In a torrid love affair with marketing and PR. All opinions are my own.
@ginidietrich HEY!!!! I think it was Lindsay Bell-Wheeler who said, "...but when he gets a bee in his bonnet ..." THE WORD CONTENT IS A BEE IN MY BONNET.
1 week, 4 days ago on Join Ryan Hanley for a Special Author Q&A Today
@Howie Goldfarb @Ryan Hanley Totally hijacked!
@Ryan Hanley Absolutely! I love that you acknowledge that everything contributes to brand experience. I guess we have to parse it artificially as marketers to create experiences efficiently and track results ... but we all certainly really need to adopt a more holistic view from the customer's perspective! Cheers!!! Can't wait to check out your book!
@Ryan Hanley Very interesting broad definition! Your definition sounds close to "brand experience" to me. Thoughts on that?
@ginidietrich @Ryan Hanley @CJxkimo I loved that question!
Hey, Ryan! Nice to meet you. Here's a question that might sound remedial but ... What is content? How do you define it in your book?I'm driven a bit nuts by the ubiquity of the word lately, especially when it makes it into customer-facing messages.
@maddiegrant Ahhh, great answer and great mission! I dig! Also: BORG. LOL!
1 month ago on Join Maddie Grant for a Special Author Q&A Today
Hmm, looking back I think I remember a GenX fatigue as well ... and then we just kind of stopped hearing about it once a new generational cohort was "detected." I wonder if the pattern will be the same?
Yargh I just got here! I'm feeling millennial fatigue, myself. So much said about them for so long. And some have said that these divisions are really just artificial divisions created by marketers to make our jobs easier (targeting), and that the reality is much more fluid. Alas! I dunno, any thoughts about that, if no one else asked?
Nice to meet you, Alicia! I can only imagine how horrifying the experience with that article must have been. Sure, I guess you needed permission to distribute your article ***if you told them it would not be shared beyond class work***, but another lesson for the professors was that nothing is off the record, and there is something *so* disheartening about the lack of transparency in education and how students are treated when issues come up. Major sigh.
I love the anti-spin fable!
1 month, 2 weeks ago on The Spin Sucks Inquisition: Alicia Lawrence
NO MEANS NO!
1 month, 2 weeks ago on Four Content Distribution Strategies
Thank you, thank you, thank you for saying it again -- consider your audience(s) from the get-go! So important and I can never hear it enough ....and others need to hear it more, too. :)
@ShelbyBurns Hey, congrats on finishing school, and welcome to the professional world!
1 month, 2 weeks ago on The Spin Sucks Scavenger Hunt Results
@Danny Brown @ginidietrich I LOVE this statement -- "now I have to figure out how to get in front of the PR pros who don't read blogs. Who don't read books. Who don't do any professional development."
@ginidietrich You know what? I LOVE IT! So many times, we as marketers and communicators get approached by friends who are building businesses and want advice on starting promotion.
This is the first resource I would feel comfortable pointing them to and saying "read this and do the exercises and call me when you have questions." And then, once they have some practice with it, and have progressed to a point where they need help, that's when they can call you to talk about enrolling with your agency.
So, I want to praise you for two reasons. One, from the reader's perspective, for creating a truly *useful* resource for people who are on the path to communicating in a way that gets results, including students. Second, from the marketer's perspective, I want to commend you for walking your content strategy talk and creating a top-notch book + workbook that will help people get to the point where they need to become a client of your firm. Way to build your pipeline! Thank you, and congratulations!
1 month, 2 weeks ago on Introducing the Spin Sucks Workbook
Super cool! I can't wait to look at this beast!
1 month, 3 weeks ago on Introducing the Spin Sucks Workbook
I've really loved these exercises, speaking of content that provides value. And the exercise you have delivered here would point any business toward a great content strategy, in my opinion!
1 month, 3 weeks ago on The Future of Content Marketing is Now
Wow this is some academic stuff right here! I am immediately reminded of Fisher's narrative paradigm, which I studied in that Rhetorical Criticism class that I think every communicator should take ...
And my mind also instantly goes to the importance of *tone* of messaging as a secondary but pivotal actor in the process of adapting messaging to an audience's current frame. A core message communicated with a positive versus negative or cheeky versus serious tone could experience different levels of success with an audience.
I have to go -- there's a unicorn in my oatmeal.
2 months ago on Three Approaches to Effective Brand Storytelling
@KateNolan @KristenDaukas Now I really want some hush puppies and a corn dog from CookOut!!!
2 months ago on Gin and Topics: The Daughter Edition
Big thumbs up for Proust from me! I really love it. I acknowledge it's not for everyone though. Read the first 40 pages and that should tell the tale as to which side of the fence you'll fall on. You might read it and hate it and find that you want to start again in a couple of years -- that was part of my journey, too, and I hear others saying that as well.
Would you believe I still haven't even read Ulysses? I have a cool edition on my shelf but haven't started it! Maybe after I finish Light in August I will read the Iliad and the Odyssey, and then tackle some Joyce. But yeah, I think Finnegan's Wake is for much later...
2 months ago on The Spin Sucks Inquisition: Dwayne Alicie
Ohhhh how I love Aunt Boo! I pull up the one of her celebrating because they put a Cookout by her job whenever I really want to feel the spirit!
@JRHalloran Oh, I *so* get that -- there are a million things I could have done differently myself. I find it's really not worth thinking about, except to remind us to trust that we are exactly where we should be! One exception is paying too much attention to irrational, unhealthy fear. That's one thing to really work on doing differently, for me...
@Word Ninja Ahhhh, the sanctuary of the bathroom.
@Joshua Wilner/A Writer Writes Yep, a price tag! Absolutely, that completely sums it up. Might be a lot or it might be a little, but it costs.
@Digital_DRK Absolutely. And there is function in that form for the novel, as well.
@Word Ninja Oh absolutely -- I could text from a bathroom stall for days! And I'm jealous you met all those superstars in person in one place!
I totally agree about boundaries on job duties. The key is in the communication and the audience. I'd always recommend keeping it private with a manager and kicking it off with something like, "I'm spending a lot of time doing X when I think I'm most valuable doing Y."
@Digital_DRK Though I have searched, sometimes in bed after having drifted off to sleep and awakened to the sound of a car, a car which perhaps was speeding down a hill, driven by a person who, intoxicated by the grade of said hill, chose not to lift his, or her, foot off the accelerator, or sometimes early in the morning when the birds, barely roused by the twilight and sedated by the fog, are still silently staring out from their nests just as I stare out from under my bed covers in that same twilight, I have not found a comic book version of Proust, although there does appear to be a film adaptation of the final volume!
@AnneReuss @ginidietrich it's not clear that @LauraPetrolino knows how to back off!
@jasonkonopinski @RobBiesenbach Good to know! I did read As I Lay Dying back in high school, I think, but I also read it again over the holidays because it seemed bite-sized and easily digestible. Not necessarily so easily digestible in the long run. Good stuff!
@rosemaryoneill YES! You got me! Although lately I have tried to harness that gene and focus it only on things I really want. I have started down that path a couple of times only to realize, "yeah, I don't really want to do that anyway." : )
@jasonkonopinski I often find myself wishing we could misbehave in person more often!
@belllindsay @DwayneAlicie @ginidietrich Oh, Lindsay. That is so very cool. Wow, just wow!
@bdorman264 @ginidietrich Hungry ... content ... you know what just popped into my mind? An image of the Content Monster... the Cookie Monster for Content. Which DOES NOT EXIST. Maybe the Content Monster is the new mascot for the Society for the Judicious Use of the Word Content.
I know of you too Mr. Dorman -- of course! Thanks for taking time to say hi!
@KristenDaukas Hi! You know, maybe the key to everlasting youth is having no desire to read Proust and never learning his work's secrets! See now, it's all turned on my head and I'm the almost-middle-aged one.
Yeah, "it's not my job" is a career killer -- or should be.
@ginidietrich @belllindsay I love the great-grandfather and Faulkner friendship story and in fact I need more details.
A bee in my bonnet makes me feel ALIVE. Thanks for the kind words Lindsay ... it means a lot coming from you, because one of the things I adore about you is that you say what you mean.
@jasonkonopinski @RobBiesenbach Do you have a favorite, Jason? I think Light in August is my favorite so far but I admit I haven't read most of his work...
@RobBiesenbach Oh, man, what would I give to take a structured Faulkner course! And I went to UVA, so I *really* regret not studying him closely then. But maybe that's next on my list of things to do ...
Did anything from your Faulkner class stick out as especially memorable, Rob?
@LauraPetrolino Man, I wish I could edit that comment -- that's what happens when you start typing first thing when you wake up!
@jasonkonopinski @LauraPetrolino Beets + hyphochondria = oh, no no no.
It's so nice to talk to my favorite people in the world this morning!
@biggreenpen @LauraPetrolino YAY UNICORNS! Never enough unicorns rainbows or jewel tones. And you two are like jewel tones.
@AnneReuss Ha ha!! I loved it when you told me you had a crush on me! More FB crushes in life! We have to hang out somewhere somehow soon and do burpees although @LauraPetrolino might get jealous.
@LauraPetrolino We should already be planning 2016! Boobs and Bricks -- you know, Dollywood beckons as does the Birthplace of Country Music Museum beckons ... and you forgot to mention we met at HOOTERS.
I really appreciate your kind words and you know the spirit-lifting works both ways! That is why we are actually a very dangerous combination and can't be together in the same place all the time! It's the universe protecting us ... and others.
@Howie Goldfarb @hessiejones @LauraPetrolino Cable companies spring to mind in the company-first set, too ... I hope we are seeing them waking up, slowly. Or, should I say "it" since really they're merging into one ... sure, THAT will help! Wink.
2 months ago on Join Hessie Jones for a Special Author Q&A Today
@jeanniecw @belllindsay @ginidietrich @hessiejones Thank you, Jeannie!!!
2 months, 1 week ago on Join Hessie Jones for a Special Author Q&A Today
@hessiejones @DwayneAlicie @belllindsay @Adam Zand @LauraPetrolino It's like ERMAGERD + ZOMG so ZERMG.
@LauraPetrolino @hessiejones There was some irritating post the other day where some guy said marketing would go away, and things would just be delivered to your door before you asked for them ... and I was like BROUGHT TO YOU BY MARKETING, hello. That *is* an expression of marketing.
@AmyMccTobin @hessiejones @belllindsay So many. Data, words, research, writing, design ... psychology...
@belllindsay @biggreenpen @Adam Zand @hessiejones Go bravely into the belly of the beast!
@belllindsay @hessiejones @Adam Zand @LauraPetrolino ZERMG
@hessiejones Love it!