooh delightful! Great conversation there and another HAPPY BIRTHDAY!
4 months, 3 weeks ago on [Interview] Gini Dietrich on Spin Sucks and How to Deal with Critics in Business
Great post! Enjoyed reading. And loved the book as well!
4 months, 3 weeks ago on Spin Sucks Book Review: Worth the Read
@RobBiesenbach I can second this advice!
4 months, 3 weeks ago on Online Reputation Management and Adult Films
@ginidietrich @LauraPetrolino HAHAHA!
4 months, 3 weeks ago on Spin Sucks (the Book) is Here!
Andy @crestodina -- thank you so much for sharing your startup lesson. Such a valuable story. I'm scared to ask how things wrapped up, although that's never really the best part of any lesson.
And also, pleased to get to know you! Now I know precisely why everyone loves you so much -- and it's not just the Magic Red Socks!
4 months, 3 weeks ago on The Spin Sucks Inquisition: Andy Crestodina
@KateNolan @ginidietrich I heard it just says:
SEAN MCGINNISSEAN MCGINNISSEAN MCGINNIS
But it has 25,876 lines!
5 months, 1 week ago on The Spin Sucks Inquisition is Coming!
@ginidietrich This also brings up concerns about the future of the mysterious and tantalizing UNfollow Friday spreadsheet that you work on late at night (allegedly.)
@ginidietrich @Craig McBreen I think I *like* the desert island scenario!!!
Oh man. I LOVE this.
I'm reading the Recherche this year, which leads me to think of the Proust questionnaire. Love that you could have a bank of questions from which you choose.
#FF was always fun and must have been fun to write as well, but this is going to be brilliant, too. #FF 2.0!
@AmyMccTobin @DwayneAlicie @Sean McGinnis Oh, now see? Here we go.
5 months, 2 weeks ago on #FollowFriday: Amy Tobin
THIS woman! Another one of the precious few Crazies I have met in real life (if ever so briefly at Sam and Danny's book launch talk here in SF) and she is beyond awesome. When she posts something on Facebook, I shut up and read it.
Happy Follow Friday, @AmyMccTobin !!!
And why, oh why does everybody pick on @Sean McGinnis !!?? Give the poor guy a rest, sheesh!!!
Oh wow. This post is *right there,* Erika. Thank you for telling this story! And oh, how I needed to hear it today.
As a shy, introverted INFP myself, I struggle with the same things. It's shocking to me that in high school I was in all the plays and was even the drum major of the high school band. Cut to me, twenty <GULP> years later, TWO nights before I'm to do a scene in a community college acting class, tossing and turning, utterly sleepless. Oh and networking events...ooooh the sweating and the shallow sighs.
But, knowing this about you and looking back at the work you have done, including your TED Talk (HELLO, world stage!) reminds me that there is still hope for me to be able to tell my story and move around in the world confidently as well. Toastmasters keeps calling my name.
Congratulations on getting out there and doing it your way, lady!
5 months, 3 weeks ago on One Thing You Don’t Know About Me
NICE! Very exciting.
5 months, 4 weeks ago on Narrowcasting: How to Use Research and Engagement for Growth